AB849,12,123 (d) If the rental-purchase company fails to file a written response within the
4time provided under par. (b), files a timely written response but fails to request a
5contested case hearing under s. 227.42 or files a timely written response requesting
6a contested case hearing but, in the opinion of the department, the matter fails to
7satisfy all of the conditions under s. 227.42 (1) (a) to (d), the department may issue
8an order suspending or revoking the rental-purchase company's registration under
9sub. (1). If the rental-purchase company files a timely written response containing
10a proper request for a contested case hearing under s. 227.42, any order of the
11department suspending or revoking the rental-purchase company's registration
12shall be stayed pending completion of proceedings under ch. 227.
AB849,12,1513 subchapter iv
14 rent-to-own agreements
15 and disclosure requirements
AB849,12,18 16435.401 General requirements of disclosure. (1) Form, location, size and
17time of disclosure.
The information required under s. 435.402 shall satisfy all of the
18following requirements:
AB849,12,1919 (a) The information shall be clearly and conspicuously disclosed.
AB849,12,2020 (b) The information shall be disclosed in writing.
AB849,12,2221 (c) The information shall be disclosed on the face of the rent-to-own agreement
22above the line for the lessee's signature.
AB849,12,2323 (d) The information shall be disclosed in not less than 8-point standard type.
AB849,12,2524 (e) The information shall be disclosed at or before the time that the lessee
25becomes legally obligated under the rent-to-own agreement.
AB849,13,4
1(2) Accuracy of disclosure. The information required under s. 435.402 must
2be accurate as of the time that it is disclosed to the lessee. If any information
3subsequently becomes inaccurate as a result of any act, occurrence or agreement by
4the lessee, the resulting inaccuracy is not a violation of this chapter.
AB849,13,9 5(3) Copy of rent-to-own agreement. The rental-purchase company shall
6provide the lessee with a copy of the completed rent-to-own agreement signed by the
7lessee. If more than one lessee is legally obligated under the same rent-to-own
8agreement, delivery of a copy of the completed rent-to-own agreement to one of the
9lessees shall satisfy this subsection.
AB849,13,12 10435.402 Required provisions of rent-to-own agreement. A
11rental-purchase company shall include all of the following information, to the extent
12applicable, in every rent-to-own agreement:
AB849,13,17 13(1) Description. A brief description of the rental property, sufficient to identify
14the rental property to the lessee and the rental-purchase company, including an
15identification number and a statement indicating whether the rental property is new
16or used. A statement that incorrectly indicates that new rental property is used is
17not a violation of this chapter.
AB849,13,23 18(2) Cash price. The price at which the rental-purchase company would sell the
19rental property to the lessee if the lessee were to pay for the rental property in full
20on the date on which the rent-to-own agreement is executed, along with a statement
21that, if the lessee intends to acquire ownership of the rental property and is able to
22pay for the property in full or is able to obtain credit to finance the purchase, the
23lessee may be able to purchase similar property from a retailer at a lower cost.
AB849,13,24 24(3) Rental payment. The periodic rental payment for the rental property.
AB849,14,5
1(4) Up-front payment. Any payment required of the lessee at the time that the
2agreement is executed or at the time that the rental property is delivered, including
3the initial rental payment, any application or processing charge, any delivery fee,
4any charge for a liability damage waiver or for other optional services agreed to by
5the lessee, and the applicable tax.
AB849,14,8 6(5) Payment to acquire ownership. The total number, total dollar amount and
7timing of all periodic rental payments necessary to acquire ownership of the rental
8property.
AB849,14,14 9(6) Other charges and fees. A statement that the total dollar amount of all
10periodic rental payments necessary to acquire ownership of the rental property does
11not include other charges or fees that a lessee may incur, such as application,
12processing or delivery charges, or late payment, reinstatement, default or pickup
13fees. These charges and fees shall be separately identified in the rental-purchase
14agreement, and the amount of each charge and fee shall be disclosed.
AB849,14,19 15(7) Summary of early-purchase option. A statement summarizing the terms
16of the lessee's option to acquire ownership of the rental property, including a
17statement indicating that the lessee has the right to exercise an early purchase
18option and indicating the price, or the formula or method for determining the price,
19at which the rental property may be purchased under the early-purchase option.
AB849,15,2 20(8) Responsibility for theft or damage. A statement that, unless otherwise
21agreed, the lessee is responsible for the fair market value of the rental property,
22determined according to the early-purchase option formula or method, if the rental
23property is stolen, damaged or destroyed while in the possession of or subject to the
24control of the lessee. The statement shall indicate that the fair market value will be

1determined as of the date on which the rental property is stolen, damaged or
2destroyed.
AB849,15,9 3(9) Service and warranty. A statement identifying the party responsible for
4maintaining or servicing the rental property during the term of the rent-to-own
5agreement, together with a description of that responsibility, and a statement that
6if any part of a manufacturer's express warranty covers the rental property when the
7lessee acquires ownership of the rental property the manufacturer's express
8warranty will be transferred to the lessee, if the transfer is allowed by the terms of
9the manufacturer's express warranty.
AB849,15,12 10(10) Termination at option of lessee. A statement that the lessee may
11terminate the agreement at any time without penalty by voluntarily surrendering
12or returning the rental property in good repair.
AB849,15,14 13(11) Right to reinstate. A brief explanation of the lessee's right to reinstate
14a rent-to-own agreement under s. 435.602.
AB849,15,23 15(12) Rental, not purchase. A statement that the lessee will not own the rental
16property until the lessee has made all of the periodic rental payments necessary to
17acquire ownership or has exercised the lessee's early-purchase option. The
18rental-purchase company shall also include a notice reading substantially as
19follows: "You are renting this property. You will not own the property until you make
20all of the periodic rental payments necessary to acquire ownership or until you
21exercise your early-purchase option. If you do not make your periodic rental
22payments as scheduled or exercise your early-purchase option, the lessor may
23repossess the property."
AB849,16,2 24(13) Information about rental-purchase company and lessee. The names of
25the rental-purchase company and the lessee, the rental-purchase company's

1business address and telephone number, the lessee's address and the date on which
2the rent-to-own agreement is executed.
AB849,16,5 3435.403 Prohibited provisions of rent-to-own agreement. A
4rental-purchase company may not include any of the following provisions in a
5rent-to-own agreement:
AB849,16,6 6(1) Confession. A confession of judgment.
AB849,16,9 7(2) Security. A provision granting the rental-purchase company a security
8interest in any property except the rental property delivered by the rental-purchase
9company under the rent-to-own agreement.
AB849,16,13 10(3) Repossession. A provision authorizing a rental-purchase company or an
11agent of the rental-purchase company to enter the lessee's premises or to commit a
12breach of the peace in the repossession of rental property delivered by the
13rental-purchase company under the rent-to-own agreement.
AB849,16,16 14(4) Waiver. A waiver of a defense or counterclaim, or a waiver of any right to
15assert any claim that the lessee may have against the rental-purchase company or
16an agent of the rental-purchase company or a waiver of any provision of this chapter.
AB849,16,19 17(5) Overpayment. A provision requiring periodic rental payments totaling more
18than the total dollar amount of all periodic rental payments necessary to acquire
19ownership, as disclosed in the rental-purchase agreement.
AB849,16,21 20(6) Insurance. A provision requiring the purchase of insurance from the
21rental-purchase company to insure the rental property.
AB849,17,2 22435.404 Liability waiver. A rental-purchase company may offer a liability
23waiver to the lessee. The terms of the waiver shall be provided to the lessee in writing
24and the face of the writing shall clearly disclose that the lessee is not required to

1purchase the waiver. The fee for the waiver may not exceed 10% of the periodic rental
2payment due under the rent-to-own agreement.
AB849,17,8 3435.405 Early-purchase option. An early-purchase option under a
4rent-to-own agreement shall permit the lessee to purchase the rental property for
5cash at any time after the initial periodic rental payment. As a condition of exercising
6the early-purchase option, the rental-purchase company may require the lessee to
7be current on the payments under the lessee's rent-to-own agreement or to pay any
8past-due rental charges and other outstanding fees that are owed.
AB849,17,11 9435.406 Receipts and statements. (1) Receipts due upon request. Upon
10the request of a lessee, a rental-purchase company shall provide a written receipt
11to the lessee for any payment made by the lessee.
AB849,17,19 12(2) Statement due the lessee. Upon the request of a lessee, a rental-purchase
13company shall provide a written statement to the lessee showing the lessee's
14payment history under each rent-to-own agreement between the lessee and the
15rental-purchase company. A rental-purchase company is not required to provide a
16statement covering any rent-to-own agreement that terminated more than one year
17prior to the date of the lessee's request. A rental-purchase company may provide a
18single statement covering all rent-to-own agreements or separate statements for
19each rent-to-own agreement, at the rental-purchase company's option.
AB849,17,24 20(3) Statement due the 3rd party. Upon the written request of a lessee, made
21during the term of or no later than one year after the termination of a rent-to-own
22agreement, a rental-purchase company shall provide a written statement to any
23person designated by the lessee, showing the lessee's payment history under the
24rent-to-own agreement.
AB849,18,2
1subchapter v
2 marketing
AB849,18,7 3435.501 Price cards displayed. (1) Price cards; generally. Except as
4provided under sub. (2), a rental-purchase company shall display a card or tag that
5clearly and conspicuously states all of the following information on or next to any
6property displayed or offered by the rental-purchase company for rent under a
7rent-to-own agreement:
AB849,18,88 (a) The cash price that an individual would pay to purchase the property.
AB849,18,109 (b) The amount of the periodic rental payment and the term over which the
10payment must be made.
AB849,18,1211 (c) The total number and total dollar amount of all periodic rental payments
12necessary to acquire ownership of the property under a rent-to-own agreement.
AB849,18,1313 (d) Whether the property is new or used.
AB849,18,18 14(2) Exceptions. If property is offered for rent under a rent-to-own agreement
15through a catalog or if the size of the property is such that displaying a card or tag
16on or next to the property is impractical, a rental-purchase company may make the
17disclosures required under sub. (1) in a catalog or list that is readily available to
18prospective lessees.
AB849,18,23 19435.502 Advertising. (1) Disclosure required. Except as provided under
20sub. (2), if an advertisement for a rent-to-own agreement refers to or states the
21amount of a payment for any property and the right to acquire ownership of that
22property, the rental-purchase company shall ensure that the advertisement clearly
23and conspicuously states all of the following:
AB849,18,2424 (a) That the transaction advertised is a rent-to-own agreement.
AB849,19,2
1(b) The total number and total dollar amount of all periodic rental payments
2necessary to acquire ownership of the property.
AB849,19,53 (c) That the lessee does not acquire ownership of the property if the lessee fails
4to make all periodic rental payments or other payments necessary to acquire
5ownership of the property.
AB849,19,8 6(2) Exception. Subsection (1) does not apply to an in-store display or to an
7advertisement that is published in the yellow pages of a telephone directory or in a
8similar directory of businesses.
AB849,19,15 9435.503 Referral transactions. (1) Prohibited referral transactions. No
10rental-purchase company may induce any individual to enter into a rent-to-own
11agreement by giving or offering to give a rebate or discount to the individual in
12consideration of the individual's giving to the rental-purchase company the names
13of prospective lessees, if the earning of the rebate or discount is contingent upon the
14occurrence of any event that takes place after the time that the individual enters into
15the rent-to-own agreement.
AB849,19,22 16(2) Authorized referral transactions. After entering into a rent-to-own
17agreement, a rental-purchase company may give or offer to give a rebate or discount
18to the lessee under the rent-to-own agreement, in consideration of the lessee's giving
19to the rental-purchase company the names of prospective lessees. A rebate or
20discount under this subsection may be contingent upon the occurrence of any event
21that takes place after the time that the names are given to the rental-purchase
22company.
AB849,19,2523 subchapter vi
24 rental payments
25 and collections
AB849,20,10
1435.601 Late payment, grace period and late fees. (1) Late fee;
2generally.
If a lessee fails to make a periodic rental payment when due under a
3rent-to-own agreement or if, at the end of any rental term, the lessee fails to return
4the rental property or to renew the rent-to-own agreement for an additional term,
5the rental-purchase company may require the lessee to pay a late fee. Except as
6provided under sub. (4), this subsection does not apply if the lessee's failure to return
7the rental property or failure to renew the rent-to-own agreement at the end of the
8rental term is due to the lessee's exercise of an early-purchase option under the
9rent-to-own agreement or is due to the lessee making all periodic rental payments
10necessary to acquire ownership of the rental property.
AB849,20,12 11(2) Grace periods. The following grace periods shall apply to periodic rental
12payments made with respect to a rental-purchase agreement:
AB849,20,1513 (a) For an agreement that is renewed on a weekly basis, no late fee may be
14assessed for a periodic rental payment that is made within 2 days after the date on
15which the payment is due.
AB849,20,1816 (b) For an agreement that is renewed for a term that is longer than one week,
17no late fee may be assessed for a periodic rental payment that is made within 5 days
18after the date on which the payment is due.
AB849,20,20 19(3) Collection, recording and limitation of late fees. Late fees are subject
20to all of the following limitations:
AB849,20,2121 (a) A late fee may not exceed $5 for each past-due periodic rental payment.
AB849,20,2322 (b) A late fee may be collected only once on each periodic rental payment due,
23regardless of how long the payment remains past due.
AB849,20,2524 (c) Payments received shall be applied first to the payment of any rent that is
25due and then to late fees and any other charges.
AB849,21,2
1(d) A late fee may be collected at the time that the late fee accrues or at any time
2afterward.
AB849,21,5 3(4) Effect of outstanding late fee on transfer of ownership. A
4rental-purchase company may require payment of any outstanding late fees before
5transferring ownership of rental property to a lessee.
AB849,21,9 6435.602 Reinstatement of terminated rent-to-own agreement. (1)
7Reinstatement, generally. A lessee may reinstate a terminated rent-to-own
8agreement without losing any rights or options previously acquired if all of the
9following conditions apply:
AB849,21,1110 (a) The lessee returned or surrendered the rental property within 5 days after
11the termination of the rent-to-own agreement.
AB849,21,1612 (b) Not more than 21 days have passed after the date on which the rental
13property was returned to the rental-purchase company or, if the lessee has paid
14two-thirds or more of the total number of periodic rental payments necessary to
15acquire ownership of the rental property, not more than 45 days have passed since
16the date on which the rental property was returned to the rental-purchase company.
AB849,21,20 17(2) Authorized conditions on reinstatement. As a condition of reinstatement
18under this section, the rental-purchase company may require the payment of all
19past-due rental charges, any applicable late fees, a reinstatement fee not to exceed
20$5 and the periodic rental payment for an additional term.
AB849,22,2 21(3) Effect of repossession on reinstatement. Nothing in this section prohibits
22a rental-purchase company from attempting to repossess rental property upon
23termination of a rent-to-own agreement, but repossession efforts do not affect the
24lessee's right to reinstate the rent-to-own agreement as long as the rental property

1is voluntarily returned or surrendered within 5 days after the termination of the
2rent-to-own agreement.
AB849,22,7 3(4) Property available upon reinstatement. Upon reinstatement, the
4rental-purchase company shall provide the lessee with the same rental property, if
5the property is available and is in the same condition as when it was returned to the
6rental-purchase company, or with substitute rental property of comparable quality
7and condition.
AB849,22,17 8435.603 Reduced periodic rental payment due to reduced income. (1)
9Reduction in amount of periodic rental payments; required evidence. (a)
10Reduction in amount of periodic rental payments. If a lessee's monthly income is
11reduced by 25% or more due to pregnancy, disability, involuntary job loss or
12involuntary reduction in the amount of hours worked or wages earned, the
13rental-purchase company shall reduce the amount of each periodic rental payment
14due under the rent-to-own agreement by the same percentage that the lessee's
15monthly income is reduced or by 50%, whichever is less, for the period of time during
16which the lessee's income is reduced. This subsection only applies if all of the
17following conditions are satisfied:
AB849,22,2018 1. The total dollar amount of periodic rental payments made by the lessee
19under the rent-to-own agreement equals more than 50% of the total dollar amount
20of periodic rental payments necessary to acquire ownership of the rental property.
AB849,22,2221 2. The lessee has provided the rental-purchase company with reasonable
22evidence of the amount and cause of the reduction in the lessee's monthly income.
AB849,23,223 (b) Evidence of continued reduction in income. At reasonable intervals after
24reducing the amount of a periodic rental payment under par. (a), a rental-purchase
25company may require the lessee to provide evidence of the lessee's monthly income

1and evidence that the cause of the reduction in the lessee's monthly income has not
2abated.
AB849,23,7 3(2) Increase in number of periodic rental payments. Except as provided in
4sub. (4), if a rental-purchase company reduces the amount of a periodic rental
5payment under sub. (1) (a), the rental-purchase company may increase the total
6number of periodic rental payments necessary to acquire ownership of the rental
7property.
AB849,23,13 8(3) Increase in amount of periodic rental payments. Except as provided in
9sub. (4), if a rental-purchase company reduces the amount of a periodic rental
10payment under sub. (1) (a) and if, subsequently, the lessee's monthly income is
11increased, the rental-purchase company may increase, by the same percentage that
12the lessee's monthly income is increased, the amount of each periodic rental payment
13due after the date on which the lessee's monthly income is increased.
AB849,23,20 14(4) Limitation on increases. If a rental-purchase company, under sub. (2) or
15(3), increases the amount or number of periodic rental payments due under a
16rent-to-own agreement, the increase only affects the rights or duties of the lessee
17to the extent authorized in sub. (2) or (3). No rental-purchase company, acting under
18sub. (2) or (3), may increase the total dollar amount of periodic rental payments
19necessary to acquire ownership of the rental property, or the amount of a periodic
20rental payment, to greater than the amount disclosed in the rent-to-own agreement.
AB849,23,22 21435.604 Default and right to cure. (1) Default; generally. A lessee is in
22default under a rent-to-own agreement if any of the following applies:
AB849,24,223 (a) The lessee fails to return the rental property within 7 days after the date
24on which the last term for which a periodic rental payment was made expires, unless

1the lessee has exercised an early-purchase option or has made all periodic rental
2payments necessary to acquire ownership of the rental property.
AB849,24,43 (b) The lessee materially breaches any other provision of the rent-to-own
4agreement.
AB849,24,8 5(2) Default; necessary for lessee liability. No cause of action shall accrue
6against a lessee with respect to the lessee's obligations under a rent-to-own
7agreement except upon default and the expiration of any applicable period of time
8allowed for cure of the default.
AB849,24,15 9(3) Notice of default; general requirement. Except as provided in sub. (4),
10as a condition precedent to bringing an action against a lessee arising out of the
11lessee's default, a rental-purchase company shall provide a written notice of the
12default and of the right to cure the default to the lessee. The notice shall specify the
13default and the action required to cure the default and shall inform the lessee that
14if the default is not cured within 15 days after the notice is given the rental-purchase
15company will have the right to bring an action against the lessee.
AB849,24,20 16(4) Notice of default; exception. A rental-purchase company is not required
17to provide a notice of default and right to cure as a condition precedent to bringing
18an action against a lessee if each of the following occurred twice during the 12 months
19before the date of the current default with respect to the same rent-to-own
20agreement:
AB849,24,2121 (a) The lessee was in default.
AB849,24,2322 (b) The rental-purchase company gave the lessee written notice of the default
23and of the lessee's right to cure under sub. (3).
AB849,24,2424 (c) The lessee cured the default.
AB849,25,4
1(5) Request for voluntary surrender of property. A rental-purchase
2company may request the voluntary return or surrender of rental property prior to
3the declaration of a default and the sending of written notice of default and right to
4cure. A request under this subsection is subject to the requirements of s. 435.605.
AB849,25,8 5435.605 Rental-purchase company collection practices. In attempting
6to recover possession of rental property or to collect past-due periodic rental
7payments or other charges owed under a rent-to-own agreement, a rental-purchase
8company may not do any of the following:
AB849,25,10 9(1) Use of force. Use or threaten to use force or violence to cause physical harm
10to the lessee or the lessee's property or to a person related to the lessee.
AB849,25,15 11(2) Criminal prosecution. Threaten criminal prosecution, unless the
12rental-purchase company reasonably believes, in good faith, that the lessee has
13violated a law of this state and, as a result of the violation, is subject to penalties
14including a fine or imprisonment or both and the rental-purchase company intends
15to seek the filing of criminal charges against the lessee.
AB849,25,18 16(3) Disclosure of false information. Disclose or threaten to disclose
17information adversely affecting the lessee's reputation for creditworthiness with
18knowledge or reason to know that the information is false.
AB849,25,25 19(4) Communication with lessee's employer. Initiate or threaten to initiate
20communication with the lessee's employer prior to obtaining final judgment against
21the lessee, except for the purpose of enforcing an assignment of earnings under s.
22435.606. This subsection does not prohibit a rental-purchase company from
23communicating with a lessee's employer solely to verify employment status or
24earnings or to determine if the employer has an established debt counseling service
25or procedure.
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