SB99,32,2118 218.0114 (11) A manufacturer, distributor or importer shall designate in
19writing the area of sales responsibility assigned to a motor vehicle dealer. A
20manufacturer, distributor or importer may not modify the area of sales responsibility
21to avoid the requirements of sub. (3) (f) s. 218.0116 (7).
SB99, s. 80 22Section 80. 218.01 (2) (c) 1. of the statutes is renumbered 218.0114 (12) (a) and
23amended to read:
SB99,33,3
1218.0114 (12) (a) Except as provided in subd. 2. par. (b), all licenses shall be
2granted or refused within 60 days after the licensor receives the application for the
3license.
SB99, s. 81 4Section 81. 218.01 (2) (c) 2. a. of the statutes is renumbered 218.0114 (12) (b)
51.
SB99, s. 82 6Section 82. 218.01 (2) (c) 2. b. of the statutes is renumbered 218.0114 (12) (b)
72. and amended to read:
SB99,33,118 218.0114 (12) (b) 2. In cases where a complaint has been filed under sub. (3)
9(f)
s. 218.0116 (7) protesting the proposed establishment or relocation of a dealership
10in a relevant market area, no license may be issued until the division of hearings and
11appeals has rendered a decision permitting the issuance of the license.
SB99, s. 83 12Section 83. 218.01 (2) (cm) of the statutes is renumbered 218.0114 (13) and
13amended to read:
SB99,33,1514 218.0114 (13) (a) Licenses described in par. (dr) sub. (16) expire on December
1531 of the calendar year for which the licenses are granted.
SB99,33,1716 (b) The department of transportation shall promulgate rules establishing the
17license period for each type of license described in par. (d) 1. to 6. sub. (14) (a) to (f).
SB99,33,2018 (c) The department of transportation may promulgate rules establishing
19expiration dates for the various types of licenses described in par. (d) 1. to 6. sub. (14)
20(a) to (f).
SB99,33,2221 (d) The division of banking shall promulgate rules establishing the license
22period for the license described in par. (d) 8. sub. (14) (g).
SB99,33,2423 (e) The division of banking may promulgate rules establishing expiration dates
24for licenses issued under par. (d) 8. sub. (14) (g).
SB99, s. 84
1Section 84. 218.01 (2) (d) (intro.) of the statutes is renumbered 218.0114 (14)
2(intro.) and amended to read:
SB99,34,53 218.0114 (14) (intro.) Subject to par. (dm) sub. (15), the fee for licenses
4described in this paragraph subsection equals the number of years in a license period
5multiplied by whichever of the following applies:
SB99, s. 85 6Section 85. 218.01 (2) (d) 1. of the statutes is renumbered 218.0114 (14) (a) and
7amended to read:
SB99,34,118 218.0114 (14) (a) For motor vehicle dealers, to the department of
9transportation, $20 for each office or branch thereof of the motor vehicle dealer, plus
10$1 for a supplemental license for each used motor vehicle lot within the same
11municipality, but not immediately adjacent to the office or to a branch.
SB99, s. 86 12Section 86. 218.01 (2) (d) 2. of the statutes is renumbered 218.0114 (14) (b).
SB99, s. 87 13Section 87. 218.01 (2) (d) 3. of the statutes is renumbered 218.0114 (14) (c).
SB99, s. 88 14Section 88. 218.01 (2) (d) 4. of the statutes is renumbered 218.0114 (14) (d) and
15amended to read:
SB99,34,1716 218.0114 (14) (d) Any person licensed under subd. 2. or 3. next preceding, par.
17(b) or (c)
may also operate as a motor vehicle dealer, without any additional fee.
SB99, s. 89 18Section 89. 218.01 (2) (d) 5. of the statutes is renumbered 218.0114 (14) (e).
SB99, s. 90 19Section 90. 218.01 (2) (d) 6. of the statutes is renumbered 218.0114 (14) (f).
SB99, s. 91 20Section 91. 218.01 (2) (d) 8. of the statutes is renumbered 218.0114 (14) (g) and
21amended to read:
SB99,34,2322 218.0114 (14) (g) 1. Except as provided in subd. 8. b. 2., for motor vehicle
23dealers, to the division of banking, $10.
SB99,35,224 2. For motor vehicle dealers that operate as a sales finance company or that
25carry or retain retail instalment contracts or consumer leases for more than 30 days,

1to the division of banking, the same as for sales finance companies under par. (dr)
2sub. (16).
SB99, s. 92 3Section 92. 218.01 (2) (dm) of the statutes is renumbered 218.0114 (15) and
4amended to read:
SB99,35,85 218.0114 (15) (a) If the department of transportation or division of banking
6establishes a license period that is not evenly divisible into years, the department of
7transportation or division of banking shall prorate the remainder when determining
8the license fee under par. (d) sub. (14).
SB99,35,159 (b) If the department of transportation or division of banking grants a license
10described under par. (d) sub. (14) during the license period, the fee for the license
11shall equal the applicable dollar amount under par. (d) 1. to 8. sub. (14) (a) to (g)
12multiplied by the number of calendar years, including parts of calendar years, during
13which the license remains in effect. A fee determined under this subdivision
14paragraph may not exceed the license fee for an entire license period under par. (d)
15sub. (14).
SB99, s. 93 16Section 93. 218.01 (2) (dr) of the statutes is renumbered 218.0114 (16).
SB99, s. 94 17Section 94. 218.01 (2) (e) of the statutes is renumbered 218.0114 (17) and
18amended to read:
SB99,36,219 218.0114 (17) The licenses of dealers, manufacturers, factory branches,
20distributors, distributor branches and sales finance companies shall specify the
21location of the office or branch and must be conspicuously displayed there at that
22location
. In case such the location be of the office or branch is changed, the licensor
23shall indorse the change of location on the license, without charge, if it be the new
24location is
within the same municipality as the previous location. A change of

1location to another municipality shall require a new license, except for sales finance
2companies.
SB99, s. 95 3Section 95. 218.01 (2) (f) of the statutes is renumbered 218.0114 (18) and
4amended to read:
SB99,36,125 218.0114 (18) Every salesperson, factory representative or distributor
6representative shall carry his or her license when engaged in business, and display
7the license upon request. The license shall name his or her the licensee's employer,
8and in case of
. Upon leaving an employer, the salesperson licensee shall immediately
9surrender the license to his or her employer who shall mail the license to the licensor.
10If during the license period the individual licensee again is employed or acts as a
11salesperson, he or she shall make application for reissue of a salesperson's license.
12There shall be no fee in connection with such the subsequent applications.
SB99, s. 96 13Section 96. 218.01 (2) (g) of the statutes is renumbered 218.0114 (19).
SB99, s. 97 14Section 97. 218.01 (2) (h) 1. of the statutes is renumbered 218.0114 (20) (a) and
15amended to read:
SB99,36,2016 218.0114 (20) (a) If the licensor has reasonable cause to doubt the financial
17responsibility of the applicant or licensee or the compliance by the applicant or
18licensee with this section ss. 218.0101 to 218.0163, the licensor may require the
19applicant or licensee to furnish information relating to the applicant's or licensee's
20solvency and financial standing.
SB99, s. 98 21Section 98. 218.01 (2) (h) 2. of the statutes is renumbered 218.0114 (20) (b) and
22amended to read:
SB99,37,1223 218.0114 (20) (b) Provided If the licensor has reasonable cause to doubt the
24financial responsibility of the applicant or licensee or the compliance by the
25applicant or licensee with this section ss. 218.0101 to 218.0163, the licensor may

1require the applicant or licensee to furnish and maintain a bond in the form, amount
2and with the sureties it approves, but not less than $5,000, nor more than $100,000,
3conditioned upon the applicant or licensee complying with the statutes applicable to
4the licensee and as indemnity for any loss sustained by any person by reason of any
5acts of the licensee constituting grounds for suspension or revocation of the license
6under this section ss. 218.0101 to 218.0163. The bonds shall be executed in the name
7of the department of transportation for the benefit of any aggrieved parties;
8provided
, except that the aggregate liability of the surety to all such aggrieved
9parties shall, in no event, exceed the amount of the bond. The bonding requirements
10in this subdivision paragraph shall not apply to manufacturers, factory branches,
11and their agents and is in addition to the bond or letter of credit required of a motor
12vehicle dealer under par. (bb) 1. sub. (5) (a).
SB99, s. 99 13Section 99. 218.01 (2) (h) 3. of the statutes is renumbered 218.0114 (20) (c) and
14amended to read:
SB99,38,315 218.0114 (20) (c) An applicant or licensee furnishing information under subd.
161.
par. (a) may designate the information as a trade secret, as defined in s. 134.90 (1)
17(c), or as confidential business information. The licensor shall notify the applicant
18or licensee providing the information 15 days before any information designated as
19a trade secret or as confidential business information is disclosed to the legislature,
20a state agency, as defined in s. 13.62 (2), a local governmental unit, as defined in s.
21605.01 (1), or any other person. The applicant or licensee furnishing the information
22may seek a court order limiting or prohibiting the disclosure. In such cases,, in which
23case
the court shall weigh the need for confidentiality of the information against the
24public interest in the disclosure. A designation under this subdivision paragraph
25does not prohibit the disclosure of a person's name or address, of the name or address

1of a person's employer or of financial information that relates to a person when
2requested under s. 49.22 (2m) by the department of workforce development or a
3county child support agency under s. 59.53 (5).
SB99, s. 100 4Section 100. 218.01 (2) (i) of the statutes is renumbered 218.0114 (21) and
5amended to read:
SB99,38,186 218.0114 (21) Application for dealers' licenses shall be submitted to the
7department of transportation in duplicate and shall contain such information as the
8licensors require. Application for sales finance company licenses shall contain such
9information as the division of banking requires. No motor vehicle dealer or sales
10finance company, unless so licensed, shall be permitted to register or receive or use
11registration plates under ss. 341.47 to 341.57. The department of transportation
12shall transmit the duplicate copy of each application for a dealer's license to the
13division of banking with the fee required under par. (d) 8. sub. (14) (g). The division
14of banking may not refund the fee required under par. (d) 8. sub. (14) (g). The division
15of banking shall approve a sales finance company license for a dealer if no prior sales
16finance company license has been suspended or revoked, and if the applicant meets
17the requirements of this section ss. 218.0101 to 218.0163 relating to sales finance
18companies.
SB99, s. 101 19Section 101. 218.01 (2) (ie) of the statutes is renumbered 218.0114 (21e) and
20amended to read:
SB99,39,521 218.0114 (21e) (a) In addition to any other information required under this
22subsection section, an application by an individual for the issuance or renewal of a
23license described in par. (d) sub. (14) shall include the individual's social security
24number and an application by a person who is not an individual for the issuance or
25renewal of a license described in par. (d) 1., 2., 3. or 5. sub. (14) (a), (b), (c) or (e) shall

1include the person's federal employer identification number. The licensor may not
2disclose any information received under this subdivision paragraph to any person
3except the department of industry, labor and job development workforce
4development
for purposes of administering s. 49.22 or the department of revenue for
5the sole purpose of requesting certifications under s. 73.0301.
SB99,39,86 (b) The licensor shall deny an application for the issuance or renewal of a
7license if the information required under subd. 1. par. (a) is not included in the
8application.
SB99, s. 102 9Section 102. 218.01 (2) (ig) of the statutes is renumbered 218.0114 (21g), and
10218.0114 (21g) (a) (intro.) and (b), as renumbered, are amended to read:
SB99,39,1311 218.0114 (21g) (a) (intro.) In addition to any other information required under
12this subsection section, an application for a license described in par. (dr) sub. (16)
13shall include the following:
SB99,39,1514 (b) The licensor may not disclose any information received under subd. 1. par.
15(a)
to any person except as follows:
SB99,39,1816 1. The licensor may disclose information under subd. 1. par. (a) to the
17department of revenue for the sole purpose of requesting certifications under s.
1873.0301.
SB99,39,2119 2. The licensor may disclose information under subd. 1. a. par. (a) 1. to the
20department of industry, labor and job development workforce development in
21accordance with a memorandum of understanding under s. 49.857.
SB99, s. 103 22Section 103. 218.01 (2) (j) of the statutes is renumbered 218.0114 (22) and
23amended to read:
SB99,40,3
1218.0114 (22) A motor vehicle dealer licensed in accordance with the provisions
2of this section ss. 218.0101 to 218.0163 shall make reports to the licensor at such
3intervals and showing such information as the licensor may require.
SB99, s. 104 4Section 104. 218.01 (2) (k) of the statutes is renumbered 218.0114 (23).
SB99, s. 105 5Section 105. 218.01 (2a) (title) of the statutes is renumbered 218.0119 (title).
SB99, s. 106 6Section 106. 218.01 (2a) (a) of the statutes is renumbered 218.0119 (1).
SB99, s. 107 7Section 107. 218.01 (2a) (b) of the statutes is renumbered 218.0119 (2) and
8amended to read:
SB99,40,129 218.0119 (2) Whenever a licensed dealer, distributor, manufacturer or
10transporter opens a new place of business, the licensee shall promptly report such
11that fact, including the address thereof of the new place of business, to the
12department of transportation.
SB99, s. 108 13Section 108. 218.01 (2a) (c) of the statutes is renumbered 218.0119 (3) and
14amended to read:
SB99,40,2215 218.0119 (3) Whenever a licensed dealer, distributor or manufacturer
16discontinues or disposes of his or her business, such person that dealer, distributor
17or manufacturer
shall promptly report such that fact to the department of
18transportation and return the license and registration plates issued. Whenever a
19licensed dealer, distributor or manufacturer discontinues business due to license
20suspension or revocation, such person that dealer, distributor or manufacturer shall
21surrender the licenses and registration plates to the department of transportation
22for such the suspension or revocation period.
SB99, s. 109 23Section 109. 218.01 (2a) (d) of the statutes is renumbered 218.0119 (4) and
24amended to read:
SB99,41,3
1218.0119 (4) Any dealer, distributor, manufacturer or transporter who fails to
2comply with the requirements of this subsection section may be fined not more than
3$200 or imprisoned for not more than 6 months or both.
SB99, s. 110 4Section 110. 218.01 (2c) of the statutes is renumbered 218.0121 and amended
5to read:
SB99,41,9 6218.0121 Factory stores. A manufacturer, importer or distributor, or a
7subsidiary thereof of a manufacturer, importer or distributor, shall not own, operate
8or control a motor vehicle dealership in this state. This subsection section does not
9prohibit any of the following:
SB99,41,13 10(1) The ownership and operation by a manufacturer, importer or distributor,
11or a subsidiary thereof of a manufacturer, importer or distributor, of a dealership for
12a temporary period, not to exceed one year, during the transition from one owner or
13operator to another.
SB99,41,21 14(2) The ownership or control of a dealership by a manufacturer, importer or
15distributor, or a subsidiary thereof of a manufacturer, importer or distributor, if the
16dealership is being sold under a bona fide contract or purchase option to the operator
17of the dealership, or a contract exists under which the operator of the dealership can
18expect to acquire full ownership of or a controlling interest in the dealership, and
19after the transfer of ownership is completed the dealership will no longer be owned,
20operated or controlled by the manufacturer, importer or distributor, or a subsidiary
21thereof of the manufacturer, importer or distributor.
SB99,42,4 22(3) The ownership, operation or control of a dealership by a manufacturer,
23importer or distributor, or subsidiary thereof of a manufacturer, importer or
24distributor
, which does not meet the conditions under par. (a) or (b) sub. (1) or (2), if
25the division of hearings and appeals determines, after a hearing on the matter at the

1request of any party, that there is no prospective independent dealer available to own
2and operate the dealership in a manner consistent with the public interest and that
3meets the reasonable standard and uniformly applied qualifications of the
4manufacturer, importer or distributor.
SB99, s. 111 5Section 111. 218.01 (2d) of the statutes is renumbered 218.0122 and amended
6to read:
SB99,42,18 7218.0122 Damages to delivered vehicles. (1) A manufacturer, importer or
8distributor shall disclose in writing to a motor vehicle dealer, at or before delivery to
9the dealer, any damage and repair to a new motor vehicle occurring after the
10manufacturing process is complete but before delivery to the dealer, if the cost of the
11repair exceeds 6% of the manufacturer's suggested retail price, as measured by retail
12repair costs. Replacement of glass, tires, bumpers, fenders, moldings, audio
13equipment, instrument panels, hoods and deck lids with identical manufacturer's
14original equipment is not considered damage and repair under this paragraph
15subsection. If a manufacturer, importer or distributor fails to make a disclosure of
16damage and repair under this paragraph subsection, it shall be liable to the dealer
17for any liability imposed on the dealer for a failure on the part of the dealer to disclose
18that damage and repair.
SB99,43,5 19(2) If the cost of repairing damage to a new motor vehicle that occurs before
20delivery to the dealer's location exceeds 6% of the manufacturer's suggested retail
21price, as measured by retail repair costs, the dealer may reject or, if title has passed
22to the dealer, require the manufacturer, importer or distributor who delivered the
23vehicle to repurchase the vehicle within 10 business days after delivery, unless the
24damage occurred during shipment and the method of transportation, carrier or
25transporter of the motor vehicle was designated by the motor vehicle dealer. Upon

1repurchase, the manufacturer, importer or distributor shall be subrogated to all of
2the dealer's rights against the carrier or transporter of the motor vehicle regarding
3damage. The cost of repairing glass, tires, bumpers, moldings and audio equipment
4with identical manufacturer's original equipment shall not be included in
5determining the cost of repairing damage under this paragraph subsection.
SB99,43,7 6(3) This subsection section does not apply to motorcycles that are delivered in
7a crated, disassembled condition to the dealer or the dealer's agent.
SB99, s. 112 8Section 112. 218.01 (2f) of the statutes is renumbered 218.0123.
SB99, s. 113 9Section 113. 218.01 (2g) of the statutes is renumbered 218.0124.
SB99, s. 114 10Section 114. 218.01 (2w) (title) of the statutes is renumbered 218.0125 (title).
SB99, s. 115 11Section 115. 218.01 (2w) (a) of the statutes is renumbered 218.0125 (1) and
12amended to read:
SB99,43,1513 218.0125 (1) In this subsection section, "dealer cost" means the wholesale cost
14for a part as listed in the manufacturer's, importer's or distributor's current price
15schedules or, if the part is not so listed, the dealer's original invoice cost for the part.
SB99, s. 116 16Section 116. 218.01 (2w) (b) of the statutes is renumbered 218.0125 (2).
SB99, s. 117 17Section 117. 218.01 (2w) (c) of the statutes is renumbered 218.0125 (3) and
18amended to read:
SB99,44,519 218.0125 (3) To be eligible for compensation for parts under par. (b) sub. (2),
20a dealer shall notify the manufacturer, importer or distributor in writing of the
21amounts that the dealer charges its other retail service customers for parts and
22request that it be paid for parts in accordance with this subsection section. The notice
23may be limited to the dealer's average markup over dealer cost that the dealer
24charges its other retail service customers for parts used to perform similar work. The
25notice shall be served upon the manufacturer, importer or distributor not less than

130 days before the date on which the dealer requests that the manufacturer, importer
2or distributor begin paying the dealer for parts at the stated amounts. The
3manufacturer, importer or distributor shall pay the dealer, as provided in this
4subsection section, at the amounts stated in the dealer notice for parts used in work
5performed on and after the beginning date stated in the notice.
SB99, s. 118 6Section 118. 218.01 (2w) (d) of the statutes is renumbered 218.0125 (4).
SB99, s. 119 7Section 119. 218.01 (2w) (e) of the statutes is renumbered 218.0125 (5) and
8amended to read:
SB99,44,159 218.0125 (5) A manufacturer, importer or distributor who fails to compensate
10a dealer for parts at an amount not less than the amount the dealer charges its other
11retail service customers for parts used to perform similar work shall not be found to
12have violated this subsection section if the manufacturer, importer or distributor
13shows that the amount is not reasonably competitive to the amounts charged to retail
14service customers by other similarly situated franchised motor vehicle dealers in this
15state for the same parts when used by those dealers to perform similar work.
SB99, s. 120 16Section 120. 218.01 (2w) (f) of the statutes is renumbered 218.0125 (6) and
17amended to read:
SB99,45,718 218.0125 (6) If a manufacturer, importer or distributor furnishes a part to a
19dealer at no cost for use by the dealer in performing work for which the manufacturer,
20importer or distributor is required to compensate the dealer under this subsection
21section, the manufacturer, importer or distributor shall compensate the dealer for
22the part at an amount not less than the amount the dealer charges its other retail
23customers for parts when used to perform similar work less the wholesale cost for
24such the furnished part as listed in the manufacturer's current price schedules. A
25manufacturer, importer or distributor may pay the dealer a reasonable handling fee

1instead of the compensation otherwise required by this subsection section for special
2high-performance complete engine assemblies furnished to the dealer at no cost,
3provided that the manufacturer, importer or distributor excludes special
4high-performance complete engine assemblies in determining whether the amounts
5requested in the dealer's notice are consistent with the amounts that the dealer
6charges its other retail service customers for parts used by the dealer to perform
7similar work.
SB99, s. 121 8Section 121. 218.01 (2w) (g) of the statutes is renumbered 218.0125 (7) and
9amended to read:
SB99,45,2310 218.0125 (7) A claim made by a franchised motor vehicle dealer for
11compensation under this subsection section shall be either approved or disapproved
12within 30 days after the claim is submitted to the manufacturer, importer or
13distributor in the manner and on the forms the manufacturer, importer or distributor
14reasonably prescribes. An approved claim shall be paid within 30 days after its
15approval; and, if. If a claim is not specifically disapproved in writing or by electronic
16transmission within 30 days after the date on which the manufacturer, importer or
17distributor receives it, the claim shall be considered to be approved and payment
18shall follow within 30 days. A manufacturer, importer or distributor retains the right
19to audit claims for a period of one year after the date on which the claim is paid and
20to charge back any amounts paid on claims that are false or unsubstantiated. If there
21is evidence of fraud, this paragraph subsection does not limit the right of the
22manufacturer to audit for longer periods and charge back for any fraudulent claim,
23subject to the limitations period under s. 893.93 (1) (b).
SB99, s. 122 24Section 122. 218.01 (2x) of the statutes is renumbered 218.0126 and amended
25to read:
SB99,46,15
1218.0126 Promotional allowances. A claim made by a franchised motor
2vehicle dealer for promotional allowances or other incentive payments shall be either
3approved or disapproved within 30 days after the claim is submitted to the
4manufacturer, importer or distributor in the manner and on the forms the
5manufacturer, importer or distributor reasonably prescribes. An approved claim
6shall be paid within 30 days after its approval; and, if. If a claim is not specifically
7disapproved in writing or by electronic transmission within 30 days after the date
8on which the manufacturer, importer or distributor receives it, the claim shall be
9considered to be approved and payment shall follow within 30 days after approval.
10A manufacturer, importer or distributor retains the right to audit a claim for a period
11of 2 years after the date on which the claim is paid and to charge back any amounts
12paid on claims that are false or unsubstantiated. If there is evidence of fraud, this
13subsection section does not limit the right of the manufacturer to audit for longer
14periods and charge back for any fraudulent claim, subject to the limitations period
15under s. 893.93 (1) (b).
SB99, s. 123 16Section 123. 218.01 (3) (title) of the statutes is renumbered 218.0116 (title).
SB99, s. 124 17Section 124. 218.01 (3) (a) (intro.) of the statutes is renumbered 218.0116 (1)
18(intro.).
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