AB1-SSA1-SA2,327,25 23(6) (a) No sale of cigarettes to a consumer in this state by direct marketing may
24exceed 10 cartons for each invoice or 20 cartons in a 30 day period for each purchaser
25or address.
AB1-SSA1-SA2,328,4
1(b) Any person who sells cigarettes that exceed the maximum amounts under
2par. (a) shall pay a penalty to the department of $5,000 or an amount that is equal
3to $50 for every 200 cigarettes, or major fraction of 200 cigarettes, sold above the
4maximum amounts, whichever is greater.
AB1-SSA1-SA2,328,85 (c) Any person who purchases cigarettes that exceed the maximum amounts
6under par. (a) shall apply for a permit under s. 139.34 and shall pay a penalty to the
7department of $25 for every 200 cigarettes, or fraction of 200 cigarettes, purchased
8above the maximum amounts.
AB1-SSA1-SA2,328,10 9(7) No cigarettes may be shipped to a person who is under 18 years of age and
10no cigarettes may be shipped to a post-office box.
AB1-SSA1-SA2,328,13 11(8) All revenue collected from permits and penalties under this section shall
12be credited to the appropriation account under s. 20.566 (1) (gc) to enforce and
13administer this section.
AB1-SSA1-SA2, s. 315cd 14Section 315cd. 139.35 (1) of the statutes is amended to read:
AB1-SSA1-SA2,328,1815 139.35 (1) Transfers. No person may give, sell or lend any stamps to another
16and no person may accept, purchase or borrow any stamps from another. All sales
17and transfers of stamps may be made only by the secretary to permit holding
18manufacturers, direct marketers, and distributors.
AB1-SSA1-SA2, s. 315ce 19Section 315ce. 139.37 (1) (a) of the statutes is amended to read:
AB1-SSA1-SA2,329,1320 139.37 (1) (a) No person shall sell cigarettes or take orders for cigarettes for
21resale
solicit cigarette sales in this state for any manufacturer or permittee without
22first obtaining a
unless the person has filed an application for and obtained a valid
23certificate under s. 73.03 (50) and a
salesperson's permit from the department of
24revenue
. No manufacturer or permittee shall authorize any person to sell cigarettes
25or take orders for cigarettes solicit cigarette sales in this state without first having

1such person secure
unless the person has filed an application for and obtained a valid
2certificate under s. 73.03 (50) and
a salesperson's permit. No person shall authorize
3another person to sell cigarettes or solicit cigarette sales in this state unless the
4person has filed an application for and obtained a valid certificate under s. 73.03 (50)
5and a valid permit under s. 139.34.
The department shall issue the required number
6of permits to manufacturers and permittees who hold a valid certificate issued under
7s. 73.03 (50). Each application for a permit shall disclose the name and address of
8the employer and such permit shall remain effective only while the salesperson
9represents such named employer. If such salesperson is thereafter employed by
10another manufacturer or permittee person, the salesperson shall obtain a new
11salesperson's permit. Each manufacturer and permittee shall notify the department
12within 10 days after the resignation or dismissal of any such salesperson holding a
13permit.
AB1-SSA1-SA2, s. 315cf 14Section 315cf. 139.38 (1) of the statutes is amended to read:
AB1-SSA1-SA2,330,315 139.38 (1) Every manufacturer located out of the state shall keep records of all
16sales of cigarettes shipped into this state. Every manufacturer located in the state
17shall keep records of production, sales and withdrawals of cigarettes. Every
18distributor and direct marketer shall keep records of purchases and sales of
19cigarettes. Every manufacturer, direct marketer, and distributor holding a permit
20from the secretary with the right to purchase and apply stamps shall also keep
21records of purchases and disposition of stamps. Every jobber, multiple retailer, and
22vending machine operator shall keep records of all purchases and disposition of
23cigarettes. Every warehouse operator shall keep records of receipts and withdrawals
24of cigarettes. All such records shall be accurate and complete and be kept in a
25manner prescribed by the secretary. These records shall be preserved on the

1premises described in the permit or license in such a manner as to ensure
2permanency and accessibility for inspection at reasonable hours by authorized
3personnel of the department.
AB1-SSA1-SA2, s. 315cg 4Section 315cg. 139.38 (1m) of the statutes is created to read:
AB1-SSA1-SA2,330,125 139.38 (1m) Records of purchases and sales of cigarettes under sub. (1) that
6are kept by direct marketers shall indicate, for each shipment of cigarettes into this
7state in the month preceding the report under sub. (2), the invoice date and number;
8the quantity of cigarettes shipped; the brand name of the cigarettes shipped; the
9manufacturer of the cigarettes shipped and the manufacturer's origin; the
10purchaser's name, address, and birth date; the name of the person to whom the
11cigarettes were shipped; the address to which the cigarettes were shipped; and any
12other information the department requires.
AB1-SSA1-SA2, s. 315ch 13Section 315ch. 139.38 (2) of the statutes is amended to read:
AB1-SSA1-SA2,330,1814 139.38 (2) (a) Except as provided in par. (b), every permittee manufacturer,
15distributor, jobber, and direct marketer
shall render a true and correct invoice of
16every sale of cigarettes at wholesale and every permittee shall on or before the 15th
17day of each calendar month file a verified report of all cigarettes purchased, sold,
18received, warehoused or withdrawn during the preceding calendar month.
AB1-SSA1-SA2,330,2419 (b) The department may allow any jobber, multiple retailer, direct marketer,
20or vending machine operator permittee who does not sell cigarettes, except for those
21on which the tax under this chapter is paid, to file a quarterly report. The quarterly
22report shall be filed on or before the 15th day of the next month following the close
23of each calendar quarter. The report shall specify the number of cigarettes purchased
24and sold during the preceding calendar quarter.
AB1-SSA1-SA2, s. 315ci 25Section 315ci. 139.395 of the statutes is amended to read:
AB1-SSA1-SA2,331,8
1139.395 Theft of tax moneys. All cigarette tax moneys received by a
2distributor, direct marketer, or manufacturer for the sale of cigarettes on which the
3tax under this subchapter has become due and has not been paid are trust funds in
4the hands of the distributor, direct marketer, or manufacturer and are the property
5of this state. Any distributor, direct marketer, or manufacturer who fraudulently
6withholds, appropriates or otherwise uses cigarette tax moneys that are the property
7of this state is guilty of theft under s. 943.20 (1), whether or not the distributor, direct
8marketer,
or manufacturer has or claims to have an interest in those moneys.
AB1-SSA1-SA2, s. 315cj 9Section 315cj. 139.40 (2) of the statutes is amended to read:
AB1-SSA1-SA2,331,2110 139.40 (2) If cigarettes which do not bear the proper tax stamps or on which
11the tax has not been paid
Cigarettes that are so seized they as provided under sub.
12(1)
may be given to law enforcement officers to use in criminal investigations or sold
13to qualified buyers by the secretary, without notice. If the cigarettes are sold, after
14deducting the costs of the sale and the keeping of storing the property, the proceeds
15of the sale shall be paid into the state treasury, except that proceeds from the sale
16of cigarettes seized from a direct marketer and obtained through the administration
17of this subsection shall be credited to the appropriation account under s. 20.566 (1)
18(gc)
. If the secretary finds that such cigarettes may deteriorate or become unfit for
19use in criminal investigations or for sale or that those uses would otherwise be
20impractical, the secretary may order them destroyed or give them to a charitable or
21penal institution for free distribution to patients or inmates.".
AB1-SSA1-SA2,331,22 22382. Page 167, line 16: after that line insert:
AB1-SSA1-SA2,331,23 23" Section 312m. 134.71 (12) of the statutes is amended to read:
AB1-SSA1-SA2,332,7
1134.71 (12) Applications and forms. The department of agriculture, trade and
2consumer protection, in consultation with the department of justice, shall develop
3applications and other forms required under subs. (5) (intro.) and (8) (c). The
4department of agriculture, trade and consumer protection shall print a sufficient
5number of applications and forms to provide to counties and municipalities for
6distribution to pawnbrokers, secondhand article dealers and secondhand jewelry
7dealers at no cost.
AB1-SSA1-SA2, s. 314m 8Section 314m. 136.03 (title) of the statutes is amended to read:
AB1-SSA1-SA2,332,10 9136.03 (title) Duties of the department of agriculture, trade and
10consumer protection
justice.
AB1-SSA1-SA2, s. 314p 11Section 314p. 136.03 (1) (intro.) of the statutes is amended to read:
AB1-SSA1-SA2,332,1712 136.03 (1) (intro.) The department of agriculture, trade and consumer
13protection
of justice shall investigate violations of this chapter and of rules and
14orders issued under s. 136.04. The department of justice may subpoena persons and
15records to facilitate its investigations, and may enforce compliance with such
16subpoenas as provided in s. 885.12. The department of justice may in on behalf of
17the state:
AB1-SSA1-SA2, s. 314r 18Section 314r. 136.04 of the statutes is amended to read:
AB1-SSA1-SA2,332,22 19136.04 Powers of the department of agriculture, trade and consumer
20protection
justice. (1) The department of agriculture, trade and consumer
21protection
justice may adopt such rules as may be required to carry out the purposes
22of this chapter.
AB1-SSA1-SA2,333,2 23(2) The department of agriculture, trade and consumer protection justice after
24public hearing may issue general or special orders to carry out the purposes of this

1chapter and to determine and prohibit unfair trade practices in business or unfair
2methods of competition in business pursuant to s. 100.20 (2) to (4).".
AB1-SSA1-SA2,333,3 3383. Page 168, line 9: after that line insert:
AB1-SSA1-SA2,333,4 4" Section 318b. 139.44 (3) of the statutes is amended to read:
AB1-SSA1-SA2,333,95 139.44 (3) Any permittee who fails to keep the records required by ss. 139.30
6to 139.42 or 139.77 to 139.82 shall be fined not less than $100 $500 nor more than
7$500 $1,000 for the first offense and shall be fined not less than $1,000 nor more than
8$5,000
or imprisoned not more than 6 months 180 days or both for the 2nd or
9subsequent offense
.
AB1-SSA1-SA2, s. 318c 10Section 318c. 139.44 (4) of the statutes is amended to read:
AB1-SSA1-SA2,333,1411 139.44 (4) Any person who refuses to permit the examination or inspection
12authorized in s. 139.39 (2) or 139.83 may be fined not more less than $500 nor more
13than $1,000
or imprisoned not more than 90 180 days or both. Such refusal shall be
14cause for immediate suspension or revocation of permit by the secretary.
AB1-SSA1-SA2, s. 318dm 15Section 318dm. 139.44 (6m) of the statutes is created to read:
AB1-SSA1-SA2,333,1916 139.44 (6m) Any person who manufactures or sells cigarettes in this state
17without holding the proper permit issued under this subchapter shall be fined not
18less than $1,000 nor more than $10,000 or imprisoned not less than 6 months nor
19more than 2 years or both.
AB1-SSA1-SA2, s. 318dn 20Section 318dn. 139.44 (6m) of the statutes, as created by 2001 Wisconsin Act
21.... (this act), is amended to read:
AB1-SSA1-SA2,334,222 139.44 (6m) Any person who manufactures or sells cigarettes in this state
23without holding the proper permit issued under this subchapter shall be fined not

1less than $1,000 nor more than $10,000 or imprisoned not less than 6 months nor
2more than 2 years or both
is guilty of a Class I felony.
AB1-SSA1-SA2, s. 318e 3Section 318e. 139.44 (7) of the statutes is amended to read:
AB1-SSA1-SA2,334,104 139.44 (7) In addition to the penalties imposed for violation of ss. 139.30 to
5139.41 or 139.75 to 139.83 or any of the rules of the department, the permit of any
6person convicted of a 2nd or subsequent offense shall be automatically revoked and,
7he or she shall not be granted another permit for a period of 2 5 years following such
8revocation, and, for the 5-year period following revocation, he or she shall not act as
9the employee or agent of a permittee under this subchapter to perform acts
10authorized by any permit issued to the permittee under this subchapter
.".
AB1-SSA1-SA2,334,11 11384. Page 168, line 10: delete lines 10 to 13 and substitute:
AB1-SSA1-SA2,334,12 12" Section 318z. 139.44 (8) (a) to (c) of the statutes are amended to read:
AB1-SSA1-SA2,334,1513 139.44 (8) (a) If the number of cigarettes does not exceed 6,000, a fine of not
14more than $200 $1,000 or imprisonment for not more than 6 months one year in the
15county jail
or both.
AB1-SSA1-SA2,334,1816 (b) If the number of cigarettes exceeds 6,000 but does not exceed 36,000, a fine
17of not more than $1,000 or imprisonment for not more than one year in the county
18jail or both
the person is guilty of a Class I felony.
AB1-SSA1-SA2,334,2119 (c) If the number of cigarettes exceeds 36,000, a fine of not more than $10,000
20or imprisonment for not more than 3 years or both
the person is guilty of a Class H
21felony
.".
AB1-SSA1-SA2,334,22 22385. Page 168, line 14: before that line insert:
AB1-SSA1-SA2,334,23 23" Section 319b. 139.45 of the statutes is amended to read:
AB1-SSA1-SA2,335,3
1139.45 Prosecutions by attorney general. Upon request by the secretary
2of revenue, the attorney general may represent this state or assist a district attorney
3in prosecuting any case arising under this subchapter or under ss. 134.65 and 134.66.
AB1-SSA1-SA2, s. 319c 4Section 319c. 139.75 (2) of the statutes is amended to read:
AB1-SSA1-SA2,335,85 139.75 (2) "Consumer" means any individual who receives tobacco products for
6his or her personal use or consumption or
any person individual who has title to or
7possession of tobacco products in storage for use or other consumption in this state
8any purpose other than for sale or resale.
AB1-SSA1-SA2, s. 319d 9Section 319d. 139.75 (3g) of the statutes is created to read:
AB1-SSA1-SA2,335,1110 139.75 (3g) "Direct marketer" means any person who solicits or sells tobacco
11products to consumers in this state by direct marketing.
AB1-SSA1-SA2, s. 319e 12Section 319e. 139.75 (3r) of the statutes is created to read:
AB1-SSA1-SA2,335,1613 139.75 (3r) "Direct marketing" means publishing or making accessible an offer
14for the sale of tobacco products to consumers in this state, or selling tobacco products
15to consumers in this state, using any means by which the consumer is not physically
16present at the time of sale on a premise that sells tobacco products.
AB1-SSA1-SA2, s. 319f 17Section 319f. 139.75 (4) (a) of the statutes is amended to read:
AB1-SSA1-SA2,335,2018 139.75 (4) (a) Any person in this state engaged in the business of selling tobacco
19products in this state who brings, or causes to be brought, into this state from outside
20the state any tobacco products for sale;
AB1-SSA1-SA2, s. 319g 21Section 319g. 139.75 (4) (c) of the statutes is amended to read:
AB1-SSA1-SA2,335,2422 139.75 (4) (c) Any person outside this state engaged in the business of selling
23tobacco products outside this state who ships or transports tobacco products to
24retailers in this state to be sold by those retailers.
AB1-SSA1-SA2, s. 319h 25Section 319h. 139.75 (4) (cm) of the statutes is created to read:
AB1-SSA1-SA2,336,2
1139.75 (4) (cm) Any person outside this state engaged in the business of selling
2tobacco products who ships or transports tobacco products to consumers in this state.
AB1-SSA1-SA2, s. 319i 3Section 319i. 139.75 (5s) of the statutes is created to read:
AB1-SSA1-SA2,336,64 139.75 (5s) "Person" means any individual, sole proprietorship, partnership,
5limited liability company, corporation, or association, or any owner of a single-owner
6entity that is disregarded as a separate entity under ch. 71.
AB1-SSA1-SA2, s. 319j 7Section 319j. 139.75 (7) of the statutes is amended to read:
AB1-SSA1-SA2,336,98 139.75 (7) "Retail outlet" means each place of business from which tobacco
9products are sold to consumers by a retailer.
AB1-SSA1-SA2, s. 319k 10Section 319k. 139.75 (8) of the statutes is amended to read:
AB1-SSA1-SA2,336,1411 139.75 (8) "Retailer" means any person engaged in the business of selling
12tobacco products
who sells, exposes for sale, or possesses with intent to sell, to
13ultimate consumers any tobacco products by any means in which the consumer is
14physically present at the time of sale on a premises that sells tobacco products
.
AB1-SSA1-SA2, s. 319L 15Section 319L. 139.76 (3) of the statutes is created to read:
AB1-SSA1-SA2,336,1816 139.76 (3) Except as provided in sub. (2), no person may possess tobacco
17products in this state unless the tax imposed under sub. (1) is paid on such tobacco
18products.
AB1-SSA1-SA2, s. 319m 19Section 319m. 139.78 (1m) of the statutes is created to read:
AB1-SSA1-SA2,336,2220 139.78 (1m) Except as provided in s. 139.76 (2), no person other than a
21distributor with a valid permit under s. 139.79 may import into this state tobacco
22products for which the tax imposed under s. 139.76 (1) has not been paid.
AB1-SSA1-SA2, s. 319n 23Section 319n. 139.79 (title) of the statutes is amended to read:
AB1-SSA1-SA2,336,24 24139.79 (title) Permits; distributor; direct marketer; subjobber.
AB1-SSA1-SA2, s. 319p 25Section 319p. 139.79 (1) of the statutes is amended to read:
AB1-SSA1-SA2,337,4
1139.79 (1) No person may engage in the business of a distributor, direct
2marketer,
or subjobber of tobacco products at any place of business unless that
3person has filed an application for and obtained a permit from the department to
4engage in that business at such place.
AB1-SSA1-SA2, s. 319q 5Section 319q. 139.79 (2) of the statutes is amended to read:
AB1-SSA1-SA2,337,76 139.79 (2) Section 139.34 (1) (b) (c) to (f), (4) and (9) applies to the permits under
7this section.
AB1-SSA1-SA2, s. 319r 8Section 319r. 139.795 of the statutes is created to read:
AB1-SSA1-SA2,337,15 9139.795 Direct marketing. (1) (a) No person may sell tobacco products by
10direct marketing to consumers in this state as a direct marketer or solicit sales of
11tobacco products to consumers in this state by direct marketing unless the person has
12obtained a permit from the department to make such sales or solicitations. The
13person shall file an application for a permit under this subsection with the
14department, in the manner prescribed by the department, and shall submit a $500
15fee with the application.
AB1-SSA1-SA2,337,1916 (b) No person may be issued a permit under this subsection unless the person
17holds a valid distributor's permit under s. 139.79. Section 139.34 (1) (c) to (f), (7), and
18(9), as it applies to permits issued under s. 139.34, applies to permits issued under
19this subsection.
AB1-SSA1-SA2,337,2020 (c) A permit issued under this subsection expires on December 31 of each year.
AB1-SSA1-SA2,338,321 (d) No person may be issued a permit under this subsection unless the person
22certifies to the department, in the manner prescribed by the department, that all
23tobacco product sales to consumers in this state shall be credit card or personal check
24transactions; that the invoice for all shipments of tobacco product sales from the
25person shall bear the person's name and address and the permit number of the

1permit ultimately issued under this subsection; and that the person shall provide the
2department any information the department considers necessary to administer this
3section.
AB1-SSA1-SA2,338,6 4(2) No person may sell tobacco products to consumers in this state by direct
5marketing unless the tax imposed under s. 139.76, and under s. 77.52 or 77.53, has
6been paid with regard to such products.
AB1-SSA1-SA2,338,9 7(3) No person may sell tobacco products to a consumer in this state by direct
8marketing unless the person verifies the consumer's identity and that the consumer
9is at least 18 years of age by any of the following methods:
AB1-SSA1-SA2,338,1110 (a) The person uses a database, approved by the department, that includes
11information based on public records to verify the consumer's age and identity.
AB1-SSA1-SA2,338,1712 (b) The person receives from the consumer, at the time of purchase, a notarized
13copy of a government issued identification, the name specified on the identification
14matches the name of the consumer, and the birth date on the identification verifies
15that the purchaser is at least 18 years of age. In this paragraph, "government issued
16identification" includes a valid driver's license, state identification card, passport, or
17military identification.
AB1-SSA1-SA2,338,1918 (c) The person uses a mechanism, other than a mechanism under par. (a) or (b),
19for verifying the age and identity of a consumer that is approved by the department.
AB1-SSA1-SA2,338,24 20(4) Any person who, without having a valid permit under sub. (1), sells or
21solicits sales of tobacco products to consumers in this state by direct marketing shall
22pay a penalty to the department of $5,000 or an amount that is equal to 50% of the
23tax due on the tobacco products the person sold, without having a valid permit under
24sub. (1), to consumers in this state by direct marketing, whichever is greater.
AB1-SSA1-SA2,339,2
1(5) No tobacco products may be shipped or delivered to a person who is under
218 years of age and no tobacco products may be shipped to a post-office box.
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