SB191: Bill Text

LRB-2804/1

RCT:kmg:rs

2003 - 2004 LEGISLATURE

2003 Senate BILL 191

June 5, 2003 - Introduced by Joint Legislative Council. Referred to Committee on Agriculture, Financial Institutions and Insurance.

SB191,1,3 An Act to repeal and recreate 97.57 of the statutes; relating to: representations made regarding wild rice sold or offered for sale in this state, granting rule-making authority, and providing a penalty.

Analysis by the Legislative Reference Bureau

This bill is explained in the Notes provided by the Joint Legislative Council in the bill.

For further information see the state fiscal estimate, which will be printed as an appendix to this bill.

The people of the state of Wisconsin, represented in senate and assembly, do enact as follows:

Prefatory note: This bill was prepared for the joint legislative council's special committee on state-tribal relations. It is based on 2001 Assembly Bill 773, which was introduced by the council at the request of the 2000-02 committee. It repeals and recreates the existing statute relating to the labeling of wild rice offered for sale in this state.

Under current law, a wholesaler or supplier is required to label cultivated wild rice as being "paddy-grown" unless the wild rice is blended with wild-grown wild rice. In addition, a wholesaler or supplier is prohibited from labeling wild rice as "100% natural wild rice" unless it is 100% wild-grown wild rice.

This bill requires that the label of any wild rice that is sold or offered for sale in this state, at retail or wholesale, and any sign, advertisement, or other representation regarding such wild rice, inform consumers if the wild rice is cultivated, if it is a blend of wild-grown and cultivated wild rice, and if it is machine harvested. If the wild rice is a blend, the label must indicate the proportions making up the blend. If the wild rice is in a packaged food product that contains at least 40% other food products and that is labeled or marketed as a wild rice product, the label must indicate the proportion of the product that is wild rice. Wild rice that is identified as cultivated or blended and packaged wild rice products are not required to be identified as machine harvested. The bill also requires that labels and representations regarding wild rice clearly indicate the state or province in which the wild rice was grown.

The bill does not make any requirements regarding the labeling of or representations regarding wild rice that is 100% wild-grown or that is harvested by traditional methods except to require that the state or province of origin be identified.

The bill requires the department of agriculture, trade and consumer protection to promulgate rules for implementation of the requirements created by the bill.

The bill provides that a person who violates the labeling and advertising requirements that the bill creates shall forfeit not less than $50 nor more than $500 for the first violation and not less than $200 nor more than $1,000 for subsequent violations.

SB191, s. 1 Section 1. 97.57 of the statutes is repealed and recreated to read:

SB191,2,3 97.57 Advertising and labeling of wild rice. (1) Definitions. In this section:

SB191,2,5 (a) "Cultivated" means grown in a field or paddy that is flooded during the growing season and drained at the time of harvesting.

SB191,2,7 (b) "Machine-harvested" means harvested by any method other than traditional methods.

SB191,2,10 (c) "Packaged wild rice product" means a packaged food product that contains wild rice and at least 40% other food products and that is labeled or marketed as a wild rice product or blend.

SB191,2,12 (d) "Traditional methods" means using only a hand-propelled boat and 2 hand-held wooden sticks or rods.

SB191,2,14 (e) "Wild-grown" means grown in a lake, river, slough, or other water body that is not drained at the time of harvesting.

SB191,2,17 (2) Cultivated wild rice. Except as provided in sub. (6) (a), a person who sells or offers for sale cultivated wild rice, at retail or wholesale, in this state shall do all of the following:

SB191,3,1 (a) Clearly and conspicuously label the wild rice as being cultivated.

SB191,3,3 (b) Clearly and conspicuously indicate in any sign, advertisement, or other representation regarding the wild rice that it is cultivated.

SB191,3,6 (3) Blended wild rice. Except as provided in sub. (6) (a), a person who sells or offers for sale a blend of wild-grown and cultivated wild rice, at retail or wholesale, in this state shall do all of the following:

SB191,3,9 (a) Clearly and conspicuously label the wild rice as being a blend of wild-grown and cultivated wild rice and indicate the percentages of the blend that are wild-grown and cultivated.

SB191,3,12 (b) Clearly and conspicuously indicate in any sign, advertisement, or other representation regarding the wild rice that it is a blend of wild-grown and cultivated wild rice.

SB191,3,16 (3m) Packaged wild rice products. Except as provided in sub. (6) (a), a person who sells or offers for sale a packaged wild rice product, at retail or wholesale, in this state, shall clearly and conspicuously indicate on the label the percentage of the packaged wild rice product that is wild rice.

SB191,3,19 (4) Machine-harvested wild rice. Except as provided in sub. (6), a person who sells or offers for sale machine-harvested wild rice, at retail or wholesale, in this state shall do all of the following:

SB191,3,20 (a) Clearly and conspicuously label the wild rice as being machine-harvested.

SB191,3,22 (b) Clearly and conspicuously indicate in any sign, advertisement, or other representation regarding the wild rice that it is machine-harvested.

SB191,4,2 (5) Place of origin. Except as provided in sub. (6) (a), a person who sells or offers for sale wild rice, at retail or wholesale, in this state shall clearly and conspicuously indicate on the label and any sign, advertisement, or other representation regarding the wild rice the state or province in which the wild rice was grown.

SB191,4,4 (6) Exceptions. (a) Subsections (2) to (5) do not apply to wild rice that is cooked and ready to eat.

SB191,4,6 (b) Subsection (4) does not apply to wild rice that is labeled in accordance with sub. (2), (3), or (3m).

SB191,4,9 (7) Rules. The department shall promulgate rules establishing minimum standards for the labels required under subs. (2) (a), (3) (a), (3m), (4) (a), and (5) and for representations made under subs. (2) (b), (3) (b), (4) (b), or (5).

SB191,4,12 (8) Penalty. A person who violates this section shall forfeit not less than $50 nor more than $500 for the first violation and not less than $200 nor more than $1,000 for subsequent violations.

SB191,4,13 (End)