AB100-ASA1,776,2422 (b) Within 30 days of receiving a copy of the complaint under par. (a), any
23wholesaler against whom allegations are made may file a sworn written response or
24a written request for an evidentiary hearing before the department under s. 227.44.
AB100-ASA1,777,9
1(c) Subject to pars. (d) 1. and (dm), if no request for an evidentiary hearing is
2made under par. (b), within 60 days of receiving any response under par. (b) or, if no
3response is made, within 60 days of the date on which a response or request for
4hearing is due under par. (b), the department shall make a written decision as to
5whether a violation has occurred and either dismiss the complaint or take action
6under par. (e). Any decision under this paragraph shall include findings of fact and
7conclusions of law and shall state all reasons for the decision. The department shall
8provide a copy of the decision to the complainant and to any wholesaler against whom
9allegations are made.
AB100-ASA1,777,17 10(cm) Subject to pars. (d) 2. and (dm), if a request for an evidentiary hearing is
11made under par. (b), the hearing shall be conducted in the manner specified for a
12contested case under ss. 227.44 to 227.50, except that the hearing shall be conducted
13within 45 days of receiving the request for hearing under par. (b) and the department
14shall make its written decision, including whether a violation has occurred and
15whether the complaint is dismissed or action is taken under par. (e), within 15 days
16after the hearing. In addition to service of the decision as provided under s. 227.48,
17the department shall provide a copy of the decision to the complainant.
AB100-ASA1,777,2318 (d) 1. If no request for an evidentiary hearing is made under par. (b), within 60
19days of receiving any response under par. (b) or, if no response is made, within 60 days
20of the date on which a response or request for hearing is due under par. (b), the
21department may extend the time period for making a decision under par. (c) by an
22additional 60 days if the department provides notice within the time period specified
23in par. (c) that an additional 60 days is necessary for investigation.
AB100-ASA1,778,3 242. If a request for an evidentiary hearing is made under par. (b), within 45 days
25of receiving the request for hearing under par. (b), the department may extend the

1time period for conducting the hearing by an additional 45 days if the department
2provides notice within 45 days of receiving the request for hearing under par. (b) that
3an additional 45 days is necessary for investigation.
AB100-ASA1,778,124 (dm) Within 45 days of receiving any response or request for hearing under par.
5(b) or, if no response or request for hearing is made, within 45 days of the date on
6which a response or request for hearing is due under par. (b), the department may
7elect to file a complaint in circuit court under sub. (4) that includes all allegations of
8the complaint under par. (a) for which the department determines there is cause to
9find that a violation of s. 125.54 (7) (a) has occurred. If the department files a
10complaint in circuit court as provided under this paragraph, the department shall
11not conduct a hearing under par. (cm) or make a written decision under par. (c), but
12shall proceed with the matter as provided under sub. (4).
AB100-ASA1,778,1613 (e) If the department finds the allegations under par. (a) true and sufficient, the
14department shall either suspend for not less than 10 days nor more than 90 days or
15revoke the wholesaler's permit, and give notice of the suspension or revocation to the
16wholesaler.
AB100-ASA1,778,1917 (f) A revocation or suspension proceeding under this subsection is a contested
18case under ch. 227, except that ss. 227.44 to 227.50 apply to a proceeding under this
19subsection only if a request for an evidentiary hearing is made under par. (b).
AB100-ASA1, s. 1922 20Section 1922. 125.145 of the statutes is amended to read:
AB100-ASA1,778,25 21125.145 Prosecutions by attorney general or department. Upon request
22by the secretary of revenue, the attorney general may represent this state or assist
23a district attorney in prosecuting any case arising under this chapter. The
24department may represent this state in prosecuting any violation of s. 125.54 (7) (a)
25or (b) and shall bring any such action in the circuit court for Dane County.
AB100-ASA1, s. 1923
1Section 1923. 125.15 of the statutes is created to read:
AB100-ASA1,779,6 2125.15 Actions against intoxicating liquor wholesalers. (1) An
3intoxicating liquor wholesaler, intoxicating liquor retail licensee or permittee, or
4intoxicating liquor trade association that makes a written complaint to the
5department under s. 125.12 (6) of a violation of s. 125.54 (7) (a) may bring an action
6to enforce the provisions of s. 125.54 (7) if any of the following apply:
AB100-ASA1,779,87 (a) The department has not rendered a decision within the time periods
8specified in s. 125.12 (6) (c) to (d).
AB100-ASA1,779,129 (b) The department has rendered a decision under s. 125.12 (6) in which the
10department has determined that a violation has occurred but no action has been
11brought in circuit court by the department, attorney general, or a district attorney
12to prosecute the violation.
AB100-ASA1,779,16 13(2) An intoxicating liquor wholesaler, intoxicating liquor retail licensee or
14permittee, or intoxicating liquor trade association that brings an action under sub.
15(1) shall be entitled to recover reasonable attorney fees if found to be the prevailing
16party.
AB100-ASA1, s. 1924 17Section 1924. 125.54 (7) of the statutes is created to read:
AB100-ASA1,779,2318 125.54 (7) Bona fide wholesalers. (a) 1. The premises described in a permit
19issued under this section shall be capable of warehousing intoxicating liquor. Any
20intoxicating liquor sold by the permittee shall be physically unloaded at the premises
21described in the permit, or at any warehouse premises for which the permittee under
22this section also holds a permit issued under s. 125.19, prior to being delivered to a
23retail licensee or permittee or to another wholesaler.
AB100-ASA1,780,524 2. A permittee under this section shall annually sell and deliver intoxicating
25liquor to at least 10 retail licensees or permittees that do not have any direct or

1indirect interest in each other or in the permittee under this section. The department
2shall not issue a permit under this section unless the applicant represents to the
3department an intention to satisfy this requirement, and shall not renew a permit
4issued under this section unless the permittee demonstrates that this requirement
5has been satisfied.
AB100-ASA1,780,86 (b) No intoxicating liquor retail licensee or permittee may receive a benefit from
7a violation under par. (a) with knowledge of the circumstances giving rise to the
8violation.
AB100-ASA1,780,139 (c) 1. A wholesaler who violates this subsection shall be fined not more than
10$10,000. In addition, a court shall order the wholesaler to forfeit an amount equal
11to any profit gained by the wholesaler or by a retail licensee or permittee that violates
12par. (b), or by both, resulting from the violation, and the court shall further order that
13the wholesaler's permit be revoked.
AB100-ASA1,780,1714 2. A court shall order a retail licensee or permittee who violates this subsection
15to forfeit an amount equal to any profit gained by the retail licensee or permittee
16resulting from the violation, and the court shall further order that the retail license
17or permit be revoked.
AB100-ASA1,780,2018 3. This paragraph shall not affect the authority of any municipality or the
19department to revoke, suspend, or refuse to renew or issue a license or permit under
20s. 125.12.
AB100-ASA1,781,421 (d) The department shall promulgate rules to administer and enforce the
22requirements under this subsection. The rules shall ensure coordination between
23the department's issuance and renewal of permits under this section and its
24enforcement of the requirements of this subsection, and shall require that all
25applications for issuance or renewal of permits under this section be processed by

1department personnel generally familiar with activities of intoxicating liquor
2wholesalers. The department shall establish by rule minimum requirements for
3warehouse facilities on premises described in permits issued under this section and
4for periodic site inspections by the department of such warehouse facilities.
AB100-ASA1, s. 1924m 5Section 1924m. 125.68 (10) (bs) of the statutes is amended to read:
AB100-ASA1,781,76 125.68 (10) (bs) No individual may resell wine received under par. (bm) or
7receive more than 9 27 liters of wine annually under par. (bm).
AB100-ASA1, s. 1930 8Section 1930. 134.66 (1) (a) of the statutes is amended to read:
AB100-ASA1,781,99 134.66 (1) (a) "Cigarette" has the meaning given in s. 139.30 (1) (1m).
AB100-ASA1, s. 1931 10Section 1931. 134.66 (1) (am) of the statutes is created to read:
AB100-ASA1,781,1111 134.66 (1) (am) "Direct marketer" has the meaning given in s. 139.30 (2n).
AB100-ASA1, s. 1932 12Section 1932. 134.66 (2) (a) of the statutes is amended to read:
AB100-ASA1,781,2113 134.66 (2) (a) No retailer, direct marketer, manufacturer, distributor, jobber or
14subjobber, no agent, employee or independent contractor of a retailer, direct
15marketer,
manufacturer, distributor, jobber or subjobber and no agent or employee
16of an independent contractor may sell or provide for nominal or no consideration
17cigarettes or tobacco products to any person under the age of 18, except as provided
18in s. 254.92 (2) (a). A vending machine operator is not liable under this paragraph
19for the purchase of cigarettes or tobacco products from his or her vending machine
20by a person under the age of 18 if the vending machine operator was unaware of the
21purchase.
AB100-ASA1, s. 1933 22Section 1933. 134.66 (2) (am) of the statutes is amended to read:
AB100-ASA1,782,523 134.66 (2) (am) No retailer, direct marketer, manufacturer, distributor, jobber,
24subjobber, no agent, employee or independent contractor of a retailer, direct
25marketer,
manufacturer, distributor, jobber or subjobber and no agent or employee

1of an independent contractor may provide for nominal or no consideration cigarettes
2or tobacco products to any person except in a place where no person younger than 18
3years of age is present or permitted to enter unless the person who is younger than
418 years of age is accompanied by his or her parent or guardian or by his or her spouse
5who has attained the age of 18 years.
AB100-ASA1, s. 1935 6Section 1935. 134.66 (2) (e) of the statutes is amended to read:
AB100-ASA1,782,87 134.66 (2) (e) No retailer or direct marketer may sell cigarettes in a form other
8than as a package or container on which a stamp is affixed under s. 139.32 (1).
AB100-ASA1, s. 1946 9Section 1946. 139.06 (1) (a) of the statutes is amended to read:
AB100-ASA1,782,1610 139.06 (1) (a) The taxes imposed under s. 139.03 (intro.) on intoxicating liquor
11at the rates under s. 139.03 (2m) shall be paid to, and a monthly return filed with,
12the department of revenue on or before the 15th of the month following the month
13in which the tax liability is incurred. An administrative fee of 3 11 cents per gallon
14on intoxicating liquor taxed at the rates under s. 139.03 (2m) is imposed, shall be paid
15along with the taxes and shall be deposited in the appropriation under s. 20.566 (1)
16(ha).
AB100-ASA1, s. 1948 17Section 1948. 139.30 (1) of the statutes is renumbered 139.30 (1m).
AB100-ASA1, s. 1949 18Section 1949. 139.30 (1d) of the statutes is created to read:
AB100-ASA1,782,2319 139.30 (1d) "Bonded direct marketer" means any person who acquires
20unstamped cigarettes from the manufacturer thereof, affixes stamps to the packages
21or other containers, stores them and sells them by direct marketing to consumers for
22their own personal use and who may also acquire stamped cigarettes from
23manufacturers or distributors for such sales.
AB100-ASA1, s. 1950 24Section 1950. 139.30 (1s) of the statutes is created to read:
AB100-ASA1,783,3
1139.30 (1s) "Consumer" means any individual who receives cigarettes for his
2or her personal use or consumption or any individual who has title to or possession
3of cigarettes for any purpose other than for sale or resale.
AB100-ASA1, s. 1951 4Section 1951. 139.30 (2n) of the statutes is created to read:
AB100-ASA1,783,65 139.30 (2n) "Direct marketer" means a bonded direct marketer or a nonbonded
6direct marketer.
AB100-ASA1, s. 1952 7Section 1952. 139.30 (2p) of the statutes is created to read:
AB100-ASA1,783,118 139.30 (2p) "Direct marketing" means publishing or making accessible an offer
9for the sale of cigarettes to consumers in this state, or selling cigarettes to consumers
10in this state, using any means by which the consumer is not physically present at the
11time of sale on a premise that sells cigarettes.
AB100-ASA1, s. 1954b 12Section 1954b. 139.30 (4n) of the statutes is created to read:
AB100-ASA1,783,1413 139.30 (4n) "Government issued identification" includes a valid driver's
14license, state identification card, passport, or military identification.
AB100-ASA1, s. 1956 15Section 1956. 139.30 (8d) of the statutes is created to read:
AB100-ASA1,783,1816 139.30 (8d) "Nonbonded direct marketer" means any person who acquires
17stamped cigarettes from the manufacturers or distributors, stores them, and sells
18them by direct marketing to consumers for their own personal use.
AB100-ASA1, s. 1958 19Section 1958. 139.30 (10) of the statutes is amended to read:
AB100-ASA1,783,2220 139.30 (10) "Retailer" means any person who sells, exposes for sale or possesses
21with intent to sell to consumers any cigarettes
has the meaning given in s. 134.66 (1)
22(g)
.
AB100-ASA1, s. 1959 23Section 1959. 139.32 (1) of the statutes is amended to read:
AB100-ASA1,784,524 139.32 (1) The tax imposed by s. 139.31 (1) shall be paid. To evidence the
25payment, the department shall provide stamps. A person who has paid the tax shall

1affix stamps of the proper denomination to each package in which cigarettes are
2packed, prior to the first sale within this state. First sale does not include a sale by
3a manufacturer to a distributor or to a bonded direct marketer or by a distributor to
4a permittee who has obtained department approval as provided for in s. 139.321 (1)
5(a) 2. The tax shall be paid only once on each package or container.
AB100-ASA1, s. 1961 6Section 1961. 139.32 (5) of the statutes is amended to read:
AB100-ASA1,784,97 139.32 (5) Manufacturers, bonded direct marketers, and distributors having
8a permit from the secretary
who are authorized by the department to purchase tax
9stamps
shall receive a discount of 1.6% of the tax paid on stamp purchases.
AB100-ASA1, s. 1962 10Section 1962. 139.32 (5m) of the statutes is amended to read:
AB100-ASA1,784,1211 139.32 (5m) Distributors, bonded direct marketers, and manufacturers shall
12pay to the department the cost of printing and shipping those stamps.
AB100-ASA1, s. 1963 13Section 1963. 139.32 (6) of the statutes is amended to read:
AB100-ASA1,784,1814 139.32 (6) Manufacturers, bonded direct marketers, and distributors having
15a permit from the secretary
who are authorized by the department to purchase tax
16stamps
may purchase stamps on credit. The secretary may require manufacturers,
17bonded direct marketers,
and distributors who purchase stamps on credit to file
18under the conditions prescribed by the secretary by rule.
AB100-ASA1, s. 1964 19Section 1964. 139.321 (1) (intro.) of the statutes is amended to read:
AB100-ASA1,784,2220 139.321 (1) (intro.) It is unlawful for any person to possess in excess of 400
21cigarettes unless the required stamps are properly affixed as provided in ss. 139.32
22(1) and 139.33 (4).
AB100-ASA1, s. 1966 23Section 1966. 139.33 (3) of the statutes is amended to read:
AB100-ASA1,785,1324 139.33 (3) No person other than a member of the armed forces, as specified in
25this subsection,
a licensed distributor, or a bonded direct marketer who is authorized

1by the department to purchase and affix tax stamps
may import into this state more
2than 400
cigarettes on which the excise tax imposed by s. 139.31 has not been paid
3and the container of which does not bear proper stamps. Within 15 days, any such
4person importing cigarettes shall file a declaration of such cigarettes imported and
5shall remit therewith the tax on such cigarettes imposed by this section. Members
6of the armed forces shall not be required to report or pay the tax on cigarettes in their
7possession if such cigarettes are issued to them by the U.S. government or any of its
8subdivisions or were purchased in any armed forces post exchange or service store
9for their personal use or consumption. If the use tax imposed by this section is not
10paid when due, it shall become delinquent and the person liable for it shall pay, in
11addition, a penalty of $25 for each 200 cigarettes. Interest on the delinquent tax and
12penalty shall accrue at the rate of 1.5% per month or each fraction of a month from
13the date the tax became due until paid.
AB100-ASA1, s. 1975 14Section 1975. 139.34 (3) of the statutes is amended to read:
AB100-ASA1,785,1915 139.34 (3) No distributor or bonded direct marketer may affix stamps to
16cigarette packages, as provided in s. 139.32, unless the distributor or bonded direct
17marketer
certifies to the department, in a manner prescribed by the department,
18that the distributor or bonded direct marketer purchases cigarettes directly from a
19manufacturer.
AB100-ASA1, s. 1979b 20Section 1979b. 139.345 of the statutes is created to read:
AB100-ASA1,785,24 21139.345 Direct marketing. (1) (a) (intro.) No person may sell cigarettes to
22consumers in this state as a direct marketer unless the person submits to the
23department the person's name, trade name, address of the person's principal place
24of business, phone number, e-mail address, and Web site address.
AB100-ASA1,786,10
1(b) No person may sell cigarettes as described under this section unless the
2person certifies to the department, in the manner prescribed by the department, that
3the person shall acquire stamped cigarettes from a licensed distributor or
4unstamped cigarettes from the manufacturer thereof, pay the tax imposed under this
5subchapter on all unstamped cigarettes and affix stamps to the cigarette packages
6or containers as provided under s. 139.32 (1), store such packages or containers, and
7sell only such packages or containers to consumers in this state by direct marketing;
8or acquire cigarettes from a distributor, to the packages or containers of which
9stamps have been affixed as provided under s. 139.32 (1), and sell only such packages
10or containers to consumers in this state by direct marketing.
AB100-ASA1,786,1611 (d) No person may sell cigarettes as described in this section unless the person
12certifies to the department, in the manner prescribed by the department, that the
13person shall register with credit card and debit card companies; that the invoices and
14all means of solicitation for all shipments of cigarette sales from the person shall bear
15the person's name and address; and that the person shall provide the department any
16information the department considers necessary to administer this section.
AB100-ASA1,786,18 17(2) No person may sell cigarettes to consumers in this state by direct marketing
18unless the tax imposed under s. 77.52 or 77.53 is paid on the sale of such cigarettes.
AB100-ASA1,786,20 19(3) No person may sell cigarettes to consumers in this state unless the person
20does all of the following:
AB100-ASA1,786,2221 (a) Verifies the consumer's name and address and that the consumer is at least
2218 years of age by any of the following methods:
AB100-ASA1,786,2423 1. The person uses a database that includes information based on public
24records.
AB100-ASA1,787,2
12. The person receives from the consumer, at the time of purchase, a copy of a
2government issued identification.
AB100-ASA1,787,43 3. The person uses a mechanism, other than a mechanism specified under subd.
41. or 2., that is approved by the department.
AB100-ASA1,787,65 (b) Obtains from the consumer, at the time of purchase, a statement signed by
6the consumer that confirms all of the following:
AB100-ASA1,787,77 1. The consumer's name, address, and birth date.
AB100-ASA1,787,108 2. That the consumer understands that no person who is under 18 years of age
9may purchase or possess cigarettes or falsely represent his or her age for the purpose
10of receiving cigarettes, as provided under s. 254.92.
AB100-ASA1,787,1811 3. That the consumer understands that any person who, for the purpose of
12obtaining credit, goods, or services, intentionally uses, attempts to use, or possesses
13with intent to use, any personal identifying information or personal identification
14document of an individual, including a deceased individual, without the
15authorization or consent of the individual and by representing that he or she is the
16individual, that he or she is acting with the authorization or consent of the
17individual, or that the information or document belongs to him or her, is guilty of a
18Class H felony, as provided under s. 943.201.
AB100-ASA1,787,21 19(4) Any person who makes a sale of cigarettes by means of the Internet shall,
20at the time of purchase, obtain the purchaser's electronic mail address and shall
21receive payment for the sale by credit card, debit card, or check prior to shipping.
AB100-ASA1,787,24 22(5) The invoice for any shipment of cigarettes sold to consumers in this state
23by direct marketing shall specify the name and address of the seller and any valid
24permit issued under s. 139.34 that is held by the seller.
AB100-ASA1,788,2
1(6) All packages of cigarettes shipped to consumers in this state shall be clearly
2labelled "CIGARETTES" on the outside of such packages.
AB100-ASA1,788,10 3(7) (a) No person may deliver a package of cigarettes sold by direct marketing
4to a consumer in this state unless the person making the delivery receives a
5government issued identification card from the person receiving the package and
6verifies that the person receiving the package is at least 18 years of age. If the person
7receiving the package is not the person to whom the package is addressed, the person
8delivering the package shall have the person receiving the package sign a statement
9that affirms that the person to whom the package is addressed is at least 18 years
10of age.
AB100-ASA1,788,1511 (b) No person may deliver a package of cigarettes to a consumer in this state
12unless the seller of the cigarettes provides proof to the person making the delivery
13that the seller has complied with all requirements under this subchapter. A seller
14shall have no course of action against any person who refuses to deliver cigarettes
15as provided under this subdivision.
AB100-ASA1, s. 1980 16Section 1980. 139.35 (1) of the statutes is amended to read:
AB100-ASA1,788,2117 139.35 (1) Transfers. No person may give, sell or lend any stamps to another
18and no person may accept, purchase or borrow any stamps from another. All sales
19and transfers of stamps may be made only by the secretary to permit holding
20manufacturers and, distributors, and bonded direct marketers who are authorized
21by the department to purchase and affix tax stamps
.
AB100-ASA1, s. 1980m 22Section 1980m. 139.362 of the statutes is created to read:
AB100-ASA1,789,4 23139.362 Bad debt deductions. (1) In this section, "bad debt" means an
24amount that is equal to the purchase price of cigarettes, if such amount may be
25claimed as a deduction under section 166 of the Internal Revenue Code. "Bad debt"

1does not include financing charges, interest on the wholesale price of cigarettes,
2uncollectible amounts on property that remains in the seller's possession until the
3full purchase price is paid, expenses incurred in attempting to collect any debt, debts
4sold or assigned to 3rd parties for collection, and repossessed property.
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