AB249,20,1310 139.75 (3r) "Direct marketing" means publishing or making accessible an offer
11for the sale of tobacco products to consumers in this state, or selling tobacco products
12to consumers in this state, using any means by which the consumer is not physically
13present at the time of sale on a premise that sells tobacco products.
AB249, s. 54 14Section 54. 139.75 (4) (a) of the statutes is amended to read:
AB249,20,1715 139.75 (4) (a) Any person in this state engaged in the business of selling tobacco
16products in this state who brings, or causes to be brought, into this state from outside
17the state any tobacco products for sale;
AB249, s. 55 18Section 55. 139.75 (4) (c) of the statutes is amended to read:
AB249,20,2119 139.75 (4) (c) Any person outside this state engaged in the business of selling
20tobacco products outside this state who ships or transports tobacco products to
21retailers in this state to be sold by those retailers.
AB249, s. 56 22Section 56. 139.75 (4) (cm) of the statutes is created to read:
AB249,20,2423 139.75 (4) (cm) Any person outside this state engaged in the business of selling
24tobacco products who ships or transports tobacco products to consumers in this state.
AB249, s. 57 25Section 57. 139.75 (5s) of the statutes is created to read:
AB249,21,3
1139.75 (5s) "Person" means any individual, sole proprietorship, partnership,
2limited liability company, corporation, or association, or any owner of a single-owner
3entity that is disregarded as a separate entity under ch. 71.
AB249, s. 58 4Section 58. 139.75 (7) of the statutes is amended to read:
AB249,21,65 139.75 (7) "Retail outlet" means each place of business from which tobacco
6products are sold to consumers by a retailer.
AB249, s. 59 7Section 59. 139.75 (8) of the statutes is amended to read:
AB249,21,118 139.75 (8) "Retailer" means any person engaged in the business of selling
9tobacco products
who sells, exposes for sale, or possesses with intent to sell, to
10ultimate consumers any tobacco products by any means in which the consumer is
11physically present at the time of sale on a premises that sells tobacco products
.
AB249, s. 60 12Section 60. 139.76 (3) of the statutes is created to read:
AB249,21,1513 139.76 (3) Except as provided in sub. (2), no person may possess tobacco
14products in this state unless the tax imposed under sub. (1) is paid on such tobacco
15products.
AB249, s. 61 16Section 61. 139.78 (1m) of the statutes is created to read:
AB249,21,1917 139.78 (1m) Except as provided in s. 139.76 (2), no person other than a
18distributor with a valid permit under s. 139.79 may import into this state tobacco
19products for which the tax imposed under s. 139.76 (1) has not been paid.
AB249, s. 62 20Section 62. 139.79 (title) of the statutes is amended to read:
AB249,21,21 21139.79 (title) Permits; distributor; direct marketer; subjobber.
AB249, s. 63 22Section 63. 139.79 (1) of the statutes is amended to read:
AB249,22,223 139.79 (1) No person may engage in the business of a distributor, direct
24marketer,
or subjobber of tobacco products at any place of business unless that

1person has filed an application for and obtained a permit from the department to
2engage in that business at such place.
AB249, s. 64 3Section 64. 139.79 (2) of the statutes is amended to read:
AB249,22,54 139.79 (2) Section 139.34 (1) (b) (c) to (f), (4) and (9) applies to the permits under
5this section.
AB249, s. 65 6Section 65. 139.795 of the statutes is created to read:
AB249,22,13 7139.795 Direct marketing. (1) (a) No person may sell tobacco products by
8direct marketing to consumers in this state as a direct marketer or solicit sales of
9tobacco products to consumers in this state by direct marketing unless the person has
10obtained a permit from the department to make such sales or solicitations. The
11person shall file an application for a permit under this subsection with the
12department, in the manner prescribed by the department, and shall submit a $500
13fee with the application.
AB249,22,1714 (b) No person may be issued a permit under this subsection unless the person
15holds a valid distributor's permit under s. 139.79. Section 139.34 (1) (c) to (f), (4), and
16(9), as it applies to permits issued under s. 139.34, applies to permits issued under
17this subsection.
AB249,22,1818 (c) A permit issued under this subsection expires on December 31 of each year.
AB249,23,219 (d) No person may be issued a permit under this subsection unless the person
20certifies to the department, in the manner prescribed by the department, that all
21tobacco product sales to consumers in this state shall be credit card or personal check
22transactions; that the invoice for all shipments of tobacco product sales from the
23person shall bear the person's name and address and the permit number of the
24permit ultimately issued under this subsection; and that the person shall provide the

1department any information the department considers necessary to administer this
2section.
AB249,23,5 3(2) No person may sell tobacco products to consumers in this state by direct
4marketing unless the tax imposed under s. 139.76, and under s. 77.52 or 77.53, has
5been paid with regard to such products.
AB249,23,8 6(3) No person may sell tobacco products to a consumer in this state by direct
7marketing unless the person verifies the consumer's identity and that the consumer
8is at least 18 years of age by any of the following methods:
AB249,23,109 (a) The person uses a database, approved by the department, that includes
10information based on public records to verify the consumer's age and identity.
AB249,23,1611 (b) The person receives from the consumer, at the time of purchase, a notarized
12copy of a government issued identification, the name specified on the identification
13matches the name of the consumer, and the birth date on the identification verifies
14that the purchaser is at least 18 years of age. In this paragraph, "government issued
15identification" includes a valid driver's license, state identification card, passport, or
16military identification.
AB249,23,1817 (c) The person uses a mechanism, other than a mechanism under par. (a) or (b),
18for verifying the age and identity of a consumer that is approved by the department.
AB249,23,23 19(4) Any person who, without having a valid permit under sub. (1), sells or
20solicits sales of tobacco products to consumers in this state by direct marketing shall
21pay a penalty to the department of $5,000 or an amount that is equal to 50 percent
22of the tax due on the tobacco products the person sold, without having a valid permit
23under sub. (1), to consumers in this state by direct marketing, whichever is greater.
AB249,23,25 24(5) No tobacco products may be shipped or delivered to a person who is under
2518 years of age and no tobacco products may be shipped to a post-office box.
AB249,24,3
1(6) All revenue collected from permits and penalties under this section shall
2be credited to the appropriation account under s. 20.566 (1) (gc) to enforce and
3administer this section.
AB249, s. 66 4Section 66. 139.81 (1) of the statutes is amended to read:
AB249,24,205 139.81 (1) No person may sell or take orders for tobacco products for resale or
6solicit sales of tobacco products
in this state for any manufacturer or permittee
7unless the person has filed an application for and obtained a valid certificate under
8s. 73.03 (50) and a salesperson's permit from the department. No manufacturer or
9permittee shall authorize any person to sell or take orders for tobacco products or
10solicit sales of tobacco products
in this state unless the person has filed an application
11for and obtained a valid certificate under s. 73.03 (50) and a salesperson's permit.
12No person shall authorize another person to sell tobacco products or solicit sales of
13tobacco products in this state unless the person has filed an application for and
14obtained a valid certificate under s. 73.03 (50) and a valid permit under s. 139.79.

15Each application for a permit shall disclose the name and address of the employer
16and shall remain effective only while the salesperson represents the named
17employer. If the salesperson is thereafter employed by another manufacturer or
18permittee
person the salesperson shall obtain a new salesperson's permit. Each
19manufacturer and permittee shall notify the department within 10 days after the
20resignation or dismissal of any salesperson holding a permit.
AB249, s. 67 21Section 67. 139.81 (2) of the statutes is amended to read:
AB249,24,2322 139.81 (2) Section 139.34 (1) (b) (c) to (e) applies to the permits under this
23section.
AB249,24,2424 (End)
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