AB587,37,3 24425.312 Rental-purchase companies. (1) A rental-purchase company that
25violates any provision of chs. 421 to 427 relating to rental-purchase agreements is

1liable to a lessee that is damaged as a result of that violation for the costs of the action
2and, notwithstanding s. 814.04 (1), for reasonable attorney fees as determined by the
3court, plus an amount equal to the sum of the following:
AB587,37,54 (a) The actual damages, including any incidental and consequential damages,
5the lessee sustains as a result of the violation.
AB587,37,96 (b) An amount equal to 25 percent of the total amount of periodic rental
7payments necessary to acquire ownership of the rental property under the lessee's
8rental-purchase agreement, except that liability under this paragraph may not be
9less than $100 nor more than $1,000.
AB587,37,11 10(2) This section applies to all violations regarding rental-purchase agreements
11for which no other remedy is specifically provided.
AB587, s. 37 12Section 37. 426.102 (1) of the statutes is amended to read:
AB587,37,1513 426.102 (1) Make or solicit consumer approval transactions (s. 423.201) or,
14consumer credit transactions, or rental-purchase agreements, or modifications
15thereof.
AB587, s. 38 16Section 38. 426.108 (intro.) of the statutes is amended to read:
AB587,37,22 17426.108 Unconscionable conduct. (intro.) The administrator shall
18promulgate rules declaring specific conduct in consumer credit transactions and
19rental-purchase agreements
and the collection of debts arising from consumer credit
20such transactions and agreements to be unconscionable and prohibiting the use of
21those unconscionable acts. In promulgating rules under this section, the
22administrator shall consider, among other things, all of the following:
AB587, s. 39 23Section 39. 426.108 (5) of the statutes is amended to read:
AB587,37,2524 426.108 (5) That the terms of the transaction or agreement require customers
25to waive legal rights.
AB587, s. 40
1Section 40. 426.108 (6) of the statutes is amended to read:
AB587,38,42 426.108 (6) That the terms of the transaction or agreement require customers
3to unreasonably jeopardize money or property beyond the money or property
4immediately at issue in the transaction.
AB587, s. 41 5Section 41. 426.108 (7) of the statutes is amended to read:
AB587,38,86 426.108 (7) That the natural effect of the practice is to cause or aid in causing
7customers to misunderstand the true nature of the transaction or agreement or their
8rights and duties under the transaction or agreement.
AB587, s. 42 9Section 42. 426.108 (8) of the statutes is amended to read:
AB587,38,1210 426.108 (8) That the writing purporting to evidence the obligation of the
11customers in the transaction or agreement contains terms or provisions or
12authorizes practices prohibited by law.
AB587, s. 43 13Section 43. 426.110 (2) (intro.) of the statutes is amended to read:
AB587,38,1614 426.110 (2) (intro.) Actions may be maintained under this section against any
15person who in making, soliciting or enforcing consumer credit transactions or
16rental-purchase agreements
engages in any of the following kinds of conduct:
AB587, s. 44 17Section 44. 426.110 (2) (a) of the statutes is amended to read:
AB587,38,1918 426.110 (2) (a) Making or enforcing unconscionable terms or provisions of
19consumer credit transactions; or rental-purchase agreements.
AB587, s. 45 20Section 45. 426.110 (2) (b) of the statutes is amended to read:
AB587,38,2321 426.110 (2) (b) False, misleading, deceptive, or unconscionable conduct in
22inducing customers to enter into consumer credit transactions; or rental-purchase
23agreements.
AB587, s. 46 24Section 46. 426.110 (2) (c) of the statutes is amended to read:
AB587,39,3
1426.110 (2) (c) False, misleading, deceptive, or unconscionable conduct in
2enforcing debts or security interests arising from consumer credit transactions or
3rental-purchase agreements
.
AB587, s. 47 4Section 47. 426.110 (14) of the statutes is amended to read:
AB587,39,125 426.110 (14) A merchant shall not be liable in a class action for specific
6penalties under s. 425.302 (1) (a), 425.303 (1), 425.304 (1), 425.305 (1), 425.312 (1)
7(b),
or 429.301 (1) for which it would be liable in individual actions by reason of
8violations of chs. 421 to 427 and 429 or of conduct prescribed in sub. (2) unless it is
9shown by a preponderance of the evidence that the violation was a willful and
10knowing violation of chs. 421 to 427 and 429. No recovery in an action under this
11subsection may exceed $100,000, except that in an action involving a
12rental-purchase agreement, no recovery may exceed $500,000
.
AB587, s. 48 13Section 48. 426.201 (1) (a) of the statutes is amended to read:
AB587,39,1614 426.201 (1) (a) Make or solicit consumer credit transactions or rental-purchase
15agreements
, except a person who engages in consumer credit transactions solely
16through honoring credit cards issued by 3rd parties not related to such person.
AB587, s. 49 17Section 49. 426.201 (2m) (b) 3. of the statutes is created to read:
AB587,39,1918 426.201 (2m) (b) 3. This paragraph does not apply to a rental-purchase
19company.
AB587, s. 50 20Section 50. 426.202 (1m) (c) of the statutes is amended to read:
AB587,40,221 426.202 (1m) (c) Amount of registration fee. The amount of the registration fee
22shall be determined in accordance with rates set by the administrator. In setting
23these rates, the administrator shall consider the costs of administering chs. 421 to
24427 and 429, including the costs of enforcement, education and seeking voluntary
25compliance with chs. 421 to 427 and 429. The For consumer credit transactions, the

1registration fee for a person shall be based on the person's year-end balance for the
2reporting period.
AB587, s. 51 3Section 51. 427.102 of the statutes is amended to read:
AB587,40,7 4427.102 Scope. This chapter applies to conduct and practices in connection
5with the collection of obligations arising from consumer transactions, including
6transactions that are primarily for an agricultural purpose, and to transactions in
7connection with rental-purchase agreements
.
AB587, s. 52 8Section 52. Initial applicability.
AB587,40,109 (1) This act first applies to rental-purchase agreements, and conduct pursuant
10to those agreements, that are entered into on the effective date of this subsection.
AB587, s. 53 11Section 53. Effective date.
AB587,40,1212 (1) This act takes effect on the 90th day after publication.
AB587,40,1313 (End)
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