AB738,10,1514 2. A description of the personal information that has been acquired and the
15date when the acquisition occurred.
AB738,10,1816 3. A warning that the unauthorized acquisition of personal information may
17adversely affect the individual's credit rating, and an advisory to monitor the
18individual's credit information.
AB738,10,2019 4. Telephone numbers and mailing addresses for not less than 3 major credit
20reporting agencies.
AB738,10,2221 (b) Notice under sub. (2) (a) 2. shall be given in writing and contain all of the
22following:
AB738,11,223 1. A statement that computerized personal information pertaining to an
24individual and owned or licensed by the person giving notice has been acquired by

1a person who is not authorized to do so by the individual who is the subject of the
2personal information.
AB738,11,33 2. The name of the individual who is the subject of the personal information.
AB738,11,54 3. A general identification of the type of personal information that has been
5acquired.
AB738,11,66 4. The date when the personal information was acquired.
AB738,11,107 (c) If a person is required give notice under sub. (2) (a) 1. to more than one
8individual as a result of a single acquisition of computerized personal information
9and the cost of giving written notice to all individuals would exceed $250,000, the
10person may give notice by doing all of the following:
AB738,11,1211 1. Sending an electronic mail message to an individual's electronic mail
12address.
AB738,11,1313 2. Conspicuously posting notice at the person's Internet Web site.
AB738,11,1614 3. Notifying news media in this state in a manner reasonably calculated to
15provide media notice of the acquisition of personal information to all individuals who
16are the subject of the acquisition.
AB738,11,19 17(4) Enforcement. (a) The department of justice or any district attorney may
18commence an action in circuit court in the name of the state to restrain by temporary
19or permanent injunction any violation of this section.
AB738,12,220 (b) Any person who is injured by a violation of this section may bring an action
21against the violator for damages, injunctive relief, or both. An action under this
22subsection may be brought against a county, town, city, or village, or against the state
23or any office, department, independent agency, authority, institution, association,
24society, or other body in state government created or authorized to be created by the
25constitution or any law, including the legislature and the courts. Notwithstanding

1s. 814.04 (1), in an action under this subsection, the court shall award a prevailing
2plaintiff reasonable attorney fees.
AB738, s. 9 3Section 9. 103.135 of the statutes is created to read:
AB738,12,8 4103.135 Records containing social security numbers of employees. (1)
5Definition. In this section, "officer" means an officer of a governmental body, an
6officer or director of a corporation, a member or manager of a limited liability
7company, a partner of a partnership or a joint venture, or an owner of a sole
8proprietorship.
AB738,12,12 9(2) Access prohibited; exceptions. No employer may provide access to any
10record that contains the social security number of an employee of that employer,
11together with information revealing the identity of that employee, to any person
12unless any of the following applies:
AB738,12,1313 (a) The number is redacted.
AB738,12,1514 (b) The person is authorized by federal or state law or by the employee who is
15the subject of the record to have access to the number.
AB738,12,1816 (c) The person is an officer, employee, or agent of the employer and the official
17responsibilities of the officer, employee, or agent require him or her to have access
18to the number.
AB738, s. 10 19Section 10. 134.44 of the statutes is created to read:
AB738,12,22 20134.44 Requests by retailers for social security numbers. (1) No seller
21of goods at retail may request that a customer disclose the customer's social security
22number.
AB738,13,2 23(2) Subsection (1) does not apply to an agent of the department of natural
24resources appointed under s. 29.024 (6) (a) 3. who requests a customer's social
25security number if the customer is applying to the agent for an approval, as defined

1in s. 29.001 (12), and the customer's social security number is required under s.
229.024 (2g) or (2r).
AB738,13,3 3(3) Any seller who violates sub. (1) shall be fined not more than $100.
AB738, s. 11 4Section 11. 138.25 of the statutes is created to read:
AB738,13,5 5138.25 Credit scores. (1) Definitions. In this section:
AB738,13,116 (a) "Credit report" means means any written, oral, or other communication of
7any information by a credit reporting agency bearing on an individual's
8creditworthiness, credit standing, or credit capacity, which is used or is expected to
9be used, or collected in whole or in part, for a purpose specified in 15 USC 1681b or
10for the purpose of serving as a factor in establishing the individual's eligibility for any
11of the following:
AB738,13,1212 1. Credit to be used primarily for personal, family, or household purposes.
AB738,13,1313 2. Employment, promotion, reassignment, or retention as an employee.
AB738,13,1414 3. Rental of a residential dwelling unit.
AB738,13,2115 (b) "Credit reporting agency" means any person who, for fees, dues, or other
16compensation, or on a cooperative nonprofit basis, regularly engages in whole or in
17part in the business of assembling or evaluating credit or other information on
18individuals for the purpose of preparing credit reports that the credit reporting
19agency furnishes to 3rd parties, but does not include any governmental agency whose
20records are maintained primarily for traffic safety, law enforcement, or licensing
21purposes.
AB738,13,24 22(2) Prohibition. No credit reporting agency may use the number of creditor
23inquiries as a factor in any credit scoring methodology used by the credit reporting
24agency in preparing credit reports.
AB738,13,25 25(3) Enforcement. The division of banking shall enforce this section.
AB738, s. 12
1Section 12. 230.16 (12) of the statutes is created to read:
AB738,14,42 230.16 (12) An applicant's social security number may not be used for the
3purpose of identifying the applicant on any examination under this subchapter or
4under rules of the administrator.
AB738, s. 13 5Section 13. Initial applicability.
AB738,14,76 (1) Credit scores. The treatment of section 138.25 of the statutes first applies
7to credit reports furnished to 3rd parties on the effective date of this subsection.
AB738,14,118 (2) Restrictions on recording instruments with social security numbers.
9The treatment of section 59.43 (1) (intro.) and (1m) of the statutes first applies to an
10instrument that is presented to a register of deeds for recording on the effective date
11of this subsection.
AB738,14,1212 (End)
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