(d) Any combination of computer software under pars. (a) to (c), including any combination with any portion of such software.

(e) Computer software as described under pars. (a) to (d), and any portion of such software, that is modified or enhanced by any degree to a specific purchaser's specifications, except such modification or enhancement that is reasonably and separately indicated on an invoice, or other statement of the price, provided to the purchaser.

SECTION 68. 77.51 (10s) of the statutes is created to read:

77.51 (10s) "Private communication service" means a telecommunications service that entitles the customer to exclusive or priority use of a communications channel or group of communications channels, regardless of the manner in which the communications channel or group of communications channels is connected, and includes switching capacity, extension lines, stations, and other associated services that are provided in connection with the use of such channel or channels.

SECTION 69. 77.51 (11d) of the statutes is created to read:

77.51 (11d) "Product" includes tangible personal property, specified digital goods, additional digital goods, and services.

SECTION 70. 77.51 (11m) of the statutes is created to read:

77.51 (11m) "Prosthetic device" means a device, including the repair parts and replacement parts for the device, that is placed in or worn on the body to artificially replace a missing portion of the body; to prevent or correct a physical deformity or malfunction; or to support a weak or deformed portion of the body.

SECTION 71. 77.51 (12) (a) of the statutes is amended to read:

77.51 (12) (a) Any transfer of title, possession, ownership, enjoyment, or use by: cash or credit transaction, exchange, barter, lease or rental, conditional or otherwise, in any manner or by any means whatever of tangible personal property, specified digital goods, or additional digital goods for a consideration;

SECTION 72. 77.51 (12) (b) of the statutes is amended to read:

77.51 (12) (b) A transaction whereby the possession of property, specified digital goods, or additional digital goods is transferred but the seller retains the title as security for the payment of the price.

SECTION 73. 77.51 (12m) of the statutes is created to read:

77.51 (12m) (a) "Purchase price" means the total amount of consideration, including cash, credit, property, and services, for which tangible personal property, specified digital goods, additional digital goods, or services are sold, leased, or rented, valued in money, whether paid in money or otherwise, without any deduction for the following:

1. The seller's cost of the property, specified digital goods, or additional digital goods sold.

2. The cost of materials used, labor or service cost, interest, losses, all costs of transportation to the seller, all taxes imposed on the seller, and any other expense of the seller.

3. Charges by the seller for any services necessary to complete a sale, not including delivery and installation charges.

4. a. Delivery charges, except as provided in par. (b) 4.

b. If a shipment includes property that is subject to tax under this subchapter and property that is not subject to tax under this subchapter, the amount of the delivery charge allocated to the property that is subject to tax under this subchapter based on the total purchase price of the property that is subject to tax under this subchapter as compared to the total purchase price of all the property or on the total weight of the property that is subject to tax under this subchapter as compared to the total weight of all the property.

5. Installation charges.

(b) "Purchase price" does not include:

1. Discounts, including cash, terms, or coupons, that are not reimbursed by a 3rd party, except as provided in par. (c); that are allowed by a seller; and that are taken by a purchaser on a sale.

2. Interest, financing, and carrying charges from credit that is extended on a sale of personal property, specified digital goods, additional digital goods, or services, if the amount of the interest, financing, or carrying charges is separately stated on the invoice, bill of sale, or similar document that the seller gives to the purchaser.

3. Any taxes legally imposed directly on the purchaser that are separately stated on the invoice, bill of sale, or similar document that the seller gives to the purchaser.

4. Delivery charges for direct mail.

5. In all transactions in which an article of tangible personal property is traded toward the purchase of an article of greater value, the amount of the purchase price that represents the amount allowed for the article traded, except that this subdivision does not apply to any transaction to which subd. 7. or 8. applies.

6. If a person who purchases a motor vehicle presents a statement issued under s. 218.0171 (2) (cq) to the seller at the time of purchase, and the person presents the statement to the seller within 60 days from the date of receiving a refund under s. 218.0171 (2) (b) 2. b., the trade-in amount specified in the statement issued under s. 218.0171 (2) (cq), but not to exceed the purchase price from the sale of the motor vehicle. This subdivision applies only to the first motor vehicle purchased by a person after receiving a refund under s. 218.0171 (2) (b) 2. b.

7. Thirty-five percent of the purchase price, excluding trade-ins, of a new mobile home, as defined in s. 340.01 (29), that is a primary housing unit or of a new mobile home, as defined in s. 340.01 (29), that is transported in 2 unattached sections if the total size of the combined sections, not including additions and attachments, is at least 984 square feet measured when the sections are ready for transport. This subdivision does not apply to a lease or rental.

8. At the retailer's option; except that after the retailer chooses an option the retailer may not use the other option for other sales without the department's written approval; either 35 percent of the purchase price of a manufactured building, as defined in s. 101.71 (6), or an amount equal to the purchase price of the manufactured building minus the cost of materials that become an ingredient or component part of the building.

(c) "Purchase price" includes consideration received by the seller from a 3rd party, if:

1. The seller actually receives consideration from a 3rd party, other than the purchaser, and the consideration is directly related to a price reduction or discount on a sale.

2. The seller is obliged to pass the price reduction or discount to the purchaser.

3. The amount of the consideration that is attributable to the sale is a fixed amount and the seller is able to determine that amount at the time of the sale to the purchaser.

4. The purchaser presents a coupon, certificate, or other documentation to the seller to claim the price reduction or discount, if the coupon, certificate, or other documentation is authorized, distributed, or granted by the 3rd party with the understanding that the 3rd party will reimburse the seller for the amount of the price reduction or discount.

5. The purchaser identifies himself or herself to the seller as a member of a group or organization that may claim the price reduction or discount.

6. The seller provides an invoice to the purchaser, or the purchaser presents a coupon, certificate, or other documentation to the seller, that identifies the price reduction or discount as a 3rd-party price reduction or discount.

SECTION 74. 77.51 (12p) of the statutes is created to read:

77.51 (12p) "Purchaser" means a person to whom a sale of tangible personal property is made or to whom a service is furnished.

SECTION 75. 77.51 (13) (a) of the statutes is amended to read:

77.51 (13) (a) Every seller who makes any sale, regardless of whether the sale is mercantile in nature, of tangible personal property, specified digital goods, or additional digital goods, or a service specified under s. 77.52 (2) (a).

SECTION 76. 77.51 (13) (b) of the statutes is amended to read:

77.51 (13) (b) Every person engaged in the business of making sales of tangible personal property, specified digital goods, or additional digital goods for storage, use or consumption or in the business of making sales at auction of tangible personal property, specified digital goods, or additional digital goods owned by the person or others for storage, use or other consumption.

SECTION 77. 77.51 (13) (c) of the statutes is amended to read:

77.51 (13) (c) When the department determines that it is necessary for the efficient administration of this subchapter to regard any salespersons, representatives, peddlers or canvassers as the agents of the dealers, distributors, supervisors or employers under whom they operate or from whom they obtain the tangible personal property, specified digital goods, or additional digital goods sold by them, irrespective of whether they are making the sales on their own behalf or on behalf of such dealers, distributors, supervisors or employers, the department may so regard them and may regard the dealers, distributors, supervisors or employers as retailers for purposes of this subchapter.

SECTION 78. 77.51 (13) (d) of the statutes is amended to read:

77.51 (13) (d) Every wholesaler to the extent that the wholesaler sells tangible personal property, specified digital goods, or additional digital goods to a person other than a seller as defined in sub. (17) provided such wholesaler is not expressly exempt from the sales tax on such sale or from collecting the use tax on such sale.

SECTION 79. 77.51 (13) (e) of the statutes is amended to read:

77.51 (13) (e) A person selling tangible personal property, specified digital goods, or additional digital goods to a service provider who transfers the property in conjunction with the selling, performing or furnishing of any service and the property is or goods are incidental to the service, unless the service provider is selling, performing or furnishing services under s. 77.52 (2) (a) 7., 10., 11. and 20. This subsection does not apply to sub. (2).

SECTION 80. 77.51 (13) (f) of the statutes is amended to read:

77.51 (13) (f) A service provider who transfers tangible personal property, specified digital goods, or additional digital goods in conjunction with but not incidental to the selling, performing or furnishing of any service and a service provider selling, performing or furnishing services under s. 77.52 (2) (a) 7., 10., 11. and 20. This subsection does not apply to sub. (2).

SECTION 81. 77.51 (13) (k) of the statutes is amended to read:

77.51 (13) (k) As respects With respect to a lease, any person deriving rentals from a lease of tangible personal property, specified digital goods, or additional digital goods situated in this state.

SECTION 82. 77.51 (13) (m) of the statutes is amended to read:

77.51 (13) (m) A person selling tangible personal property, specified digital goods, or additional digital goods to a veterinarian to be used or furnished by the veterinarian in the performance of services in some manner related to domestic animals, including pets or poultry.

SECTION 83. 77.51 (13) (n) of the statutes is amended to read:

77.51 (13) (n) A person selling household furniture, furnishings, equipment, appliances or other items of tangible personal property, specified digital goods, or additional digital goods to a landlord for use by tenants in leased or rented living quarters.

SECTION 84. 77.51 (13) (o) of the statutes is amended to read:

77.51 (13) (o) A person selling medicine drugs for animals to a veterinarian. As used in this paragraph, "animal" includes livestock, pets and poultry.

SECTION 85. 77.51 (13g) (intro.) of the statutes is amended to read:

77.51 (13g) (intro.) Except as provided in sub. (13h), "retailer engaged in business in this state", unless otherwise limited by federal statute, for purposes of the use tax, means any of the following:

SECTION 86. 77.51 (13g) (c) of the statutes is created to read:

77.51 (13g) (c) Any retailer selling tangible personal property or taxable services for storage, use, or other consumption in this state, unless otherwise limited by federal law.

SECTION 87. 77.51 (13r) of the statutes is amended to read:

77.51 (13r) Any person purchasing from a retailer as defined in sub. (13) shall be deemed the consumer of the tangible personal property, specified digital goods, additional digital goods, or services purchased.

SECTION 88. 77.51 (13rm) of the statutes is created to read:

77.51 (13rm) "Retail sale" or "sale at retail" means any sale, lease, or rental for any purpose other than resale, sublease, or subrent.

SECTION 89. 77.51 (13rn) of the statutes is created to read:

77.51 (13rn) "Ringtones" means digitized sound files that are downloaded onto a device and that may be used to alert the customer with regard to a communication. "Ringtones" includes MP3 or musical tones, polyphonic tones, and synthetic music mobile application format tones, but does not include ring-back tones.

SECTION 90. 77.51 (14) (intro.) of the statutes is amended to read:

77.51 (14) (intro.) "Sale", "sale, lease or rental", "retail sale", "sale at retail", or equivalent terms include includes any one or all of the following: the transfer of the ownership of, title to, possession of, or enjoyment of tangible personal property, specified digital goods, additional digital goods, or services for use or consumption but not for resale as tangible personal property, specified digital goods, additional digital goods, or services and includes:

SECTION 91. 77.51 (14) (a) of the statutes is amended to read:

77.51 (14) (a) Any sale at an auction in with respect to tangible personal property, specified digital goods, or additional digital goods which is are sold to a successful bidder. The proceeds from, except the sale of property or goods sold at auction which is are bid in by the seller and on which title does not pass to a new purchaser shall be deducted from the gross proceeds of the sale and the tax paid only on the net proceeds.

SECTION 92. 77.51 (14) (b) of the statutes is amended to read:

77.51 (14) (b) The furnishing or distributing of tangible personal property, specified digital goods, additional digital goods, or taxable services for a consideration by social clubs and fraternal organizations to their members or others.

SECTION 93. 77.51 (14) (c) of the statutes is amended to read:

77.51 (14) (c) A transaction whereby the possession of tangible personal property is, specified digital goods, or additional digital goods are transferred but the seller retains the title as security for the payment of the price.

SECTION 94. 77.51 (14) (d) of the statutes is repealed.

SECTION 95. 77.51 (14) (g) of the statutes is renumbered 77.51 (15a) (b) 4.

SECTION 96. 77.51 (14) (h) of the statutes is amended to read:

77.51 (14) (h) A transfer for a consideration of the title or possession of tangible personal property, specified digital goods, or additional digital goods which has have been produced, fabricated, or printed to the special order of the customer or of any publication.

SECTION 97. 77.51 (14) (i) of the statutes is repealed.

SECTION 98. 77.51 (14) (j) of the statutes is amended to read:

77.51 (14) (j) The granting of possession of tangible personal property, specified digital goods, or additional digital goods by a lessor to a lessee, or to another person at the direction of the lessee. Such a transaction is deemed a continuing sale in this state by the lessor for the duration of the lease as respects any period of time the leased property is situated in this state, irrespective of the time or place of delivery of the property to the lessee or such other person.

SECTION 99. 77.51 (14) (k) of the statutes is repealed.

SECTION 100. 77.51 (14) (L) of the statutes is repealed.

SECTION 101. 77.51 (14g) (a) of the statutes is amended to read:

77.51 (14g) (a) The transfer of property, specified digital goods, or additional digital goods to a corporation upon its organization solely in consideration for the issuance of its stock;

SECTION 102. 77.51 (14g) (b) of the statutes is amended to read:

77.51 (14g) (b) The contribution of property, specified digital goods, or additional digital goods to a newly formed partnership solely in consideration for a partnership interest therein;

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