AB455,7,2221 125.29 (5) Brewpubs. No person holding a brewpub permit under s. 125.295
22may register as a brewer under this section.
AB455,7,25 23(6) Restaurants. No person issued a permit under this section after the
24effective date of this subsection .... [revisor inserts date], may hold a restaurant
25permit issued under s. 254.64.
AB455, s. 13
1Section 13. 125.295 of the statutes is created to read:
AB455,8,3 2125.295 Brewpub permits. (1) The department shall issue brewpub permits
3to eligible applicants authorizing all of the following:
AB455,8,74 (a) The manufacture of fermented malt beverages on the brewpub premises if
5the entire manufacturing process occurs on these premises and not more than 10,000
6barrels of fermented malt beverages are manufactured in a calendar year by the
7permittee's brewpub group.
AB455,8,98 (b) The bottling on brewpub premises of fermented malt beverages that have
9been manufactured on these premises.
AB455,8,1210 (c) The packaging in refillable containers exceeding 24 ounces in volume, at the
11request of a customer and on brewpub premises, of fermented malt beverages that
12have been manufactured on these premises.
AB455,8,1413 (d) The possession and storage of any fermented malt beverages on brewpub
14premises.
AB455,8,1715 (e) The transportation of fermented malt beverages that have been
16manufactured on the brewpub premises between these premises and any other
17brewpub premises or Class "B" premises of the brewpub group.
AB455,8,2118 (f) Subject to s. 125.34 (3) and (4), the sale at wholesale, shipment,
19transportation, and delivery, in original unopened packages or containers, to
20wholesalers, from the brewpub premises, of fermented malt beverages that have
21been manufactured on these premises or on other brewpub premises of the brewpub.
AB455,9,922 (g) The sale at wholesale, shipment, transportation, and delivery, in original
23unopened packages or containers, to retailers, from the brewpub premises, of
24fermented malt beverages that have been manufactured on these premises or on
25other brewpub premises of the brewpub. A brewpub's brewpub group may not sell,

1ship, transport, or deliver more than a total of 1,000 barrels of fermented malt
2beverages in any calendar year to retailers under this paragraph. Fermented malt
3beverages provided by a brewpub to any retail premises for which the brewpub group
4holds a retail license shall not be included in any calculation of the 1,000 barrel
5limitation under this paragraph. Deliveries and shipments of fermented malt
6beverages by a brewpub under this paragraph shall be made to retailers only at their
7retail premises. Any retailer receiving such a delivery or shipment is subject to the
8prohibition under s. 125.34 (5) against further transporting the delivery or shipment
9to any other retail premises.
AB455,9,1210 (h) The sale of alcohol beverages at retail on the brewpub premises in
11accordance with the terms of any retail license specified in subs. (2) (a) 4. and (3) (b)
12and (c).
AB455,9,1613 (i) Notwithstanding s. 125.33 (1), the ownership, maintenance, and operation
14of places for the sale of fermented malt beverages at the state fair park or on any
15county fairgrounds located in this state if the fermented malt beverages have been
16manufactured by the brewpub.
AB455,9,18 17(2) (a) An applicant is eligible for a brewpub permit only if all of the following
18apply:
AB455,9,2019 1. The applicant's brewpub group manufactures a total of not more than 10,000
20barrels of fermented malt beverages in a calendar year.
AB455,9,2221 2. The applicant's entire process for manufacturing fermented malt beverages
22under the permit occurs on the premises for which the permit is issued.
AB455,9,2423 3. The applicant operates a restaurant on the premises for which the permit
24is issued, for which a restaurant permit is issued under s. 254.64 and in which the

1sale of alcohol beverages accounts for less than 60 percent of the gross receipts of all
2of the food and beverages served in the restaurant on a calendar year basis.
AB455,10,63 4. The applicant holds a Class "B" license for the restaurant identified in subd.
43. and, on these Class "B" premises, offers for sale, in addition to fermented malt
5beverages manufactured by the applicant, fermented malt beverages manufactured
6by a brewer other than the applicant and its brewpub group.
AB455,10,77 5. The applicant holds a valid certificate issued under s. 73.03 (50).
AB455,10,108 6. Neither the applicant nor the applicant's brewpub group holds, or has a
9direct or indirect ownership interest in a premises operating under, any of the
10following:
AB455,10,1111 a. A Class "A" license issued under s. 125.25.
AB455,10,1312 b. Except as provided in subd. 4. and subs. (1) (h) and (3) (b), a Class "B" license
13issued under s. 125.26.
AB455,10,1414 c. A wholesaler's license issued under s. 125.28.
AB455,10,1515 d. A brewer's permit issued under s. 125.29.
AB455,10,1716 e. Except as provided in subs. (1) (h) and (3) (c), a "Class B" license or permit
17or "Class C" license issued under s. 125.51.
AB455,10,1818 f. An alcohol beverage warehouse permit issued under s. 125.19.
AB455,10,2519 (b) If an applicant under par. (a) has no current operations, the applicant may
20certify that the applicant has applied for or will apply for a Class "B" license or
21restaurant permit or will comply with any other requirement under par. (a), prior to
22or upon commencing operations authorized under this section. If a Class "B" license
23or restaurant permit is not subsequently issued to the applicant, or if the applicant
24otherwise fails to comply with any requirement for eligibility under par. (a), the
25department may revoke under s. 125.12 (5) the permit issued under this section.
AB455,11,9
1(c) If an applicant under par. (a) holds any license or permit prohibited under
2par. (a) 6. at the time of its application, the applicant may certify that the applicant
3will surrender any such license or permit upon issuance of a permit under this
4section. If the department issues a permit under this section and the applicant fails
5to surrender any license or permit prohibited under par. (a) 6., the department may
6revoke under s. 125.12 (5) the permit issued under this section. An applicant is not
7required to surrender any Class "B" license issued under s. 125.31 (1) (a) 2. or under
8s. 125.31 (1) (a) 3., 2005 stats., if the applicant's continued possession of the license
9is consistent with subs. (1) (h), (2) (a) 4., and (3) (b) and (c).
AB455,11,11 10(3) (a) No brewpub group may hold more than 6 brewpub permits issued under
11this section.
AB455,11,1812 (b) A brewpub may not hold any Class "B" license other than one issued for a
13restaurant on the brewpub premises. Notwithstanding s. 125.26 (2) (a), each
14Class "B" license shall be issued for the brewpub's restaurant in the same name as
15the permittee under this section. Notwithstanding s. 125.33 (1), a brewpub may own
16the furniture, fixtures, fittings, furnishings, and equipment on the Class "B"
17premises and shall pay any license fee or tax required for the operation of the
18premises.
AB455,11,2119 (c) Subject to the requirements specified in s. 125.51 (3) and (3m), a brewpub
20may also hold "Class B" licenses and "Class C" licenses, but only for restaurants on
21brewpub premises.
AB455,11,23 22(4) The fee established by the department for a brewpub permit shall not
23exceed the fee established by the department for a permit under s. 125.29.
AB455, s. 14 24Section 14. 125.31 (1) (a) 1. (intro.) of the statutes is repealed.
AB455, s. 15
1Section 15. 125.31 (1) (a) 1. a. to e. of the statutes are renumbered 125.02 (2d)
2(a) to (e).
AB455, s. 16 3Section 16. 125.31 (1) (a) 2. of the statutes is amended to read:
AB455,12,94 125.31 (1) (a) 2. Notwithstanding ss. 125.29 (2) and 125.33 (1), a brewer may
5maintain and operate one place on brewery premises and one place on real estate
6owned by the brewer or a subsidiary or affiliate corporation or limited liability
7company for the sale of fermented malt beverages for which a Class "B" license is
8required for each place, but, except as provided in subds. 3. and subd. 4., not more
9than 2 such Class "B" licenses shall be issued to any brewer.
AB455, s. 17 10Section 17. 125.31 (1) (a) 3. of the statutes is repealed.
AB455, s. 18 11Section 18. 125.31 (1) (a) 4. of the statutes is amended to read:
AB455,12,1812 125.31 (1) (a) 4. Notwithstanding ss. 125.29 (2) and 125.33 (1), in addition to
13places authorized under subd. 2., a brewer may possess or hold an indirect interest
14in a Class "B" license for not more than 20 restaurants in each of which the sale of
15alcohol beverages accounts for less than 60% of the restaurant's gross receipts if no
16fermented malt beverages manufactured by the brewer are offered for sale in any of
17these restaurants. No brewer may possess Class "B" licenses under both this
18subdivision and subd. 3.
AB455, s. 19 19Section 19. 125.32 (5) and (7) (a) of the statutes are amended to read:
AB455,13,220 125.32 (5) Signs near taps and brands on tap; Class "B" premises. Every Class
21"B" licensee or permittee selling or offering for sale draught fermented malt
22beverages shall display a sign on or near each tap or faucet disclosing the brand of
23fermented malt beverage drawn from the tap or faucet and the name of its the brewer
24or brewpub that manufactured it. No Class "B" licensee or permittee may substitute

1any other brand of fermented malt beverage in place of the brand designated on the
2sign with the intent to defraud or deceive the customer.
AB455,13,11 3(7) (a) No fermented malt beverages may be sold, offered , or exposed for sale,
4kept in possession with intent to sell, or served on any premises for which a license
5or permit for the sale of fermented malt beverages has been issued unless each
6barrel, keg, cask, bottle, or other container bears a label or other identification with
7the name and address of the brewer or brewpub that manufactured it. The
8possession of any fermented malt beverages which are not so identified on any
9premises for which a license or permit for the sale of fermented malt beverages has
10been issued is prima facie evidence that the fermented malt beverages are possessed
11with intent to sell, offer for sale, display for sale, or give away.
AB455, s. 20 12Section 20. 125.33 (title), (1), (2) (intro.), (a), (d), (j), (k), (L) 2., 3. and 4., (n)
132. and (p) 1., (2s), (6), (7) (a) 1. a. and b., (b), (c) and (d), (7m), (8), (9), (10) (a) 1. to 4.,
14(b) and (c) 1. and 3. and (11) of the statutes are amended to read:
AB455,13,25 15125.33 (title) Restrictions on dealings between brewers, brewpubs,
16wholesalers
, and retailers. (1) Furnishing things of value. (a) Except as
17provided in this section and s. ss. 125.295 and 125.31, no brewer, brewpub, or
18wholesaler may furnish, give, lend, lease, or sell any furniture, fixtures, fittings,
19equipment, money, or other thing of value to any campus or Class "B" licensee or
20permittee, or to any person for the use, benefit, or relief of any campus or Class "B"
21licensee or permittee, or guarantee the repayment of any loan or the fulfillment of
22any financial obligation of any campus or Class "B" licensee or permittee. Such
23actions may not be taken by the brewer, brewpub, or wholesaler directly or indirectly,
24or through a subsidiary or affiliate corporation or limited liability company, or by any
25officer, director, stockholder, partner, or member thereof.
AB455,14,7
1(b) No brewer, brewpub, or wholesaler may enter into any agreement whereby
2any campus or Class "B" licensee or permittee is required to purchase the fermented
3malt beverages of any brewer or brewpub to the exclusion of those manufactured by
4other brewers or brewpubs. Such contracts may not be entered into by the brewer,
5brewpub,
or wholesaler, directly or indirectly, or through a subsidiary or an affiliate
6corporation or limited liability company, or by any officer, director, stockholder,
7partner, or member thereof.
AB455,14,9 8(2) Exceptions. (intro.) Notwithstanding the prohibitions in sub. (1), a brewer,
9brewpub,
or wholesaler may:
AB455,14,1810 (a) Give to any campus or Class "B" licensee or permittee, at any given time,
11for placement inside the premises, signs, clocks, or menu boards with an aggregate
12value of not more than $2,500. If a gift of any item would cause the $2,500 limit to
13be exceeded, the recipient shall pay the brewer, brewpub, or wholesaler the amount
14of the item's value in excess of $2,500. Each recipient shall keep an invoice or credit
15memo containing the name of the donor and the number and value of items received
16under this paragraph. The value of an item is its cost to the donor. Each recipient
17shall make the records kept under this paragraph available to the department for
18inspection upon request.
AB455,15,219 (d) Sell to a campus or Class "B" licensee or permittee at fair market value
20equipment designed and intended to preserve and maintain the sanitary dispensing
21of fermented malt beverages or any services necessary to maintain this kind of
22equipment. A brewer, brewpub, or wholesaler shall charge the same price per unit
23of equipment to each campus or Class "B" licensee or permittee making the same or
24a similar purchase, and shall charge the same rate to each campus or Class "B"
25licensee or permittee purchasing maintenance services under this subdivision. Each

1brewer, brewpub, or wholesaler shall keep records of each transaction under this
2subdivision and shall make the records available to the department upon request.
AB455,15,103 (j) Contribute money or other items of value to, or purchase advertising from,
4an institution of higher education which is exempt under section 501 (c) (3) of the
5internal revenue code, as defined in s. 71.22 (4), if the contribution or purchase is for
6a purpose other than the use, benefit, or relief of premises or operations for the sale
7of fermented malt beverages and is not contingent either upon the use of the product
8of the brewer, brewpub, or wholesaler by the institution or upon an agreement by the
9institution wholly or partly to exclude from sale the products of a competing brewer,
10brewpub,
or wholesaler.
AB455,15,1611 (k) Contribute money or other items of value, or purchase advertising from, a
12campus if the contribution or purchase is for a purpose other than the use, benefit,
13or relief of premises or operations for the sale of fermented malt beverages and is not
14contingent either upon the use of the product of the brewer, brewpub, or wholesaler
15by the campus or upon an agreement by the campus partly or wholly to exclude from
16sale the products of a competing brewer, brewpub, or wholesaler.
AB455,15,2517 (L) 2. Purchase advertising from a person who does not hold a license under this
18chapter and who conducts national or regional sweepstakes, contests, or promotions
19on the premises of Class "B" licensees or permittees that sell the brewer's, brewpub's,
20or wholesaler's products. The person may promote an event or activity in connection
21with a sweepstakes, contest, or promotion, including promoting the location of the
22event or activity, if the Class "B" licensee or permittee on whose premises the event
23or activity will occur does not receive money for hosting the event or activity and,
24except as provided in subd. 4., if the advertising for the event or activity identifies
25at least 4 unaffiliated Class "B" licensees or permittees.
AB455,16,8
13. Conduct national or regional sweepstakes, contests, or promotions on the
2premises of Class "B" licensees or permittees that sell the brewer's , brewpub's, or
3wholesaler's products. The brewer, brewpub, or wholesaler may promote an event
4or activity in connection with a sweepstakes, contest, or promotion, including
5promoting the location of the event or activity, if the Class "B" licensee or permittee
6on whose premises the event or activity will occur does not receive money for hosting
7the event or activity and, except as provided in subd. 4., if the advertising for the
8event or activity identifies at least 4 unaffiliated Class "B" licensees or permittees.
AB455,16,129 4. A brewer that manufactures less than 30,000 barrels of fermented malt
10beverages annually, or a brewpub, may purchase advertising under subd. 2, and may
11promote sweepstakes, contests, or promotions through advertising under subd. 3.,
12if the advertising identifies at least one Class "B" licensee or permittee.
AB455,16,1713 (n) 2. Notwithstanding subd. 1., no brewer, brewpub, or wholesaler may
14provide business entertainment to a Class "B" licensee or permittee under subd. 1.
15in one day that has a value exceeding $500, and no brewer, brewpub, or wholesaler
16may provide business entertainment to a Class "B" licensee or permittee under subd.
171. on more than 8 days in any calendar year.
AB455,16,2518 (p) 1. Have present not more than 3 individuals representing the brewer or
19brewpub
at a fermented malt beverages tasting event that lasts 2 days or less and
20at which taste samples of fermented malt beverages brewed or sold by at least 5
21different brewers or brewpubs are offered for consumption by persons who either pay
22for the taste samples or pay a charge for admission to the event. Any individual
23representing a brewer or brewpub shall confine his or her activities on the premises
24to ensuring the integrity of, providing information about, and dispensing the
25brewer's or brewpub's fermented malt beverages.
AB455,17,4
1(2s) Exception for retail trade association contributions. Notwithstanding
2the prohibitions in sub. (1), a brewer, brewpub, or wholesaler may contribute money
3or other things of value to a bona fide national, statewide, or local trade association
4that derives its principal income from membership dues of Class "B" licensees.
AB455,17,10 5(6) Volume discounts to retailers. Wholesalers of fermented malt beverages,
6and brewpubs with respect to sales of fermented malt beverages authorized under
7s. 125.295 (1) (g),
shall charge the same price to all campuses and retail licensees and
8permittees making purchases in similar quantities. Any discount offered on
9fermented malt beverages shall be delivered to the retailer in a single transaction
10and single delivery, and on a single invoice.
AB455,17,13 11(7) (a) 1. a. Receive, purchase, or acquire fermented malt beverages from any
12licensee, or from any brewpub acting under authority of s. 125.295 (1) (g), except for
13cash or credit for a period of not more than 15 days.
AB455,17,1814 b. Receive, purchase, or acquire fermented malt beverages from any licensee
15or permittee, or from any brewpub acting under authority of s. 125.295 (1) (g), if at
16the time of the receipt, purchase, or acquisition he or she is indebted to any licensee
17or, permittee, or brewpub for fermented malt beverages received, purchased,
18acquired, or delivered more than 15 days earlier.
AB455,17,2419 (b) Restrictions on issuance of licenses and permits. No Class "A" or Class "B"
20license or permit may be issued to a person having an indebtedness for fermented
21malt beverages outstanding for more than 15 days. In each application for a Class
22"A" or Class "B" license or permit, the applicant shall state whether he or she has
23indebtedness for fermented malt beverages to any licensee or, permittee, or brewpub
24which has been outstanding for more than 15 days.
AB455,18,8
1(c) Wholesalers and brewpubs holding retail licenses and permits. For purposes
2of this subsection, a person holding both a fermented malt beverage wholesale
3license and a fermented malt beverage retail license is deemed a fermented malt
4beverage retailer. For purposes of this subsection, a brewpub, when acting under
5authority of a retail license with respect to fermented malt beverages not
6manufactured by the brewpub, is deemed a fermented malt beverages retailer. This
7paragraph does not affect any provision of this subsection with respect to a brewpub
8acting under authority of s. 125.295 (1) (g).
AB455,18,149 (d) Penalties. A retail licensee or permittee who violates this subsection is
10subject to the penalties under s. 125.11 except that he or she may not be imprisoned.
11No brewer, brewpub, or wholesaler may be subjected to any penalty as the result of
12the sale of fermented malt beverages to a campus or retail licensee or permittee when
13purchased by the campus or retail licensee or permittee in violation of this
14subsection.
AB455,18,19 15(7m) Conditional purchases. No Class "A" or Class "B" licensee may condition
16the purchase of fermented malt beverages from a brewer, brewpub, or wholesaler
17upon the furnishing by the brewer, brewpub, or wholesaler of any thing of value,
18other than the products purchased, to the licensee or to any person for the use,
19benefit, or relief of the licensee.
AB455,18,25 20(8) Exclusive sales by wholesaler. A wholesaler may not sell or offer to sell
21a brand of fermented malt beverages exclusively to one Class "A" licensee or to a
22group of Class "A" licensees affiliated through common ownership, management or
23control, unless the brand of fermented malt beverages is produced by a brewer which
24that produces less than 300,000 barrels of fermented malt beverages in a calendar
25year or by a brewpub.
AB455,19,6
1(9) Campuses and retailers to purchase from wholesalers. No Except as
2provided in s. 125.295 (1) (g), no
campus or retail licensee or permittee may purchase
3or possess fermented malt beverages purchased from any person other than a
4wholesaler holding a license under this chapter for the sale of fermented malt
5beverages. Any person who violates this subsection may be fined not more than
6$10,000 or imprisoned for not more than 9 months or both.
AB455,19,12 7(10) (a) 1. "Brand" means any word, name, group of letters, symbols, or
8combination thereof, including the name of the brewer or brewpub if the brewer's or
9brewpub's
name is also a significant part of the product name, adopted and used by
10a brewer or brewpub to identify a specific fermented malt beverage product and to
11distinguish that product from other fermented malt beverages produced by that
12brewer or brewpub or other brewers or brewpubs.
AB455,19,1713 2. "Discontinued brand" means, with respect to a terminated wholesaler, any
14brand of fermented malt beverages for which a brewer, brewpub, brewer's agent,
15brewpub's agent, or holder of an out-of-state shipper's permit has terminated,
16cancelled, or failed to renew an agreement, whether oral or written, with the
17wholesaler to supply that brand.
AB455,19,2418 3. "Successor wholesaler" means any wholesaler who enters into an agreement,
19whether oral or written, to obtain a supply of a brand of fermented malt beverages
20from a brewer, brewpub, brewer's agent, brewpub's agent, or holder of an
21out-of-state shipper's permit after the brewer, brewpub, brewer's agent, brewpub's
22agent,
or holder of an out-of-state shipper's permit has terminated, cancelled, or
23failed to renew an agreement, whether oral or written, with a terminated wholesaler
24to supply that same brand of fermented malt beverages.
AB455,20,4
14. "Terminated wholesaler" means a wholesaler with whom a brewer, brewpub,
2brewer's agent, brewpub's agent, or holder of an out-of-state shipper's permit has
3terminated, cancelled, or failed to renew an agreement, whether oral or written, to
4supply a brand of fermented malt beverages to that wholesaler.
AB455,20,225 (b) Except as provided in par. (c) and subject to pars. (d) and (e), a successor
6wholesaler shall compensate a terminated wholesaler for the fair market value of the
7terminated wholesaler's distribution rights to any discontinued brand of fermented
8malt beverages assumed by the successor wholesaler for the same territory, less any
9amount paid to the terminated wholesaler by the brewer, brewpub, brewer's agent,
10brewpub's agent, or holder of an out-of-state shipper's permit for the discontinued
11brand. If the terminated wholesaler's distribution rights to any discontinued brand
12of fermented malt beverages are divided among 2 or more successor wholesalers,
13each successor wholesaler shall compensate the terminated wholesaler for the fair
14market value of the distribution rights to any discontinued brand of fermented malt
15beverages assumed by that successor wholesaler for the applicable part of the same
16territory, less any amount paid to the terminated wholesaler by the brewer, brewpub,
17brewer's agent, brewpub's agent, or holder of an out-of-state shipper's permit for the
18discontinued brand. A terminated wholesaler may not receive under this paragraph
19total compensation from the successor wholesaler and brewer, brewpub, brewer's
20agent, brewpub's agent, or holder of an out-of-state shipper's permit that exceeds
21the fair market value of the terminated wholesaler's distribution rights specified
22under this paragraph.
AB455,21,223 (c) 1. The wholesaler or a principal of the wholesaler engaged in material
24fraudulent conduct or made substantial misrepresentations in its dealings with the
25brewer, brewpub, brewer's agent, brewpub's agent, or holder of an out-of-state

1shipper's permit or with others regarding any brand of the brewer, brewpub,
2brewer's agent, brewpub's agent, or holder of an out-of-state shipper's permit.
AB455,21,73 3. The wholesaler or a principal of the wholesaler knowingly distributed any
4brand of the brewer, brewpub, brewer's agent, brewpub's agent, or holder of an
5out-of-state shipper's permit outside the territory authorized by the brewer,
6brewpub, brewer's agent, brewpub's agent, or holder of an out-of-state shipper's
7permit for distribution of the brand.
AB455,21,13 8(11) Source of fermented malt beverages. (a) Subject to s. 125.34 (3), no
9wholesaler who holds a retail license issued under this chapter may sell a brand of
10fermented malt beverages to another retail licensee unless the wholesaler has an
11agreement for general wholesale distribution of that brand of fermented malt
12beverages with the brewer, brewpub, brewer's agent , brewpub's agent, or holder of
13an out-of-state shipper's permit supplying that brand.
AB455,21,2114 (b) If a wholesaler who holds a retail license issued under this chapter violates
15par. (a), any other wholesaler aggrieved by such violation or the brewer or brewpub
16may bring an action against such wholesaler in any court of competent jurisdiction
17for damages sustained by the aggrieved wholesaler or the brewer or brewpub as a
18consequence of the violation, together with the actual costs of the action.
19Notwithstanding s. 814.04 (1), a wholesaler or the brewer or brewpub who prevails
20in an action under this paragraph may recover reasonable actual attorney fees
21incurred in the action.
AB455, s. 21 22Section 21. 125.34 (title), (1) (a) and (c), (2) (a), (bg) and (bm), (3) (a) 1. and 2.,
23(4) (a) and (5) of the statutes are amended to read:
AB455,22,7 24125.34 (title) Distribution restrictions on wholesalers, brewers,
25brewpubs, and out-of-state shippers. (1) (a) "Brand" means any word, name,

1group of letters, symbol, or combination thereof, including the name of the brewer,
2brewpub,
or out-of-state shipper if the brewer's, brewpub's, or out-of-state
3shipper's name is also a significant part of the product name, adopted and used by
4a brewer, brewpub, or out-of-state shipper to identify a specific fermented malt
5beverage product and to distinguish that product from other fermented malt
6beverages produced by that brewer, brewpub, or out-of-state shipper or other
7brewers, brewpubs, or out-of-state shippers.
AB455,22,128 (c) "Designated sales territory" means the geographical area identified in a
9written agreement between a wholesaler and a brewer, brewpub, or out-of-state
10shipper under which the wholesaler is authorized to distribute one or more brands
11of fermented malt beverages supplied by the brewer, brewpub, or out-of-state
12shipper.
AB455,22,24 13(2) (a) No Except as provided in sub. (6) (b) and s. 125.295 (1) (e) and (g), no
14fermented malt beverages may be sold, transported, or delivered to a retailer unless,
15prior to such sale, transport, or delivery, the fermented malt beverages are first
16unloaded at and distributed from a wholesaler's warehouse premises covered by both
17a wholesaler's license issued under s. 125.28 and an alcohol beverage warehouse
18permit issued under s. 125.19, which premises shall be in this state and shall be a
19physically separate location from any retail premises or brewery premises. This
20paragraph does not apply to a wholesaler issued a wholesaler's license under s.
21125.28 (1) (b) with respect to fermented malt beverages transported and delivered
22from a warehouse in an adjoining state unless the wholesaler's warehouse in the
23adjoining state is located on premises in the adjoining state used for the manufacture
24of fermented malt beverages.
AB455,23,5
1(bg) Notwithstanding par. (a), a brewer that, together with the fermented malt
2beverages manufactured during the same year by all producers identified in s.
3125.31 (1) (a) 1. a. to e.
its brewer group, manufactures not more than 50,000 barrels
4of fermented malt beverages in a calendar year in any location may be issued a
5wholesaler's license for wholesale premises located on brewery premises.
AB455,23,156 (bm) Notwithstanding par. (a), a brewer that, together with the fermented malt
7beverages manufactured during the same year by all producers identified in s.
8125.31 (1) (a) 1. a. to e.
its brewer group, manufactures more than 50,000 barrels of
9fermented malt beverages in a calendar year in any location may be issued a
10wholesaler's license for wholesale premises located on brewery premises but may not
11sell or ship more than a total of 1,000 barrels of fermented malt beverages in any
12calendar year to retailers from these wholesale premises. Fermented malt beverages
13provided by a brewer to any retail premises for which the brewer holds the retail
14license shall not be included in any calculation of the 1,000 barrel limitation under
15this paragraph.
AB455,23,21 16(3) (a) 1. Subject to subd. 3., a wholesaler may not sell, transport, or deliver any
17brand of fermented malt beverages unless the wholesaler has entered into a written
18agreement with the brewer, brewpub, or out-of-state shipper supplying the brand
19that grants to the wholesaler distribution rights for the brand and identifies the
20designated sales territory for which such distribution rights are granted, including
21the precise geographical area comprising the designated sales territory.
AB455,23,2522 2. A brewer, brewpub, or out-of-state shipper may not, in any agreement under
23this paragraph, grant to more than one wholesaler distribution rights for the same
24brand in the same designated sales territory or in any part of the same designated
25sales territory.
AB455,24,12
1(4) (a) Any retailer located outside the wholesaler's designated sales territory
2for the brand. This paragraph does not apply if another wholesaler that has been
3granted distribution rights for the brand in the designated sales territory where the
4sale, transportation, or delivery occurs is unable to service this designated sales
5territory and the brewer, brewpub, or out-of-state shipper granting distribution
6rights has, notwithstanding sub. (3) (a), given consent for the sale, transportation,
7or delivery, which consent shall be limited to the time period that another wholesaler
8is unable to service this designated sales territory. This paragraph does not apply if
9the wholesaler is also a brewer and another wholesaler to whom this brewer has
10granted distribution rights for the brand in the designated sales territory where the
11sale, transportation, or delivery occurs has, notwithstanding sub. (3) (a), given
12consent for the sale, transportation, or delivery or refused to service this territory.
AB455,24,18 13(5) Deliveries Except as provided in sub. (6) (b) and s. 125.295 (1) (e) and (g),
14deliveries
of fermented malt beverages to retailers may be made only by wholesalers
15and shall be made to retailers only at their retail premises. No retailer may transport
16fermented malt beverages from one retail premises to another retail premises for
17purposes of selling the fermented malt beverages at the other retail premises unless
18both retail premises are operated by a brewer or brewpub holding the retail licenses.
AB455, s. 22 19Section 22. 125.54 (1) of the statutes is amended to read:
AB455,25,220 125.54 (1) Authorized activities. The department shall issue wholesalers'
21permits authorizing the permittee to sell intoxicating liquor at wholesale from the
22premises described in the permit. Except as provided under s. 125.69 (1) (b) 3., the
23permittee may not sell intoxicating liquor for consumption on the premises. If a
24wholesale permit is issued to a brewery brewer that holds a "Class B" license, the
25permit shall authorize the wholesale sale of wine only. Possession of a permit under

1this section does not authorize the permittee to sell tax-free intoxicating liquor and
2wine brought into this state under s. 139.03 (5).
AB455, s. 23 3Section 23. 125.69 (1) (d) of the statutes is created to read:
AB455,25,64 125.69 (1) (d) Except as provided in s. 125.295 (3) (c), no brewpub may hold any
5direct or indirect interest in any "Class B" license or permit or establishment or
6"Class C" license or establishment.
AB455, s. 24 7Section 24. 139.01 (1) and (2) of the statutes are amended to read:
Loading...
Loading...