SB1, s. 2207 5Section 2207. 77.51 (7g) of the statutes is created to read:
SB1,1035,76 77.51 (7g) "Load-and-leave" means delivery to a purchaser by using a tangible
7storage media that is not physically transferred to the purchaser.
SB1, s. 2208 8Section 2208. 77.51 (7k) of the statutes is created to read:
SB1,1035,139 77.51 (7k) "Mobile wireless service" means a telecommunications service for
10which the origination or termination points of the service's transmission,
11conveyance, or routing are not fixed, regardless of the technology used to transmit,
12convey, or route the service. "Mobile wireless service" includes a telecommunications
13service provided by a commercial mobile radio service provider.
SB1, s. 2209 14Section 2209. 77.51 (7m) of the statutes is created to read:
SB1,1035,2215 77.51 (7m) "Mobility-enhancing equipment" means equipment, including the
16repair parts and replacement parts for the equipment, that is primarily and
17customarily used to provide or increase the ability of a person to move from one place
18to another; that may be used in a home or motor vehicle; and that is generally not
19used by a person who has normal mobility. "Mobility-enhancing equipment" does
20not include a motor vehicle or any equipment on a motor vehicle that is generally
21provided by a motor vehicle manufacturer. "Mobility-enhancing equipment" does
22not include durable medical equipment.
SB1, s. 2210 23Section 2210. 77.51 (8m) of the statutes is created to read:
SB1,1036,624 77.51 (8m) "Nine hundred service" means an inbound toll telecommunications
25service purchased by a subscriber that allows the subscriber's customers to call the

1subscriber's prerecorded announcement or live service. "Nine hundred service" does
2not include any charge for collection services provided by the seller of the
3telecommunications services to the subscriber or for any product or service the
4subscriber sells to the subscriber's customers. A "nine hundred service" is
5designated with the "900" number or any other number designated by the federal
6communications commission.
SB1, s. 2211 7Section 2211. 77.51 (9) (a) of the statutes is amended to read:
SB1,1036,188 77.51 (9) (a) Isolated and sporadic sales of tangible personal property, items or
9property under s. 77.52 (1) (b) or (c),
or taxable services where the infrequency, in
10relation to the other circumstances, including the sales price and the gross profit,
11support the inference that the seller is not pursuing a vocation, occupation or
12business or a partial vocation or occupation or part-time business as a vendor of
13personal property, items or property under s. 77.52 (1) (b) or (c), or taxable services.
14No sale of any tangible personal property, items or property under s. 77.52 (1) (b) or
15(c),
or taxable service may be deemed an occasional sale if at the time of such sale the
16seller holds or is required to hold a seller's permit, except that this provision does not
17apply to an organization required to hold a seller's permit solely for the purpose of
18conducting bingo games and except as provided in par. (am).
SB1, s. 2212 19Section 2212. 77.51 (9) (am) of the statutes is amended to read:
SB1,1036,2520 77.51 (9) (am) The sale of personal property, other than inventory held for sale,
21previously used by a seller to conduct its trade or business at a location after that
22person has ceased actively operating in the regular course of business as a seller of
23tangible personal property, items or property under s. 77.52 (1) (b) or (c), or taxable
24services at that location, even though the seller holds a seller's permit for one or more
25other locations.
SB1, s. 2213
1Section 2213. 77.51 (9p) of the statutes is created to read:
SB1,1037,62 77.51 (9p) "One nonitemized price" does not include a price that is separately
3identified by product on a binding sales document, or other sales-related document,
4that is made available to the customer in paper or electronic form, including an
5invoice, a bill of sale, a receipt, a contract, a service agreement, a lease agreement,
6a periodic notice of rates and services, a rate card, or a price list.
SB1, s. 2214 7Section 2214. 77.51 (9s) of the statutes is created to read:
SB1,1037,98 77.51 (9s) "Paging service" means a telecommunications service that transmits
9coded radio signals to activate specific pagers and may include messages or sounds.
SB1, s. 2215 10Section 2215. 77.51 (10) of the statutes is amended to read:
SB1,1037,1911 77.51 (10) "Person" includes any natural person, firm, partnership, limited
12liability company, joint venture, joint stock company, association, public or private
13corporation, the United States, the state, including any unit or division of the state,
14any county, city, village, town, municipal utility, municipal power district or other
15governmental unit, cooperative, unincorporated cooperative association, estate,
16trust, receiver, personal representative, any other fiduciary, any other legal entity,
17and any representative appointed by order of any court or otherwise acting on behalf
18of others. "Person" also includes the owner of a single-owner entity that is
19disregarded as a separate entity under ch. 71.
SB1, s. 2216 20Section 2216. 77.51 (10d) of the statutes is created to read:
SB1,1037,2521 77.51 (10d) "Prepaid calling service" means the right to exclusively access
22telecommunications services, if that right is paid for in advance of providing such
23services, requires using an access number or authorization code to originate calls,
24and is sold in predetermined units or dollars that decrease with use in a known
25amount.
SB1, s. 2217
1Section 2217. 77.51 (10f) of the statutes is created to read:
SB1,1038,72 77.51 (10f) "Prepaid wireless calling service" means a telecommunications
3service that provides the right to utilize mobile wireless service as well as other
4nontelecommunications services, including the download of digital products
5delivered electronically, content, and ancillary services, and that is paid for prior to
6use and sold in predetermined dollar units whereby the number of units declines
7with use in a known amount.
SB1, s. 2218 8Section 2218. 77.51 (10m) of the statutes is created to read:
SB1,1038,99 77.51 (10m) (a) "Prepared food" means:
SB1,1038,1010 1. Food and food ingredients sold in a heated state.
SB1,1038,1211 2. Food and food ingredients heated by the retailer, except as provided in par.
12(b).
SB1,1038,1713 3. Food and food ingredients sold with eating utensils that are provided by the
14retailer of the food and food ingredients, including plates, knives, forks, spoons,
15glasses, cups, napkins, or straws. In this subdivision, "plate" does not include a
16container or packaging used to transport food and food ingredients. For purposes of
17this subdivision, a retailer provides utensils if any of the following applies:
SB1,1038,2118 a. The utensils are available to purchasers and the retailer's sales of prepared
19food under subds. 1. and 2., soft drinks, and alcoholic beverages at an establishment
20are more than 75 percent of the retailer's total sales at that establishment, as
21determined under par. (c).
SB1,1038,2522 b. For retailers not described under subd. 3. a., the retailer's customary practice
23is to physically give or hand the utensils to the purchaser, not including plates,
24glasses, or cups that are necessary for the purchaser to receive the food and food
25ingredients and that the retailer makes available to the purchaser.
SB1,1039,2
14. Except as provided in par. (b), 2 or more food ingredients mixed or combined
2by a retailer for sale as a single item.
SB1,1039,33 (b) "Prepared food" does not include:
SB1,1039,84 1. For purposes of par. (a) 2. and 4., 2 or more food ingredients mixed or
5combined by a retailer for sale as a single item, if the retailer's primary classification
6in the 2002 North American Industry Classification System, published by the federal
7office of management and budget, is manufacturing under subsector 311, not
8including bakeries and tortilla manufacturing under industry group number 3118.
SB1,1039,119 2. For purposes of par. (a) 2. and 4., 2 or more food ingredients mixed or
10combined by a retailer for sale as a single item, sold unheated, and sold by volume
11or weight.
SB1,1039,1412 3. For purposes of par. (a) 2. and 4., bakery items made by a retailer, including
13breads, rolls, pastries, buns, biscuits, bagels, croissants, donuts, danish, cakes,
14tortes, pies, tarts, muffins, bars, cookies, and tortillas.
SB1,1039,1615 4. For purposes of par. (a) 4., food and food ingredients that are only sliced,
16repackaged, or pasteurized by a retailer.
SB1,1039,2017 5. For purposes of par. (a) 4., eggs, fish, meat, and poultry, and foods containing
18any of them in raw form, that require cooking by the consumer, as recommended by
19the food and drug administration in chapter 3, part 401.11 of its food code to prevent
20food-borne illnesses.
SB1,1039,2221 (c) 1. The percentage specified under par. (a) 3. a. shall be determined using the
22following:
SB1,1039,2523 a. A numerator that includes sales of prepared food, as defined in par. (a) 1. and
242. and food for which plates, bowls, glasses, or cups are necessary to receive the food,
25but not including alcoholic beverages.
SB1,1040,3
1b. A denominator that includes all food and food ingredients, including
2prepared food, candy, dietary supplements, and soft drinks, but not including
3alcoholic beverages.
SB1,1040,84 2. a. If the percentage determined under subd. 1. is 75 percent or less, utensils
5are considered to be provided by the retailer if the retailer's customary practice is to
6physically give or hand the utensils to the purchaser or, in the case of plates, bowls,
7glasses, or cups that are necessary to receive the food, to make such items available
8to the purchaser.
SB1,1040,119 b. If the percentage determined under subd. 1. is greater than 75 percent,
10utensils are considered to be provided by the retailer if the utensils are made
11available to the purchaser.
SB1,1040,1912 3. For a retailer whose percentage determined under subd. 1. is greater than
1375 percent, an item sold by the retailer that contains 4 or more servings packaged
14as 1 item and sold for a single price does not become prepared food simply because
15the retailer makes utensils available to the purchaser of the item, but does become
16prepared food if the retailer physically gives or hands utensils to the purchaser of the
17item. For purposes of this subdivision 3. a., serving sizes are based on the
18information contained on the label of each item sold, except that, if the item has no
19label, the serving size is based on the retailer's reasonable determination.
SB1,1040,2220 4. a. Except as provided in subd. 4. b., if a retailer sells food items that have a
21utensil placed in a package by a person other than the retailer, the utensils are
22considered to be provided by the retailer.
SB1,1041,223 b. Except as provided in subds. 2. and 3., if a retailer sells food items that have
24a utensil placed in a package by a person other than the retailer and the person's
25primary classification in the 2002 North American Industry Classification System,

1published by the federal office of management and budget, is manufacturing under
2subsector 311, the utensils are not considered to be provided by the retailer.
SB1,1041,153 5. For purposes of par. (a) 3., a retailer shall determine the percentage for the
4retailer's tax year or business fiscal year, based on the retailer's data from the
5retailer's prior tax year or business fiscal year, as soon as practical after the retailer's
6accounting records are available, but not later than 90 days after the day on which
7the retailer's tax year or business fiscal year begins. For retailer's with more than
8one establishment in this state, a single determination under subd. 1. that combines
9the information for all of the retailer's establishments in this state shall be made
10annually, as provided in this subdivision, and apply to each of the retailer's
11establishments in this state. A retailer that has no prior tax year or business fiscal
12year shall make a good faith estimate of its percentage for purposes of par. (a) 3. for
13the retailer's first tax year or business fiscal year and shall adjust the estimate
14prospectively after the first 3 months of the retailer's operations if the actual
15percentage is materially different from the estimated percentage.
SB1, s. 2219 16Section 2219. 77.51 (10n) of the statutes is created to read:
SB1,1041,1917 77.51 (10n) "Prescription" means an order, formula, or recipe that is issued by
18any oral, written, electronic, or other means of transmission and by a person who is
19authorized by the laws of this state to issue such an order, formula, or recipe.
SB1, s. 2220 20Section 2220. 77.51 (10r) of the statutes is created to read:
SB1,1041,2121 77.51 (10r) "Prewritten computer software" means any of the following:
SB1,1041,2322 (a) Computer software that is not designed and developed by the author or
23creator of the software according to a specific purchaser's specifications.
SB1,1041,2524 (b) Computer software upgrades that are not designed and developed by the
25author or creator of the software according to a specific purchaser's specifications.
SB1,1042,3
1(c) Computer software that is designed and developed by the author or creator
2of the software according to a specific purchaser's specifications and that is sold to
3another purchaser.
SB1,1042,54 (d) Any combination of computer software under pars. (a) to (c), including any
5combination with any portion of such software.
SB1,1042,106 (e) Computer software as described under pars. (a) to (d), and any portion of
7such software, that is modified or enhanced by any degree to a specific purchaser's
8specifications, except such modification or enhancement that is reasonably and
9separately indicated on an invoice, or other statement of the price, provided to the
10purchaser.
SB1, s. 2221 11Section 2221. 77.51 (10s) of the statutes is created to read:
SB1,1042,1712 77.51 (10s) "Private communication service" means a telecommunications
13service that entitles the customer to exclusive or priority use of a communications
14channel or group of communications channels, regardless of the manner in which the
15communications channel or group of communications channels is connected, and
16includes switching capacity, extension lines, stations, and other associated services
17that are provided in connection with the use of such channel or channels.
SB1, s. 2222 18Section 2222. 77.51 (11d) of the statutes is created to read:
SB1,1042,2019 77.51 (11d) "Product" includes tangible personal property, items and property
20under s. 77.52 (1) (b) and (c), and services.
SB1, s. 2223 21Section 2223. 77.51 (11m) of the statutes is created to read:
SB1,1042,2522 77.51 (11m) "Prosthetic device" means a device, including the repair parts and
23replacement parts for the device, that is placed in or worn on the body to artificially
24replace a missing portion of the body; to prevent or correct a physical deformity or
25malfunction; or to support a weak or deformed portion of the body.
SB1, s. 2224ac
1Section 2224ac. 77.51 (12) (a) of the statutes is amended to read:
SB1,1043,92 77.51 (12) (a) Any transfer of title, possession, ownership, enjoyment, or use
3by: cash or credit transaction, exchange, barter, lease or rental, conditional or
4otherwise, in any manner or by any means whatever of tangible personal property
5for a consideration, including any transaction for which a person's books and records
6show the transaction created, with regard to the transferee, an obligation to pay a
7certain amount of money or an increase in accounts payable or, with regard to the
8transferor, a right to receive a certain amount of money or an increase in accounts
9receivable
;
SB1, s. 2224ae 10Section 2224ae. 77.51 (12) (a) of the statutes, as affected by 2007 Wisconsin
11Act ... (this act), is repealed and recreated to read:
SB1,1043,1912 77.51 (12) (a) Any transfer of title, possession, ownership, enjoyment, or use
13by: cash or credit transaction, exchange, barter, lease or rental, conditional or
14otherwise, in any manner or by any means whatever of tangible personal property
15or items or property under s. 77.52 (1) (b) or (c) for a consideration, including any
16transaction for which a person's books and records show the transaction created,
17with regard to the transferee, an obligation to pay a certain amount of money or an
18increase in accounts payable or, with regard to the transferor, a right to receive a
19certain amount of money or an increase in accounts receivable;
SB1, s. 2225 20Section 2225. 77.51 (12) (b) of the statutes is amended to read:
SB1,1043,2321 77.51 (12) (b) A transaction whereby the possession of property or items or
22property under s. 77.52 (1) (b) or (c)
is transferred but the seller retains the title as
23security for the payment of the price.
SB1, s. 2226 24Section 2226. 77.51 (12m) of the statutes is created to read:
SB1,1044,5
177.51 (12m) (a) "Purchase price" means the total amount of consideration,
2including cash, credit, property, and services, for which tangible personal property,
3items or property under s. 77.52 (1) (b) or (c), or services are sold, leased, or rented,
4valued in money, whether paid in money or otherwise, without any deduction for the
5following:
SB1,1044,76 1. The seller's cost of the property or items or property under s. 77.52 (1) (b) or
7(c).
SB1,1044,108 2. The cost of materials used, labor or service cost, interest, losses, all costs of
9transportation to the seller, all taxes imposed on the seller, and any other expense
10of the seller.
SB1,1044,1211 3. Charges by the seller for any services necessary to complete a sale, not
12including delivery and installation charges.
SB1,1044,1313 4. a. Delivery charges, except as provided in par. (b) 4.
SB1,1044,2314 b. If a shipment includes property or items or property under s. 77.52 (2) (b) or
15(c) that are subject to tax under this subchapter and property or items that are not
16subject to tax under this subchapter, the amount of the delivery charge that the seller
17allocates to the property or items that are subject to tax under this subchapter is
18based on the total purchase price of the property or items that are subject to tax under
19this subchapter as compared to the total purchase price of all the property or items
20or on the total weight of the property or items that are subject to tax under this
21subchapter as compared to the total weight of all the property or items, except that
22if the seller does not make the allocation under this subd. 4. b., the purchaser shall
23allocate the delivery charge amount, consistent with this subd. 4. b.
SB1,1044,2424 5. Installation charges.
SB1,1044,2525 (b) "Purchase price" does not include:
SB1,1045,3
11. Discounts, including cash, terms, or coupons, that are not reimbursed by a
23rd party, except as provided in par. (c); that are allowed by a seller; and that are
3taken by a purchaser on a sale.
SB1,1045,84 2. Interest, financing, and carrying charges from credit that is extended on a
5sale of tangible personal property, items or property under s. 77.52 (1) (b) or (c), or
6services, if the amount of the interest, financing, or carrying charges is separately
7stated on the invoice, bill of sale, or similar document that the seller gives to the
8purchaser.
SB1,1045,119 3. Any taxes legally imposed directly on the purchaser that are separately
10stated on the invoice, bill of sale, or similar document that the seller gives to the
11purchaser.
SB1,1045,1212 4. Delivery charges for direct mail.
SB1,1045,1713 5. In all transactions in which an article of tangible personal property or items
14under s. 77.52 (2) (b) or (c) are traded toward the purchase of an article of greater
15value, the amount of the purchase price that represents the amount allowed for the
16article traded, except that this subdivision does not apply to any transaction to which
17subd. 7. or 8. applies.
SB1,1045,2418 6. If a person who purchases a motor vehicle presents a statement issued under
19s. 218.0171 (2) (cq) to the seller at the time of purchase, and the person presents the
20statement to the seller within 60 days from the date of receiving a refund under s.
21218.0171 (2) (b) 2. b., the trade-in amount specified in the statement issued under
22s. 218.0171 (2) (cq), but not to exceed the purchase price from the sale of the motor
23vehicle. This subdivision applies only to the first motor vehicle purchased by a
24person after receiving a refund under s. 218.0171 (2) (b) 2. b.
SB1,1046,6
17. Thirty-five percent of the purchase price, excluding trade-ins, of a new
2mobile home, as defined in s. 340.01 (29), that is a primary housing unit or of a new
3mobile home, as defined in s. 340.01 (29), that is transported in 2 unattached sections
4if the total size of the combined sections, not including additions and attachments,
5is at least 984 square feet measured when the sections are ready for transport. This
6subdivision does not apply to a lease or rental.
SB1,1046,127 8. At the retailer's option; except that after the retailer chooses an option the
8retailer may not use the other option for other sales without the department's written
9approval; either 35 percent of the purchase price of a manufactured building, as
10defined in s. 101.71 (6), or an amount equal to the purchase price of the manufactured
11building minus the cost of materials that become an ingredient or component part
12of the building.
SB1,1046,1413 (c) "Purchase price" includes consideration received by the seller from a 3rd
14party, if:
SB1,1046,1715 1. The seller actually receives consideration from a 3rd party, other than the
16purchaser, and the consideration is directly related to a price reduction or discount
17on a sale.
SB1,1046,1818 2. The seller is obliged to pass the price reduction or discount to the purchaser.
SB1,1046,2119 3. The amount of the consideration that is attributable to the sale is a fixed
20amount and the seller is able to determine that amount at the time of the sale to the
21purchaser.
SB1,1046,2222 4. Any of the following also applies:
SB1,1047,223 a. The purchaser presents a coupon, certificate, or other documentation to the
24seller to claim the price reduction or discount, if the coupon, certificate, or other
25documentation is authorized, distributed, or granted by the 3rd party with the

1understanding that the 3rd party will reimburse the seller for the amount of the price
2reduction or discount.
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