SB40,1089,221 77.51 (10s) "Private communication service" means a telecommunications
22service that entitles the customer to exclusive or priority use of a communications
23channel or group of communications channels, regardless of the manner in which the
24communications channel or group of communications channels is connected, and

1includes switching capacity, extension lines, stations, and other associated services
2that are provided in connection with the use of such channel or channels.
SB40, s. 2222 3Section 2222. 77.51 (11d) of the statutes is created to read:
SB40,1089,54 77.51 (11d) "Product" includes tangible personal property, specified digital
5goods, additional digital goods, and services.
SB40, s. 2223 6Section 2223. 77.51 (11m) of the statutes is created to read:
SB40,1089,107 77.51 (11m) "Prosthetic device" means a device, including the repair parts and
8replacement parts for the device, that is placed in or worn on the body to artificially
9replace a missing portion of the body; to prevent or correct a physical deformity or
10malfunction; or to support a weak or deformed portion of the body.
SB40, s. 2224 11Section 2224. 77.51 (12) (a) of the statutes is amended to read:
SB40,1089,1512 77.51 (12) (a) Any transfer of title, possession, ownership, enjoyment, or use
13by: cash or credit transaction, exchange, barter, lease or rental, conditional or
14otherwise, in any manner or by any means whatever of tangible personal property,
15specified digital goods, or additional digital goods
for a consideration;
SB40, s. 2225 16Section 2225. 77.51 (12) (b) of the statutes is amended to read:
SB40,1089,1917 77.51 (12) (b) A transaction whereby the possession of property, specified
18digital goods, or additional digital goods
is transferred but the seller retains the title
19as security for the payment of the price.
SB40, s. 2226 20Section 2226. 77.51 (12m) of the statutes is created to read:
SB40,1089,2521 77.51 (12m) (a) "Purchase price" means the total amount of consideration,
22including cash, credit, property, and services, for which tangible personal property,
23specified digital goods, additional digital goods, or services are sold, leased, or rented,
24valued in money, whether paid in money or otherwise, without any deduction for the
25following:
SB40,1090,2
11. The seller's cost of the property, specified digital goods, or additional digital
2goods sold.
SB40,1090,53 2. The cost of materials used, labor or service cost, interest, losses, all costs of
4transportation to the seller, all taxes imposed on the seller, and any other expense
5of the seller.
SB40,1090,76 3. Charges by the seller for any services necessary to complete a sale, not
7including delivery and installation charges.
SB40,1090,88 4. a. Delivery charges, except as provided in par. (b) 4.
SB40,1090,159 b. If a shipment includes property that is subject to tax under this subchapter
10and property that is not subject to tax under this subchapter, the amount of the
11delivery charge allocated to the property that is subject to tax under this subchapter
12based on the total purchase price of the property that is subject to tax under this
13subchapter as compared to the total purchase price of all the property or on the total
14weight of the property that is subject to tax under this subchapter as compared to the
15total weight of all the property.
SB40,1090,1616 5. Installation charges.
SB40,1090,1717 (b) "Purchase price" does not include:
SB40,1090,2018 1. Discounts, including cash, terms, or coupons, that are not reimbursed by a
193rd party, except as provided in par. (c); that are allowed by a seller; and that are
20taken by a purchaser on a sale.
SB40,1090,2421 2. Interest, financing, and carrying charges from credit that is extended on a
22sale of personal property, specified digital goods, additional digital goods, or services,
23if the amount of the interest, financing, or carrying charges is separately stated on
24the invoice, bill of sale, or similar document that the seller gives to the purchaser.
SB40,1091,3
13. Any taxes legally imposed directly on the purchaser that are separately
2stated on the invoice, bill of sale, or similar document that the seller gives to the
3purchaser.
SB40,1091,44 4. Delivery charges for direct mail.
SB40,1091,85 5. In all transactions in which an article of tangible personal property is traded
6toward the purchase of an article of greater value, the amount of the purchase price
7that represents the amount allowed for the article traded, except that this
8subdivision does not apply to any transaction to which subd. 7. or 8. applies.
SB40,1091,159 6. If a person who purchases a motor vehicle presents a statement issued under
10s. 218.0171 (2) (cq) to the seller at the time of purchase, and the person presents the
11statement to the seller within 60 days from the date of receiving a refund under s.
12218.0171 (2) (b) 2. b., the trade-in amount specified in the statement issued under
13s. 218.0171 (2) (cq), but not to exceed the purchase price from the sale of the motor
14vehicle. This subdivision applies only to the first motor vehicle purchased by a
15person after receiving a refund under s. 218.0171 (2) (b) 2. b.
SB40,1091,2116 7. Thirty-five percent of the purchase price, excluding trade-ins, of a new
17mobile home, as defined in s. 340.01 (29), that is a primary housing unit or of a new
18mobile home, as defined in s. 340.01 (29), that is transported in 2 unattached sections
19if the total size of the combined sections, not including additions and attachments,
20is at least 984 square feet measured when the sections are ready for transport. This
21subdivision does not apply to a lease or rental.
SB40,1092,222 8. At the retailer's option; except that after the retailer chooses an option the
23retailer may not use the other option for other sales without the department's written
24approval; either 35 percent of the purchase price of a manufactured building, as
25defined in s. 101.71 (6), or an amount equal to the purchase price of the manufactured

1building minus the cost of materials that become an ingredient or component part
2of the building.
SB40,1092,43 (c) "Purchase price" includes consideration received by the seller from a 3rd
4party, if:
SB40,1092,75 1. The seller actually receives consideration from a 3rd party, other than the
6purchaser, and the consideration is directly related to a price reduction or discount
7on a sale.
SB40,1092,88 2. The seller is obliged to pass the price reduction or discount to the purchaser.
SB40,1092,119 3. The amount of the consideration that is attributable to the sale is a fixed
10amount and the seller is able to determine that amount at the time of the sale to the
11purchaser.
SB40,1092,1612 4. The purchaser presents a coupon, certificate, or other documentation to the
13seller to claim the price reduction or discount, if the coupon, certificate, or other
14documentation is authorized, distributed, or granted by the 3rd party with the
15understanding that the 3rd party will reimburse the seller for the amount of the price
16reduction or discount.
SB40,1092,1817 5. The purchaser identifies himself or herself to the seller as a member of a
18group or organization that may claim the price reduction or discount.
SB40,1092,2119 6. The seller provides an invoice to the purchaser, or the purchaser presents a
20coupon, certificate, or other documentation to the seller, that identifies the price
21reduction or discount as a 3rd-party price reduction or discount.
SB40, s. 2227 22Section 2227. 77.51 (12p) of the statutes is created to read:
SB40,1092,2423 77.51 (12p) "Purchaser" means a person to whom a sale of tangible personal
24property is made or to whom a service is furnished.
SB40, s. 2228 25Section 2228. 77.51 (13) (a) of the statutes is amended to read:
SB40,1093,3
177.51 (13) (a) Every seller who makes any sale, regardless of whether the sale
2is mercantile in nature, of tangible personal property, specified digital goods, or
3additional digital goods,
or a service specified under s. 77.52 (2) (a).
SB40, s. 2229 4Section 2229. 77.51 (13) (b) of the statutes is amended to read:
SB40,1093,95 77.51 (13) (b) Every person engaged in the business of making sales of tangible
6personal property, specified digital goods, or additional digital goods for storage, use
7or consumption or in the business of making sales at auction of tangible personal
8property, specified digital goods, or additional digital goods owned by the person or
9others for storage, use or other consumption.
SB40, s. 2230 10Section 2230. 77.51 (13) (c) of the statutes is amended to read:
SB40,1093,1911 77.51 (13) (c) When the department determines that it is necessary for the
12efficient administration of this subchapter to regard any salespersons,
13representatives, peddlers or canvassers as the agents of the dealers, distributors,
14supervisors or employers under whom they operate or from whom they obtain the
15tangible personal property, specified digital goods, or additional digital goods sold by
16them, irrespective of whether they are making the sales on their own behalf or on
17behalf of such dealers, distributors, supervisors or employers, the department may
18so regard them and may regard the dealers, distributors, supervisors or employers
19as retailers for purposes of this subchapter.
SB40, s. 2231 20Section 2231. 77.51 (13) (d) of the statutes is amended to read:
SB40,1093,2421 77.51 (13) (d) Every wholesaler to the extent that the wholesaler sells tangible
22personal property, specified digital goods, or additional digital goods to a person
23other than a seller as defined in sub. (17) provided such wholesaler is not expressly
24exempt from the sales tax on such sale or from collecting the use tax on such sale.
SB40, s. 2232 25Section 2232. 77.51 (13) (e) of the statutes is amended to read:
SB40,1094,6
177.51 (13) (e) A person selling tangible personal property, specified digital
2goods, or additional digital goods
to a service provider who transfers the property in
3conjunction with the selling, performing or furnishing of any service and the
4property is or goods are incidental to the service, unless the service provider is
5selling, performing or furnishing services under s. 77.52 (2) (a) 7., 10., 11. and 20.
6This subsection does not apply to sub. (2).
SB40, s. 2233 7Section 2233. 77.51 (13) (f) of the statutes is amended to read:
SB40,1094,128 77.51 (13) (f) A service provider who transfers tangible personal property,
9specified digital goods, or additional digital goods
in conjunction with but not
10incidental to the selling, performing or furnishing of any service and a service
11provider selling, performing or furnishing services under s. 77.52 (2) (a) 7., 10., 11.
12and 20. This subsection does not apply to sub. (2).
SB40, s. 2234 13Section 2234. 77.51 (13) (k) of the statutes is amended to read:
SB40,1094,1614 77.51 (13) (k) As respects With regards to a lease, any person deriving rentals
15from a lease of tangible personal property, specified digital goods, or additional
16digital goods
situated in this state.
SB40, s. 2235 17Section 2235. 77.51 (13) (m) of the statutes is amended to read:
SB40,1094,2118 77.51 (13) (m) A person selling tangible personal property, specified digital
19goods, or additional digital goods
to a veterinarian to be used or furnished by the
20veterinarian in the performance of services in some manner related to domestic
21animals, including pets or poultry.
SB40, s. 2236 22Section 2236. 77.51 (13) (n) of the statutes is amended to read:
SB40,1095,223 77.51 (13) (n) A person selling household furniture, furnishings, equipment,
24appliances or other items of tangible personal property, specified digital goods, or

1additional digital goods
to a landlord for use by tenants in leased or rented living
2quarters.
SB40, s. 2237 3Section 2237. 77.51 (13) (o) of the statutes is amended to read:
SB40,1095,54 77.51 (13) (o) A person selling medicine drugs for animals to a veterinarian.
5As used in this paragraph, "animal" includes livestock, pets and poultry.
SB40, s. 2238 6Section 2238. 77.51 (13g) (intro.) of the statutes is amended to read:
SB40,1095,97 77.51 (13g) (intro.) Except as provided in sub. (13h), "retailer engaged in
8business in this state", unless otherwise limited by federal statute, for purposes of
9the use tax, means any of the following:
SB40, s. 2239 10Section 2239. 77.51 (13g) (c) of the statutes is created to read:
SB40,1095,1311 77.51 (13g) (c) Any retailer selling tangible personal property or taxable
12services for storage, use, or other consumption in this state, unless otherwise limited
13by federal law.
SB40, s. 2240 14Section 2240. 77.51 (13r) of the statutes is amended to read:
SB40,1095,1715 77.51 (13r) Any person purchasing from a retailer as defined in sub. (13) shall
16be deemed the consumer of the tangible personal property, specified digital goods,
17additional digital goods,
or services purchased.
SB40, s. 2241 18Section 2241. 77.51 (13rm) of the statutes is created to read:
SB40,1095,2019 77.51 (13rm) "Retail sale" or "sale at retail" means any sale, lease, or rental
20for any purpose other than resale, sublease, or subrent.
SB40, s. 2242 21Section 2242. 77.51 (13rn) of the statutes is created to read:
SB40,1095,2522 77.51 (13rn) "Ringtones" means digitized sound files that are downloaded onto
23a device and that may be used to alert the customer with regard to a communication.
24"Ringtones" includes MP3 or musical tones, polyphonic tones, and synthetic music
25mobile application format tones, but does not include ring-back tones.
SB40, s. 2243
1Section 2243. 77.51 (14) (intro.) of the statutes is amended to read:
SB40,1096,72 77.51 (14) (intro.) "Sale", "sale, lease or rental", "retail sale", "sale at retail", or
3equivalent terms include
includes any one or all of the following: the transfer of the
4ownership of, title to, possession of, or enjoyment of tangible personal property,
5specified digital goods, additional digital goods,
or services for use or consumption
6but not for resale as tangible personal property, specified digital goods, additional
7digital goods,
or services and includes:
SB40, s. 2244 8Section 2244. 77.51 (14) (a) of the statutes is amended to read:
SB40,1096,149 77.51 (14) (a) Any sale at an auction in with respect to tangible personal
10property, specified digital goods, or additional digital goods which is are sold to a
11successful bidder. The proceeds from, except the sale of property or goods sold at
12auction which is are bid in by the seller and on which title does not pass to a new
13purchaser shall be deducted from the gross proceeds of the sale and the tax paid only
14on the net proceeds
.
SB40, s. 2245 15Section 2245. 77.51 (14) (b) of the statutes is amended to read:
SB40,1096,1816 77.51 (14) (b) The furnishing or distributing of tangible personal property,
17specified digital goods, additional digital goods,
or taxable services for a
18consideration by social clubs and fraternal organizations to their members or others.
SB40, s. 2246 19Section 2246. 77.51 (14) (c) of the statutes is amended to read:
SB40,1096,2220 77.51 (14) (c) A transaction whereby the possession of tangible personal
21property is, specified digital goods, or additional digital goods are transferred but the
22seller retains the title as security for the payment of the price.
SB40, s. 2247 23Section 2247. 77.51 (14) (d) of the statutes is repealed.
SB40, s. 2248 24Section 2248. 77.51 (14) (g) of the statutes is renumbered 77.51 (15a) (b) 4.
SB40, s. 2249 25Section 2249. 77.51 (14) (h) of the statutes is amended to read:
SB40,1097,4
177.51 (14) (h) A transfer for a consideration of the title or possession of tangible
2personal property, specified digital goods, or additional digital goods which has have
3been produced, fabricated, or printed to the special order of the customer or of any
4publication.
SB40, s. 2250 5Section 2250. 77.51 (14) (i) of the statutes is repealed.
SB40, s. 2251 6Section 2251. 77.51 (14) (j) of the statutes is amended to read:
SB40,1097,127 77.51 (14) (j) The granting of possession of tangible personal property, specified
8digital goods, or additional digital goods
by a lessor to a lessee, or to another person
9at the direction of the lessee. Such a transaction is deemed a continuing sale in this
10state by the lessor for the duration of the lease as respects any period of time the
11leased property is situated in this state, irrespective of the time or place of delivery
12of the property to the lessee or such other person
.
SB40, s. 2252 13Section 2252. 77.51 (14) (k) of the statutes is repealed.
SB40, s. 2253 14Section 2253. 77.51 (14) (L) of the statutes is repealed.
SB40, s. 2254 15Section 2254. 77.51 (14g) (a) of the statutes is amended to read:
SB40,1097,1816 77.51 (14g) (a) The transfer of property, specified digital goods, or additional
17digital goods
to a corporation upon its organization solely in consideration for the
18issuance of its stock;
SB40, s. 2255 19Section 2255. 77.51 (14g) (b) of the statutes is amended to read:
SB40,1097,2220 77.51 (14g) (b) The contribution of property, specified digital goods, or
21additional digital goods
to a newly formed partnership solely in consideration for a
22partnership interest therein;
SB40, s. 2256 23Section 2256. 77.51 (14g) (bm) of the statutes is amended to read:
SB40,1098,3
177.51 (14g) (bm) The contribution of property , specified digital goods, or
2additional digital goods
to a limited liability company upon its organization solely in
3consideration for a membership interest;
SB40, s. 2257 4Section 2257. 77.51 (14g) (c) of the statutes is amended to read:
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