SB40,1121,2523
b. If the item sold is a digital good, or computer software delivered
24electronically, the sale occurs at the location from which the digital good or computer
25software was first available for transmission by the seller.
SB40,1122,2
1c. If a service is sold, the sale occurs at the location from which the service was
2provided.
SB40,1122,133
(c) The sale of direct mail occurs at the location from which the direct mail is
4shipped, if the purchaser does not provide to the seller a direct pay permit, a direct
5mail form, or other information that indicates the appropriate taxing jurisdiction to
6which the direct mail is delivered to the ultimate recipients. If the purchaser
7provides a direct mail form or direct pay permit to the seller, the purchaser shall pay
8or remit, as appropriate, to the department the tax imposed under s. 77.53 on all
9purchases for which the tax is due and the seller is relieved from liability for
10collecting such tax or that satisfy the requirements under par. (e) or (f). A direct mail
11form provided to a seller under this paragraph shall remain effective for all sales by
12the seller who received the form to the purchaser who provided the form, unless the
13purchaser revokes the form in writing and provides such revocation to the seller.
SB40,1122,23
14(2) Lease or rental. (a) Except as provided in pars. (b) and (c), with regard
15to the first or only payment on the lease or rental, the lease or rental of tangible
16personal property occurs at the location determined under sub. (1) (b). If the property
17is moved from the place where the property was initially delivered, the subsequent
18periodic payments on the lease or rental occur at the property's primary location as
19indicated by an address for the property that is provided by the lessee and that is
20available to the lessor in records that the lessor maintains in the ordinary course of
21the lessor's business, if the use of such an address does not constitute bad faith. The
22location of a lease or rental as determined under this paragraph shall not be altered
23by any intermittent use of the property at different locations.
SB40,1123,724
(b) The lease or rental of motor vehicles, trailers, semitrailers, and aircraft,
25that are not transportation equipment, occurs at the primary location of such motor
1vehicles, trailers, semitrailers, or aircraft as indicated by an address for the property
2that is provided by the lessee and that is available to the lessor in records that the
3lessor maintains in the ordinary course of the lessor's business, if the use of such an
4address does not constitute bad faith, except that a lease or rental under this
5paragraph that requires only one payment occurs at the location determined under
6sub. (1) (b). The location of a lease or rental as determined under this paragraph shall
7not be altered by any intermittent use of the property at different locations.
SB40,1123,98
(c) The lease or rental of transportation equipment occurs at the location
9determined under sub. (1) (b).
SB40,1123,1210
(d) A license of tangible personal property, specified digital goods, or additional
11digital goods shall be treated as a lease or rental of tangible personal property under
12this subsection.
SB40,1123,13
13(3) Telecommunications. (a) In this subsection:
SB40,1123,1614
1. "Air-to-ground radiotelephone service" means a radio service in which
15common carriers are authorized to offer and provide radio telecommunications
16service for hire to subscribers in aircraft.
SB40,1123,1817
2. "Call-by-call basis" means any method of charging for telecommunications
18services by which the price of such services is measured by individual calls.
SB40,1123,2119
3. "Communications channel" means a physical or virtual path of
20communications over which signals are transmitted between or among customer
21channel termination points.
SB40,1124,322
4. "Customer" means a person who enters into a contract with a seller of
23telecommunications services or, in any transaction for which the end user is not the
24person who entered into a contract with the seller of telecommunications services,
25the end user of the telecommunications services. "Customer" does not include a
1person who resells telecommunications services or, for mobile telecommunications
2services, a serving carrier under an agreement to serve a customer outside the home
3service provider's licensed service area.
SB40,1124,54
5. "Customer channel termination point" means the location where a customer
5inputs or receives communications.
SB40,1124,66
6. "End user" means an individual who uses a telecommunications service.
SB40,1124,87
7. "Home service provider" means a home service provider under section 124
8(5) of P.L.
106-252.
SB40,1124,109
8. "Mobile telecommunications service" means a mobile telecommunications
10service under
4 USC 116 to
126, as amended by P.L.
106-252.
SB40,1124,1211
9. "Place of primary use" means place of primary use, as determined under
4
12USC 116 to
126, as amended by P.L.
106-252.
SB40,1124,2013
10. "Postpaid calling service" means a telecommunications service that is
14obtained by paying for it on a call-by-call basis using a bankcard, travel card, credit
15card, debit card, or similar method, or by charging it to a telephone number that is
16not associated with the location where the telecommunications service originates or
17terminates. "Postpaid calling service" includes a telecommunications service, not
18including a prepaid wireless calling service, that would otherwise be a prepaid
19calling service except that the service provided to the customer is not exclusively a
20telecommunications service.
SB40,1124,2221
14. "Radio service" means a communication service provided by the use of radio,
22including radiotelephone, radiotelegraph, paging, and facsimile service.
SB40,1124,2423
15. "Radiotelegraph service" means transmitting messages from one place to
24another by means of radio.
SB40,1125,2
116. "Radiotelephone service" means transmitting sound from one place to
2another by means of radio.
SB40,1125,83
(b) Except as provided in pars. (d) to (j), the sale of a telecommunications service
4that is sold on a call-by-call basis occurs in the taxing jurisdiction for sales and use
5tax purposes where the call originates and terminates, in the case of a call that
6originates and terminates in the same such jurisdiction, or the taxing jurisdiction for
7sales and use tax purposes where the call originates or terminates and where the
8service address is located.
SB40,1125,119
(c) Except as provided in pars. (d) to (j), the sale of a telecommunications service
10that is sold on a basis other than a call-by-call basis occurs at the customer's place
11of primary use.
SB40,1125,1412
(d) The sale of a mobile telecommunications service, except an air-to-ground
13radiotelephone service and a prepaid calling service, occurs at the customer's place
14of primary use.
SB40,1125,1915
(e) The sale of a postpaid calling service occurs at the location where the signal
16of the telecommunications service originates, as first identified by the seller's
17telecommunications system or, if the signal is not transmitted by the seller's
18telecommunications system, by information that the seller received from the seller's
19service provider.
SB40,1125,2520
(f) The sale of a prepaid calling service or a prepaid wireless calling service
21occurs at the location determined under sub. (1) (b), except that, if the service is a
22prepaid wireless calling service and the location cannot be determined under sub. (1)
23(b) 1. to 4., the prepaid wireless calling service occurs at the location determined
24under sub. (1) (b) 5. c. or at the location associated with the mobile telephone number,
25as determined by the seller.
SB40,1126,3
1(g) 1. The sale of a private communication service for a separate charge related
2to a customer channel termination point occurs at the location of the customer
3channel termination point.
SB40,1126,74
2. The sale of a private communication service in which all customer channel
5termination points are located entirely in one taxing jurisdiction for sales and use
6tax purposes occurs in the taxing jurisdiction in which the customer channel
7termination points are located.
SB40,1126,118
3. If the segments are charged separately, the sale of a private communication
9service that represents segments of a communications channel between 2 customer
10channel termination points that are located in different taxing jurisdictions for sales
11and use tax purposes occurs in an equal percentage in both such jurisdictions.
SB40,1126,1812
4. If the segments are not charged separately, the sale of a private
13communication service for segments of a communications channel that is located in
14more than one taxing jurisdiction for sales and use tax purposes occurs in each such
15jurisdiction in a percentage determined by dividing the number of customer channel
16termination points in that jurisdiction by the number of customer channel
17termination points in all jurisdictions where segments of the communications
18channel are located.
SB40,1126,2019
(h) The sale of a telecommunications Internet access service occurs at the
20customer's place of primary use.
SB40,1126,2121
(i) The sale of ancillary services occurs at the customer's place of primary use.
SB40,1126,2522
(j) If the location of the customer's service address, channel termination point,
23or place of primary use is not known, the location where the seller receives or hands
24off the signal shall be considered, for purposes of this section, the customer's service
25address, channel termination point, or place of primary use.
SB40,1127,5
1(4) Florists. (a) For purposes of this subsection, "retail florist" means a person
2engaged in the business of selling cut flowers, floral arrangements, and potted plants
3and who prepares such flowers, floral arrangements, and potted plants. "Retail
4florist" does not include a person who sells cut flowers, floral arrangements, and
5potted plants primarily by mail or via the Internet.
SB40,1127,106
(b) The sale of tangible personal property by a retail florist who takes an order
7from a purchaser occurs at the location where the retail florist takes the order, if the
8retail florist forwards the order to another retail florist who is at a location other than
9the location of the florist who takes the order and who transfers the tangible personal
10property to a person identified by the purchaser.
SB40,1127,1111
(c) This subsection does not apply to sales occurring on or after January 1, 2008.
SB40, s. 2320
12Section
2320. 77.523 (title) of the statutes is repealed.
SB40, s. 2321
13Section
2321. 77.523 of the statutes is renumbered 77.59 (9p) (a) and amended
14to read:
SB40,1128,1115
77.59
(9p) (a) If a customer purchases a service that is subject to
4 USC 116 16to
126, as amended by P.L.
106-252, and if the customer believes that the amount
17of the tax assessed for the service under this subchapter or the place of primary use
18or taxing jurisdiction assigned to the service is erroneous, the customer may request
19that the service provider correct the alleged error by sending a written notice to the
20service provider. The notice shall include a description of the alleged error, the street
21address for the customer's place of primary use of the service, the account name and
22number of the service for which the customer seeks a correction, and any other
23information that the service provider reasonably requires to process the request.
24Within 60 days from the date that a service provider receives a request under this
25section paragraph, the service provider shall review its records to determine the
1customer's taxing jurisdiction. If the review indicates that there is no error as
2alleged, the service provider shall explain the findings of the review in writing to the
3customer. If the review indicates that there is an error as alleged, the service
4provider shall correct the error and shall refund or credit the amount of any tax
5collected erroneously, along with the related interest, as a result of the error from the
6customer in the previous 48 months, consistent with s. 77.59 (4). A customer may
7take no other action
against the service provider, or commence any action, to correct
8an alleged error in the amount of the tax assessed under this subchapter on a service
9that is subject to
4 USC 116 to
126, as amended by P.L.
106-252, or to correct an
10alleged error in the assigned place of primary use or taxing jurisdiction, unless the
11customer has exhausted his or her remedies under this
section paragraph.
SB40, s. 2322
12Section
2322. 77.524 (1) (a) of the statutes is renumbered 77.524 (1) (am).
SB40, s. 2323
13Section
2323. 77.524 (1) (ag) of the statutes is created to read:
SB40,1128,1614
77.524
(1) (ag) "Agent" means a person appointed by a seller to represent the
15seller before the states that are signatories to the agreement, as defined in s. 77.65
16(2) (a).
SB40, s. 2324
17Section
2324. 77.524 (1) (b) of the statutes is renumbered 77.51 (1g) and
18amended to read:
SB40,1128,2319
77.51
(1g) "Certified service provider" means an agent that is certified jointly
20by the states that are signatories to the agreement, as defined in s. 77.65 (2) (a), and
21that performs all of a seller's sales tax and use tax functions related to the seller's
22retail sales
, except that a certified service provider is not responsible for a retailer's
23obligation to remit tax on the retailer's own purchases.
SB40, s. 2325
24Section
2325. 77.525 of the statutes is amended to read:
SB40,1129,8
177.525 Reduction to prevent double taxation. Any person who is subject
2to the tax under s. 77.52 (2) (a) 5.
a. on telecommunications services that terminate
3in this state and who has paid a similar tax on the same services to another state may
4reduce the amount of the tax remitted to this state by an amount equal to the similar
5tax properly paid to another state on those services or by the amount due this state
6on those services, whichever is less. That person shall refund proportionally to the
7persons to whom the tax under s. 77.52 (2) (a) 5.
a. was passed on an amount equal
8to the amounts not remitted.
SB40, s. 2326
9Section
2326. 77.53 (1) of the statutes is amended to read:
SB40,1129,2210
77.53
(1) Except as provided in sub. (1m), an excise tax is levied and imposed
11on the use or consumption in this state of taxable services under s. 77.52 purchased
12from any retailer, at the rate of 5% of the
sales
purchase price of those services; on
13the storage, use or other consumption in this state of tangible personal property
14purchased from any retailer, at the rate of 5% of the
sales purchase price of that
15property;
on the storage, use, or other consumption of specified digital goods or
16additional digital goods purchased from any retailer, regardless of whether the
17purchaser has the right to permanently use such goods or whether the purchaser's
18right to access or retain such goods is not permanent, at the rate of 5% of the sales
19price of such goods; and on the storage, use or other consumption of tangible personal
20property manufactured, processed or otherwise altered, in or outside this state, by
21the person who stores, uses or consumes it, from material purchased from any
22retailer, at the rate of 5% of the
sales purchase price of that material.
SB40, s. 2327
23Section
2327. 77.53 (2) of the statutes is amended to read:
SB40,1130,824
77.53
(2) Every person storing, using
, or otherwise consuming in this state
25tangible personal property
, specified digital goods, additional digital goods, or
1taxable services purchased from a retailer is liable for the tax imposed by this section.
2The person's liability is not extinguished until the tax has been paid to this state, but
3a receipt with the tax separately stated from a retailer engaged in business in this
4state or from a retailer who is authorized by the department, under such rules as it
5prescribes, to collect the tax and who is regarded as a retailer engaged in business
6in this state for purposes of the tax imposed by this section given to the purchaser
7under sub. (3) relieves the purchaser from further liability for the tax to which the
8receipt refers.
SB40, s. 2328
9Section
2328. 77.53 (3) of the statutes is amended to read:
SB40,1130,1810
77.53
(3) Every retailer engaged in business in this state and making sales of
11tangible personal property
, specified digital goods, additional digital goods, or
12taxable services
for delivery into this state or with knowledge directly or indirectly
13that the property or service is intended for storage, use or other consumption in that
14are sourced to this state
under s. 77.522, shall, at the time of making the sales
or, if
15the storage, use or other consumption of the tangible personal property or taxable
16service is not then taxable under this section, at the time the storage, use or other
17consumption becomes taxable, collect the tax from the purchaser and give to the
18purchaser a receipt in the manner and form prescribed by the department.
SB40, s. 2329
19Section
2329. 77.53 (4) of the statutes is repealed.
SB40, s. 2330
20Section
2330. 77.53 (9) of the statutes is amended to read:
SB40,1131,521
77.53
(9) Every retailer selling tangible personal property
, specified digital
22goods, additional digital goods, or taxable services for storage, use or other
23consumption in this state shall register with the department and obtain a certificate
24under s. 73.03 (50) and give the name and address of all agents operating in this
25state, the location of all distribution or sales houses or offices or other places of
1business in this state, the standard industrial code classification of each place of
2business in this state and the other information that the department requires.
Any
3person who may register under this subsection may designate an agent, as defined
4in s. 77.524 (1) (ag), to register with the department under this subsection, in the
5manner prescribed by the department.
SB40, s. 2331
6Section
2331. 77.53 (9m) of the statutes is renumbered 77.53 (9m) (a) and
7amended to read:
SB40,1131,158
77.53
(9m) (a) Any person who is not otherwise required to collect any tax
9imposed by this subchapter and who makes sales to persons within this state of
10tangible personal property
, specified digital goods, additional digital goods, or
11taxable services the use of which is subject to tax under this subchapter may register
12with the department under the terms and conditions that the department imposes
13and shall obtain a valid certificate under s. 73.03 (50) and thereby be authorized and
14required to collect, report
, and remit to the department the use tax imposed by this
15subchapter.
SB40, s. 2332
16Section
2332. 77.53 (9m) (b) of the statutes is created to read:
SB40,1131,1917
77.53
(9m) (b) Any person who may register under par. (a) may designate an
18agent, as defined in s. 77.524 (1) (ag), to register with the department under par. (a),
19in the manner prescribed by the department.
SB40, s. 2333
20Section
2333. 77.53 (9m) (c) of the statutes is created to read:
SB40,1131,2321
77.53
(9m) (c) The registration under par. (a) by a person who is not otherwise
22required to collect any tax imposed by this subchapter shall not be used as a factor
23in determining whether the seller has nexus with this state for any tax at any time.
SB40, s. 2334
24Section
2334. 77.53 (10) of the statutes is amended to read:
SB40,1132,19
177.53
(10) For the purpose of the proper administration of this section and to
2prevent evasion of the use tax and the duty to collect the use tax, it is presumed that
3tangible personal property
, specified digital goods, additional digital goods, or
4taxable services sold by any person for delivery in this state is sold for storage, use,
5or other consumption in this state until the contrary is established. The burden of
6proving the contrary is upon the person who makes the sale unless that person takes
7from the purchaser
a an electronic or paper certificate
, in a manner prescribed by
8department, to the effect that the property
, specified digital goods, additional digital
9goods, or taxable service is purchased for resale, or otherwise exempt from the tax
;, 10except that no certificate is required for
sales of cattle, sheep, goats, and pigs that are
11sold at an animal market, as defined in s. 95.68 (1) (ag), and no certificate is required
12for sales of commodities, as defined in 7 USC 2, that are consigned for sale in a
13warehouse in or from which the commodity is deliverable on a contract for future
14delivery subject to the rules of a commodity market regulated by the U.S. commodity
15futures trading commission if upon the sale the commodity is not removed from the
16warehouse the sale of tangible personal property, specified digital goods, additional
17digital goods, and services that are exempt under s. 77.54 (7), (7m), (8), (10), (11), (14),
18(15), (17), (20n), (20p), (21), (22b), (22c), (30), (31), (32), (35), (36), (37), (42), (44), (45),
19and (46), except as provided in s. 77.54 (30) (e) and (f).
SB40, s. 2335
20Section
2335. 77.53 (11) of the statutes is renumbered 77.53 (11) (a) and
21amended to read:
SB40,1133,2122
77.53
(11) (a) The certificate
referred to in under sub. (10) relieves the person
23selling the property
, specified digital goods, additional digital goods, or service from
24the burden of proof only if
taken in good faith the seller obtains a fully completed
25exemption certificate, or the information required to prove the exemption, from
a
1person who is engaged as a seller of tangible personal property or taxable services
2and who holds the permit provided for by s. 77.52 (9) and who, at the time of
3purchasing purchases no later than 90 days after the date of the sale of the tangible
4personal property
, specified digital goods, additional digital goods, or taxable service
,
5intends to sell it in the regular course of operations or is unable to ascertain at the
6time of purchase whether the property or service will be sold or will be used for some
7other purpose, or if taken in good faith from a person claiming exemption, except as
8provided in par. (b). The certificate under sub. (10) shall not relieve the seller of the
9burden of proof if the seller fraudulently fails to collect sales tax or solicits the
10purchaser to claim an unlawful exemption, accepts an exemption certificate from a
11purchaser who claims to be an entity that is not subject to the taxes imposed under
12this subchapter, if the subject of the transaction sought to be covered by the
13exemption certificate is received by the purchaser at a location operated by the seller
14in this state and the exemption certificate clearly and affirmatively indicates that
15the claimed exemption is not available in this state. The certificate shall
be signed
16by and bear the name and address of provide information that identifies the
17purchaser and shall indicate
the number of the permit issued to the purchaser, the
18general character of tangible personal property or taxable service sold by the
19purchaser and the basis for the claimed exemption
and a paper certificate shall be
20signed by the purchaser. The certificate shall be substantially in the form
that the
21department prescribes
by rule.
SB40, s. 2336
22Section
2336. 77.53 (11) (b) of the statutes is created to read:
SB40,1134,323
77.53
(11) (b) If the seller has not obtained a fully completed exemption
24certificate or the information required to prove the exemption, as provided in par. (a),
25the seller may, no later than 120 days after the department requests that the seller
1substantiate the exemption, either provide proof of the exemption to the department
2by other means or obtain, in good faith, a fully completed exemption certificate from
3the purchaser.
SB40, s. 2337
4Section
2337. 77.53 (12) of the statutes is amended to read:
SB40,1134,95
77.53
(12) If a purchaser who gives a certificate makes any storage or use of
6the property
, specified digital goods, additional digital goods, or service other than
7retention, demonstration
, or display while holding it for sale in the regular course
8of operations as a seller, the storage or use is taxable as of the time the property
,
9specified digital goods, additional digital goods, or service is first so stored or used.
SB40, s. 2338
10Section
2338. 77.53 (14) of the statutes is amended to read:
SB40,1134,1311
77.53
(14) It is presumed that tangible personal property
, specified digital
12goods, additional digital goods, or taxable services shipped or brought to this state
13by the purchaser were purchased from or serviced by a retailer.
SB40, s. 2339
14Section
2339. 77.53 (15) of the statutes is amended to read:
SB40,1134,2415
77.53
(15) It is presumed that tangible personal property
, specified digital
16goods, additional digital goods, or taxable services delivered outside this state to a
17purchaser known by the retailer to be a resident of this state were purchased from
18a retailer for storage, use
, or other consumption in this state and stored, used
, or
19otherwise consumed in this state. This presumption may be controverted by a
20written statement, signed by the purchaser or an authorized representative, and
21retained by the seller that the property
, digital good, or service was purchased for use
22at a designated point outside this state. This presumption may also be controverted
23by other evidence satisfactory to the department that the property
, digital good, or
24service was not purchased for storage, use
, or other consumption in this state.
SB40, s. 2340
25Section
2340
. 77.53 (16) of the statutes is amended to read:
SB40,1135,14
177.53
(16) If the purchase, rental or lease of tangible personal property
,
2specified digital goods, additional digital goods, or service subject to the tax imposed
3by this section was subject to a sales tax by another state in which the purchase was
4made, the amount of sales tax paid the other state shall be applied as a credit against
5and deducted from the tax, to the extent thereof, imposed by this section
, except no
6credit may be applied against and deducted from a sales tax paid on the purchase of
7direct mail, if the direct mail purchaser did not provide to the seller a direct pay
8permit, a direct mail form, or other information that indicates the appropriate taxing
9jurisdiction to which the direct mail is delivered to the ultimate recipients. In this
10subsection "sales tax" includes a use or excise tax imposed on the use of tangible
11personal property
, specified digital goods, additional digital goods, or taxable service
12by the state in which the sale occurred and "state" includes the District of Columbia
13but does not include and the commonwealth of Puerto Rico
or but does not include 14the several territories organized by congress.
SB40, s. 2341
15Section
2341. 77.53 (17) of the statutes is amended to read:
SB40,1135,2516
77.53
(17) This section does not apply to tangible personal property
, specified
17digital goods, or additional digital goods purchased outside this state,
as determined
18under s. 77.522, other than motor vehicles, boats, snowmobiles, mobile homes not
19exceeding 45 feet in length, trailers, semitrailers, all-terrain vehicles and airplanes
20registered or titled or required to be registered or titled in this state, which is brought
21into this state by a nondomiciliary for the person's own storage, use or other
22consumption while temporarily within this state when such property
or digital good 23is not stored, used or otherwise consumed in this state in the conduct of a trade,
24occupation, business or profession or in the performance of personal services for
25wages or fees.
SB40, s. 2342
1Section
2342. 77.53 (17m) of the statutes is amended to read:
SB40,1136,62
77.53
(17m) This section does not apply to a boat purchased in a state
3contiguous to this state
, as determined under s. 77.522, by a person domiciled in that
4state if the boat is berthed in this state's boundary waters adjacent to the state of the
5domicile of the purchaser and if the transaction was an exempt occasional sale under
6the laws of the state in which the purchase was made.
SB40, s. 2343
7Section
2343. 77.53 (17r) (a) of the statutes is amended to read:
SB40,1136,88
77.53
(17r) (a) It is purchased in another state
, as determined under s. 77.522.
SB40, s. 2344
9Section
2344. 77.53 (18) of the statutes is amended to read:
SB40,1136,1610
77.53
(18) This section does not apply to the storage, use or other consumption
11in this state of household goods
, specified digital goods, or additional digital goods 12for personal use or to aircraft, motor vehicles, boats, snowmobiles, mobile homes,
13trailers, semitrailers and all-terrain vehicles, for personal use, purchased by a
14nondomiciliary of this state outside this state
, as determined under s. 77.522, 90 days
15or more before bringing the goods or property into this state in connection with a
16change of domicile to this state.
SB40, s. 2345
17Section
2345. 77.54 (1) of the statutes is amended to read:
SB40,1136,2218
77.54
(1) The
gross receipts sales price from the sale of and the storage, use or
19other consumption in this state of tangible personal property and services the
gross
20receipts sales price from the sale of which, or the storage, use or other consumption
21of which, this state is prohibited from taxing under the constitution or laws of the
22United States or under the constitution of this state.
SB40, s. 2346
23Section
2346. 77.54 (2) of the statutes is amended to read:
SB40,1137,324
77.54
(2) The
gross receipts sales price from sales of and the storage, use or
25other consumption of tangible personal property becoming an ingredient or
1component part of an article of tangible personal property or which is consumed or
2destroyed or loses its identity in the manufacture of tangible personal property in
3any form destined for sale, except as provided in sub. (30) (a) 6.
SB40, s. 2347
4Section
2347. 77.54 (2m) of the statutes is amended to read:
SB40,1137,135
77.54
(2m) The
gross receipts sales price from the sales of and the storage, use
6or other consumption of tangible personal property or services that become an
7ingredient or component of shoppers guides, newspapers or periodicals or that are
8consumed or lose their identity in the manufacture of shoppers guides, newspapers
9or periodicals, whether or not the shoppers guides, newspapers or periodicals are
10transferred without charge to the recipient. In this subsection, "shoppers guides",
11"newspapers" and "periodicals" have the meanings under sub. (15). The exemption
12under this subdivision does not apply to advertising supplements that are not
13newspapers.