AB582-ASA1,4,14 10(3) Copy of rental-purchase agreement. The rental-purchase company shall
11provide the lessee with a copy of the completed rental-purchase agreement signed
12by the lessee. If more than one lessee is legally obligated under the same
13rental-purchase agreement, delivery of a copy of the completed rental-purchase
14agreement to one of the lessees shall satisfy this subsection.
AB582-ASA1,4,17 15420.04 Required provisions of rental-purchase agreement. A
16rental-purchase company shall include all of the following information, to the extent
17applicable, in every rental-purchase agreement:
AB582-ASA1,4,22 18(1) Description. A brief description of the rental property, sufficient to identify
19the rental property to the lessee and the rental-purchase company, including any
20identification number, and a statement indicating whether the rental property is
21new or used. A statement that new rental property is used shall not be a violation
22of this subchapter.
AB582-ASA1,4,23 23(2) Cash price. The cash price of the rental property.
AB582-ASA1,5,2 24(3) Rental payments to acquire ownership. The total number, total dollar
25amount, and timing of all rental payments necessary to acquire ownership of the

1rental property, excluding any applicable taxes, application or processing charge,
2delivery fee, liability damage waiver fee, and fees for optional services.
AB582-ASA1,5,9 3(4) Cost of rental services. The difference between the total dollar amount
4of payments necessary to acquire ownership of the rental property disclosed under
5sub. (3) and the cash price of the property disclosed under sub. (2). The
6rental-purchase company shall also include a statement substantially similar to the
7following: "The cost of rental services is the amount you will pay in addition to the
8cash price if you acquire ownership of the rented goods by making all payments
9necessary to acquire ownership."
AB582-ASA1,5,11 10(5) Periodic payment. The rental payment and any applicable taxes and fees
11for optional services to which the lessee agrees.
AB582-ASA1,5,15 12(6) Up-front payment. The total amount of the initial payment to be made by
13the lessee at the time that the agreement is executed or the rental property is
14delivered, including the initial rental payment, any application or processing charge,
15any delivery fee, and fees for other optional services to which the lessee agrees.
AB582-ASA1,5,19 16(7) Total payments to acquire ownership. The total of all charges to be paid
17by the lessee to acquire ownership of the rental property, which shall consist of the
18total dollar amount of all rental payments disclosed under sub. (3), and the total
19dollar amount of all required fees and taxes.
AB582-ASA1,5,22 20(8) Other charges. An itemized description of any other charges or fees that
21the rental-purchase company may charge upon the occurrence of a contingency
22specified in the rental-purchase agreement, such as late fees.
AB582-ASA1,5,25 23(9) Summary of early-purchase option. A statement summarizing the terms
24of the lessee's options to acquire ownership of the rental property as provided in s.
25420.06 (3).
AB582-ASA1,6,7
1(10) Responsibility for theft or damage. A statement that, unless otherwise
2agreed, the lessee is responsible for the fair market value of the rental property,
3determined according to the early-purchase option formula under sub. (9), if the
4rental property is stolen, damaged, or destroyed while in the possession of or subject
5to the control of the lessee. The statement shall indicate that the fair market value
6will be determined as of the date on which the rental property is stolen, damaged,
7or destroyed.
AB582-ASA1,6,16 8(11) Service and warranty. A statement that during the term of the rental-
9purchase agreement, the rental-purchase company is required to service the rental
10property and maintain it in good working condition, as long as no other person has
11serviced the rental property. In lieu of servicing the rental property, the
12rental-purchase company may, at its option, replace the rental property with
13substitute property of comparable quality and condition. The rental-purchase
14company's obligation to provide service is limited to defects in the property not
15caused by improper use or neglect by the lessee or harmful conditions outside the
16control of the rental-purchase company or manufacturer.
AB582-ASA1,6,19 17(12) Termination at option of lessee. A statement that the lessee may
18terminate the agreement at any time without penalty by voluntarily surrendering
19or returning the rental property in good repair.
AB582-ASA1,6,21 20(13) Right to reinstate. A brief explanation of the lessee's right to reinstate
21a rental-purchase agreement under s. 420.07.
AB582-ASA1,7,2 22(14) Rental, not purchase. A statement reading substantially as follows: "You
23are renting this property. You will not own the property until you make all payments
24necessary to acquire ownership or until you exercise your early-purchase option. If

1you do not make your payments as scheduled or exercise your early-purchase option,
2the rental-purchase company may repossess the property."
AB582-ASA1,7,6 3(15) Information about rental-purchase company and lessee. The names of
4the rental-purchase company and the lessee, the rental-purchase company's
5business address and telephone number, the lessee's address, and the date on which
6the rental-purchase agreement is executed.
AB582-ASA1,7,13 7(16) Optional services. Space for a specific, separately signed or initialed,
8affirmative, written indication of the lessee's desire for any optional service for which
9a charge is assessed. The lessee's request must be obtained after a written disclosure
10of the cost of the optional service is made, and the disclosure of the cost and purpose
11of such service must be listed at or near the affirmation space. This requirement is
12satisfied by a separate written agreement for an optional service that meets the
13requirements of this subsection.
AB582-ASA1,7,15 14420.05 Prohibited provisions of rental-purchase agreements. A
15rental-purchase agreement may not contain any of the following:
AB582-ASA1,7,16 16(1) Confession. A confession of judgment.
AB582-ASA1,7,21 17(2) Repossession. A provision authorizing a rental-purchase company, or an
18agent of the rental-purchase company, to enter the lessee's residence without the
19lessee's permission, or to commit a breach of the peace in the repossession of rental
20property provided by the rental-purchase company under the rental-purchase
21agreement.
AB582-ASA1,7,25 22(3) Waiver. A waiver of a defense or counterclaim, a waiver of any right to
23assert any claim that the lessee may have against the rental-purchase company or
24an agent of the rental-purchase company, or a waiver of any provision of this chapter
25relating to rental-purchase agreements.
AB582-ASA1,8,3
1(4) Overpayment. A provision requiring rental payments totaling more than
2the total dollar amount of all rental payments necessary to acquire ownership, as
3disclosed in the rental-purchase agreement.
AB582-ASA1,8,5 4(5) Insurance. A provision requiring the lessee to purchase insurance from the
5rental-purchase company to insure the rental property.
AB582-ASA1,8,6 6(6) Attorney fees. A provision requiring the lessee to pay any attorney fees.
AB582-ASA1,8,9 7420.06 Price and cost limitations. (1) Limits on cash prices. The cash price
8for rental property offered by a rental-purchase company may not exceed the greater
9of the following:
AB582-ASA1,8,1110 (a) An amount equal to twice the actual purchase price of the rental property,
11including any applicable freight charges, paid by the rental-purchase company.
AB582-ASA1,8,1412 (b) The price at which property of like type and quality is offered, in the
13ordinary course of business, for sale for cash in the market area of the
14rental-purchase store where the property is offered for rental purchase.
AB582-ASA1,8,19 15(2) Limits on cost of rental services and other charges. The total amount
16charged by the rental-purchase company for all required charges or fees, excluding
17applicable taxes and any late fees or reinstatement fees, in a rental-purchase
18transaction shall not exceed twice the maximum cash price of the property as
19determined under sub. (1).
AB582-ASA1,9,4 20(3) Acquisition of ownership. At any time after the initial rental period under
21a rental-purchase agreement, if a lessee affirmatively elects an early-purchase
22option, the lessee may acquire ownership of the rental property by tendering an
23amount not to exceed 55 percent of the difference between the total of rental
24payments necessary to acquire ownership of the rental property and the total
25amount of rental payments paid for use of the rental property at that time, plus

1applicable taxes, except that the lessee's early-purchase option amount may not be
2less than the amount of one rental payment. Before a lessee acquires ownership of
3the rental property as provided under this subsection, a rental-purchase company
4may first require the lessee to pay any accrued unpaid rental payments and fees.
AB582-ASA1,9,8 5(4) Annual percentage rate disclosure not required. A rental-purchase
6company shall not be required to disclose, in a rental-purchase agreement or
7otherwise, any percentage rate calculation, including a time-price differential, an
8annual percentage rate, or an effective annual percentage rate.
AB582-ASA1,9,12 9420.07 Reinstatement of a rental-purchase agreement. (1)
10Reinstatement generally. Subject to sub. (2), a lessee may reinstate a
11rental-purchase agreement that has ended without losing any rights or options
12previously acquired if all of the following apply:
AB582-ASA1,9,1413 (a) The lessee voluntarily returned or surrendered the rental property within
147 days after the expiration of the rental-purchase agreement.
AB582-ASA1,9,1615 (b) Not more than 120 days have passed after the date on which the
16rental-purchase agreement ended.
AB582-ASA1,9,20 17(2) Authorized conditions on reinstatement. As a condition of reinstatement
18under sub. (1), the rental-purchase company may require the payment of all
19past-due rental charges, any applicable late fees, a reinstatement fee not to exceed
20$5, and the rental payment for the next term.
AB582-ASA1,9,24 21(3) Effect of repossession on reinstatement. Subject to s. 420.05 (2), nothing
22in this section prohibits a rental-purchase company from repossessing or attempting
23to repossess rental property when a rental-purchase agreement ends, but such
24efforts do not affect the lessee's right to reinstate as long as the rental property is

1voluntarily returned or surrendered within 7 days after the rental-purchase
2agreement ends.
AB582-ASA1,10,7 3(4) Property available upon reinstatement. Upon reinstatement, the
4rental-purchase company shall provide the lessee with the same rental property, if
5the property is available and is in the same condition as when it was returned to the
6rental-purchase company, or with substitute property of comparable quality and
7condition.
AB582-ASA1,10,11 8(5) Notice of reinstatement rights. If the lessee is entitled to reinstatement
9under subs. (1) and (2), within 15 days of repossession or voluntary return or
10surrender of the rental property, the rental-purchase company shall provide written
11notice to the lessee of the lessee's rights and obligations under this section.
AB582-ASA1,10,14 12420.08 Receipts and statements. (1) Receipts. A rental-purchase company
13shall provide a written receipt to the lessee for any payment made by the lessee in
14cash or, upon the request of the lessee, for any other type of payment.
AB582-ASA1,10,23 15(2) Statement due to lessee. Subject to sub. (4), upon the request of a lessee,
16a rental-purchase company shall provide a written statement to the lessee showing
17the lessee's payment history on each rental-purchase agreement between the lessee
18and the rental-purchase company. A rental-purchase company is not required to
19provide a statement covering any rental-purchase agreement that ended more than
20one year prior to the date of the lessee's request. A rental-purchase company may
21provide a single statement covering all rental-purchase agreements or separate
22statements for each rental-purchase agreement, at the rental-purchase company's
23option.
AB582-ASA1,11,3 24(3) Statement due to other parties. Subject to sub. (4), upon the written
25request of a lessee, made during the term of or no later than one year after the

1rental-purchase agreement ended, a rental-purchase company shall provide a
2written statement to any person the lessee designates, showing the lessee's payment
3history under the rental-purchase agreement.
AB582-ASA1,11,8 4(4) Fee for statement. A lessee or, if appropriate, a lessee's designee, is entitled
5to receive one statement under subs. (2) and (3) without charge once every 12
6months. A rental-purchase company shall provide an additional statement if the
7lessee pays the rental-purchase company's reasonable costs of preparing and
8furnishing the statement.
AB582-ASA1,11,12 9420.09 Advertising disclosure required. If an advertisement for a
10rental-purchase agreement states the amount of a payment for a specific item of
11property, the advertisement shall also clearly and conspicuously state all of the
12following:
AB582-ASA1,11,13 13(1) That the transaction advertised is a rental-purchase agreement.
AB582-ASA1,11,15 14(2) The total number and total dollar amount of all rental payments necessary
15to acquire ownership of the property.
AB582-ASA1,11,17 16(3) That the lessee does not acquire ownership of the property if the lessee fails
17to make all payments necessary to acquire ownership of the property.
AB582-ASA1,11,21 18420.10 Price cards displayed. (1) Price cards generally. Except as
19provided in sub. (2), a card or tag that clearly and conspicuously states all of the
20following shall be displayed on or next to any property displayed or offered by a
21rental-purchase company for rent under a rental-purchase agreement:
AB582-ASA1,11,2222 (a) The cash price that a lessee would pay to purchase the property.
AB582-ASA1,11,2323 (b) The amount and timing of the rental payments.
AB582-ASA1,11,2524 (c) The total number and total amount of all rental payments necessary to
25acquire ownership of the property under a rental-purchase agreement.
AB582-ASA1,12,1
1(d) The cost of rental services under a rental-purchase agreement.
AB582-ASA1,12,22 (e) Whether the property is new or used.
AB582-ASA1,12,8 3(2) Exceptions. If property is offered for rent under a rental-purchase
4agreement through a catalog, whether print or electronic, or if the size of the property
5is such that displaying a card or tag on or next to the property would be impractical,
6a rental-purchase company may make the disclosures required under sub. (1) in a
7catalog, list, or disclosure sheet if the catalog, list, or disclosure sheet is readily
8available to prospective lessees and provided upon request.
AB582-ASA1,12,10 9420.11 Rule making. The department may promulgate rules to administer
10and enforce the requirements of this chapter.
AB582-ASA1,12,14 11420.12 Penalties. (1) Award of damages. Subject to sub. (3), a
12rental-purchase company that violates any provision of this chapter, rule
13promulgated under this chapter, or order issued under this chapter pertaining to a
14lessee is liable to the lessee in an amount equal to the greater of the following:
AB582-ASA1,12,1515 (a) The actual damages sustained by the lessee as a result of the violation.
AB582-ASA1,12,1816 (b) If the action is not brought as a class action, 25 percent of the total payments
17necessary for the lessee to acquire ownership of the rental property, but not less than
18$100 nor more than $1,000.
AB582-ASA1,12,2019 (c) If the action is brought as a class action, the amount the court determines
20to be appropriate, subject to sub. (2).
AB582-ASA1,13,3 21(2) Damage limitations in class actions. The total recovery by all lessees in
22any class action or series of class actions arising out of the same violation may not
23be more than the lesser of $500,000 or 1 percent of the net worth of the
24rental-purchase company. In determining the amount of any award in a class action,
25the court shall consider, among other relevant factors, the amount of actual damages

1awarded, the frequency and persistence of the violation, the rental-purchase
2company's resources, and the extent to which the rental-purchase company's
3violation was intentional.
AB582-ASA1,13,8 4(3) Unintentional violations. A rental-purchase company is not liable for any
5violation of this chapter if the rental-purchase company shows by a preponderance
6of the evidence that the violation was not intentional and resulted from a bona fide
7error, and the rental-purchase company maintained procedures reasonably adapted
8to avoid such an error.
AB582-ASA1,13,12 9(4) Costs and attorney fees. If a court awards any monetary amount under
10sub. (1) to a lessee, the rental-purchase company shall also be liable to the lessee for
11the costs of the action and, notwithstanding s. 814.04 (1), for reasonable attorney fees
12as determined by the court.
AB582-ASA1,13,20 13420.13 Inapplicability of Consumer Act and ch. 409. A rental-purchase
14company that has filed notice as provided under s. 420.02 (1) is not subject to the
15Wisconsin consumer act, chs. 421 to 427, or any related rule or order adopted under
16chs. 421 to 427, or to any provision of ch. 409, and any rental-purchase agreement
17entered into by such a rental-purchase company may not be construed or regulated
18as a security interest, credit sale, retail installment sale, conditional sale, or any
19other form of consumer credit, nor considered to be the creation of a debt or extension
20of credit.
AB582-ASA1, s. 3 21Section 3. 421.202 (11) of the statutes is created to read:
AB582-ASA1,13,2422 421.202 (11) Any rental-purchase company that has filed notice as provided
23under s. 420.02 (1) and any rental-purchase agreement entered into by a such a
24rental-purchase company.
AB582-ASA1, s. 4 25Section 4. Initial applicability.
AB582-ASA1,14,2
1(1) This act first applies to rental-purchase agreements, and conduct pursuant
2to those agreements, that are entered into on the effective date of this subsection.
AB582-ASA1, s. 5 3Section 5. Effective date.
AB582-ASA1,14,44 (1) This act takes effect on the 90th day after publication.
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