2011 - 2012 LEGISLATURE
January 19, 2012 - Introduced by Representatives Sinicki, Van Roy, Turner, Bies,
Rivard, Ripp and
Hulsey, cosponsored by Senators C. Larson, Hansen and S.
Coggs. Referred to Committee on Rules.
1Relating to: commending Ralph Bruno, the creator of the cheesehead hat.
Whereas, the first cheesehead hat was created in 1987 on Milwaukee's South 3
Shore by Wisconsin entrepreneur Ralph Bruno; and
Whereas, Mr. Bruno was inspired to design the hat after suffering derisive 5
taunts of "cheesehead" from Chicago Bears fans emboldened by their team's fluke 6
Super Bowl victory the year before; and
Whereas, the first cheesehead hat was fashioned from the stuffing from Mr. 8
Bruno's couch; and
Whereas, Mr. Bruno's makeshift hat was so popular and admired by his friends 10
and neighbors that he invented a manufacturing process called "foamation" and 11
opened his factory across from the bluffs of Lake Michigan, establishing Foamation, 12
Inc., which has since become a pillar of Milwaukee's South Shore business 13
Whereas, rather than running from the childish name-calling from our 15
neighbors to the south, the people of Wisconsin and fans of the Green Bay Packers
the world over have embraced with pride the cheesehead hat and the nickname it 2
Whereas, cheesehead hats are sold in all 50 states and more than 30 countries 4
and represent an enduring symbol of the state of Wisconsin, with "Cheesehead" 5
joining "Badger" and even "Wisconsinite" as the unofficial moniker for the people of 6
Wisconsin; now, therefore, be it
7Resolved by the assembly, the senate concurring, That
the members of the 8
Wisconsin legislature recognize the 25th anniversary of the invention of the 9
cheesehead hat; and, be it further
the Wisconsin legislature commends and thanks Ralph Bruno 11
of Milwaukee and the many hard-working employees of Foamation, Inc., who have 12
launched the cheesehead hat into Wisconsin's cultural firmament and made it an 13
internationally recognized symbol of our state's proud heritage.