SB155,3,117 20.115 (8) (jm) Telephone solicitation regulation. All moneys received from
8telephone solicitor registration and registration renewal fees paid under the rules
9promulgated under s. 100.52 (3) (a) not appropriated under sub. (1) (im) for
10establishing and maintaining the nonsolicitation directory under administering and
11enforcing
s. 100.52 (2).
SB155,3 12Section 3. 100.52 (1) (c) of the statutes is created to read:
SB155,3,1613 100.52 (1) (c) "National do-not-call registry" means the national database
14established by the federal trade commission under 47 USC 227 (c) (3) that consists
15of telephone numbers of residential customers who object to receiving telephone
16solicitations.
SB155,4 17Section 4. 100.52 (1) (e) of the statutes is repealed.
SB155,5 18Section 5. 100.52 (1) (fm) of the statutes is created to read:
SB155,4,2
1100.52 (1) (fm) "State do-not-call registry" means the portion of the national
2do-not-call registry that consists of telephone numbers with Wisconsin area codes.
SB155,6 3Section 6. 100.52 (1m) of the statutes is created to read:
SB155,4,74 100.52 (1m) National do-not-call registry. The department may cooperate
5with the federal trade commission to add telephone numbers included in the
6nonsolicitation directory, as defined in s. 100.52 (1) (e), 2011 stats., to the national
7do-not-call registry.
SB155,7 8Section 7. 100.52 (2) of the statutes is repealed.
SB155,8 9Section 8. 100.52 (3) (a) of the statutes is renumbered 100.52 (3) and amended
10to read:
SB155,5,311 100.52 (3) Registration of telephone solicitors. The department shall
12promulgate rules that require any telephone solicitor who requires an employee or
13contractor to make a telephone solicitation to a residential customer in this state to
14register with the department, obtain a registration number from the department,
15and pay a an initial registration fee and an annual registration renewal fee to the
16department. The amount of the registration fee shall be based on the cost of
17establishing the nonsolicitation directory, and the
amount that an individual
18telephone solicitor is required to pay shall be based on the number of telephone lines
19used by the telephone solicitor to make telephone solicitations or some other
20methodology established by the department by rule
. The rules shall also require a
21telephone solicitor that registers with the department to pay an annual registration
22renewal fee to the department
, at the time of initial registration, the time of annual
23renewal, and any other time upon request of the department, provide the department
24with proof that the telephone solicitor has complied with federal law in obtaining
25copies and updated versions of the state do-not-call registry
. The amount of the

1registration renewal fee fees shall be based on the cost of maintaining the
2nonsolicitation directory
amount required to administer and enforce this section and
3to provide the amounts appropriated under s. 20.115 (1) (im)
.
SB155,9 4Section 9. 100.52 (3) (b) of the statutes is renumbered 100.52 (4) (d).
SB155,10 5Section 10. 100.52 (4) (a) 2. of the statutes is amended to read:
SB155,5,96 100.52 (4) (a) 2. Make a telephone solicitation to a residential customer if the
7nonsolicitation directory that is provided or made available to the telephone solicitor
8under sub. (2) (d) includes a listing for the residential customer
telephone number
9that, at the time the solicitation is made, is listed on the state do-not-call registry
.
SB155,11 10Section 11. 100.52 (4) (b) 1. of the statutes is amended to read:
SB155,5,1311 100.52 (4) (b) 1. Require an employee or contractor to make a telephone
12solicitation to a person in this state unless the telephone solicitor is registered with
13the department under the rules promulgated under sub. (3) (a).
SB155,12 14Section 12. 100.52 (4) (b) 3. of the statutes is created to read:
SB155,5,1715 100.52 (4) (b) 3. Use or possess a copy or updated version of the state
16do-not-call registry that the telephone solicitor has obtained in violation of federal
17law.
SB155,13 18Section 13. 100.52 (8) of the statutes is created to read:
SB155,5,2019 100.52 (8) Rules. The department may promulgate rules to administer and
20enforce this section.
SB155,14 21Section 14. 100.52 (9) (title) of the statutes is repealed and recreated to read:
SB155,5,2222 100.52 (9) (title) Department duties.
SB155,15 23Section 15. 100.52 (9) of the statutes is renumbered 100.52 (9) (b).
SB155,16 24Section 16. 100.52 (9) (a) of the statutes is created to read:
SB155,6,2
1100.52 (9) (a) The department shall publicize the procedures for a residential
2customer to add a telephone number to the national do-not-call registry.
SB155,17 3Section 17. 100.55 (3) (b) 3. of the statutes is amended to read:
SB155,6,84 100.55 (3) (b) 3. Knowingly or negligently utilizing information regarding
5consumers who have made an election under 15 USC 1681b (e) to be excluded from
6prescreened consumer reports, or who have registered their telephone numbers on
7the national do-not-call registry as provided in 47 CFR 64.1200, or who are listed
8in the nonsolicitation directory under s. 100.52 (2)
.
SB155,18 9Section 18. Effective date.
SB155,6,1110 (1) This act takes effect on the first day of the 4th month beginning after
11publication.
SB155,6,1212 (End)
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