AB68,1534,44 (a) “Brand name” has the meaning given in s. 450.12 (1) (a).
AB68,1534,55 (b) “Brand name drug” means any of the following:
AB68,1534,76 1. A prescription drug that contains a brand name and that has no generic
7equivalent.
AB68,1534,118 2. A prescription drug that contains a brand name and has a generic equivalent
9but for which the enrollee has received prior authorization from the insurer offering
10the disability insurance policy or the self-insured health plan or authorization from
11a physician to obtain the prescription drug under the policy or plan.
AB68,1534,1212 (c) “Disability insurance policy” has the meaning given in s. 632.895 (1) (a).
AB68,1534,1313 (d) “Prescription drug” has the meaning given in s. 450.01 (20)
AB68,1534,1414 (e) “Self-insured health plan” has the meaning given in s. 632.85 (1) (c).
AB68,1534,20 15(2) Application of discounts. A disability insurance policy that offers a
16prescription drug benefit or a self-insured health plan shall apply to any calculation
17of an out-of-pocket maximum and to any deductible of the policy or plan for an
18enrollee the amount that any discount provided by the manufacturer of a brand
19name drug reduces the cost sharing amount charged to an enrollee for that brand
20name drug.
AB68,2957 21Section 2957. 632.863 of the statutes is created to read:
AB68,1534,22 22632.863 Pharmaceutical representatives. (1) Definitions. In this section:
AB68,1534,2523 (a) “Health care professional” means a physician or other health care
24practitioner who is licensed to provide health care services or to prescribe
25pharmaceutical or biologic products.
AB68,1535,2
1(b) “Pharmaceutical” means a medication that may legally be dispensed only
2with a valid prescription from a health care professional.
AB68,1535,53 (c) “Pharmaceutical representative” means an individual who markets or
4promotes pharmaceuticals to health care professionals on behalf of a pharmaceutical
5manufacturer for compensation.
AB68,1535,96 (d) “Wholesale acquisition cost” means the most recently reported
7manufacturer list or catalog price for a brand-name drug or generic drug available
8to wholesalers or direct purchasers in the United States, before application of
9discounts, rebates, or reductions in price.
AB68,1535,15 10(2) Licensure. (a) No individual may act as a pharmaceutical representative
11in this state without obtaining a pharmaceutical representative license. In order to
12obtain a license, an individual shall apply to the commissioner, on a form prescribed
13by the commissioner. A license issued under this paragraph shall be renewed on an
14annual basis. The application to obtain or renew a license shall include all of the
15following information:
AB68,1535,1716 1. The applicant's full name, residence address and telephone number, and
17business address and telephone number.
AB68,1535,1818 2. A description of the type of work in which the applicant will engage.
AB68,1535,1919 3. The fee under s. 601.31 (1) (nv).
AB68,1535,2120 4. An attestation that the applicant meets the professional education
21requirements under sub. (3).
AB68,1535,2222 5. Proof that the applicant has paid any assessed penalties and fees.
AB68,1535,2323 6. Any other information required by the commissioner.
AB68,1536,324 (b) The pharmaceutical representative shall report, in writing, to the
25commissioner any change to the information submitted on the application under par.

1(a) or any material change to the pharmaceutical representative's business
2operations or to any information provided under this section. The report shall be
3made no later than 4 business days after the change or material change occurs.
AB68,1536,54 (c) A pharmaceutical representative shall display his or her license during each
5visit with a health care professional.
AB68,1536,10 6(3) Professional education requirements. (a) In order to become initially
7licensed under sub. (2) (a), a pharmaceutical representative shall complete a
8professional education course as determined by the commissioner. A pharmaceutical
9representative shall, upon request, provide the commissioner with proof of the
10coursework's completion.
AB68,1536,1411 (b) In order to renew a license under sub. (2) (a), a pharmaceutical
12representative shall complete a minimum of 5 hours of continuing professional
13education courses. A pharmaceutical representative shall, upon request, provide the
14commissioner with proof of the coursework's completion.
AB68,1536,1815 (c) The professional education coursework required under pars. (a) and (b) shall
16include training in ethical standards, whistleblower protections, laws and rules
17applicable to pharmaceutical marketing, and other areas that the commissioner may
18identify by rule.
AB68,1536,2019 (d) The commissioner shall regularly designate courses that fulfill the
20requirements under this subsection and publish a list of the designated courses.
AB68,1536,2521 (e) The professional education coursework required under this subsection may
22not be provided by the employer of a pharmaceutical representative or be funded, in
23any way, by the pharmaceutical industry or a 3rd party funded by the
24pharmaceutical industry. A provider of a course designated under par. (d) shall
25disclose any conflict of interest.
AB68,1537,4
1(4) Disclosure to commissioner. (a) No later than June 1 of each year, a
2pharmaceutical representative shall provide to the commissioner, in the manner
3prescribed by the commissioner, all of the following information from the previous
4calendar year:
AB68,1537,75 1. The total number of times the pharmaceutical representative contacted
6health care professionals in this state and the specialties of the health care
7professionals contacted.
AB68,1537,118 2. For each contact with a health care professional in this state, the location and
9duration of the contact, the pharmaceuticals for which the pharmaceutical
10representative provides information, and the value of any item, including a product
11sample, compensation, material, or gift, provided to the health care professional.
AB68,1537,1412 (b) The commissioner shall publish the information provided under par. (a) on
13the commissioner's Internet site in a manner in which individual health care
14professionals are not identifiable by name or other identifiers.
AB68,1537,20 15(5) Disclosure to health care professionals. During each contact with a
16health care professional, a pharmaceutical representative shall disclose the
17wholesale acquisition cost of any pharmaceutical for which the pharmaceutical
18representative provides information and the names of at least 3 generic prescription
19drugs from the same therapeutic class, or if 3 are not available, as many as are
20available for prescriptive use.
AB68,1537,25 21(6) Ethical standards. The commissioner shall promulgate a rule that
22contains ethical standards for pharmaceutical representatives and shall publish the
23ethical standards on the commissioner's Internet site. In addition to the ethical
24standards contained in the rule, a pharmaceutical representative may not do any of
25the following:
AB68,1538,3
1(a) Engage in deceptive or misleading marketing of a pharmaceutical,
2including the knowing concealment, suppression, omission, misleading
3representation, or misstatement of a material fact.
AB68,1538,84 (b) Use a title or designation that could reasonably lead a licensed health care
5professional, or an employee or representative of a licensed health care professional,
6to believe that the pharmaceutical representative is licensed to practice medicine,
7nursing, dentistry, optometry, pharmacy, or other similar health occupation in this
8state unless the pharmaceutical representative holds a license to practice.
AB68,1538,99 (c) Attend a patient examination without the patient's consent.
AB68,1538,12 10(7) Enforcement. (a) Any individual violating this section shall be fined not
11less than $1,000 nor more than $3,000 for each offense. Each day the violation
12continues shall constitute a separate offense.
AB68,1538,1813 (b) The commissioner may suspend or revoke the license of a pharmaceutical
14representative who violates this section. A suspended or revoked license may not be
15reinstated until all violations related to the suspension or revocation have been
16remedied and all assessed penalties and fees have been paid. An individual whose
17pharmaceutical representative license is revoked for any cause may not be issued a
18license under sub. (2) (a) until at least 2 years after the date of revocation.
AB68,1538,2219 (c) A health care professional who meets with a pharmaceutical representative
20who does not display his or her license or share the information required under sub.
21(5) may report the pharmaceutical representative to the commissioner for further
22action.
AB68,1538,23 23(8) Rules. The commissioner may promulgate rules to implement this section.
AB68,2958 24Section 2958. 632.864 of the statutes is created to read:
AB68,1539,2
1632.864 Pharmacy services administrative organizations. (1)
2Definitions. In this section:
AB68,1539,33 (a) “Administrative service” means any of the following:
AB68,1539,44 1. Assisting with claims.
AB68,1539,55 2. Assisting with audits.
AB68,1539,66 3. Providing centralized payment.
AB68,1539,77 4. Performing certification in a specialized care program.
AB68,1539,88 5. Providing compliance support.
AB68,1539,99 6. Setting flat fees for generic drugs.
AB68,1539,1010 7. Assisting with store layout.
AB68,1539,1111 8. Managing inventory.
AB68,1539,1212 9. Providing marketing support.
AB68,1539,1313 10. Providing management and analysis of payment and drug dispensing data.
AB68,1539,1414 11. Providing resources for retail cash cards.
AB68,1539,1715 (b) “Independent pharmacy" means a pharmacy operating in this state that is
16licensed under s. 450.06 or 450.065 and is under common ownership with no more
17than 2 other pharmacies.
AB68,1539,1818 (c) “Pharmacy benefit manager” has the meaning given in s. 632.865 (1) (c).
AB68,1539,2019 (d) “Pharmacy services administrative organization” means an entity
20operating in this state that does all of the following:
AB68,1539,2221 1. Contracts with an independent pharmacy to conduct business on the
22pharmacy's behalf with a 3rd-party payer.
AB68,1539,2523 2. Provides at least one administrative service to an independent pharmacy
24and negotiates and enters into a contract with a 3rd-party payer or pharmacy benefit
25manager on behalf of the pharmacy.
AB68,1540,3
1(e) “Third-party payer” means an entity, including a plan sponsor, health
2maintenance organization, or insurer, operating in this state that pays or insures
3health, medical, or prescription drug expenses on behalf of beneficiaries.
AB68,1540,8 4(2) Licensure. (a) A person may not operate as a pharmacy services
5administrative organization in this state without a pharmacy services
6administrative organization license. In order to obtain a license, a person shall apply
7to the commissioner in the form and manner prescribed by the commissioner. The
8application shall include all of the following:
AB68,1540,109 1. The name, address, telephone number, and federal employer identification
10number of the applicant.
AB68,1540,1211 2. The name, business address, and telephone number of a contact person for
12the applicant.
AB68,1540,1313 3. The fee under s. 601.31 (1) (nw).
AB68,1540,1414 4. Evidence of financial responsibility of at least $1,000,000.
AB68,1540,1515 5. Any other information required by the commissioner.
AB68,1540,1716 (b) The term of a license issued under par. (a) shall be 2 years from the date of
17issuance.
AB68,1540,21 18(3) Disclosure to the commissioner. (a) A pharmacy services administrative
19organization shall disclose to the commissioner the extent of any ownership or
20control of the pharmacy services administrative organization by an entity that does
21any of the following:
AB68,1540,2222 1. Provides pharmacy services.
AB68,1540,2323 2. Provides prescription drug or device services.
AB68,1540,2524 3. Manufactures, sells, or distributes prescription drugs, biologicals, or medical
25devices.
AB68,1541,3
1(b) A pharmacy services administrative organization shall notify the
2commissioner in writing within 5 days of any material change in its ownership or
3control relating to an entity described in par. (a).
AB68,1541,4 4(4) Rules. The commissioner may promulgate rules to implement this section.
AB68,2959 5Section 2959 . 632.865 (1) (a) of the statutes is renumbered 632.865 (1) (aw).
AB68,2960 6Section 2960 . 632.865 (1) (ae) and (ak) of the statutes are created to read:
AB68,1541,77 632.865 (1) (ae) “Health benefit plan” has the meaning given in s. 632.745 (11).
AB68,1541,88 (ak) “Health care provider” has the meaning given in s. 146.81 (1).
AB68,2961 9Section 2961 . 632.865 (1) (c) of the statutes is renumbered 632.865 (1) (c)
10(intro.) and amended to read:
AB68,1541,1311 632.865 (1) (c) (intro.) “Pharmacy benefit manager" means an entity doing
12business in this state that contracts to administer or manage prescription drug
13benefits on behalf of any of the following:
AB68,1541,14 141. An insurer or other.
AB68,1541,16 153. Another entity that provides prescription drug benefits to residents of this
16state.
AB68,2962 17Section 2962 . 632.865 (1) (c) 2. of the statutes is created to read:
AB68,1541,1818 632.865 (1) (c) 2. A cooperative, as defined in s. 185.01 (2).
AB68,2963 19Section 2963 . 632.865 (1) (dm) of the statutes is created to read:
AB68,1541,2020 632.865 (1) (dm) “Prescription drug" has the meaning given in s. 450.01 (20).
AB68,2964 21Section 2964. 632.865 (2m) of the statutes is created to read:
AB68,1541,2522 632.865 (2m) Fiduciary duty and disclosures to health benefit plan
23sponsors
. (a) A pharmacy benefit manager owes a fiduciary duty to the health
24benefit plan sponsor to act according to the health benefit plan sponsor's instructions
25and in the best interests of the health benefit plan sponsor.
AB68,1542,3
1(b) A pharmacy benefit manager shall annually provide, no later than the date
2and using the method prescribed by the commissioner by rule, the health benefit plan
3sponsor all of the following information from the previous calendar year:
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