The Department expects that the fee schedule established in this rule revision will have a negligible adverse impact on small businesses that use outdoor advertising as a method of advertising. They will now be required to pay between $5 and $100 each year for each sign they erect or maintain. The types of small businesses that erect their own outdoor advertising signs are often resorts, campgrounds, antique stores, automotive shops, etc., the majority of which build smaller signs than the standard industry signs. Small business signs are frequently smaller than 150 square feet, which will have an annual fee of $20. Because the majority of small businesses typically own only two to six outdoor advertising signs, the annual impact is expected to be minimal. For those small businesses that are more reliant on outdoor advertising signs, the costs aspects of choosing this advertising medium will not be significantly impacted by the fees, which are relatively modest in relation to the cost or erecting an maintaining a sign or leasing sign space.
The annual sign fees that would be paid under this proposed rule, both small, independent sign companies that own approximately 20-75 billboards and large, industry sign companies that own hundreds of signs, are expected to be passed on to the advertisers. This new fee should not significantly affect the monthly lease rental rates charged by these companies for outdoor advertising and is not expected to have an effect on sign companies that are considered “small businesses" under s. 227.114, Stats.
Because the Department does not compile or maintain records reflecting the number of employees or annual income of sign companies, establishing less stringent requirements for small businesses, as defined in s. 227.114(1)(a), Stats., is not feasible. Chapter Trans 201 does exempt businesses that erect 2 or fewer signs from the requirements of obtaining a sign company license, and this rule making would not alter that law.
This rule making proposes to exempt official, service club, religious notice signs and signs under 8 square feet in area from an annual fee requirement. Applicants for these types of signs will be required to pay the one-time $50 sign permit application fee. The Department does not anticipate that this one-time fee will adversely affect small businesses.
Because the rule application process and annual fee billing and payment processes are relatively straightforward and simple, and because DOT district sign permit coordinators are available to assist small businesses in completing permit applications and determining whether a proposed sign site is acceptable under s. 84.30, Stats., the Department concluded further simplifying the permit process or creating different deadline dates for small businesses is unwarranted.
Preparation and Copies of Proposed Rule
Preparation of this proposed rule was done by Attorney John Sobotik. Copies of the rule may be obtained upon request, without cost, by writing to Deborah Brucaya, Department of Transportation, Bureau of Highway Operations, Room 501, P. O. Box 7986, Madison, WI 53707-7986, or by calling (608) 266-3813. Alternate formats of the proposed rule will be provided to individuals at their request.
Notice of submission of proposed rules to the presiding officer of each house of the legislature, under s. 227.19, Stats.
Please check the Bulletin of Proceedings for further information on a particular rule.
Athletic Trainers Affiliated Credentialing Board
(CR 00-131)
Chs. AT 1 to 5 - Relating to licensure and regulation of athletic trainers.
Chs. Comm 20 to 25 - Relating to the uniform (1-2 family) dwelling code.
Ch. HFS 175 - Relating to recreational and educational camps.
Ch. HFS 110 - Relating to licensing of ambulance service providers and licensing of emergency medical technicians- basic.
Ch. NR 101 - Relating to wastewater fee program.
Chs. NR 161 to 163 - Relating to clean water fund program financial assistance.
Ch. NR 168 - Relating to brownfield site assessment grant program administration.
Ch. Phar 8 - Relating to dispensing of controlled substances.
Ch. PSC 179 - Relating to telecommunications dispute resolution procedures.
Chs. RL 90 to 92 - Relating to educational and examination requirements for massage therapists and bodyworkers.
Ch. RL 7 - Relating to standards for approved drug testing programs.
Social Workers, Marriage and Family Therapists and Professional Counselors
(CR 00-54)
Ch. SFC 8 - Relating to continuing education programs.
Ch. Trans 156 - Relating to the automated partnership processing system program.
Ch. Trans 4 - Relating to the state public transit operating assistance program.
Ch. DWD 22 and chs. HSS 205, 206, 207, 225 and 244 - Relating to obsolete public assistance policies and procedures.
Chs. DWD 12 and 56 - Relating to W-2 eligibility and child care copayments.
Administrative rules filed with the
revisor of statutes bureau
The following administrative rules have been filed with the Revisor of Statutes Bureau and are in the process of being published. The date assigned to each rule is the projected effective date. It is possible that the publication of these rules could be delayed. Contact the Revisor of Statutes Bureau at (608) 266-7275 for updated information on the effective dates for the listed rules.
An order repealing and recreating ch. Adm 12, relating to electronic records management storage and requirements.
Effective 5-01-01
An order affecting chs. HFS 101 to 103 and 108, relating to the medicaid purchase plan.
Effective 12-01-00
An order repealing and recreating ch. HFS 120, relating to the collection, analysis and dissemination of health care information.
Effective 1-01-01
The State of Wisconsin
Department of Administration
Bureau of Document Services
Document Sales and Distribution Section
P.O. Box 7840
Dated Material. Please Do Not Delay!
