2003 WISCONSIN ACT 124
An Act to amend 125.51 (7) of the statutes; relating to: advertising by intoxicating liquor retailers.
The people of the state of Wisconsin, represented in senate and assembly, do enact as follows:
124,1
Section
1. 125.51 (7) of the statutes is amended to read:
125.51 (7) Sales in name of licensee or permittee. Every holder of a retail license or permit for the sale of intoxicating liquor shall purchase, advertise and sell intoxicating liquor in the holder's name and under the holder's license or permit only, except that holders of retail licenses or permits that are franchisees, as defined in s. 553.03 (5), may advertise, separately or together, in the name of the franchisor, as defined in s. 553.03 (6).