SB320-SSA2,6,24 23(3) Enforcement. (a) The department may investigate violations of this
24section.
SB320-SSA2,7,3
1(b) The department shall make available to the public, in an electronic format,
2information that explains how a person who receives an electronic mail solicitation
3that violates this section may file a complaint with the department.
SB320-SSA2,7,5 4(4) Criminal penalties. (a) Except as provided in pars. (b) to (d), whoever
5violates this section is guilty of a Class A misdemeanor.
SB320-SSA2,7,76 (b) Whoever violates this section is guilty of a Class I felony if any of the
7following apply:
SB320-SSA2,7,98 1. The person sends more than 250 electronic mail solicitations in any 24-hour
9period.
SB320-SSA2,7,1010 2. The violation causes a loss of more than $500 in any 12-month period.
SB320-SSA2,7,1211 3. The person acts in concert with 3 or more others as a leader or organizer of
12the conduct that violates this section.
SB320-SSA2,7,1513 (c) Whoever violates sub. (2) (a) 3. is guilty of a Class I felony, if the person
14obtains 20 or more electronic mail accounts or Internet user accounts by
15misrepresenting the person's identity.
SB320-SSA2,7,1616 (cm) Whoever violates sub. (2) (a) 7. is guilty of a class H felony.
SB320-SSA2,7,1817 (d) Whoever violates this section is guilty of a Class H felony, if any of the
18following apply:
SB320-SSA2,7,1919 1. The person acted in furtherance of a felony.
SB320-SSA2,7,2220 2. The person has previously been convicted of violating any law of this state
21or another state, or a federal law, that regulates the transmission of electronic mail
22solicitations.
SB320-SSA2,7,2523 (e) In addition to the penalties authorized under this section, a court may order
24that a person who is guilty of violating this section forfeit to the state any of the
25following:
SB320-SSA2,8,2
11. Money or other things of value the person obtained as a result of violating
2this section.
SB320-SSA2,8,53 2. Personal property used in connection with a violation of this section, if the
4owner of the personal property knew it was used in connection with a violation of this
5section.
SB320-SSA2,8,8 6(5) Civil forfeitures. (a) The department may initiate a civil action against
7a person who violates this section and recover a civil penalty in the following
8amounts:
SB320-SSA2,8,109 1. Not more than the greater of $25,000 per day of violation, or $8 per electronic
10mail solicitation sent in violation of this section.
SB320-SSA2,8,1411 2. If the court finds the person sent an electronic mail solicitation in violation
12of this section to a computer that the person knew or should have known was
13accessible to a minor, the amount under subd. 1. plus an additional forfeiture not to
14exceed $10,000 per violation.
SB320-SSA2,8,1615 (b) An action under this subsection shall be initiated not later than 2 years after
16the last violation.
SB320-SSA2,8,23 17(5m) Private action. (a) If a person, other than an electronic mail service
18provider, is injured by an electronic mail solicitation that violates this section, the
19person may bring an action against the sender of the electronic mail solicitation to
20recover damages not to exceed $500 or twice the amount of the person's pecuniary
21loss, whichever is greater, if the electronic mail solicitation is one of 250 or more
22electronic mail solicitations that violate this section sent by a person in a 24-hour
23period.
SB320-SSA2,9,224 (b) If a person is injured by an electronic mail solicitation that violates sub. (2)
25(a) 7., the person may bring an action against the sender of the electronic mail

1solicitation to recover damages not to exceed $500 or twice the amount of the person's
2pecuniary loss.
SB320-SSA2,9,83 (c) 1. If an electronic mail service provider is injured by an electronic mail
4solicitation that violates this section and that is one of 250 or more electronic mail
5solicitations that violate this section sent by a person in a 24-hour period, the
6electronic mail service provider may bring an action against the sender of the
7electronic mail solicitation to recover damages as specified in subd. 2., if all of the
8following are true:
SB320-SSA2,9,109 a. The electronic mail solicitation violates a policy of the electronic mail service
10provider.
SB320-SSA2,9,1211 b. The sender has knowledge of the policy or the policy is available at the
12electronic mail service provider's Web site.
SB320-SSA2,9,1513 2. An electronic mail service provider that prevails in an action under subd. 1.
14shall recover damages in one of the following amounts, as selected by the electronic
15mail service provider:
SB320-SSA2,9,1616 a. The amount of the electronic mail service provider's pecuniary loss.
SB320-SSA2,9,1817 b. $1 for each electronic mail solicitation sent during the 24-hour period to an
18Internet user of the electronic mail service provider.
SB320-SSA2,9,2019 c. $25,000 for each 24-hour period in which the electronic mail service provider
20is injured by an electronic mail solicitation as described in subd. 1.
SB320-SSA2,9,2321 (d) In an action under this subsection, the court shall award reasonable
22attorney fees, notwithstanding s. 814.04 (1), to a person who obtains equitable relief,
23damages, or both.
SB320-SSA2,9,25 24(6) Affirmative defense. (a) It is an affirmative defense to the sending of an
25electronic mail solicitation in violation of this section if the person who sent the

1electronic mail solicitation demonstrates, by a preponderance of the evidence, that
2the electronic mail solicitation was sent in error and the person did all of the
3following:
SB320-SSA2,10,54 1. Provided to recipients of the electronic mail solicitations a reasonable
5opportunity to request that the person send no further electronic mail solicitations.
SB320-SSA2,10,86 2. Established and implemented, with due care, reasonable practices and
7procedures effectively to prevent the sending of electronic mail solicitations from
8that person in violation of this section.
SB320-SSA2,10,109 3. Trained the person's employees, if any, with regard to the requirements of
10this section.
SB320-SSA2,10,1111 4. Maintained records documenting compliance with this section.
SB320-SSA2,10,1512 (b) No person may exercise the defense under par. (a) more than once in any
1312-month period. A person exercises the defense if the defense is asserted in
14response to any complaint made to the department about a violation of this section,
15regardless of whether litigation has been initiated.
SB320-SSA2,10,18 16(7) Immunity. An electronic mail service provider is immune from civil liability
17for any good faith acts or omissions related to the blocking of electronic mail
18solicitations sent in violation of this section.
SB320-SSA2,10,21 19(8) Territorial application. This section applies to any interstate electronic
20mail solicitation sent or received by a person in this state and any intrastate
21electronic mail solicitation.
SB320-SSA2, s. 6 22Section 6. 165.25 (4) (ar) of the statutes is amended to read:
SB320-SSA2,11,323 165.25 (4) (ar) The department of justice shall furnish all legal services
24required by the department of agriculture, trade and consumer protection relating
25to the enforcement of ss. 100.171, 100.173, 100.174, 100.175, 100.177, 100.18,

1100.182, 100.20, 100.205, 100.207, 100.209, 100.21, 100.28, 100.37, 100.42, 100.50
2and, 100.51, and 100.54 and chs. 126, 136, 344, 704, 707, and 779, together with any
3other services as are necessarily connected to the legal services.
SB320-SSA2, s. 7 4Section 7. 943.201 (2m) of the statutes is created to read:
SB320-SSA2,11,85 943.201 (2m) Notwithstanding the maximum fine specified in s. 939.50 (3) (h),
6a person who violates sub. (2) may be fined not more than $20,000 if, in committing
7that violation, the person used identifying information, as defined in s. 100.54 (1)
8(bg), obtained through a violation of s. 100.54 (2) (a) 7.
SB320-SSA2, s. 8 9Section 8. Nonstatutory provisions.
SB320-SSA2,11,1110 (1) The assembly chief clerk shall send a copy of this act to the attorney general
11of each state and to the attorney general of the United States.
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