SB40-ASA1,1060,621 77.51 (3pd) "Direct mail" means printed material that is delivered by the U.S.
22postal service or other delivery service to a mass audience or to addressees on a
23mailing list provided by or at the direction of the purchaser of the printed material,
24if the cost of the printed material or any tangible personal property or items or
25property under s. 77.52 (1) (b) or (c) included with the printed material is not billed

1directly to the recipients of the printed material. "Direct mail" includes any tangible
2personal property or items or property under s. 77.52 (1) (b) or (c) provided directly
3or indirectly by the purchaser of the printed material to the seller of the printed
4material for inclusion in any package containing the printed material, including
5billing invoices, return envelopes, and additional marketing materials. "Direct mail"
6does not include multiple items of printed material delivered to a single address.
SB40-ASA1, s. 1895 7Section 1895. 77.51 (3pe) of the statutes is created to read:
SB40-ASA1,1060,98 77.51 (3pe) "Directory assistance" means an ancillary service that provides
9telephone numbers or addresses.
SB40-ASA1, s. 1896 10Section 1896. 77.51 (3pf) of the statutes is created to read:
SB40-ASA1,1060,1211 77.51 (3pf) "Distinct and identifiable product" does not include any of the
12following:
SB40-ASA1,1060,1513 (a) Packaging, including containers, boxes, sacks, bags, bottles, and envelopes;
14and other materials, including wrapping, labels, tags, and instruction guides; that
15accompany, and are incidental or immaterial to, the retail sale of any product.
SB40-ASA1,1060,1916 (b) A product that is provided free of charge to the consumer in conjunction with
17the purchase of another product, if the sales price of the other product does not vary
18depending on whether the product provided free of charge is included in the
19transaction.
SB40-ASA1,1060,2020 (c) Any items specified under sub. (12m) (a) or (15b) (a).
SB40-ASA1, s. 1897 21Section 1897. 77.51 (3pj) of the statutes is created to read:
SB40-ASA1,1060,2422 77.51 (3pj) "Drug" means a compound, substance, or preparation, or any
23component of them, other than food and food ingredients, dietary supplements, or
24alcoholic beverages, to which any of the following applies:
SB40-ASA1,1061,3
1(a) It is listed in the United States Pharmacopoeia, Homeopathic
2Pharmacopoeia of the United States, or National Formulary, or any supplement to
3any of them.
SB40-ASA1,1061,54 (b) It is intended for use in diagnosing, curing, mitigating, treating, or
5preventing a disease.
SB40-ASA1,1061,66 (c) It is intended to affect a function or structure of the body.
SB40-ASA1, s. 1898 7Section 1898. 77.51 (3pm) of the statutes is created to read:
SB40-ASA1,1061,138 77.51 (3pm) "Durable medical equipment" means equipment, including the
9repair parts and replacement parts for the equipment that is primarily and
10customarily used for a medical purpose related to a person; that can withstand
11repeated use; that is not generally useful to a person who is not ill or injured; and that
12is not placed in or worn on the body. "Durable medical equipment" does not include
13mobility-enhancing equipment.
SB40-ASA1, s. 1899 14Section 1899. 77.51 (3pn) of the statutes is created to read:
SB40-ASA1,1061,1815 77.51 (3pn) "Eight hundred service" means a telecommunications service that
16allows a caller to dial a toll-free number without incurring a charge for the call and
17is marketed under "800," "855," "866," "877," or "888" toll-free calling, or any other
18number designated as toll-free by the federal communications commission.
SB40-ASA1, s. 1900 19Section 1900. 77.51 (3po) of the statutes is created to read:
SB40-ASA1,1061,2120 77.51 (3po) "Electronic" means relating to technology having electrical, digital,
21magnetic, wireless, optical, electromagnetic, or similar capabilities.
SB40-ASA1, s. 1901 22Section 1901. 77.51 (3pq) of the statutes is created to read:
SB40-ASA1,1062,223 77.51 (3pq) "Finished artwork" means the final art used for actual
24reproduction by photomechanical or other processes or for display purposes.

1"Finished artwork" also includes all of the following items regardless of whether such
2items are reproduced:
SB40-ASA1,1062,33 (a) Drawings.
SB40-ASA1,1062,44 (b) Paintings.
SB40-ASA1,1062,55 (c) Designs.
SB40-ASA1,1062,66 (d) Photographs.
SB40-ASA1,1062,77 (e) Lettering.
SB40-ASA1,1062,88 (f) Paste-ups.
SB40-ASA1,1062,99 (g) Mechanicals.
SB40-ASA1,1062,1010 (h) Assemblies.
SB40-ASA1,1062,1111 (i) Charts.
SB40-ASA1,1062,1212 (j) Graphs.
SB40-ASA1,1062,1313 (k) Illustrative materials.
SB40-ASA1, s. 1902 14Section 1902. 77.51 (3rm) of the statutes is created to read:
SB40-ASA1,1062,1615 77.51 (3rm) "Fixed wireless service" means a telecommunications service that
16provides radio communication between fixed points.
SB40-ASA1, s. 1903 17Section 1903. 77.51 (3t) of the statutes is created to read:
SB40-ASA1,1062,2118 77.51 (3t) "Food and food ingredient" means a substance in liquid,
19concentrated, solid, frozen, dried, or dehydrated form, that is sold for ingestion, or
20for chewing, by humans and that is ingested or chewed for its taste or nutritional
21value. "Food and food ingredient" does not include alcoholic beverages or tobacco.
SB40-ASA1, s. 1904 22Section 1904. 77.51 (4) of the statutes is repealed.
SB40-ASA1, s. 1905 23Section 1905. 77.51 (5) of the statutes is amended to read:
SB40-ASA1,1063,724 77.51 (5) For purposes of subs. (13) (e) and (f) and (14) (L) (15a) and s. 77.52
25(2m), "incidental" means depending upon or appertaining to something else as

1primary; something necessary, appertaining to, or depending upon another which is
2termed the principal; something incidental to the main purpose of the service.
3Tangible personal property, items or property under s. 77.52 (1) (b) or (c), specified
4digital goods, or additional digital goods
transferred by a service provider is
5incidental to the service if the purchaser's main purpose or objective is to obtain the
6service rather than the property, items, or goods, even though the property, items,
7or goods
may be necessary or essential to providing the service.
SB40-ASA1, s. 1906 8Section 1906. 77.51 (5d) of the statutes is created to read:
SB40-ASA1,1063,139 77.51 (5d) "International telecommunications services" means
10telecommunications services that originate or terminate in the United States,
11including the District of Columbia and any U.S. territory or possession and originate
12or terminate outside of the United States, including the District of Columbia and any
13U.S. territory or possession.
SB40-ASA1, s. 1907 14Section 1907. 77.51 (5n) of the statutes is created to read:
SB40-ASA1,1063,1715 77.51 (5n) "Interstate telecommunications services" means
16telecommunications services that originate in one state or U.S. territory or
17possession and terminate in a different state or U.S. territory or possession.
SB40-ASA1, s. 1908 18Section 1908. 77.51 (5r) of the statutes is created to read:
SB40-ASA1,1063,2119 77.51 (5r) "Intrastate telecommunications services" means
20telecommunications services that originate in one state or U.S. territory or
21possession and terminate in the same state or U.S. territory or possession.
SB40-ASA1, s. 1909 22Section 1909. 77.51 (6m) of the statutes is renumbered 77.51 (5m).
SB40-ASA1, s. 1910 23Section 1910. 77.51 (7) of the statutes is repealed and recreated to read:
SB40-ASA1,1064,3
177.51 (7) (a) "Lease or rental" means any transfer of possession or control of
2tangible personal property for a fixed or indeterminate term and for consideration
3and includes:
SB40-ASA1,1064,44 1. A transfer that includes future options to purchase or extend.
SB40-ASA1,1064,85 2. Agreements related to the transfer of possession or control of motor vehicles
6or trailers, if the amount of any consideration may be increased or decreased by
7reference to the amount realized on the sale or other disposition of such motor
8vehicles or trailers, consistent with section 7701 (h) (1) of the Internal Revenue Code.
SB40-ASA1,1064,99 (b) "Lease or rental" does not include any of the following:
SB40-ASA1,1064,1310 1. A transfer of possession or control of tangible personal property under a
11security agreement or deferred payment plan, if such agreement or plan requires
12transferring title to the tangible personal property after making all required
13payments.
SB40-ASA1,1064,1714 2. A transfer of possession or control of tangible personal property under any
15agreement that requires transferring title to the tangible personal property after
16making all required payments and after paying an option price that does not exceed
17the greater of $100 or 1 percent of the total amount of the required payments.
SB40-ASA1,1064,2118 3. Providing tangible personal property along with an operator, if the operator
19is necessary for the tangible personal property to perform in the manner for which
20it is designed and if the operator does more than maintain, inspect, or set up the
21tangible personal property.
SB40-ASA1,1064,2522 (c) 1. Transfers described under par. (a) are considered a lease or rental,
23regardless of whether such transfer is considered a lease or rental under generally
24accepted accounting principles, or any provision of federal or local law, or any other
25provision of state law.
SB40-ASA1,1065,4
12. Transfers described under par. (b) are not considered a lease or rental,
2regardless of whether such transfer is considered a lease or rental under generally
3accepted accounting principles, or any provision of federal or local law, or any other
4provision of state law.
SB40-ASA1, s. 1911 5Section 1911. 77.51 (7g) of the statutes is created to read:
SB40-ASA1,1065,76 77.51 (7g) "Load-and-leave" means delivery to a purchaser by using a tangible
7storage media that is not physically transferred to the purchaser.
SB40-ASA1, s. 1912 8Section 1912. 77.51 (7k) of the statutes is created to read:
SB40-ASA1,1065,139 77.51 (7k) "Mobile wireless service" means a telecommunications service for
10which the origination or termination points of the service's transmission,
11conveyance, or routing are not fixed, regardless of the technology used to transmit,
12convey, or route the service. "Mobile wireless service" includes a telecommunications
13service provided by a commercial mobile radio service provider.
SB40-ASA1, s. 1913 14Section 1913. 77.51 (7m) of the statutes is created to read:
SB40-ASA1,1065,2215 77.51 (7m) "Mobility-enhancing equipment" means equipment, including the
16repair parts and replacement parts for the equipment, that is primarily and
17customarily used to provide or increase the ability of a person to move from one place
18to another; that may be used in a home or motor vehicle; and that is generally not
19used by a person who has normal mobility. "Mobility-enhancing equipment" does
20not include a motor vehicle or any equipment on a motor vehicle that is generally
21provided by a motor vehicle manufacturer. "Mobility-enhancing equipment" does
22not include durable medical equipment.
SB40-ASA1, s. 1914 23Section 1914. 77.51 (8m) of the statutes is created to read:
SB40-ASA1,1066,624 77.51 (8m) "Nine hundred service" means an inbound toll telecommunications
25service purchased by a subscriber that allows the subscriber's customers to call the

1subscriber's prerecorded announcement or live service. "Nine hundred service" does
2not include any charge for collection services provided by the seller of the
3telecommunications services to the subscriber or for any product or service the
4subscriber sells to the subscriber's customers. A "nine hundred service" is
5designated with the "900" number or any other number designated by the federal
6communications commission.
SB40-ASA1, s. 1915 7Section 1915. 77.51 (9) (a) of the statutes is amended to read:
SB40-ASA1,1066,208 77.51 (9) (a) Isolated and sporadic sales of tangible personal property, items or
9property under s. 77.52 (1) (b) or (c), specified digital goods, additional digital goods,

10or taxable services where the infrequency, in relation to the other circumstances,
11including the sales price and the gross profit, support the inference that the seller
12is not pursuing a vocation, occupation or business or a partial vocation or occupation
13or part-time business as a vendor of personal property, items or property under s.
1477.52 (1) (b) or (c), specified digital goods, additional digital goods,
or taxable
15services. No sale of any tangible personal property, items or property under s. 77.52
16(1) (b) or (c), specified digital goods, additional digital goods,
or taxable service may
17be deemed an occasional sale if at the time of such sale the seller holds or is required
18to hold a seller's permit, except that this provision does not apply to an organization
19required to hold a seller's permit solely for the purpose of conducting bingo games
20and except as provided in par. (am).
SB40-ASA1, s. 1916 21Section 1916. 77.51 (9) (am) of the statutes is amended to read:
SB40-ASA1,1067,222 77.51 (9) (am) The sale of personal property, other than inventory held for sale,
23previously used by a seller to conduct its trade or business at a location after that
24person has ceased actively operating in the regular course of business as a seller of
25tangible personal property, items or property under s. 77.52 (1) (b) or (c), specified

1digital goods, additional digital goods,
or taxable services at that location, even
2though the seller holds a seller's permit for one or more other locations.
SB40-ASA1, s. 1917 3Section 1917. 77.51 (9p) of the statutes is created to read:
SB40-ASA1,1067,84 77.51 (9p) "One nonitemized price" does not include a price that is separately
5identified by product on a binding sales document, or other sales-related document,
6that is made available to the customer in paper or electronic form, including an
7invoice, a bill of sale, a receipt, a contract, a service agreement, a lease agreement,
8a periodic notice of rates and services, a rate card, or a price list.
SB40-ASA1, s. 1918 9Section 1918. 77.51 (9s) of the statutes is created to read:
SB40-ASA1,1067,1110 77.51 (9s) "Paging service" means a telecommunications service that transmits
11coded radio signals to activate specific pagers and may include messages or sounds.
SB40-ASA1, s. 1919 12Section 1919. 77.51 (10) of the statutes is amended to read:
SB40-ASA1,1067,2113 77.51 (10) "Person" includes any natural person, firm, partnership, limited
14liability company, joint venture, joint stock company, association, public or private
15corporation, the United States, the state, including any unit or division of the state,
16any county, city, village, town, municipal utility, municipal power district or other
17governmental unit, cooperative, unincorporated cooperative association, estate,
18trust, receiver, personal representative, any other fiduciary, any other legal entity,
19and any representative appointed by order of any court or otherwise acting on behalf
20of others. "Person" also includes the owner of a single-owner entity that is
21disregarded as a separate entity under ch. 71.
SB40-ASA1, s. 1920 22Section 1920. 77.51 (10d) of the statutes is created to read:
SB40-ASA1,1068,223 77.51 (10d) "Prepaid calling service" means the right to exclusively access
24telecommunications services, if that right is paid for in advance of providing such
25services, requires using an access number or authorization code to originate calls,

1and is sold in predetermined units or dollars that decrease with use in a known
2amount.
SB40-ASA1, s. 1921 3Section 1921. 77.51 (10f) of the statutes is created to read:
SB40-ASA1,1068,94 77.51 (10f) "Prepaid wireless calling service" means a telecommunications
5service that provides the right to utilize mobile wireless service as well as other
6nontelecommunications services, including the download of digital products
7delivered electronically, content, and ancillary services, and that is paid for prior to
8use and sold in predetermined dollar units whereby the number of units declines
9with use in a known amount.
SB40-ASA1, s. 1922 10Section 1922. 77.51 (10m) of the statutes is created to read:
SB40-ASA1,1068,1111 77.51 (10m) (a) "Prepared food" means:
SB40-ASA1,1068,1212 1. Food and food ingredients sold in a heated state.
SB40-ASA1,1068,1413 2. Food and food ingredients heated by the retailer, except as provided in par.
14(b).
SB40-ASA1,1068,1915 3. Food and food ingredients sold with eating utensils that are provided by the
16retailer of the food and food ingredients, including plates, knives, forks, spoons,
17glasses, cups, napkins, or straws. In this subdivision, "plate" does not include a
18container or packaging used to transport food and food ingredients. For purposes of
19this subdivision, a retailer provides utensils if any of the following applies:
SB40-ASA1,1068,2320 a. The utensils are available to purchasers and the retailer's sales of prepared
21food under subds. 1. and 2., soft drinks, and alcoholic beverages at an establishment
22are more than 75 percent of the retailer's total sales at that establishment, as
23determined under par. (c).
SB40-ASA1,1069,224 b. For retailers not described under subd. 3. a., the retailer's customary practice
25is to physically give or hand the utensils to the purchaser, not including plates,

1glasses, or cups that are necessary for the purchaser to receive the food and food
2ingredients and that the retailer makes available to the purchaser.
SB40-ASA1,1069,43 4. Except as provided in par. (b), 2 or more food ingredients mixed or combined
4by a retailer for sale as a single item.
SB40-ASA1,1069,55 (b) "Prepared food" under par. (a) 4. does not include:
SB40-ASA1,1069,106 1. Two or more food ingredients mixed or combined by a retailer for sale as a
7single item, if the retailer's primary classification in the 2002 North American
8Industry Classification System, published by the federal office of management and
9budget, is manufacturing under subsector 311, not including bakeries and tortilla
10manufacturing under industry group number 3118.
SB40-ASA1,1069,1211 2. Two or more food ingredients mixed or combined by a retailer for sale as a
12single item, sold unheated, and sold by volume or weight.
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