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4“(b) The board may, in consultation with the department, the veterinary
5examining board, or any credentialing board, as defined in s. 440.01 (2) (bm), as
6applicable, grant an exception to par. (a) to a health care provider who is not a
7licensed physician and allow the health care provider to use or assume words, letters,
8or abbreviations excepted by the board under this paragraph in the health care
9provider's title, advertising, and description of services, notwithstanding par. (a). If
10the board grants a health care provider an exception under this paragraph, the board
11shall inform the department, the veterinary examining board, or any credentialing
12board, as applicable, that the health care provider was granted an exception under
13this paragraph and may use or assume those words, letters, or abbreviations in the
1health care provider's title, advertising, and description of services. An exception
2granted under this paragraph is effective until revoked by the board or until the
3health care provider's credential is no longer valid.
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(c) The board, in consultation with the department, the veterinary examining
5board, and any credentialing board, as defined in s. 440.01 (2) (bm), shall develop
6criteria for granting exceptions under par. (b). The board shall publish the criteria
7on its website.
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(d) Notwithstanding s. 227.10 (1), exceptions granted under par. (b) and criteria
9developed under par. (c) need not be promulgated as rules under ch. 227.
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(e) This subsection shall not prohibit any person from using or assuming any
11words, letters, or abbreviations in the person's title in their communications and
12correspondence with the federal centers for medicare and medicaid services if the use
13or assumption of the words, letters, or abbreviations in the person's title is relevant
14to the reimbursement rates that the person is eligible for or receives under the
15Medical Assistance program.”.