Under current law, a city or village may sell or otherwise disclose personally
identifiable information within its possession to a person who intends to use such
information for a commercial purpose. This bill prohibits any city or village, or any
officer or employe of a city or village, from selling, leasing, renting, trading or
otherwise disclosing any personally identifiable information contained in city or
village records without first obtaining the written consent of the individual to whom
the personally identifiable information relates if the person to whom the personally
identifiable information is to be sold, leased, rented, traded or otherwise disclosed
intends to use the information for any commercial purpose.
For further information see the state and local fiscal estimate, which will be
printed as an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB796, s. 1 1Section 1. 6.15 (3) (a) 3. of the statutes is amended to read:
AB796,4,5
16.15 (3) (a) 3. The clerk shall keep open to public inspection a list of all new
2residents who have voted under this section. The list shall give the name, address
3and application date of each elector. The clerk shall not provide access to the list for
4any commercial purpose, as defined in s. 895.50 (2) (am), unless the clerk first
5complies with s. 19.72.
AB796, s. 2 6Section 2. 6.45 (1) of the statutes is amended to read:
AB796,4,157 6.45 (1) After the deadline for revision of the registration list, the municipal
8clerk shall make copies of the list for election use. The registration list and any
9supplemental lists which are prepared at polling places or other registration
10locations under s. 6.55, shall be open to public inspection. Under the regulations
11prescribed by the municipal clerk, any person may copy the registration list at the
12office of the clerk. A registration list maintained at a polling place may be examined
13by an observer when such use does not interfere with the conduct of the election. The
14clerk shall not provide access to the list for any commercial purpose, as defined in s.
15895.50 (2) (am), unless the clerk first complies with s. 19.72.
AB796, s. 3 16Section 3. 6.45 (2) of the statutes is amended to read:
AB796,4,2217 6.45 (2) The municipal clerk shall furnish upon request to each candidate who
18has filed nomination papers for an office which represents at least part of the
19residents of the municipality one copy of the current registration list for those areas
20for which he or she is a candidate for a fee not to exceed the cost of reproduction. The
21clerk shall not furnish the name of any elector on the list for any commercial purpose,
22as defined in s. 895.50 (2) (am), unless the clerk first complies with s. 19.72.
AB796, s. 4 23Section 4. 6.46 of the statutes is amended to read:
AB796,5,9 246.46 Poll lists; copying. Poll lists shall be preserved by the municipal clerk
25until destruction or other disposition is authorized under s. 7.23, and shall be open

1to public inspection. The municipal clerk shall furnish upon request to each
2candidate who has filed nomination papers for an office which represents at least
3part of the municipality one copy of the current poll list for those areas for which he
4or she is a candidate for a fee not to exceed the cost of reproduction. If a copying
5machine is not accessible, the clerk shall remove the lists from the office for the
6purposes of copying, and return them immediately thereafter. The clerk shall not
7provide access to the lists or furnish the name of any elector on the lists for any
8commercial purpose, as defined in s. 895.50 (2) (am), unless the clerk first complies
9with s. 19.72.
AB796, s. 5 10Section 5. 6.89 of the statutes is amended to read:
AB796,5,16 116.89 Absent electors list public. The municipal clerk shall keep a list of all
12electors who make application for an absent elector's ballot and who have voted
13under the absent elector provisions giving the name, address and date of application.
14The list shall be open to public inspection. The clerk shall not provide access to the
15list for any commercial purpose, as defined in s. 895.50 (2) (am), unless the clerk first
16complies with s. 19.72.
AB796, s. 6 17Section 6. 11.21 (5) of the statutes is amended to read:
AB796,5,2518 11.21 (5) Make the reports and statements filed with it available for public
19inspection and copying, commencing as soon as practicable but not later than the end
20of the 2nd day following the day during which they are received, and permit copying
21of any report or statement by hand or by duplicating machine at cost, as requested
22by any person. No Notwithstanding ss. 19.35 (1) (jm) and 19.72, no information
23copied from such reports and statements may be sold or utilized by any person for
24the purpose of soliciting contributions from individuals identified in the reports or
25statements or for any commercial purpose.
AB796, s. 7
1Section 7. 11.21 (10) of the statutes is amended to read:
AB796,6,42 11.21 (10) Make available a list of delinquents for public inspection. The board
3shall not provide access to the list for any commercial purpose, as defined in s. 895.50
4(2) (am), unless the board first complies with s. 19.72.
AB796, s. 8 5Section 8. 11.22 (5) of the statutes is amended to read:
AB796,6,86 11.22 (5) Make available a list of delinquents for public inspection. The filing
7officer shall not provide access to the list for any commercial purpose, as defined in
8s. 845.50 (2) (am), unless the clerk first complies with s. 19.72.
AB796, s. 9 9Section 9. 11.22 (8) of the statutes is amended to read:
AB796,6,1710 11.22 (8) Make the reports and statements filed with the filing officer available
11for public inspection and copying, commencing as soon as practicable but not later
12than the end of the 2nd day following the day during which they are received, and
13permit copying of any report or statement by hand or by duplicating machine at cost,
14as requested by any person. No Notwithstanding ss. 19.35 (1) (jm) and 19.72, no
15information copied from such reports and statements may be sold or utilized by any
16person for the purpose of soliciting contributions from individuals identified in the
17reports or statements or for any commercial purpose.
AB796, s. 10 18Section 10. 19.35 (1) (jm) of the statutes is created to read:
AB796,6,2319 19.35 (1) (jm) A requester who receives any personally identifiable information
20under pars. (a) to (f) may not use that information for any commercial purpose, as
21defined in s. 895.50 (2) (am), without first obtaining the written consent of the
22individual who is the subject of the personally identifiable information or, if that
23person is a minor, of his or her parent or legal guardian.
AB796, s. 11 24Section 11. 19.55 (1) of the statutes is amended to read:
AB796,7,13
119.55 (1) Except as provided in sub. (2), all records in the possession of the
2board are open to public inspection at all reasonable times. The board shall require
3an individual wishing to examine a statement of economic interests or the list of
4persons who inspect any statements which are in the board's possession to provide
5his or her full name and address, and if the individual is representing another
6person, the full name and address of the person which he or she represents. Such
7identification may be provided in writing or in person. The board shall record and
8retain for at least 3 years information obtained by it pursuant to this subsection. No
9individual may use a fictitious name or address or fail to identify a principal in
10making any request for inspection. The board shall not provide access to any record
11containing personally identifiable information, as defined in s. 19.62 (5), for any
12commercial purpose, as defined in s. 895.50 (2) (am), unless the board first complies
13with s. 19.72.
AB796, s. 12 14Section 12. 19.71 of the statutes is amended to read:
AB796,7,21 1519.71 (title) Sale or rental of names or addresses. An authority may not
16sell or rent a record containing an individual's name or address of residence, unless
17specifically authorized by state law and, if the record is sold or rented for any
18commercial purpose, as described in s. 19.72, unless the authority first obtains the
19written consent of the individual or, if the individual is a minor, of his or her parent
20or guardian
. The collection of fees authorized by law is not a sale or rental under this
21section.
AB796, s. 13 22Section 13. 19.72 of the statutes is created to read:
AB796,8,7 2319.72 Sale, lease, rental or trade of personally identifiable
24information.
An authority may not sell, lease, rent, trade or otherwise disclose a
25record containing personally identifiable information, for any commercial purpose,

1as defined in s. 895.50 (2) (am), of the person to whom the personally identifiable
2information is sold, leased, rented, traded or otherwise disclosed, unless the
3authority first obtains the written consent of the individual who is the subject of the
4personally identifiable information or, if the individual is a minor, of his or her parent
5or guardian and unless the authority is specifically authorized to do so by state law.
6The collection of fees is not a sale, lease, rental or trade under this section. The
7disclosure of a record under s. 19.35 (1) is not a disclosure under this section.
AB796, s. 14 8Section 14. 23.16 (3) of the statutes is amended to read:
AB796,8,209 23.16 (3) Subscriber lists. The Notwithstanding s. 19.35, the department may
10refuse to reveal names and addresses of persons on any magazine or periodical
11subscriber list. The department may charge a fee to recover the actual costs for
12providing or for the use of any magazine or periodical subscriber list. The department
13shall refuse to reveal the name or address of a person on any such subscriber list
14unless the department first obtains written consent as required under s.19.72.
No
15person who obtains or uses any magazine or periodical subscriber list from the
16department may refer to the department, the magazine or the periodical as the
17source of names or addresses unless the person clearly indicates that the provision
18of or permission to use the subscriber list in no way indicates the department's
19knowledge, involvement, approval, authorization or connection with the person or
20the person's activities.
AB796, s. 15 21Section 15. 23.165 (4) of the statutes is amended to read:
AB796,9,722 23.165 (4) Subscriber lists. Notwithstanding s. 19.35, the department may
23refuse to reveal names and addresses of persons on any publication subscriber list.
24The department may charge a fee to recover the actual costs for providing or for the
25use of a publication subscriber list. The department shall refuse to reveal the name

1or address of a person on any such subscriber list unless the department first obtains
2written consent as required under s. 19.72.
No person who obtains or uses a
3publication subscriber list from the department may refer to the department or the
4publication as the source of names or addresses unless the person clearly indicates
5that the provision of or permission to use the subscriber list in no way indicates the
6department's knowledge, involvement, approval, authorization or connection with
7the person or the person's activities.
AB796, s. 16 8Section 16. 61.34 (4m) of the statutes is created to read:
AB796,9,169 61.34 (4m) Personally identifiable information. The village board, any
10village officer or any village employe may not sell, lease, rent, trade or otherwise
11disclose to any person any personally identifiable information contained in village
12records without first obtaining the written consent of the individual to whom the
13personally identifiable information relates or, if that individual is a minor, of his or
14her parent or legal guardian, if the person to whom the personally identifiable
15information is to be sold, leased, rented, traded or otherwise disclosed intends to use
16the information for any commercial purpose, as defined in s. 895.50 (2) (am).
AB796, s. 17 17Section 17. 62.03 (1) of the statutes is amended to read:
AB796,9,2018 62.03 (1) This subchapter, except ss. 62.071, 62.08 (1), 62.09 (1) (e) and (11) (j)
19and (k), 62.11 (4m), 62.175 and 62.23 (7) (em) and (he), does not apply to 1st class
20cities under special charter.
AB796, s. 18 21Section 18. 62.11 (4m) of the statutes is created to read:
AB796,9,2522 62.11 (4m) Personally identifiable information. The common council, any
23city officer or any city employe may not sell, lease, rent, trade or otherwise disclose
24to any person any personally identifiable information contained in city records
25without first obtaining the written consent of the individual to whom the personally

1identifiable information relates or, if that individual is a minor, of his or her parent
2or legal guardian, if the person to whom the personally identifiable information is
3to be sold, leased, rented, traded or otherwise disclosed intends to use the
4information for any commercial purpose, as defined in s. 895.50 (2) (am).
AB796, s. 19 5Section 19. 77.265 (9) of the statutes is amended to read:
AB796,10,86 77.265 (9) The With the permission of the buyer and seller, the department of
7revenue may sell information obtained from the returns any return about street
8addresses, sale prices, the dates of sales and the types of conveyancing instruments.
AB796, s. 20 9Section 20. 85.105 of the statutes is renumbered 85.105 (1) and amended to
10read:
AB796,10,18 1185.105 (1) Notwithstanding s. 343.24 (2m), the department may contract with
12a person to periodically furnish that person with any records on computer tape or
13other electronic media that contain information from files of motor vehicle accidents
14or uniform traffic citations and which were produced for or developed by the
15department for purposes related to maintenance of the operating record file data
16base. The department and the person desiring to contract with the department shall
17make a good faith effort to negotiate the purchase price for the records to be provided
18under this section subsection.
AB796, s. 21 19Section 21. 85.105 (2) of the statutes is created to read:
AB796,11,220 85.105 (2) Any person who receives any personally identifiable information
21under this section may not use or disclose that information for any commercial
22purpose, as defined in s. 895.50 (2) (am), without first obtaining the written consent
23of the individual to whom the personally identifiable information relates or, if that
24person is a minor, of his or her parent or legal guardian. Written consent of the
25individual or, if that person is a minor, of his or her parent or legal guardian, to the

1disclosure by the department of his or her personally identifiable information for
2commercial purposes shall be considered written consent under this subsection.
AB796, s. 22 3Section 22. 108.14 (7) (a) of the statutes, as affected by 1997 Wisconsin Act 39,
4is amended to read:
AB796,11,155 108.14 (7) (a) The records made or maintained by the department or
6commission in connection with the administration of this chapter are confidential
7and shall be open to public inspection or disclosure only to the extent that the
8department or commission permits in the interest of the unemployment insurance
9program. The department shall not provide access to any record containing
10personally identifiable information, as defined in s. 19.62 (5), for any commercial
11purpose, as defined in s. 895.50 (2) (am), unless the department first complies with
12s. 19.72.
No person may permit inspection or disclosure of any record provided to it
13by the department or commission unless that person complies with s. 19.72, if
14applicable, and
the department or commission authorizes the inspection or
15disclosure.
AB796, s. 23 16Section 23. 108.14 (7) (b) of the statutes is amended to read:
AB796,11,2217 108.14 (7) (b) The department may provide records made or maintained by the
18department in connection with the administration of this chapter to any government
19unit, corresponding unit in the government of another state or any unit of the federal
20government. No such unit may permit inspection or disclosure of any record
21provided to it by the department unless that unit complies with s. 19.72, if applicable,
22and
the department authorizes the inspection or disclosure.
AB796, s. 24 23Section 24. 146.40 (4g) (b) of the statutes is amended to read:
AB796,12,524 146.40 (4g) (b) The department shall provide, upon receipt of a specific, written
25request, information requested that is contained in the registry under par. (a). The

1department may not sell, lease, rent, trade or otherwise disclose to a requester any
2personally identifiable information contained in the registry without first obtaining
3the written consent of the individual who is the subject of the personally identifiable
4information, if the requester intends to use the information for any commercial
5purpose, as defined in s. 895.50 (2) (am).
AB796, s. 25 6Section 25. 341.17 (5) of the statutes is amended to read:
AB796,12,97 341.17 (5) Except as provided in sub. (9) (e), public officers and agencies
8receiving free copies of registration lists under sub. (4) shall keep such lists current
9and, subject to sub. (10), open to public inspection.
AB796, s. 26 10Section 26. 341.17 (6) of the statutes is renumbered 341.17 (6) (a) and
11amended to read:
AB796,12,1712 341.17 (6) (a) The Subject to par. (b), the department shall sell subscriptions
13to the registration lists compiled under this section and may sell other registration
14information. In computing the charge to be made for subscriptions to the registration
15lists and for other registration information, the department shall determine the costs
16of compiling the lists and other information and shall fairly apportion the major
17share of those costs among the subscribers and other purchasers.
AB796, s. 27 18Section 27. 341.17 (6) (b) of the statutes is created to read:
AB796,12,2319 341.17 (6) (b) The department may not sell registration lists and other
20registration information that consists of any personally identifiable information to
21be used for any commercial purpose, as defined in s. 895.50 (2) (am), unless the
22person to whom the information relates has consented in writing to disclosure by the
23department of his or her information to be used for a commercial purpose.
AB796, s. 28 24Section 28. 341.17 (10) of the statutes is created to read:
AB796,13,8
1341.17 (10) Any person who receives any personally identifiable information
2under this section may not use or disclose that information for any commercial
3purpose, as defined in s. 895.50 (2) (am), without first obtaining the written consent
4of the individual to whom the personally identifiable information relates or, if that
5person is a minor, of his or her parent or legal guardian. This subsection does not
6apply to an insurer, as defined in sub. (9) (a) 2., who uses personally identifiable
7information obtained under this section only for purposes specified in sub. (9) (c) 3.
8and who does not disclose the information.
AB796, s. 29 9Section 29. 343.235 (5m) of the statutes is created to read:
AB796,13,1710 343.235 (5m) Any person who receives any personally identifiable information
11under this section may not use or disclose that information for any commercial
12purpose, as defined in s. 895.50 (2) (am), without first obtaining the written consent
13of the individual to whom the personally identifiable information relates or, if that
14person is a minor, of his or her parent or legal guardian. This subsection does not
15apply to an insurer, as defined in sub. (1) (b) who uses personally identifiable
16information obtained under this section only for purposes specified in sub. (3) (b) and
17who does not disclose the information.
AB796, s. 30 18Section 30. 343.24 (5) of the statutes is created to read:
AB796,14,219 343.24 (5) Any person who receives any personally identifiable information
20under this section may not use or disclose that information for any commercial
21purpose, as defined in s. 895.50 (2) (am), without first obtaining the written consent
22of the individual to whom the personally identifiable information relates or, if that
23person is a minor, of his or her parent or legal guardian. This subsection does not
24apply to an insurer, as defined in sub. (4) (a) 2., who uses personally identifiable

1information obtained under this section only for purposes specified in sub. (4) (c) 2.
2and who does not disclose the information.
AB796, s. 31 3Section 31. 895.50 (2) (intro.) of the statutes is amended to read:
AB796,14,44 895.50 (2) (intro.)  In this section, "invasion:
AB796,14,5 5(bm) "Invasion of privacy" means any of the following:
AB796, s. 32 6Section 32. 895.50 (2) (a) of the statutes is renumbered 895.50 (2) (bm) 1.
AB796, s. 33 7Section 33. 895.50 (2) (am) of the statutes is created to read:
AB796,14,148 895.50 (2) (am) "Commercial purpose" means the purpose of accruing any gain,
9benefit or advantage, either directly or indirectly. "Commercial purpose" includes
10the purpose of advertising or marketing any property, good or service, soliciting
11business or setting the terms and conditions of any commercial transaction or
12relationship. "Commercial purpose" does not include the gathering and reporting of
13news or the communication of information or the solicitation of funds for any
14political, lobbying, charitable or religious purpose.
AB796, s. 34 15Section 34. 895.50 (2) (b) of the statutes is renumbered 895.50 (2) (bm) 2.
AB796, s. 35 16Section 35. 895.50 (2) (bm) 2m. of the statutes is created to read:
AB796,14,2417 895.50 (2) (bm) 2m. The sale, lease, rental, trading or any other disclosure of
18any personally identifiable information about any living person, without having first
19obtained, not less than one year before the date of the sale, lease, rental, trade or
20other disclosure, the written consent of the person who is the subject of the personally
21identifiable information or, if that person is a minor, of his or her parent or guardian,
22if the person to whom the personally identifiable information is to be sold, leased,
23rented, traded or otherwise disclosed intends to use the personally identifiable
24information for any commercial purpose.
AB796, s. 36 25Section 36. 895.50 (2) (bm) 2r. of the statutes is created to read:
AB796,15,6
1895.50 (2) (bm) 2r. Requiring, as a condition for receiving a good or a service,
2that a living person or, if the living person is a minor, his or her parent or guardian
3provide his or her written consent to the sale, lease, rental, trading or other
4disclosure of any personally identifiable information about that living person for any
5commercial purpose of the person to whom the personally identifiable information
6is to be sold, leased, rented, traded or otherwise disclosed.
AB796, s. 37 7Section 37. 895.50 (2) (c) of the statutes is renumbered 895.50 (2) (bm) 3. and
8amended to read:
AB796,15,149 895.50 (2) (bm) 3. Publicity given to a matter concerning the private life of
10another, of a kind highly offensive to a reasonable person, if the defendant has acted
11either unreasonably or recklessly as to whether there was a legitimate public
12interest in the matter involved, or with actual knowledge that none existed. It is not
13an invasion of privacy under this subdivision to communicate any information
14available to the public as a matter of public record.
AB796, s. 38 15Section 38. 895.50 (2) (cm) of the statutes is created to read:
AB796,15,1716 895.50 (2) (cm) "Personally identifiable information" has the meaning given in
17s. 19.62 (5).
AB796, s. 39 18Section 39. Nonstatutory provisions.
AB796,16,219 (1) This act does not apply to a contract under which personally identifiable
20information, as defined in section 19.62 (5) of the statutes, about any living person
21is sold, leased, rented, traded or otherwise disclosed, for any commercial purpose, as
22defined in section 895.50 (2) (am) of the statutes, as created by this act, of the person
23to whom that personally identifiable information is sold, leased, rented, traded or
24otherwise disclosed, without the prior written consent of the person who is the

1subject of that personally identifiable information or, if that person is a minor, of his
2or her parent or guardian entered into before the effective date of this subsection.
AB796,16,103 (2) This act does not apply to a contract under which, as a condition for receiving
4a good or a service, a person or, if the person is a minor, his or her parent or guardian
5is required to consent to the sale, lease, rental, trading or other disclosure of any
6personally identifiable information, as defined in section 19.62 (5) of the statutes,
7about that person for any commercial purpose, as defined in section 895.50 (2) (am)
8of the statutes, as created by this act, of the person to whom the personally
9identifiable information is to be sold, leased, rented, traded or otherwise disclosed
10entered into before the effective date of this subsection.
AB796, s. 40 11Section 40. Initial applicability.
AB796,16,1412 (1) The treatment of section 85.105 (2) of the statutes first applies to contracts
13under section 85.105 of the statutes that are entered into, modified, renewed or
14extended on the effective date of this subsection.
AB796,16,1515 (End)
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