AB587,29,10 9(3) Collection, application, and limitation of late fees. Late fees are subject
10to all of the following:
AB587,29,1111 (a) A late fee may not exceed $5 for each past-due rental payment.
AB587,29,1312 (b) A late fee may be collected only once on each rental payment due, regardless
13of how long the payment remains past due.
AB587,29,1514 (c) Payments received shall be applied first to the payment of any rent that is
15due and then to late fees and any other charges.
AB587,29,1716 (d) A late fee may be collected at the time that the late fee accrues or at any time
17afterward.
AB587,29,20 18(4) Effect of outstanding late fee on transfer of ownership. A
19rental-purchase company may require payment of any outstanding late fees before
20transferring ownership of rental property to a lessee.
AB587,29,24 21422.614 Reinstatement of terminated rental-purchase agreement. (1)
22Reinstatement generally. A lessee may reinstate a terminated rental-purchase
23agreement without losing any rights or options previously acquired if all of the
24following apply:
AB587,30,2
1(a) The lessee returned or surrendered the rental property within 7 days after
2the termination of the rental-purchase agreement.
AB587,30,73 (b) Not more than 60 days have passed after the date on which the rental
4property was returned to the rental-purchase company or, if the lessee has paid
5two-thirds or more of the total number of rental payments necessary to acquire
6ownership of the rental property, not more than 120 days have passed since the date
7on which the rental property was returned to the rental-purchase company.
AB587,30,11 8(2) Authorized conditions on reinstatement. As a condition of reinstatement
9under this section, the rental-purchase company may require the payment of all
10past-due rental charges, any applicable late fees, a reinstatement fee not to exceed
11$5, and the rental payment for the next term.
AB587,30,17 12(3) Effect of repossession on reinstatement. Subject to s. 422.616, nothing
13in this section prohibits a rental-purchase company from attempting to repossess
14rental property upon termination of a rental-purchase agreement, but such efforts
15do not affect the lessee's right to reinstate as long as the rental property is
16repossessed, voluntarily returned, or surrendered within 7 days after the
17termination of the rental-purchase agreement.
AB587,30,22 18(4) Property available upon reinstatement. Upon reinstatement, the
19rental-purchase company shall provide the lessee with the same rental property, if
20the property is available and is in the same condition as when it was returned to the
21rental-purchase company, or with substitute property of comparable quality and
22condition.
AB587,30,24 23422.615 Default and right to cure. (1) Default generally. A lessee is in
24default under a rental-purchase agreement if any of the following applies:
AB587,31,4
1(a) The lessee fails to return rental property within 7 days after the date on
2which the last rental term for which a rental payment was made expires, unless the
3lessee has exercised an early-purchase option or has made all rental payments
4necessary to acquire ownership of the rental property.
AB587,31,75 (b) The lessee breaches any other provision of the rental-purchase agreement
6and such breach materially impairs the condition, value, or protection of the rental
7property.
AB587,31,11 8(2) Default; necessary for lessee liability. No cause of action shall accrue
9against a lessee with respect to the lessee's obligations under a rental-purchase
10agreement except upon default and the expiration of any applicable period of time
11allowed for cure of the default.
AB587,31,20 12(3) Notice of default; general requirement. Except as provided in sub. (4),
13as a condition precedent to bringing an action against a lessee arising out of the
14lessee's default, a rental-purchase company shall provide a written notice of the
15default and of the right to cure the default to the lessee. The notice shall specify the
16default and shall inform the lessee that the lessee may cure the default by tendering
17an amount equal to all unpaid and due rental payments, fees, and taxes, and the next
18periodic rental payment, within 15 days after the notice is given. The act of curing
19a default restores to the lessee the lessee's rights under the agreement as though no
20default had occurred.
AB587,31,25 21(4) Notice of default; exception. A rental-purchase company is not required
22to provide a notice of default and right to cure as a condition precedent to bringing
23an action against a lessee if the lessee breaches the agreement and if each of the
24following occurred twice during the 12 months before the date of the current default
25with respect to the same rental-purchase agreement:
AB587,32,1
1(a) The lessee was in default.
AB587,32,32 (b) The rental-purchase company gave the lessee written notice of the default
3and of the lessee's right to cure under sub. (3).
AB587,32,44 (c) The lessee cured the default.
AB587,32,9 5422.616 Surrender and repossession. (1) Request for voluntary
6surrender of property.
A rental-purchase company may request the voluntary
7return or surrender of rental property prior to the declaration of a default and the
8sending of written notice of default and right to cure under s. 422.615. A request
9under this subsection is subject to sub. (2) and s. 427.104.
AB587,32,11 10(2) Direct contact for purposes of repossession. (a) In this subsection,
11"reasonable effort" means any of the following:
AB587,32,1312 1. Provided written notice, by certified mail, to the last-known address of the
13lessee.
AB587,32,1414 2. Engaged in a telephone conversation with the lessee.
AB587,32,2115 3. Attempted at least once on each of 2 consecutive days occurring after the
16most recent rental payment due date to engage in a telephone conversation with the
17lessee. Each attempt shall be made to the last-known telephone number at the
18lessee's address. If the rental-purchase company attempts to engage in such a
19telephone conversation and discovers that the telephone number is disconnected, the
20rental-purchase company need only have made the initial attempt to engage in a
21telephone conversation with the lessee.
AB587,33,222 (b) 1. Except as provided in subd. 2., no rental-purchase company may take or
23attempt to take possession of rental property under a rental-purchase agreement by
24any means other than the legal process specified in s. 422.615 or by return or
25voluntary surrender of the rental property by the lessee until at least 48 hours have

1lapsed after the rental-purchase company has made a reasonable effort to contact
2the lessee and request the return or voluntary surrender of the rental property.
AB587,33,53 2. If the rental-purchase company has attempted to engage in a telephone
4conversation with the lessee and the telephone number at the lessee's address has
5been disconnected, the 48-hour requirement under subd. 1. does not apply.
AB587,33,76 (c) The rental-purchase company shall maintain all necessary records to verify
7compliance with this subsection.
AB587, s. 19 8Section 19. 423.201 (2) of the statutes is amended to read:
AB587,33,119 423.201 (2) "Consumer approval transaction" does not include a catalog sale
10that is not accompanied by any other solicitation or, a consumer loan conducted and
11consummated entirely by mail, or a rental-purchase agreement.
AB587, s. 20 12Section 20. 423.301 of the statutes is amended to read:
AB587,33,23 13423.301 False, misleading, or deceptive advertising. No merchant shall
14advertise, print, display, publish, distribute, or broadcast or cause to be advertised,
15printed, displayed, published, distributed, or broadcast, in any manner any
16statement or representation with regard to the extension of a consumer credit
17transaction or rental-purchase agreement including the rates, terms, or conditions
18for the extension of such credit transaction or agreement, which is false, misleading,
19or deceptive, or which omits to state material information with respect to the
20extension of credit transaction or agreement that is necessary to make the
21statements therein not false, misleading, or deceptive. With respect to matters
22specifically governed by the federal consumer credit protection act, compliance with
23such act satisfies the requirements of this section.
AB587, s. 21 24Section 21. 423.302 of the statutes is amended to read:
AB587,34,5
1423.302 Remedies and penalty. In addition to any other remedy provided
2by law, a customer who has been induced to consummate a consumer credit
3transaction or rental-purchase agreement as a result of advertising in violation of
4s. 423.301 shall be entitled to a recovery from the merchant in accordance with s.
5425.305.
AB587, s. 22 6Section 22. 423.401 (1) of the statutes is amended to read:
AB587,34,107 423.401 (1) Limitation. Except as provided in sub. (2), a merchant may not
8record a customer's address, telephone number or any other identification
9information as a condition for accepting a credit card as payment for a consumer
10credit transaction or rental-purchase agreement.
AB587, s. 23 11Section 23. 425.102 of the statutes is amended to read:
AB587,34,15 12425.102 Scope. This subchapter applies to actions or other proceedings
13brought by a creditor to enforce rights arising from consumer credit transactions and
14to extortionate extensions of credit under s. 425.108. Section 425.107 also applies
15to rental-purchase agreements.
AB587, s. 24 16Section 24. 425.107 (1) of the statutes is amended to read:
AB587,34,2417 425.107 (1) With respect to a consumer credit transaction or rental-purchase
18agreement
, if the court as a matter of law finds that any aspect of the transaction or
19agreement
, any conduct directed against the customer by a party to the transaction
20or agreement, or any result of the transaction or agreement is unconscionable, the
21court shall, in addition to the remedy and penalty authorized in sub. (5), either refuse
22to enforce the transaction or agreement against the customer, or so limit the
23application of any unconscionable aspect or conduct to avoid any unconscionable
24result.
AB587, s. 25 25Section 25. 425.107 (3) (intro.) of the statutes is amended to read:
AB587,35,3
1425.107 (3) (intro.) Without limiting the scope of sub. (1), the court may
2consider, among other things, any of the following as pertinent to the issue of
3unconscionability:
AB587, s. 26 4Section 26. 425.107 (3) (a) of the statutes is amended to read:
AB587,35,65 425.107 (3) (a) That the practice unfairly takes advantage of the lack of
6knowledge, ability, experience or capacity of customers; .
AB587, s. 27 7Section 27. 425.107 (3) (b) of the statutes is amended to read:
AB587,35,108 425.107 (3) (b) That those engaging in the practice know of the inability of
9customers to receive benefits properly anticipated from the goods or services
10involved;.
AB587, s. 28 11Section 28. 425.107 (3) (c) of the statutes is amended to read:
AB587,35,1512 425.107 (3) (c) That Except as provided in s. 422.606 (3), that there exists a
13gross disparity between the price of goods or services and their value as measured
14by the price at which similar goods or services are readily obtainable by other
15customers, or by other tests of true value;.
AB587, s. 29 16Section 29. 425.107 (3) (d) of the statutes is amended to read:
AB587,35,2017 425.107 (3) (d) That the practice may enable merchants to take advantage of
18the inability of customers reasonably to protect their interests by reason of physical
19or mental infirmities, illiteracy or inability to understand the language of the
20agreement, ignorance or lack of education or similar factors;.
AB587, s. 30 21Section 30. 425.107 (3) (e) of the statutes is amended to read:
AB587,35,2322 425.107 (3) (e) That the terms of the transaction or agreement require
23customers to waive legal rights;.
AB587, s. 31 24Section 31. 425.107 (3) (f) of the statutes is amended to read:
AB587,36,3
1425.107 (3) (f) That the terms of the transaction or agreement require
2customers to unreasonably jeopardize money or property beyond the money or
3property immediately at issue in the transaction; or agreement.
AB587, s. 32 4Section 32. 425.107 (3) (g) of the statutes is amended to read:
AB587,36,75 425.107 (3) (g) That the natural effect of the practice would reasonably cause
6or aid in causing customers to misunderstand the true nature of the transaction or
7agreement
or their rights and duties thereunder;.
AB587, s. 33 8Section 33. 425.107 (3) (h) of the statutes is amended to read:
AB587,36,119 425.107 (3) (h) That the writing purporting to evidence the obligation of the
10customer in the transaction or agreement contains terms or provisions or authorizes
11practices prohibited by law; and.
AB587, s. 34 12Section 34. 425.107 (5) of the statutes is amended to read:
AB587,36,1613 425.107 (5) In addition to the protections afforded in sub. (1), the customer
14shall be entitled upon a finding of unconscionability to recover from the creditor
15merchant or the person responsible for the unconscionable conduct a remedy and
16penalty in accordance with s. 425.303.
AB587, s. 35 17Section 35. 425.301 (1) of the statutes is amended to read:
AB587,36,2218 425.301 (1) The remedies provided by this subchapter shall be liberally
19administered to the end that the customer as the aggrieved party shall be put in at
20least as good a position as if the creditor merchant had fully complied with chs. 421
21to 427. Recoveries under chs. 421 to 427 shall not in themselves preclude the award
22of punitive damages in appropriate cases.
AB587, s. 36 23Section 36. 425.312 of the statutes is created to read:
AB587,37,3 24425.312 Rental-purchase companies. (1) A rental-purchase company that
25violates any provision of chs. 421 to 427 relating to rental-purchase agreements is

1liable to a lessee that is damaged as a result of that violation for the costs of the action
2and, notwithstanding s. 814.04 (1), for reasonable attorney fees as determined by the
3court, plus an amount equal to the sum of the following:
AB587,37,54 (a) The actual damages, including any incidental and consequential damages,
5the lessee sustains as a result of the violation.
AB587,37,96 (b) An amount equal to 25 percent of the total amount of periodic rental
7payments necessary to acquire ownership of the rental property under the lessee's
8rental-purchase agreement, except that liability under this paragraph may not be
9less than $100 nor more than $1,000.
AB587,37,11 10(2) This section applies to all violations regarding rental-purchase agreements
11for which no other remedy is specifically provided.
AB587, s. 37 12Section 37. 426.102 (1) of the statutes is amended to read:
AB587,37,1513 426.102 (1) Make or solicit consumer approval transactions (s. 423.201) or,
14consumer credit transactions, or rental-purchase agreements, or modifications
15thereof.
AB587, s. 38 16Section 38. 426.108 (intro.) of the statutes is amended to read:
AB587,37,22 17426.108 Unconscionable conduct. (intro.) The administrator shall
18promulgate rules declaring specific conduct in consumer credit transactions and
19rental-purchase agreements
and the collection of debts arising from consumer credit
20such transactions and agreements to be unconscionable and prohibiting the use of
21those unconscionable acts. In promulgating rules under this section, the
22administrator shall consider, among other things, all of the following:
AB587, s. 39 23Section 39. 426.108 (5) of the statutes is amended to read:
AB587,37,2524 426.108 (5) That the terms of the transaction or agreement require customers
25to waive legal rights.
AB587, s. 40
1Section 40. 426.108 (6) of the statutes is amended to read:
AB587,38,42 426.108 (6) That the terms of the transaction or agreement require customers
3to unreasonably jeopardize money or property beyond the money or property
4immediately at issue in the transaction.
AB587, s. 41 5Section 41. 426.108 (7) of the statutes is amended to read:
AB587,38,86 426.108 (7) That the natural effect of the practice is to cause or aid in causing
7customers to misunderstand the true nature of the transaction or agreement or their
8rights and duties under the transaction or agreement.
AB587, s. 42 9Section 42. 426.108 (8) of the statutes is amended to read:
AB587,38,1210 426.108 (8) That the writing purporting to evidence the obligation of the
11customers in the transaction or agreement contains terms or provisions or
12authorizes practices prohibited by law.
AB587, s. 43 13Section 43. 426.110 (2) (intro.) of the statutes is amended to read:
AB587,38,1614 426.110 (2) (intro.) Actions may be maintained under this section against any
15person who in making, soliciting or enforcing consumer credit transactions or
16rental-purchase agreements
engages in any of the following kinds of conduct:
AB587, s. 44 17Section 44. 426.110 (2) (a) of the statutes is amended to read:
AB587,38,1918 426.110 (2) (a) Making or enforcing unconscionable terms or provisions of
19consumer credit transactions; or rental-purchase agreements.
AB587, s. 45 20Section 45. 426.110 (2) (b) of the statutes is amended to read:
AB587,38,2321 426.110 (2) (b) False, misleading, deceptive, or unconscionable conduct in
22inducing customers to enter into consumer credit transactions; or rental-purchase
23agreements.
AB587, s. 46 24Section 46. 426.110 (2) (c) of the statutes is amended to read:
AB587,39,3
1426.110 (2) (c) False, misleading, deceptive, or unconscionable conduct in
2enforcing debts or security interests arising from consumer credit transactions or
3rental-purchase agreements
.
AB587, s. 47 4Section 47. 426.110 (14) of the statutes is amended to read:
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