SB1,1059,2322 b. The purchaser identifies himself or herself to the seller as a member of a
23group or organization that may claim the price reduction or discount.
SB1,1060,3
1c. The seller provides an invoice to the purchaser, or the purchaser presents a
2coupon, certificate, or other documentation to the seller, that identifies the price
3reduction or discount as a 3rd-party price reduction or discount.
SB1, s. 2269d 4Section 2269d. 77.51 (17) of the statutes is renumbered 77.51 (17) (intro.) and
5amended to read:
SB1,1060,106 77.51 (17) (intro.) "Seller" includes every person selling, leasing, or renting
7tangible personal property or selling, performing, or furnishing services of a kind the
8gross receipts from the sale, lease, rental, performance, or furnishing of which are
9required to be included in the measure of the sales tax. , regardless of all of the
10following:
SB1, s. 2269e 11Section 2269e. 77.51 (17) (intro.) of the statutes, as affected by 2007 Wisconsin
12Act .... (this act), is amended to read:
SB1,1060,1713 77.51 (17) (intro.) "Seller" includes every person selling, leasing, or renting
14tangible personal property or items or property under s. 77.52 (1) (b) or (c) or selling,
15performing, or furnishing services of a kind the gross receipts sales price from the
16sale, lease, rental, performance, or furnishing of which are is required to be included
17in the measure of the sales tax, regardless of all of the following:
SB1, s. 2269f 18Section 2269f. 77.51 (17) (a) to (f) of the statutes are created to read:
SB1,1060,1919 77.51 (17) (a) Whether the transaction is mercantile in nature.
SB1,1060,2020 (b) Whether the seller sells smaller quantities from inventory.
SB1,1060,2121 (c) Whether the seller makes or intends to make a profit on the sale.
SB1,1060,2322 (d) Whether the seller or the buyer receives a benefit the seller or buyer
23bargained for.
SB1,1060,2424 (e) The percentage of the seller's total sales that the sale represents.
SB1,1061,2
1(f) Any activities other than those described in sub. (13) (a) to (o) in which the
2seller is engaged.
SB1, s. 2270 3Section 2270. 77.51 (17m) of the statutes is repealed and recreated to read:
SB1,1061,44 77.51 (17m) "Service address" means any of the following:
SB1,1061,85 (a) The location of the telecommunications equipment to which a customer's
6telecommunications service is charged and from which the telecommunications
7service originates or terminates, regardless of where the telecommunications service
8is billed or paid.
SB1,1061,149 (b) If the location described under par. (a) is not known by the seller who sells
10the telecommunications service, the location where the signal of the
11telecommunications service originates, as identified by the seller's
12telecommunications system or, if the signal is not transmitted by the seller's
13telecommunications system, by information that the seller received from the seller's
14service provider.
SB1,1061,1615 (c) If the locations described under pars. (a) and (b) are not known by the seller
16who sells the telecommunications service, the customer's place of primary use.
SB1, s. 2271 17Section 2271. 77.51 (17w) of the statutes is created to read:
SB1,1061,2118 77.51 (17w) "Soft drink" means a beverage that contains less than 0.5 percent
19of alcohol and that contains natural or artificial sweeteners. "Soft drink" does not
20include a beverage that contains milk or milk products; soy, rice, or similar milk
21substitutes; or more than 50 percent vegetable or fruit juice by volume.
SB1, s. 2273 22Section 2273. 77.51 (18) of the statutes is amended to read:
SB1,1061,2523 77.51 (18) "Storage" includes any keeping or retention in this state of tangible
24personal property or items or property under s. 77.52 (1) (b) or (c) purchased from a
25retailer for any purpose except sale in the regular course of business.
SB1, s. 2274
1Section 2274. 77.51 (20) of the statutes is amended to read:
SB1,1062,112 77.51 (20) "Tangible personal property" means all tangible personal property
3of every kind and description that can be seen, weighed, measured, felt, or touched,
4or that is in any other manner perceptible to the senses,
and includes electricity,
5natural gas, steam and, water, and also leased property affixed to realty if the lessor
6has the right to remove the property upon breach or termination of the lease
7agreement, unless the lessor of the property is also the lessor of the realty to which
8the property is affixed. "Tangible personal property" also includes coins and stamps
9of the United States sold or traded as collectors' items above their face value and
10computer programs except custom computer programs
prewritten computer
11software, but does not include items or property under s. 77.52 (1) (b) or (c)
.
SB1, s. 2275 12Section 2275. 77.51 (21) of the statutes is amended to read:
SB1,1062,1513 77.51 (21) "Taxpayer" means the person who is required to pay, collect, or
14account for or who is otherwise directly interested in the taxes imposed by this
15subchapter, including a certified service provider.
SB1, s. 2276 16Section 2276. 77.51 (21m) of the statutes is amended to read:
SB1,1063,217 77.51 (21m) "Telecommunications and Internet access services" means
18sending messages and information transmitted through the use of local, toll and
19wide-area telephone service; channel services; telegraph services; teletypewriter;
20computer exchange services; cellular mobile telecommunications service; specialized
21mobile radio; stationary two-way radio; paging service; or any other form of mobile
22and portable one-way or two-way communications; or any other transmission of
23messages or information by electronic or similar means between or among points by
24wire, cable, fiber optics, laser, microwave, radio, satellite or similar facilities.

1"Telecommunications services" does not include sending collect telecommunications
2that are received outside of the state.
SB1, s. 2276m 3Section 2276m. 77.51 (21m) of the statutes, as affected by 2007 Wisconsin Act
4... (this act), is renumbered 77.51 (5g) and amended to read:
SB1,1063,165 77.51 (5g) "Telecommunications and Internet access services" means sending
6messages and information transmitted through the use of local, toll and wide-area
7telephone service; channel services; telegraph services; teletypewriter; computer
8exchange services; cellular mobile telecommunications service; specialized mobile
9radio; stationary two-way radio; paging service; or any other form of mobile and
10portable one-way or two-way communications; or any other transmission of
11messages or information by electronic or similar means between or among points by
12wire, cable, fiber optics, laser, microwave, radio, satellite or similar facilities.
13"Telecommunications services" does not include sending collect telecommunications
14that are received outside of the state.
"Internet access services" does not include
15telecommunications services to the extent that such services are taxable under s.
1677.52 (2) (a) 5. am.
SB1, s. 2277 17Section 2277. 77.51 (21n) of the statutes is created to read:
SB1,1064,218 77.51 (21n) "Telecommunications services" means electronically transmitting,
19conveying, or routing voice, data, audio, video, or other information or signals to a
20point or between or among points. "Telecommunications services" includes the
21transmission, conveyance, or routing of such information or signals in which
22computer processing applications are used to act on the content's form, code, or
23protocol for transmission, conveyance, or routing purposes, regardless of whether
24the service is referred to as a voice over Internet protocol service or classified by the

1federal communications commission as an enhanced or value-added service.
2"Telecommunications services" does not include any of the following:
SB1,1064,63 (a) Data processing and information services that allow data to be generated,
4acquired, stored, processed, or retrieved and delivered to a purchaser by an electronic
5transmission, if the purchaser's primary purpose for the underlying transaction is
6the processed data.
SB1,1064,77 (b) Installing or maintaining wiring or equipment on a customer's premises.
SB1,1064,88 (c) Tangible personal property.
SB1,1064,99 (d) Advertising, including directory advertising.
SB1,1064,1010 (e) Billing and collection services provided to 3rd parties.
SB1,1064,1111 (f) Internet access service.
SB1,1064,1612 (g) Radio and television audio and video programming services, regardless of
13the medium in which the services are provided, including cable service, as defined
14in 47 USC 522 (6), audio and video programming services delivered by commercial
15mobile radio service providers, as defined in 47 CFR 20.3, and the transmitting,
16conveying, or routing of such services by the programming service provider.
SB1,1064,1717 (h) Ancillary services.
SB1, s. 2278 18Section 2278. 77.51 (21p) of the statutes is created to read:
SB1,1064,2019 77.51 (21p) "Tobacco" means cigarettes, cigars, chewing tobacco, pipe tobacco,
20and any other item that contains tobacco.
SB1, s. 2280 21Section 2280. 77.51 (22) (a) of the statutes is amended to read:
SB1,1065,322 77.51 (22) (a) "Use" includes the exercise of any right or power over tangible
23personal property, items or property under s. 77.52 (1) (b) or (c), or taxable services
24incident to the ownership, possession or enjoyment of the property , items, or services,
25or the results produced by the services, including installation or affixation to real

1property and including the possession of, or the exercise of any right or power over
2tangible personal property or items or property under s. 77.52 (1) (b) or (c) by a lessee
3under a lease, except that "use" does not include the activities under sub. (18).
SB1, s. 2281 4Section 2281. 77.51 (22) (b) of the statutes is amended to read:
SB1,1065,115 77.51 (22) (b) In this subsection "enjoyment" includes a purchaser's right to
6direct the disposition of property or items or property under s. 77.52 (1) (b) or (c),
7whether or not the purchaser has possession of the property or items. "Enjoyment"
8also includes, but is not limited to, having shipped into this state by an out-of-state
9supplier printed material which is designed to promote the sale of property, items or
10property under s. 77.52 (1) (b) or (c),
or services, or which is otherwise related to the
11business activities, of the purchaser of the printed material or printing service.
SB1, s. 2282 12Section 2282. 77.51 (22) (bm) of the statutes is created to read:
SB1,1065,1913 77.51 (22) (bm) In this subsection, "exercise of any right or power over tangible
14personal property, items or property under s. 77.52 (1) (b) or (c), or taxable services"
15includes distributing, selecting recipients, determining mailing schedules, or
16otherwise directing the distribution, dissemination, or disposal of tangible personal
17property, items or property under s. 77.52 (1) (b) or (c), or taxable services, regardless
18of whether the purchaser of such property, items, or services owns or physically
19possesses, in this state, the property, items, or services.
SB1, s. 2283 20Section 2283. 77.51 (24) of the statutes is created to read:
SB1,1065,2421 77.51 (24) "Value-added non-voice data service" means a service in which
22computer processing applications are used to act on the form, content, code, or
23protocol of the data provided by the service and are used primarily for a purpose other
24than for transmitting, conveying, or routing data.
SB1, s. 2284 25Section 2284. 77.51 (25) of the statutes is created to read:
SB1,1066,4
177.51 (25) "Vertical service" means an ancillary service that is provided with
2one or more telecommunications services and allows customers to identify callers
3and to manage multiple calls and call connections, including conference bridging
4services.
SB1, s. 2285 5Section 2285. 77.51 (26) of the statutes is created to read:
SB1,1066,86 77.51 (26) "Voice mail service" means an ancillary service that allows a
7customer to store, send, or receive recorded messages, not including any vertical
8service that the customer must have to use the voice mail service.
SB1, s. 2286 9Section 2286. 77.52 (1) of the statutes is renumbered 77.52 (1) (a) and
10amended to read:
SB1,1066,1611 77.52 (1) (a) For the privilege of selling, licensing, leasing or renting tangible
12personal property, including accessories, components, attachments, parts, supplies
13and materials, at retail a tax is imposed upon all retailers at the rate of 5% of the
14gross receipts sales price from the sale, license, lease or rental of tangible personal
15property, including accessories, components, attachments, parts, supplies and
16materials, sold, leased or rented at retail in this state, as determined under s. 77.522.
SB1, s. 2287 17Section 2287. 77.52 (1) (b) of the statutes is created to read:
SB1,1066,2118 77.52 (1) (b) For the privilege of selling at retail coins and stamps of the United
19States that are sold or traded as collectors' items above their face value, a tax is
20imposed on all retailers at the rate of 5 percent of the sales price from the sale of such
21coins and stamps.
SB1, s. 2288 22Section 2288. 77.52 (1) (c) of the statutes is created to read:
SB1,1067,223 77.52 (1) (c) For the privilege of leasing property that is affixed to real property,
24a tax is imposed on all retailers at the rate of 5 percent of the sales price from the lease
25of such property, if the lessor has the right to remove the leased property upon breach

1or termination of the lease agreement, unless the lessor of the leased property is also
2the lessor of the real property to which the leased property is affixed.
SB1, s. 2289d 3Section 2289d. 77.52 (1b) of the statutes is created to read:
SB1,1067,64 77.52 (1b) All sales, leases, or rentals of tangible personal property at retail
5in this state are subject to the tax imposed under sub. (1) unless an exemption in this
6subchapter applies.
SB1, s. 2289e 7Section 2289e. 77.52 (1b) of the statutes, as created by 2007 Wisconsin Act ....
8(this act), is repealed and recreated to read:
SB1,1067,119 77.52 (1b) All sales, leases, or rentals of tangible personal property or items
10or property under sub. (1) (b) or (c) at retail in this state are subject to the tax imposed
11under sub. (1) unless an exemption in this subchapter applies.
SB1, s. 2290 12Section 2290. 77.52 (2) (intro.) of the statutes is amended to read:
SB1,1067,1713 77.52 (2) (intro.) For the privilege of selling, licensing, performing or furnishing
14the services described under par. (a) at retail in this state, as determined under s.
1577.522,
to consumers or users, a tax is imposed upon all persons selling, licensing,
16performing or furnishing the services at the rate of 5% of the gross receipts sales price
17from the sale, license, performance or furnishing of the services.
SB1, s. 2291b 18Section 2291b. 77.52 (2) (a) 5. a. of the statutes is amended to read:
SB1,1068,219 77.52 (2) (a) 5. a. The sale of telecommunications and Internet access services,
20except services subject to 4 USC 116 to 126, as amended by P.L. 106-252, that either
21originate or terminate in this state; except services that are obtained by means of a
22toll-free number, that originate outside this state and that terminate in this state;
23and are charged to a service address in this state, regardless of the location where
24that charge is billed or paid; and the sale of the rights to purchase
25telecommunications services, including purchasing reauthorization numbers, by

1paying in advance and by using an access number and authorization code, except
2sales that are subject to subd. 5. b.
SB1, s. 2291c 3Section 2291c. 77.52 (2) (a) 5. a. of the statutes, as affected by 2007 Wisconsin
4Act ... (this act), is amended to read:
SB1,1068,135 77.52 (2) (a) 5. a. The sale of telecommunications and Internet access services,
6except services subject to 4 USC 116 to 126, as amended by P.L. 106-252, that either
7originate or terminate in this state; except services that are obtained by means of a
8toll-free number, that originate outside this state and that terminate in this state;
9and are charged to a service address in this state, regardless of the location where
10that charge is billed or paid; and the sale of the rights to purchase
11telecommunications services, including purchasing reauthorization numbers, by
12paying in advance and by using an access number and authorization code, except
13sales that are subject to subd. 5. b
.
SB1, s. 2291p 14Section 2291p. 77.52 (2) (a) 5. am. of the statutes is created to read:
SB1,1068,1615 77.52 (2) (a) 5. am. The sale of intrastate, interstate, and international
16telecommunications services, except interstate 800 services.
SB1, s. 2292 17Section 2292. 77.52 (2) (a) 5. b. of the statutes is repealed.
SB1, s. 2294 18Section 2294. 77.52 (2) (a) 5. c. of the statutes is created to read:
SB1,1068,2019 77.52 (2) (a) 5. c. The sale of ancillary services, except detailed
20telecommunications billing services.
SB1, s. 2295 21Section 2295. 77.52 (2) (a) 5m. of the statutes is amended to read:
SB1,1069,322 77.52 (2) (a) 5m. The sale of services that consist of recording
23telecommunications messages and transmitting them to the purchaser of the service
24or at that purchaser's direction, but not including those services if they are merely
25an
that are taxable under subd. 5. or services that are incidental, as defined in s.

177.51 (5), element of to another service that is not taxable under this subchapter and
2sold to that the purchaser of the incidental service and is not taxable under this
3subchapter
.
SB1, s. 2296 4Section 2296. 77.52 (2) (a) 10. of the statutes is amended to read:
SB1,1070,25 77.52 (2) (a) 10. Except for services provided by veterinarians and except for
6installing or applying tangible personal property that, subject to par. (ag), when
7installed or applied, will constitute an addition or capital improvement of real
8property, the repair, service, alteration, fitting, cleaning, painting, coating, towing,
9inspection, and maintenance of all items of tangible personal property and items and
10property under sub. (1) (b) and (c)
unless, at the time of that the repair, service,
11alteration, fitting, cleaning, painting, coating, towing, inspection, or maintenance,
12a sale in this state of the type of property or items repaired, serviced, altered, fitted,
13cleaned, painted, coated, towed, inspected, or maintained would have been exempt
14to the customer from sales taxation under this subchapter, other than the exempt
15sale of a motor vehicle or truck body to a nonresident under s. 77.54 (5) (a) and other
16than nontaxable sales under s. 77.51 (14r) juvenile 77.522 or unless the repair,
17service, alteration, fitting, cleaning, painting, coating, towing, inspection, or
18maintenance is provided under a contract that is subject to tax under subd. 13m
. The
19tax imposed under this subsection applies to the repair, service, alteration, fitting,
20cleaning, painting, coating, towing, inspection, or maintenance of items listed in par.
21(ag), regardless of whether the installation or application of tangible personal
22property or items or property under sub. (1) (b) or (c) related to the items is an
23addition to or a capital improvement of real property, except that the tax imposed
24under this subsection does not apply to the original installation or the complete

1replacement of an item listed in par. (ag), if that the installation or replacement is
2a real property construction activity under s. 77.51 (2).
SB1, s. 2297m 3Section 2297m. 77.52 (2) (a) 11. of the statutes is amended to read:
SB1,1070,104 77.52 (2) (a) 11. The producing, fabricating, processing, printing or imprinting
5of tangible personal property or items and property under sub. (1) (b) and (c) for a
6consideration for consumers who furnish directly or indirectly the materials used in
7the producing, fabricating, processing, printing or imprinting. This subdivision does
8not apply to the printing or imprinting of tangible personal property or items and
9property under sub. (1) (b) and (c)
which will be subsequently transported outside the
10state for use outside the state by the consumer for advertising purposes.
SB1, s. 2297p 11Section 2297p. 77.52 (2) (a) 11. of the statutes, as affected by 2007 Wisconsin
12Act .... (this act), is repealed and recreated to read:
SB1,1070,1913 77.52 (2) (a) 11. The producing, fabricating, processing, printing or imprinting
14of tangible personal property or items and property under sub. (1) (b) and (c) for a
15consideration for consumers who furnish directly or indirectly the materials used in
16the producing, fabricating, processing, printing or imprinting. This subdivision does
17not apply to the printing or imprinting of tangible personal property or items and
18property under sub. (1) (b) and (c) that results in printed material, catalogs, or
19envelopes that are exempt under s. 77.54 (25) or (25m).
SB1, s. 2298 20Section 2298. 77.52 (2) (a) 13m. of the statutes is created to read:
SB1,1071,221 77.52 (2) (a) 13m. The sale of contracts, including service contracts,
22maintenance agreements, and warranties, that provide, in whole or in part, for the
23future performance of or payment for the repair, service, alteration, fitting, cleaning,
24painting, coating, towing, inspection, or maintenance of tangible personal property,
25unless the sale, lease, or rental in this state of the property or items to which the

1contract relates is or was exempt, to the purchaser of the contract, from taxation
2under this subchapter.
SB1, s. 2299 3Section 2299. 77.52 (2m) (a) of the statutes is amended to read:
SB1,1071,84 77.52 (2m) (a) With respect to the services subject to tax under sub. (2), no part
5of the charge for the service may be deemed a sale or rental of tangible personal
6property or items or property under sub. (1) (b) or (c), if the property or items
7transferred by the service provider is are incidental to the selling, performing or
8furnishing of the service, except as provided in par. (b).
SB1, s. 2300 9Section 2300. 77.52 (2m) (b) of the statutes is amended to read:
SB1,1071,1410 77.52 (2m) (b) With respect to the services subject to tax under sub. (2) (a) 7.,
1110., 11. and 20., all property or items or property under sub. (1) (b) or (c) physically
12transferred to the customer in conjunction with the selling, performing or furnishing
13of the service is a sale of tangible personal property or items or property under sub.
14(1) (b) or (c)
separate from the selling, performing or furnishing of the service.
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