For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB717, s. 1 1Section 1. 20.143 (3) (j) of the statutes is amended to read:
AB717,2,82 20.143 (3) (j) Safety and building operations. The amounts in the schedule for
3the purposes of chs. 101, 145, and 168 and ss. 167.35, 236.12 (2) (a), 236.13 (1) (d) and
4(2m), and 236.335. All moneys received under ch. 145, ss. 101.177 (4) (a) 4., 101.178,
5101.19, 101.63 (9), 101.654 (3), 101.73 (12), 101.82 (4), 101.955 (2), 101.973 (7), and
6236.12 (7), except moneys received under s. 101.9208 (2m), and all moneys
7transferred under 2005 Wisconsin Act 45, section 76 (6), shall be credited to this
8appropriation.
AB717, s. 2 9Section 2. 165.25 (4) (ag) of the statutes is created to read:
AB717,2,1110 165.25 (4) (ag) The department of justice shall furnish legal services upon
11request of the department of commerce under s. 167.35 (7).
AB717, s. 3 12Section 3. 167.35 of the statutes is created to read:
AB717,2,14 13167.35 Fire safety performance standards for cigarettes. (1)
14Definitions. In this section:
AB717,2,1615 (a) "Cigarette" means any roll of tobacco wrapped in paper or in any substance
16other than tobacco.
AB717,2,1817 (b) "Department" means the department of commerce unless the context
18requires otherwise.
AB717,2,1919 (c) "Direct marketer" has the meaning given in s. 139.30 (2n).
AB717,2,2020 (d) "Distributor" has the meaning given in s. 139.30 (3).
AB717,2,2121 (e) "Jobber" has the meaning given in s. 139.30 (6).
AB717,3,1
1(f) "Manufacturer" means any of the following:
AB717,3,52 1. Any person who manufactures or otherwise produces cigarettes anywhere
3or causes cigarettes to be manufactured or produced anywhere, if the person intends
4that the cigarettes are to be sold in this state, including cigarettes that are sold in
5the United States through an importer.
AB717,3,86 2. The first purchaser anywhere that intends to resell in the United States
7cigarettes that are manufactured anywhere, if the original manufacturer or
8producer did not intend that the cigarettes be sold in the United States.
AB717,3,109 3. Any entity that becomes a successor to a person described in subd. 1. or a
10purchaser described in subd. 2.
AB717,3,1211 (g) "Repeatability" means the range of values within which the repeat results
12of cigarette test trials from a single laboratory will fall 95 percent of the time.
AB717,3,1313 (h) "Retailer" has the meaning given in s. 134.66 (1) (g).
AB717,3,1414 (i) "Sell" or "sale" has the meaning given in s. 139.30 (12).
AB717,3,19 15(2) Certification filed by manufacturers. (a) Each manufacturer that sells
16or offers to sell cigarettes in this state shall file a written certification with the
17department, certifying that each type of cigarette listed in the certification has been
18tested in accordance with sub. (3) and complies with the applicable fire safety
19performance standard under sub. (3).
AB717,3,2120 (b) For each type of cigarette listed in the certification, all of the following
21information shall be included in the certification:
AB717,3,2222 1. The brand or trade name that appears on the package.
AB717,3,2323 2. The style of the cigarette, such as light or ultra-light.
AB717,3,2424 3. The length in millimeters.
AB717,3,2525 4. The circumference in millimeters.
AB717,4,1
15. Any flavor description for the cigarette.
AB717,4,22 6. Whether the cigarette is filter or nonfilter.
AB717,4,43 7. The type of individual container in which the cigarette is packaged, such as
4a soft pack or a box.
AB717,4,55 8. A description of the marking required under sub. (4).
AB717,4,86 9. The name, address, and telephone number of the laboratory conducting the
7testing of the cigarette as required under sub. (3), if the laboratory is not owned and
8operated by the manufacturer of the cigarette.
AB717,4,99 10. The date on which the testing required under sub. (3) occurred.
AB717,4,1610 (c) Upon filing a certification under par. (a), a manufacturer shall provide a
11copy of the certification to each distributor, jobber, or direct marketer that purchases
12from the manufacturer cigarettes that are the subject of the certification. Each
13manufacturer shall also provide to each distributor, jobber, and direct marketer
14sufficient copies of an illustration of the package marking required under sub. (4) to
15be given to each retailer to whom the distributor, jobber, or direct marketer sells
16cigarettes.
AB717,4,1817 (d) Each manufacturer shall file the certification under par. (a) with the
18department every 3 years.
AB717,4,2019 (e) The department shall promptly forward a copy of each certification it
20receives under par. (a) to the attorney general.
AB717,4,2221 (f) Each manufacturer shall pay to the department a fee of $250 for each type
22of cigarette listed in each certification filed with the department under par. (a).
AB717,5,423 (g) If a manufacturer has certified a type of cigarette pursuant to this
24subsection, and makes any change after the certification to that type of cigarette that
25is likely to alter its compliance with the applicable fire safety performance standard,

1no person may offer for sale or sell that type of cigarette in this state unless the
2manufacturer retests the cigarette in accordance with the applicable testing method
3under sub. (3) (a) and maintains the reports of that testing as required under sub.
4(3) (f).
AB717,5,7 5(3) Test methods; performance standards. (a) Method of testing. For purposes
6of this section, testing of cigarettes conducted by a manufacturer or conducted or
7sponsored by the state shall meet all of the following requirements:
AB717,5,158 1. The testing shall be conducted in accordance with the standard test method
9for measuring the ignition strength of cigarettes established by the American Society
10for Testing and Materials International standard E2187-04. The department may
11adopt a substitute test method that is different from the standard test method, if the
12department finds that the substitute test method does not result in a change in the
13percentage of full-length burns exhibited by any tested cigarette when compared to
14the percentage of full-length burns the same cigarette would exhibit when tested in
15accordance with the standard test method.
AB717,5,1616 2. The testing shall be conducted on 10 layers of filter paper.
AB717,5,1917 3. The fire safety performance standard under this subsection shall be applied
18only to a complete test trial, which shall consist of 40 replicate tests for each cigarette
19tested.
AB717,5,2320 4. Each laboratory conducting the testing shall implement a quality control and
21quality assurance program that meets the requirements under par. (b) and that
22includes a procedure that will determine the repeatability of the results from the
23testing. The repeatability value may not be greater than 0.19.
AB717,6,224 5. Each laboratory conducting the test under this subsection shall be accredited
25pursuant to the standard ISO/IEC 17025 of the International Organization for

1Standardization or other comparable accreditation standard required by the
2department.
AB717,6,53 (b) Quality control and quality assurance program. For purposes of par. (a) 4.,
4a quality control and quality assurance program shall include a laboratory procedure
5that ensures all of the following:
AB717,6,76 1. That operator bias, systematic and nonsystematic methodological errors,
7and equipment-related problems do not affect the results of the testing.
AB717,6,108 2. That the testing repeatability remains within the required repeatability
9value stated in par. (a) 4. for all of the test trials used to certify cigarettes under sub.
10(2).
AB717,6,1311 (c) Fire safety performance standard. 1. A testing of cigarettes does not meet
12the applicable fire safety performance standard unless no more than 25 percent of
13the cigarettes tested in a complete test trial under par. (a) exhibit full-length burns.
AB717,6,1614 2. Each type of cigarette listed in a certification under sub. (2) that uses lowered
15permeability bands in the cigarette paper in order to meet the fire safety
16performance standard under subd. 1. shall meet one of the following requirements:
AB717,6,2017 a. For a cigarette that does not have bands positioned by design, the cigarette
18shall have at least 2 nominally identical bands on the paper surrounding the tobacco
19column, at least one of them being a complete band located at least 15 millimeters
20from the lighting end of the tobacco column.
AB717,7,221 b. For a cigarette that has bands positioned by design, the cigarette shall have
22at least 2 nominally identical bands on the paper surrounding the tobacco column.
23At least one of these bands shall fully be located at least 15 millimeters from the
24lighting end of the tobacco column, and at least one of the remaining bands shall fully

1be located at least 10 millimeters from the filter end of the tobacco column or at least
210 millimeters from the labeled end of the tobacco column for a nonfiltered cigarette.
AB717,7,73 (d) Alternative test methods and performance standards proposed by
4manufacturers.
1. If the department determines that a type of cigarette cannot be
5tested in accordance with the test method required under par. (a), the manufacturer
6thereof shall propose an alternative test method and alternative fire safety
7performance standard for approval by the department.
AB717,7,118 2. If the department determines that the alternative fire safety performance
9standard proposed under subd. 1. is equivalent to the applicable fire safety
10performance standard under par. (c), the department shall approve the alternative
11test method and the alternative performance standard for use by the manufacturer.
AB717,7,2512 (e) Provisions from other states. In lieu of approving an alternative test method
13and alternative fire safety performance standard under par. (d), the department may
14review the cigarette fire safety requirements enacted or otherwise adopted by
15another state. The department shall allow a manufacturer to use the results of the
16other state's alternative test method and alternative performance standard for the
17purpose of certification under sub. (2) (a), if the department determines that the
18safety requirements are comparable to the requirements under this section, that the
19other state's safety requirements specify the same test method and the same
20performance standard that are specified in pars. (a) and (c), and that the other state
21has approved an alternative test method and alternative performance standard as
22meeting the requirements under that state's cigarette fire safety requirements. The
23department may not require additional testing under this paragraph, unless the
24department determines that it is not reasonable for the results to be used for this
25purpose.
AB717,8,4
1(f) Reporting requirement. 1. Each manufacturer shall keep reports on all test
2results on all types of cigarettes that are offered for sale and that are conducted to
3determine compliance with this section and shall keep copies of these reports for 3
4years.
AB717,8,75 2. Upon written request from the department or the attorney general, a
6manufacturer shall make copies of the reports under subd. 1. available to the
7department or the attorney general within 60 days after receiving the request.
AB717,8,13 8(4) Marking of cigarettes. (a) Each manufacturer of cigarettes that are the
9subject of a certification filed under sub. (2) (a) shall mark the cigarettes to show that
10the cigarettes meet the applicable fire safety performance standard under sub. (3).
11The marking shall be in 8-point or larger type and shall be a modification of the
12universal product code that results in a visible mark being printed at or near the
13universal product code.
AB717,8,1514 (b) For the purposes of par. (a), the visible mark shall consist of one of the
15following:
AB717,8,1716 1. Alphanumeric or symbolic characters permanently stamped, engraved,
17embossed, or printed in conjunction with the universal product code.
AB717,8,2018 2. A visible combination of alphanumeric or symbolic characters permanently
19stamped, engraved, embossed, or printed upon the cigarette package or cellophane
20wrap.
AB717,8,2221 3. Printed, stamped, engraved, or embossed text that indicates the cigarettes
22must meet the applicable fire safety performance standard under sub. (3).
AB717,8,2323 4. The letters "FSC."
AB717,9,224 (c) A manufacturer shall use only one marking, shall use this marking
25uniformly for all types of cigarettes marketed by the manufacturer, and shall apply

1this marking to all packs, cartons, cases, and other packages containing the
2cigarettes.
AB717,9,83 (d) Prior to the certification of a type of cigarette, a manufacturer shall present
4its proposed marking to the department for approval. Upon receipt of the proposed
5marking, the department shall approve or disapprove the marking presented subject
6to par. (e). If the department fails to act within 10 business days after receiving the
7proposed marking, the marking shall be considered to have been approved by the
8department.
AB717,9,119 (e) The department shall approve a proposed marking under par. (d), if the
10proposed marking meets the size and location requirements under par. (a) and if
11either of the following applies:
AB717,9,1312 1. The marking is in use and has been approved for cigarettes that are sold in
13New York.
AB717,9,1414 2. The marking consists of the letters "FSC."
AB717,9,1515 (f) A manufacturer may not modify a marking approved under par. (d).
AB717,9,18 16(5) Prohibition. (a) Except as provided in pars. (b) and (c), no person may sell
17or offer to sell cigarettes to a person located in this state unless all of the following
18apply:
AB717,9,2019 1. The cigarettes are of a type that has been tested in accordance with this
20section.
AB717,9,2221 2. The cigarettes meet the applicable fire safety performance standard required
22under this section.
AB717,9,2423 3. The cigarettes are of a type that are covered by a certification filed under sub.
24(2) (a).
AB717,9,2525 4. The cigarettes are marked in compliance with sub. (4).
AB717,10,9
1(b) Paragraph (a) does not apply to the selling or the offering for sale of
2cigarettes by a manufacturer, distributor, direct marketer, jobber, or retailer if the
3stamps acquired under s. 139.32 were affixed to the cigarette packages prior to the
4effective date of this paragraph .... [revisor inserts date], and if the quantity of such
5cigarettes in the manufacturer's, distributor's, direct marketer's, jobber's, or
6retailer's possession prior to the effective date of this paragraph .... [revisor inserts
7date], is comparable to the quantity of cigarettes in the manufacturer's, distributor's,
8direct marketer's, jobber's, or retailer's possession during the same period of the
9previous year.
AB717,10,1310 (c) Paragraph (a) does not apply to the selling or the offering for sale of
11cigarettes solely for the purpose of consumer testing that is conducted by a
12manufacturer or under the control and direction of a manufacturer if all of the
13following apply:
AB717,10,1414 1. The purpose of testing is to evaluate consumer acceptance of the cigarettes.
AB717,10,1615 2. The testing involves only the number of cigarettes that is reasonably
16necessary for the testing.
AB717,10,1917 3. The testing is in a controlled setting where the cigarettes are either smoked
18onsite or are returned to the person administering the test at the conclusion of the
19testing.
AB717,10,22 20(6) Penalties. (a) Any person who knowingly sells or offers to sell cigarettes
21at wholesale in violation of sub. (5) (a) shall forfeit not more than $10,000 for each
22sale subject to par. (e).
AB717,10,2423 (b) Any person who knowingly sells or offers to sell cigarettes at retail in
24violation of sub. (5) (a) shall forfeit:
AB717,11,2
11. Not more than $500 for each violation that involves not more than 1,000
2cigarettes.
AB717,11,43 2. Not more than $1,000 for each violation that involves 1,000 or more
4cigarettes, subject to par. (e).
AB717,11,75 (c) Any manufacturer that knowingly files a false certification under sub. (2)
6(a) shall forfeit not more than $10,000. Each false certification constitutes a separate
7offense.
AB717,11,98 (d) Any manufacturer who fails to comply with sub. (3) (f) 2. shall forfeit not
9more than $10,000. Each day of violation constitutes a separate offense.
AB717,11,1310 (e) The total amount of forfeitures imposed under par. (a) against a single
11violator may not exceed more than $100,000 during any 30-day period. The total
12amount of forfeitures imposed under par. (b) 2. against a single violator may not
13exceed more than $25,000 during any 30-day period.
AB717,11,19 14(7) Administration and enforcement. (a) The department or attorney general
15may file an action in civil court for a violation of this section. The relief sought in the
16action may include injunctive relief, damages incurred by the state because of the
17violation, enforcement costs, court costs, and attorney fees. Each violation of this
18section constitutes a separate civil violation for which the department or attorney
19general may seek relief.
AB717,11,2320 (b) The department of revenue, in the course of conducting any inspection or
21examination authorized under s. 139.39, may inspect cigarettes to determine if the
22cigarettes are marked as provided under sub. (4), and the department of revenue
23shall notify the department of commerce of any unmarked cigarettes.
AB717,12,624 (c) Authorized personnel from the department of justice, from the department
25of commerce, and from the department of revenue, and any sheriff, police officer, or

1other law enforcement personnel, within their respective jurisdictions, may enter
2and inspect any premises where cigarettes are made, sold, offered for sale, or stored
3to determine if the cigarettes comply with this section. An inspection under this
4paragraph includes examining the books, papers, invoices, and other records of any
5person who is subject to this section and who is in control, possession, or occupancy
6of the premises.
AB717,12,12 7(8) Seizure. All cigarettes acquired, owned, imported, possessed, kept, stored,
8made, sold, distributed, or transported in violation of this section are subject to
9seizure by anyone authorized to inspect premises under sub. (7) (c). All cigarettes
10seized for violating this section shall be destroyed after the person who holds the
11trademark rights in the cigarette brand has been given a reasonable opportunity to
12inspect the cigarettes.
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