SB40,1099,1810 77.51 (14g) (h) Any transfer of all or substantially all the property, specified
11digital goods, or additional digital goods
held or used by a person in the course of an
12activity requiring the holding of a seller's permit, if after the transfer the real or
13ultimate ownership of the property or goods is substantially similar to that which
14existed before the transfer. For the purposes of this section, stockholders,
15bondholders, partners, members or other persons holding an interest in a
16corporation or other entity are regarded as having the real or ultimate ownership of
17the property or goods of the corporation or other entity. In this paragraph,
18"substantially similar" means 80% or more of ownership.
SB40, s. 2265 19Section 2265. 77.51 (14r) of the statutes is repealed.
SB40, s. 2266 20Section 2266. 77.51 (15) of the statutes is repealed.
SB40, s. 2267 21Section 2267. 77.51 (15a) of the statutes is created to read:
SB40,1100,422 77.51 (15a) (a) "Sales, lease, or rental for resale, sublease, or subrent" includes
23transfers of tangible personal property, specified digital goods, or additional digital
24goods to a service provider that the service provider transfers in conjunction with but
25not incidental to the selling, performing, or furnishing of any service, and transfers

1of tangible personal property, specified digital goods, or additional digital goods to
2a service provider that the service provider physically transfers in conjunction with
3the selling, performing, or furnishing services under s. 77.52 (2) (a) 7., 10., 11., or 20.
4This paragraph does not apply to sub. (2).
SB40,1100,65 (b) "Sales, lease, or rental for resale, sublease, or subrent" does not include any
6of the following:
SB40,1100,107 1. The sale of building materials, supplies, and equipment to owners,
8contractors, subcontractors, or builders for use in real property construction
9activities or the alteration, repair, or improvement of real property, regardless of the
10quantity of such materials, supplies, and equipment sold.
SB40,1100,1711 2. Any sale of tangible personal property, specified digital goods, or additional
12digital goods to a purchaser even though such property or goods may be used or
13consumed by some other person to whom such purchaser transfers the tangible
14personal property or goods without valuable consideration, such as gifts, and
15advertising specialties distributed at no charge and apart from the sale of other
16tangible personal property, specified digital goods, additional digital goods, or
17service.
SB40,1100,2318 3. Transfers of tangible personal property, specified digital goods, or additional
19digital goods to a service provider that the service provider transfers in conjunction
20with the selling, performing, or furnishing of any service, if the tangible personal
21property, specified digital goods, or additional digital goods are incidental to the
22service, unless the service provider is selling, performing, or furnishing services
23under s. 77.52 (2) (a) 7., 10., 11., or 20.
SB40, s. 2268 24Section 2268. 77.51 (15b) of the statutes is created to read:
SB40,1101,5
177.51 (15b) (a) "Sales price" means the total amount of consideration, including
2cash, credit, property, and services, for which tangible personal property, specified
3digital goods, additional digital goods, or services are sold, leased, or rented, valued
4in money, whether received in money or otherwise, without any deduction for the
5following:
SB40,1101,76 1. The seller's cost of the property, specified digital goods, or additional digital
7goods sold.
SB40,1101,108 2. The cost of materials used, labor or service cost, interest, losses, all costs of
9transportation to the seller, all taxes imposed on the seller, and any other expense
10of the seller.
SB40,1101,1211 3. Charges by the seller for any services necessary to complete a sale, not
12including delivery and installation charges.
SB40,1101,1313 4. a. Delivery charges, except as provided in par. (b) 4.
SB40,1101,2014 b. If a shipment includes property that is subject to tax under this subchapter
15and property that is not subject to tax under this subchapter, the amount of the
16delivery charge allocated to the property that is subject to tax under this subchapter
17based on the total sales price of the property that is subject to tax under this
18subchapter as compared to the total sales price of all the property or on the total
19weight of the property that is subject to tax under this subchapter as compared to the
20total weight of all the property.
SB40,1101,2121 5. Installation charges.
SB40,1101,2222 (b) "Sales price" does not include:
SB40,1101,2523 1. Discounts, including cash, terms, or coupons, that are not reimbursed by a
243rd party, except as provided in par. (c); that are allowed by a seller; and that are
25taken by a purchaser on a sale.
SB40,1102,5
12. Interest, financing, and carrying charges from credit that is extended on a
2sale of tangible personal property, specified digital goods, additional digital goods,
3or services, if the amount of the interest, financing, or carrying charges is separately
4stated on the invoice, bill of sale, or similar document that the seller gives to the
5purchaser.
SB40,1102,86 3. Any taxes legally imposed directly on the purchaser that are separately
7stated on the invoice, bill of sale, or similar document that the seller gives to the
8purchaser.
SB40,1102,99 4. Delivery charges for direct mail.
SB40,1102,1310 5. In all transactions in which an article of tangible personal property is traded
11toward the purchase of an article of greater value, the amount of the sales price that
12represents the amount allowed for the article traded, except that this subdivision
13does not apply to any transaction to which subd. 7. or 8. applies.
SB40,1102,2014 6. If a person who purchases a motor vehicle presents a statement issued under
15s. 218.0171 (2) (cq) to the seller at the time of purchase, and the person presents the
16statement to the seller within 60 days from the date of receiving a refund under s.
17218.0171 (2) (b) 2. b., the trade-in amount specified in the statement issued under
18s. 218.0171 (2) (cq), but not to exceed the sales price from the sale of the motor vehicle.
19This subdivision applies only to the first motor vehicle purchased by a person after
20receiving a refund under s. 218.0171 (2) (b) 2. b.
SB40,1103,221 7. Thirty-five percent of the sales price, excluding trade-ins, of a new mobile
22home, as defined in s. 340.01 (29), that is a primary housing unit or of a new mobile
23home, as defined in s. 340.01 (29), that is transported in 2 unattached sections if the
24total size of the combined sections, not including additions and attachments, is at

1least 984 square feet measured when the sections are ready for transport. This
2subdivision does not apply to a lease or rental.
SB40,1103,83 8. At the retailer's option; except that after the retailer chooses an option the
4retailer may not use the other option for other sales without the department's written
5approval; either 35 percent of the sales price of a manufactured building, as defined
6in s. 101.71 (6), or an amount equal to the sales price of the manufactured building
7minus the cost of materials that become an ingredient or component part of the
8building.
SB40,1103,109 (c) "Sales price" includes consideration received by the seller from a 3rd party,
10if:
SB40,1103,1311 1. The seller actually receives consideration from a 3rd party, other than the
12purchaser, and the consideration is directly related to a price reduction or discount
13on a sale.
SB40,1103,1414 2. The seller is obliged to pass the price reduction or discount to the purchaser.
SB40,1103,1715 3. The amount of the consideration that is attributable to the sale is a fixed
16amount and the seller is able to determine that amount at the time of the sale to the
17purchaser.
SB40,1103,1818 4. Any of the following also applies:
SB40,1103,2319 a. The purchaser presents a coupon, certificate, or other documentation to the
20seller to claim the price reduction or discount, if the coupon, certificate, or other
21documentation is authorized, distributed, or granted by the 3rd party with the
22understanding that the 3rd party will reimburse the seller for the amount of the price
23reduction or discount.
SB40,1103,2524 b. The purchaser identifies himself or herself to the seller as a member of a
25group or organization that may claim the price reduction or discount.
SB40,1104,3
1c. The seller provides an invoice to the purchaser, or the purchaser presents a
2coupon, certificate, or other documentation to the seller, that identifies the price
3reduction or discount as a 3rd-party price reduction or discount.
SB40, s. 2269 4Section 2269. 77.51 (17) of the statutes is amended to read:
SB40,1104,95 77.51 (17) "Seller" includes every person selling, leasing, or renting tangible
6personal property, specified digital goods, or additional digital goods or selling,
7performing, or furnishing services of a kind the gross receipts sales price from the
8sale, lease, rental, performance, or furnishing of which are is required to be included
9in the measure of the sales tax.
SB40, s. 2270 10Section 2270. 77.51 (17m) of the statutes is repealed and recreated to read:
SB40,1104,1111 77.51 (17m) "Service address" means any of the following:
SB40,1104,1512 (a) The location of the telecommunications equipment to which a customer's
13telecommunications service is charged and from which the telecommunications
14service originates or terminates, regardless of where the telecommunications service
15is billed or paid.
SB40,1104,2116 (b) If the location described under par. (a) is not known by the seller who sells
17the telecommunications service, the location where the signal of the
18telecommunications service originates, as identified by the seller's
19telecommunications system or, if the signal is not transmitted by the seller's
20telecommunications system, by information that the seller received from the seller's
21service provider.
SB40,1104,2322 (c) If the locations described under pars. (a) and (b) are not known by the seller
23who sells the telecommunications service, the customer's place of primary use.
SB40, s. 2271 24Section 2271. 77.51 (17w) of the statutes is created to read:
SB40,1105,4
177.51 (17w) "Soft drink" means a beverage that contains less than 0.5 percent
2of alcohol and that contains natural or artificial sweeteners. "Soft drink" does not
3include a beverage that contains milk or milk products; soy, rice, or similar milk
4substitutes; or more than 50 percent vegetable or fruit juice by volume.
SB40, s. 2272 5Section 2272. 77.51 (17x) of the statutes is created to read:
SB40,1105,106 77.51 (17x) "Specified digital goods" means digital audio works, digital
7audiovisual works, and digital books. For purposes of this subchapter, the sale of or
8the storage, use, or other consumption of a digital code is treated the same as the sale
9of or the storage, use, or other consumption of any specified digital goods for which
10the digital code relates.
SB40, s. 2273 11Section 2273. 77.51 (18) of the statutes is amended to read:
SB40,1105,1412 77.51 (18) "Storage" includes any keeping or retention in this state of tangible
13personal property, specified digital goods, or additional digital goods purchased from
14a retailer for any purpose except sale in the regular course of business.
SB40, s. 2274 15Section 2274. 77.51 (20) of the statutes is amended to read:
SB40,1105,2516 77.51 (20) "Tangible personal property" means all tangible personal property
17of every kind and description that can be seen, weighed, measured, felt, or touched,
18or that is in any other manner perceptible to the senses,
and includes electricity,
19natural gas, steam and, water, and also leased property affixed to realty if the lessor
20has the right to remove the property upon breach or termination of the lease
21agreement, unless the lessor of the property is also the lessor of the realty to which
22the property is affixed. "Tangible personal property" also includes coins and stamps
23of the United States sold or traded as collectors' items above their face value and
24computer programs except custom computer programs
prewritten computer
25software, but does not include specified digital goods
.
SB40, s. 2275
1Section 2275. 77.51 (21) of the statutes is amended to read:
SB40,1106,42 77.51 (21) "Taxpayer" means the person who is required to pay, collect, or
3account for or who is otherwise directly interested in the taxes imposed by this
4subchapter, including a certified service provider.
SB40, s. 2276 5Section 2276. 77.51 (21m) of the statutes is amended to read:
SB40,1106,156 77.51 (21m) "Telecommunications Internet access services" means sending
7messages and information transmitted through the use of local, toll and wide-area
8telephone service; channel services; telegraph services; teletypewriter; computer
9exchange services; cellular mobile telecommunications service; specialized mobile
10radio; stationary two-way radio; paging service; or any other form of mobile and
11portable one-way or two-way communications; or any other transmission of
12messages or information by electronic or similar means between or among points by
13wire, cable, fiber optics, laser, microwave, radio, satellite or similar facilities.
14"Telecommunications services" does not include sending collect telecommunications
15that are received outside of the state.
SB40, s. 2277 16Section 2277. 77.51 (21n) of the statutes is created to read:
SB40,1106,2517 77.51 (21n) "Telecommunications services" means electronically transmitting,
18conveying, or routing voice, data, audio, video, or other information or signals to a
19point or between or among points. "Telecommunications services" includes the
20transmission, conveyance, or routing of such information or signals in which
21computer processing applications are used to act on the content's form, code, or
22protocol for transmission, conveyance, or routing purposes, regardless of whether
23the service is referred to as a voice over Internet protocol service or classified by the
24federal communications commission as an enhanced or value-added service.
25"Telecommunications services" does not include any of the following:
SB40,1107,4
1(a) Data processing and information services that allow data to be generated,
2acquired, stored, processed, or retrieved and delivered to a purchaser by an electronic
3transmission, if the purchaser's primary purpose for the underlying transaction is
4the processed data.
SB40,1107,55 (b) Installing or maintaining wiring or equipment on a customer's premises.
SB40,1107,66 (c) Tangible personal property.
SB40,1107,77 (d) Advertising, including directory advertising.
SB40,1107,88 (e) Billing and collection services provided to 3rd parties.
SB40,1107,99 (f) Telecommunications Internet access service.
SB40,1107,1410 (g) Radio and television audio and video programming services, regardless of
11the medium in which the services are provided, including cable service, as defined
12in 47 USC 522 (6), audio and video programming services delivered by commercial
13mobile radio service providers, as defined in 47 CFR 20.3, and the transmitting,
14conveying, or routing of such services by the programming service provider.
SB40,1107,1515 (h) Ancillary services.
SB40,1107,1716 (i) Digital products delivered electronically, including software, music, video,
17reading materials, or ringtones.
SB40, s. 2278 18Section 2278. 77.51 (21p) of the statutes is created to read:
SB40,1107,2019 77.51 (21p) "Tobacco" means cigarettes, cigars, chewing tobacco, pipe tobacco,
20and any other item that contains tobacco.
SB40, s. 2279 21Section 2279. 77.51 (21q) of the statutes is created to read:
SB40,1107,2322 77.51 (21q) "Transferred electronically" means accessed or obtained by the
23purchaser by means other than tangible storage media.
SB40, s. 2280 24Section 2280. 77.51 (22) (a) of the statutes is amended to read:
SB40,1108,8
177.51 (22) (a) "Use" includes the exercise of any right or power over tangible
2personal property, specified digital goods, additional digital goods, or taxable
3services incident to the ownership, possession or enjoyment of the property, goods,
4or services, or the results produced by the services, including installation or
5affixation to real property and including the possession of, or the exercise of any right
6or power over tangible personal property, specified digital goods, or additional digital
7goods
by a lessee under a lease, except that "use" does not include the activities under
8sub. (18).
SB40, s. 2281 9Section 2281. 77.51 (22) (b) of the statutes is amended to read:
SB40,1108,1610 77.51 (22) (b) In this subsection "enjoyment" includes a purchaser's right to
11direct the disposition of property, specified digital goods, or additional digital goods,
12whether or not the purchaser has possession of the property or goods. "Enjoyment"
13also includes, but is not limited to, having shipped into this state by an out-of-state
14supplier printed material which is designed to promote the sale of property, specified
15digital goods, additional digital goods,
or services, or which is otherwise related to
16the business activities, of the purchaser of the printed material or printing service.
SB40, s. 2282 17Section 2282. 77.51 (22) (bm) of the statutes is created to read:
SB40,1108,2418 77.51 (22) (bm) In this subsection, "exercise of any right or power over tangible
19personal property, specified digital goods, additional digital goods, or taxable
20services" includes distributing, selecting recipients, determining mailing schedules,
21or otherwise directing the distribution, dissemination, or disposal of tangible
22personal property, specified digital goods, additional digital goods, or taxable
23services, regardless of whether the purchaser of such property, goods or services
24owns or physically possesses, in this state, the property, goods, or services.
SB40, s. 2283 25Section 2283. 77.51 (24) of the statutes is created to read:
SB40,1109,4
177.51 (24) "Value-added non-voice data service" means a service in which
2computer processing applications are used to act on the form, content, code, or
3protocol of the data provided by the service and are used primarily for a purpose other
4than for transmitting, conveying, or routing data.
SB40, s. 2284 5Section 2284. 77.51 (25) of the statutes is created to read:
SB40,1109,96 77.51 (25) "Vertical service" means an ancillary service that is provided with
7one or more telecommunications services and allows customers to identify callers
8and to manage multiple calls and call connections, including conference bridging
9services.
SB40, s. 2285 10Section 2285. 77.51 (26) of the statutes is created to read:
SB40,1109,1311 77.51 (26) "Voice mail service" means an ancillary service that allows a
12customer to store, send, or receive recorded messages, not including any vertical
13service that the customer must have to use the voice mail service.
SB40, s. 2286 14Section 2286. 77.52 (1) of the statutes is renumbered 77.52 (1) (a) and
15amended to read:
SB40,1109,2116 77.52 (1) (a) For the privilege of selling, licensing, leasing or renting tangible
17personal property, including accessories, components, attachments, parts, supplies
18and materials, at retail a tax is imposed upon all retailers at the rate of 5% of the
19gross receipts sales price from the sale, license, lease or rental of tangible personal
20property, including accessories, components, attachments, parts, supplies and
21materials, sold, leased or rented at retail in this state, as determined under s. 77.522.
SB40, s. 2287 22Section 2287. 77.52 (1) (b) of the statutes is created to read:
SB40,1110,223 77.52 (1) (b) For the privilege of selling at retail coins and stamps of the United
24States that are sold or traded as collectors' items above their face value, a tax is

1imposed on all retailers at the rate of 5 percent of the sales price from the sale of such
2coins and stamps.
SB40, s. 2288 3Section 2288. 77.52 (1) (c) of the statutes is created to read:
SB40,1110,84 77.52 (1) (c) For the privilege of leasing property that is affixed to real property,
5a tax is imposed on all retailers at the rate of 5 percent of the sales price from the lease
6of such property, if the lessor has the right to remove the leased property upon breach
7or termination of the lease agreement, unless the lessor of the leased property is also
8the lessor of the real property to which the leased property is affixed.
SB40, s. 2289 9Section 2289. 77.52 (1) (d) of the statutes is created to read:
SB40,1110,1510 77.52 (1) (d) For the privilege of selling, licensing, leasing, or renting specified
11digital goods or additional digital goods at retail, regardless of whether the
12purchaser has the right to permanently use such goods or whether the purchaser's
13right to access or retain such goods is not permanent, a tax is imposed upon all
14retailers at the rate of 5 percent of the sales price from the sale, license, lease or rental
15of such goods.
SB40, s. 2290 16Section 2290. 77.52 (2) (intro.) of the statutes is amended to read:
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