SB485, s. 17 11Section 17. 125.54 (7) (e) of the statutes is created to read:
SB485,12,1312 125.54 (7) (e) This subsection does not apply to a cooperative wholesaler under
13s. 125.545.
SB485, s. 18 14Section 18. 125.54 (8) of the statutes is created to read:
SB485,12,1915 125.54 (8) Duty to work in good faith. Each wholesaler has an obligation to
16negotiate in good faith with any manufacturer, rectifier, or winery that seeks to sell
17its products in this state through the wholesaler. To this end, all wholesalers shall
18work diligently to ensure that distribution channels are available for the sale of
19intoxicating liquor products through wholesalers to retailers in this state.
SB485, s. 19 20Section 19. 125.545 of the statutes is created to read:
SB485,12,22 21125.545 Small winery cooperative wholesalers. (1) Definitions. In this
22section:
SB485,12,2523 (a) "Member" means a small winery that meets the requirements established
24under this section for membership in a cooperative wholesaler and that has been
25qualified and accepted for membership in a cooperative wholesaler.
SB485,13,2
1(b) "Out-of-state winery" means a winery that is located in a state other than
2this state and that holds a valid direct shipper's permit issued under s. 125.535.
SB485,13,43 (c) "Retailer" means any person holding a "Class A", "Class B", or "Class C"
4license or "Class B" permit issued under s. 125.51.
SB485,13,65 (d) "Small winery" means any winery that produces and bottles less than
625,000 gallons of wine in a calendar year.
SB485,13,87 (e) "Small winery cooperative wholesaler" or "cooperative wholesaler" means
8an entity established under this section.
SB485,13,109 (f) "Wisconsin winery" means a winery operating under a permit issued under
10s. 125.53.
SB485,13,17 11(2) Creation and organization. (a) 1. A cooperative wholesaler may only be
12created as provided under s. 185.043 (2) and this section. Each cooperative
13wholesaler operating under authority of this section shall be organized under ch. 185
14but shall be subject to the limitations on such cooperatives imposed by this section.
15Subject to subd. 3., only small wineries may be members of a cooperative wholesaler.
16The principal purpose of a cooperative wholesaler shall be to sell and distribute wine
17manufactured, blended, or mixed, and also bottled, by its members.
SB485,13,2018 2. Notwithstanding s. 185.08 (1), a cooperative wholesaler shall include in its
19articles of incorporation under ch. 185 a single location for its agent and principal
20office, which location shall be in this state.
SB485,13,2221 3. A small winery may become a member of a cooperative wholesaler only if all
22of the following apply:
SB485,13,2323 a. The small winery holds a direct shipper's permit under s. 125.535.
SB485,13,2524 b. The small winery is certified by the department under sub. (6) (a) as a small
25winery.
SB485,14,6
1(b) In addition to the requirements specified in s. 185.31 for the board of
2directors of a cooperative wholesaler, a director representing a member that is a
3Wisconsin winery shall be either an owner or an employee of that Wisconsin winery.
4If any out-of-state winery is a member of the cooperative wholesaler, at least one
5director shall be either an owner or an employee of an out-of-state winery that is a
6member of the cooperative wholesaler.
SB485,14,117 (c) Notwithstanding any provision of ch. 185, a cooperative wholesaler may not
8employ any owner or employee of a member. However, an individual that is an owner
9or an employee of a member may act as a volunteer to assist that cooperative
10wholesaler in the sale and distribution of wine to retailers and other wholesalers in
11the manner authorized under this section.
SB485,14,19 12(3) Authorization and activities. (a) 1. Within 7 days after filing its articles
13of incorporation under ch. 185, a cooperative wholesaler shall apply to the
14department for a wholesaler's permit under s. 125.54. The provisions of s. 125.04 (5)
15(c) and (6) shall apply to a cooperative wholesaler as if the cooperative wholesaler
16were a corporation or a limited liability company and, for each of these provisions,
17the department shall determine whether the cooperative wholesaler is most similar
18to a corporation or a limited liability company in the context of that provision and
19apply that provision to the cooperative wholesaler accordingly.
SB485,14,2520 2. Notwithstanding s. 125.54 (6), the department may issue not more than one
21wholesaler's permit to any cooperative wholesaler. The department may not issue
22more than a total of 6 wholesalers' permits to cooperative wholesalers in this state.
23The department may not issue any new wholesaler's permit to a cooperative
24wholesaler after December 31, 2008, but may renew wholesalers' permits that were
25initially issued to cooperative wholesalers prior to that date.
SB485,15,2
13. No cooperative wholesaler may operate in this state without a wholesaler's
2permit.
SB485,15,63 (b) 1. Notwithstanding s. 125.54 (1), a cooperative wholesaler issued a
4wholesaler's permit under par. (a) is authorized to sell and distribute only wine. A
5cooperative wholesaler may not sell or distribute any alcohol beverages, or any other
6product, except wine.
SB485,15,137 2. A cooperative wholesaler shall purchase on consignment wine from its
8members to be resold to retailers and other wholesalers. Notwithstanding s. 125.69
9(5), a cooperative wholesaler may not purchase wine from any person other than a
10member. A cooperative wholesaler may not resell or distribute wine unless it has
11been purchased on consignment from a member. Notwithstanding s. 125.54 (1), a
12cooperative wholesaler may not sell or distribute wine except to a retailer or to a
13wholesaler holding a permit under s. 125.54.
SB485,15,1714 3. A cooperative wholesaler shall work with all of its members on evenhanded
15terms. Any preferential treatment by a cooperative wholesaler for the benefit of a
16member that is a Wisconsin winery, and any discrimination against a member that
17is an out-of-state winery, is prohibited.
SB485,15,2218 (c) Neither a cooperative wholesaler nor its members are subject to any
19restriction on dealings under s. 125.69 (1) between wholesalers and wineries. Except
20as provided in s. 125.54 (7) (e) and as otherwise provided in this section, all provisions
21of this chapter and ch. 139 that apply to a wholesaler issued a permit under s. 125.54
22also apply to a cooperative wholesaler issued a permit under s. 125.54.
SB485,16,2 23(4) Exclusive distribution. A member of a cooperative wholesaler may make
24its wine available for purchase by a retailer or another wholesaler only through the
25cooperative wholesaler of which it is a member. A member of a cooperative

1wholesaler may not sell its wine directly to any other wholesaler or directly to a
2retailer.
SB485,16,23 3(5) Semiannual meetings and annual reports. (a) At least once every 6
4months, the board of directors of a cooperative wholesaler shall meet in person with
5an employee of the department. At each of these meetings, the cooperative
6wholesaler shall provide a detailed report of its operations and sales activities, bring
7whatever documentation the department considers reasonably necessary for the
8department to conduct its review of the cooperative wholesaler, and answer any
9questions the department may have about the cooperative wholesaler's activities.
10A representative of the University of Wisconsin Center for Cooperatives shall also
11attend each of these meetings. Within 7 days after each of these meetings, the
12department shall submit in writing to the cooperative wholesaler all additional
13questions for which the department requests an answer of the cooperative
14wholesaler. The cooperative wholesaler shall provide answers to the department's
15questions within 7 days. Within 6 weeks after each of these meetings, the
16department shall issue a report stating whether the cooperative wholesaler is
17operating properly under this state's law and shall detail any problem areas that the
18cooperative wholesaler must correct. The University of Wisconsin Center for
19Cooperatives shall also issue a report within 6 weeks of each of these meetings and
20detail in that report all recommendations on how the cooperative wholesaler can
21improve its operations and better comply with this state's law. All reports issued by
22the department and by the University of Wisconsin Center for Cooperatives shall be
23publicly available.
SB485,17,224 (b) By February 15 of each year, each cooperative wholesaler shall file with the
25department, in the form and manner prescribed by the department by rule, an

1annual report that includes detailed information on its members, board of directors,
2and sale and distribution activities.
SB485,17,5 3(6) Department certification and rule making. (a) 1. The department shall,
4upon application, certify eligible applicants as small wineries and renew prior
5certifications of eligible applicants as small wineries.
SB485,17,136 2. Any winery seeking to become a member of, or to maintain its membership
7in, a cooperative wholesaler may apply to the department for certification as a small
8winery. If the winery meets the definition of a small winery under this section,
9satisfies the requirement under sub. (2) (a) 3. a., and submits any other information
10that the department determines is necessary to certify that the winery is operating
11as a small winery and is eligible for membership in a cooperative wholesaler, the
12department shall certify the winery as a small winery. This certification shall remain
13valid for one year.
SB485,17,1514 3. In certifying any winery under subd. 2., the department shall classify the
15winery as either a Wisconsin winery or an out-of-state winery.
SB485,17,1816 4. The department shall refuse to certify under this paragraph any winery that
17cannot demonstrate it holds all necessary permits for its operations or that the
18department finds is otherwise not in full compliance with the laws of this state.
SB485,17,2019 (b) The department shall promulgate rules to administer and enforce the
20requirements under this section.
SB485,17,24 21(7) Penalties. (a) Any winery that sells or distributes its wine directly to a
22retailer, rather than through a wholesaler or cooperative wholesaler, is subject to a
23fine of not more than $10,000 and revocation of all of its permits by the department
24under s. 125.12 (5).
SB485,18,4
1(b) Any cooperative wholesaler that provides preferential treatment to a
2Wisconsin winery or discriminates against an out-of-state winery is subject to a fine
3of not more than $10,000 and revocation of its wholesaler's permit by the department
4under s. 125.12 (5).
SB485, s. 20 5Section 20. 125.55 (1) (intro.) and (a) of the statutes are consolidated,
6renumbered 125.55 (1) and amended to read:
SB485,18,87 125.55 (1) The department may issue the following combination permits: (a)
8A
a combination manufacturer's and rectifier's permit.
SB485, s. 21 9Section 21. 125.55 (1) (b) of the statutes is repealed.
SB485, s. 22 10Section 22. 125.55 (2) of the statutes is amended to read:
SB485,18,1211 125.55 (2) A combination manufacturer's and wholesaler's permit may not be
12issued. A combination rectifier's and wholesaler's permit may not be issued.
SB485, s. 23 13Section 23. 125.58 (1) of the statutes is amended to read:
SB485,19,714 125.58 (1) The department shall issue out-of-state shippers' permits which
15authorize persons located outside this state to sell or ship intoxicating liquor into this
16state. Except as provided under sub. (4), intoxicating liquor may be shipped into this
17state only to a person holding a manufacturer's, rectifier's, wholesaler's, industrial
18alcohol or medicinal alcohol
permit under s. 125.54 or, if shipped from a
19manufacturer or rectifier in another state holding a permit under this section, to a
20person holding a manufacturer's or rectifier's permit under s. 125.52 or a winery
21permit under s. 125.53
. Except as provided under sub. (4), a separate out-of-state
22shipper's permit is required for each location from which any intoxicating liquor is
23sold or shipped into this state, including the location from which the invoices are
24issued for the sales or shipments. Any person holding an out-of-state shipper's
25permit issued under this section may solicit orders for sales or shipments by the

1permittee without obtaining the sales solicitation permit required by s. 125.65, but
2every agent, salesperson or other representative who solicits orders for sales or
3shipments by an out-of-state shipper shall first obtain a permit for soliciting orders
4under s. 125.65. No holder of an out-of-state shipper's permit issued under this
5section may sell intoxicating liquor in this state or ship intoxicating liquor into this
6state unless the out-of-state shipper is the primary source of supply for that
7intoxicating liquor.
SB485, s. 24 8Section 24. 125.58 (4) (a) (intro.) of the statutes is renumbered 125.58 (4) and
9amended to read:
SB485,19,1210 125.58 (4) A winery located outside of this state may ship wine into this state
11as provided under s. 125.68 (10) (bm) if all of the following apply: 125.535 and is not
12required to hold an out-of-state shipper's permit under this section.
SB485, s. 25 13Section 25. 125.58 (4) (a) 1. to 4. of the statutes are repealed.
SB485, s. 26 14Section 26. 125.58 (4) (b) of the statutes is repealed.
SB485, s. 27 15Section 27. 125.65 (8) of the statutes is amended to read:
SB485,19,1816 125.65 (8) Nonresident persons holding permits under this section may solicit
17sales from retailers in this state only if the orders are solicited for, and will be filled
18by, persons holding permits under s. 125.52 or 125.54.
SB485, s. 28 19Section 28. 125.68 (10) (a) of the statutes is amended to read:
SB485,19,2520 125.68 (10) (a) Except as provided in par. (bm) s. 125.535, no intoxicating liquor
21may be shipped into this state unless consigned to a person holding a wholesaler's
22permit for the sale of intoxicating liquor, other than a retail "Class B" permit under
23s. 125.54 or, if shipped from a manufacturer or rectifier in another state holding a
24permit under s. 125.58, consigned to a person holding a manufacturer's or rectifier's
25permit under s. 125.52 or a winery permit under s. 125.53
.
SB485, s. 29
1Section 29. 125.68 (10) (b) of the statutes is amended to read:
SB485,20,92 125.68 (10) (b) Except as provided in par. (bm) s. 125.535, no common carrier
3or other person may transport into and deliver within this state any intoxicating
4liquor unless it is consigned to a person holding a wholesaler's permit for the sale of
5intoxicating liquor, other than a retail "Class B" permit
under s. 125.54 or, if shipped
6from a manufacturer or rectifier in another state holding a permit under s. 125.58,
7consigned to a person holding a manufacturer's or rectifier's permit under s. 125.52
8or a winery permit under s. 125.53
. Any common carrier violating this paragraph
9shall forfeit $100 for each violation.
SB485, s. 30 10Section 30. 125.68 (10) (bm) of the statutes is repealed.
SB485, s. 31 11Section 31. 125.68 (10) (bs) of the statutes is repealed.
SB485, s. 32 12Section 32. 125.68 (10) (c) of the statutes is repealed.
SB485, s. 33 13Section 33. 125.69 (1) (a) of the statutes is amended to read:
SB485,20,1914 125.69 (1) (a) No intoxicating liquor manufacturer, rectifier, winery,
15out-of-state shipper permittee,
or wholesaler may hold any direct or indirect
16interest in any "Class A" license or establishment and no "Class A" licensee may hold
17any direct or indirect interest in a wholesale permit or establishment, except that a
18winery that has a permit under s. 125.53 may have an ownership interest in a "Class
19A" license.
SB485, s. 34 20Section 34. 125.69 (1) (b) 1. of the statutes is amended to read:
SB485,21,221 125.69 (1) (b) 1. Except as provided under subds. 2. to subd. 4., no intoxicating
22liquor manufacturer, rectifier, winery, out-of-state shipper permittee, or wholesaler
23may hold any direct or indirect interest in any "Class B" license or permit or
24establishment or "Class C" license or establishment and no "Class B" licensee or
25permittee or "Class C" licensee may hold any direct or indirect interest in a

1manufacturer, rectifier, winery, out-of-state shipper, or wholesale permit or
2establishment.
SB485, s. 35 3Section 35. 125.69 (1) (b) 2. and 3. of the statutes are repealed.
SB485, s. 36 4Section 36. 125.69 (1) (c) (intro.) of the statutes is renumbered 125.69 (1) (c)
5and amended to read:
SB485,21,136 125.69 (1) (c) No manufacturer, rectifier, winery, or out-of-state shipper
7permittee,
whether located within or without this state, may hold any direct or
8indirect interest in any wholesale permit or establishment, except as provided in s.
9125.53, and except that a manufacturer that is also a brewer may hold a permit
10issued under s. 125.54 for the wholesale sale of wine only. This paragraph does not
11prohibit any of the following persons from obtaining a permit under s. 125.65:
.
12Except as provided in s. 125.53, no retail licensee may hold any direct or indirect
13interest in any manufacturer, rectifier, winery, or out-of-state shipper permittee.
SB485, s. 37 14Section 37. 125.69 (1) (c) 1. to 3. of the statutes are repealed.
SB485, s. 38 15Section 38. 125.69 (4) (c) of the statutes is repealed.
SB485, s. 39 16Section 39. 125.69 (6) (a) of the statutes is amended to read:
SB485,21,2017 125.69 (6) (a) No campus or retail licensee or permittee may purchase
18intoxicating liquor from, or possess intoxicating liquor purchased from, any person
19other than a manufacturer, rectifier or wholesaler holding a permit under this
20chapter for the sale of intoxicating liquor.
SB485, s. 40 21Section 40. 139.03 (6) of the statutes is created to read:
SB485,21,2522 139.03 (6) A winery that receives intoxicating liquor under s. 125.58 (1) is not
23liable for paying the taxes imposed under this subchapter on the receipt of such
24intoxicating liquor, if the intoxicating liquor is mixed or blended to produce wine for
25resale.
SB485, s. 41
1Section 41. 139.035 of the statutes is repealed and recreated to read:
SB485,22,18 2139.035 Wine shipped directly to individuals in this state. (1) All wine
3shipped directly to an individual located in Wisconsin by a person holding a direct
4wine shipper's permit under s. 125.535 shall be sold with the occupational tax
5imposed under s. 139.03 included in the selling price. As directed by the department,
6the taxes imposed under s. 139.03 shall be paid to, and a quarterly return filed with,
7the department once every quarter on or before the 15th day of the next month
8following the close of the calendar quarter. In addition to filing a quarterly liquor tax
9return, each person holding a direct wine shipper's permit under s. 125.535 shall be
10required to file an addendum, on forms furnished by the department, that provides,
11at minimum, the identity, quantity, and price of all wine shipped to individuals in this
12state during the previous quarter, along with the name, address, and birthdate of
13each person who purchased the wine as well as the name of the person of legal
14drinking age who acknowledged delivery of the wine. Working with permittees
15under s. 125.535, the department shall develop forms, in both paper and electronic
16format, for use by such permittees in obtaining this information and complying with
17any other requirement under this state's law in connection with the direct shipment
18of wine.
SB485,22,23 19(2) Any failure of a person holding a direct wine shipper's permit under s.
20125.535 to pay the occupational tax or file the addendum required under sub. (1)
21within 30 days of its due date constitutes grounds for revocation or suspension of the
22permit. The provisions on timely filing under s. 71.80 (18) apply to the tax and
23addendum required under this section.
SB485,23,3
1(3) No wine may be shipped directly to an individual in this state by a person
2holding a direct wine shipper's permit under s. 125.535 unless the tax imposed under
3s. 77.52 or 77.53 is paid on the sale of such wine.
SB485, s. 42 4Section 42. 139.11 (4) (title) of the statutes is amended to read:
SB485,23,55 139.11 (4) (title) Confidentiality and publications.
SB485, s. 43 6Section 43. 139.11 (4) of the statutes is renumbered 139.11 (4) (a) and
7amended to read:
SB485,23,158 139.11 (4) (a) Sections 71.78 (1) and (4) to (9) and 71.83 (2) (a) 3., relating to
9confidentiality of income, franchise and gift tax returns, apply to any information
10obtained from any person on a fermented malt beverage or intoxicating liquor tax
11return, report, schedule, exhibit or other document or from an audit report relating
12to any of those documents, except that the department of revenue shall publish
13brewery production and sales statistics and shall publish or permit the publication
14of statistics on the total number of gallons of the types and brands of intoxicating
15liquor sold in this state
.
SB485, s. 44 16Section 44. 139.11 (4) (b) of the statutes is created to read:
SB485,23,2217 139.11 (4) (b) Sections 71.78 (1) and (4) to (9) and 71.83 (2) (a) 3., relating to
18confidentiality of income, franchise and gift tax returns, do not apply to any
19information obtained from any person on an intoxicating liquor tax return, report,
20schedule, exhibit or other document or from an audit report relating to any of those
21documents. With the information provided to the department by any person, the
22department of revenue shall publish at least once each month:
SB485,23,2423 1. Statistics on the total number of gallons of the types and brands of
24intoxicating liquor sold in this state.
SB485,24,7
12. A current and regularly updated list, made available on paper and on the
2department's Internet Web site, of permit holders that minimally includes detailed
3information on the name, address, contact person, and date of permit issuance for
4every manufacturer's and rectifier's permit issued under s. 125.52, winery permit
5issued under s. 125.53, direct wine shipper's permit issued under s. 125.535,
6wholesaler's permit issued under s. 125.54, and out-of-state shipper's permit issued
7under s. 125.58.
SB485,24,108 3. A report summarizing the identity, quantity, and price of all products sold
9under each winery permit issued under s. 125.53 and each direct wine shipper's
10permit issued under s. 125.535.
SB485,24,1211 4. A report summarizing the sales quantity and product data available for all
12products sold under each wholesaler's permit issued under s. 125.54.
SB485, s. 45 13Section 45. 185.043 of the statutes is renumbered 185.043 (1) and amended
14to read:
SB485,24,1715 185.043 (1) Five Except as provided in sub. (2), 5 or more adults, one of whom
16must be a resident, may form a cooperative by signing, acknowledging and filing
17articles.
SB485, s. 46 18Section 46. 185.043 (2) of the statutes is created to read:
SB485,24,2519 185.043 (2) If the cooperative is formed for purposes of operating as a small
20winery cooperative wholesaler under s. 125.545, 3 or more individuals, at least one
21of whom must be a resident and all of which must be owners of small wineries
22certified by the department of revenue under s. 125.545 (6) (a), may form a
23cooperative by signing, acknowledging, and filing articles. Membership in a
24cooperative formed under this subsection is limited to small wineries certified by the
25department of revenue under s. 125.545 (6) (a).
SB485, s. 47
1Section 47 . Nonstatutory provisions.
SB485,25,82 (1) Position authorization. The authorized FTE positions for the department
3of revenue are increased by 1.0 PR position, to be funded from the appropriation
4under section 20.566 (1) (ha) of the statutes, as affected by this act, for the purpose
5of performing computer, audit, and enforcement services incurred in administering
6the tax under section 139.03 (2m) of the statutes and for enforcing the 3-tier system
7for alcohol beverages production, distribution, and sale under chapter 125 of the
8statutes.
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