LRB-4534/1
JK:kjf:jf
2009 - 2010 LEGISLATURE
March 26, 2010 - Introduced by Representative Sherman, cosponsored by Senator
Jauch. Referred to Joint Committee on Finance.
AB905,1,8 1An Act to renumber 77.52 (14) (am) and 77.53 (11) (b); to renumber and
2amend
77.522 (1) (c) and 77.59 (9); to amend 77.51 (10m) (a) 3. a., 77.51 (11d),
377.52 (2) (a) 5. am., 77.54 (18), 77.58 (3) (a), 77.58 (4), 77.585 (1) (a), 77.585 (1)
4(d), 77.982 (2), 77.991 (2), 77.9951 (2) and 77.9972 (2); to repeal and recreate
577.98; and to create 77.51 (1ag), 77.51 (9r), 77.52 (14) (am) 2., 77.52 (14) (am)
63., 77.522 (1) (c) 2., 77.522 (1) (c) 3., 77.522 (1) (c) 4., 77.53 (11) (b) 2., 77.53 (11)
7(b) 3., 77.58 (2) (d) and 77.59 (9) (b) of the statutes; relating to: streamlined
8sales and use tax agreement changes.
Analysis by the Legislative Reference Bureau
This bill makes technical corrections to the administration of sales and use
taxes, consistent with the streamlined sales and use tax agreement.
For further information see the state and local fiscal estimate, which will be
printed as an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB905, s. 1
1Section 1. 77.51 (1ag) of the statutes is created to read:
AB905,2,52 77.51 (1ag) "Advertising and promotional direct mail" means direct mail that
3has the primary purpose of attracting public attention to a product, person, business,
4or organization or to attempt to sell, popularize, or secure financial support for a
5product, person, business, or organization.
AB905, s. 2 6Section 2. 77.51 (9r) of the statutes is created to read:
AB905,2,107 77.51 (9r) (a) "Other direct mail" means any direct mail that is not advertising
8and promotional direct mail, regardless of whether advertising and promotional
9direct mail is included in the same mailing. "Other direct mail" includes all of the
10following:
AB905,2,1211 1. Transactional direct mail that contains personal information specific to the
12addressee, including invoices, bills, account statements, and payroll advices.
AB905,2,1413 2. Any legally required mailings, including privacy notices, tax reports, and
14stockholder reports.
AB905,2,1715 3. Other nonpromotional direct mail, including newsletters and informational
16pieces, that is delivered to existing or former shareholders, customers, employees, or
17agents.
AB905,2,2018 (b) "Other direct mail" does not include printed materials that result from
19developing billing information or providing any data processing service that is more
20than incidental, as defined in sub. (5), to producing the other direct mail.
AB905, s. 3 21Section 3. 77.51 (10m) (a) 3. a. of the statutes, as created by 2009 Wisconsin
22Act 2
, is amended to read:
AB905,3,223 77.51 (10m) (a) 3. a. The utensils are available to purchasers and the retailer's
24sales of prepared food under subds. 1. and, 2., soft drinks, and alcoholic beverages
25at an establishment
and 4., and food for which plates, bowls, glasses, or cups are

1necessary to receive the food,
are more than 75 percent of the retailer's total sales at
2that establishment
of all food and food ingredients, as determined under par. (c).
AB905, s. 4 3Section 4. 77.51 (11d) of the statutes, as created by 2009 Wisconsin Act 2, is
4amended to read:
AB905,3,85 77.51 (11d) For purposes of subs. (1ag), (1f), (3pf), and (9p) and ss. 77.52 (20)
6and (21), 77.522, and 77.54 (51) and (52), "product" includes tangible personal
7property, and items, property, and goods under s. 77.52 (1) (b), (c), and (d), and
8services.
AB905, s. 5 9Section 5. 77.52 (2) (a) 5. am. of the statutes, as created by 2009 Wisconsin Act
102
, is amended to read:
AB905,3,1311 77.52 (2) (a) 5. am. The sale of prepaid calling services and intrastate,
12interstate, and international telecommunications services, except interstate 800
13services.
AB905, s. 6 14Section 6. 77.52 (14) (am) of the statutes, as created by 2009 Wisconsin Act
152
, is renumbered 77.52 (14) (am) 1.
AB905, s. 7 16Section 7. 77.52 (14) (am) 2. of the statutes is created to read:
AB905,3,1817 77.52 (14) (am) 2. An exemption certificate is received by the seller in good faith
18if the certificate claims an exemption for which all of the following apply:
AB905,3,2019 a. It was an exemption authorized by law on the date of the transaction in the
20jurisdiction where the transaction is sourced.
AB905,3,2121 b. It could be applicable to the property, item, good, or service being purchased.
AB905,3,2222 c. It is reasonable for the purchaser's type of business.
AB905, s. 8 23Section 8. 77.52 (14) (am) 3. of the statutes is created to read:
AB905,4,724 77.52 (14) (am) 3. If the seller obtains the information described in subd. 2., the
25seller is relieved of any liability for the tax on the transaction unless it is discovered

1through the audit process that the seller had knowledge, or had reason to know, at
2the time such information was provided that the information relating to the
3exemption claimed was materially false or the seller otherwise knowingly
4participated in activity intended to purposefully evade the tax that is properly due
5on the transaction. In order to enforce this subdivision, the state must establish that
6the seller had knowledge, or had reason to know, at the time the information was
7provided that the information was materially false.
AB905, s. 9 8Section 9. 77.522 (1) (c) of the statutes, as created by 2009 Wisconsin Act 2,
9is renumbered 77.522 (1) (c) 1. and amended to read:
AB905,5,1510 77.522 (1) (c) 1. The Except as provided in subd. 3., the sale of advertising and
11promotional
direct mail, including a sale characterized under the laws of this state
12as the sale of a service when that service is an integral part of the production and
13distribution of printed material that meets the definition of advertising and
14promotional direct mail,
is sourced to the location from which the advertising and
15promotional
direct mail is shipped, if the purchaser does not provide to the seller a
16direct pay permit, an exemption certificate claiming direct mail, or other information
17that indicates the appropriate taxing jurisdiction to which the advertising and
18promotional
direct mail is delivered to the ultimate recipients. If the purchaser
19provides an exemption certificate claiming direct mail or direct pay permit to the
20seller, the purchaser shall source the sales to the jurisdictions to which the
21advertising and promotional direct mail is delivered to the recipients and
pay or
22remit, as appropriate, to the department the tax imposed under s. 77.53 on all
23purchases for which the tax is due and the seller, in the absence of bad faith, is
24relieved from liability for collecting such of all obligation to collect, pay, or remit the
25tax on any transaction to which the direct pay permit or exemption certificate

1applies
. If the purchaser provides delivery information indicating the jurisdictions
2to which the advertising and promotional direct mail is to be delivered to the
3recipients, the seller shall source the sale to those jurisdictions and collect and remit
4the tax according to the delivery information provided by the purchaser and, in the
5absence of bad faith, the seller shall be relieved of any further obligation to collect
6tax on any transaction the sale of advertising and promotional direct mail for which
7the seller has sourced the sale and collected tax pursuant to the delivery information
8provided by the purchaser. An exemption certificate claiming direct mail provided
9to a seller under this paragraph shall remain effective for all sales by the seller who
10received the exemption certificate to the purchaser who provided the exemption
11certificate, unless the purchaser revokes the exemption certificate in writing and
12provides such revocation to the seller.
If a transaction is a bundled transaction that
13includes advertising and promotional direct mail, this subdivision only applies if the
14primary purpose of the transaction is the sales of products or services that meet the
15definition of advertising and promotional direct mail.
AB905, s. 10 16Section 10. 77.522 (1) (c) 2. of the statutes is created to read:
AB905,6,317 77.522 (1) (c) 2. The sale of other direct mail, including a sale characterized
18under the laws of this state as the sale of a service when that service is an integral
19part of the production and distribution of printed material that meets the definition
20of other direct mail, is sourced under par. (b) 3. if the purchaser does not provide to
21the seller a direct pay permit or an exemption certificate claiming direct mail. If the
22purchaser provides an exemption certificate claiming direct mail or direct pay permit
23to the seller, the purchaser shall source the sale to the jurisdictions to which the other
24direct mail is to be delivered to the recipients and the purchaser shall pay or remit,
25as appropriate, to the department the tax imposed under s. 77.53 on all purchases

1for which the tax is due and the seller, in the absence of bad faith, is relieved of all
2obligation to collect, pay, or remit tax on any transaction to which the direct pay
3permit or exemption certificate claiming direct mail applies.
AB905, s. 11 4Section 11. 77.522 (1) (c) 3. of the statutes is created to read:
AB905,6,75 77.522 (1) (c) 3. If advertising and promotional direct mail and other direct mail
6are included in a single mailing, the sale of that mailing is sourced the same as a sale
7of other direct mail.
AB905, s. 12 8Section 12. 77.522 (1) (c) 4. of the statutes is created to read:
AB905,6,149 77.522 (1) (c) 4. Transactions that include the development of billing
10information or the provision of a data processing service that is more than incidental
11to producing direct mail are not direct mail and are sourced under par. (b), but
12transactions that include incidental data processing services are direct mail and are
13sourced under this paragraph. For purposes of this subdivision, "incidental" has the
14meaning given in s. 77.51 (5).
AB905, s. 13 15Section 13. 77.53 (11) (b) of the statutes, as created by 2009 Wisconsin Act 2,
16is renumbered 77.53 (11) (b) 1.
AB905, s. 14 17Section 14. 77.53 (11) (b) 2. of the statutes is created to read:
AB905,6,1918 77.53 (11) (b) 2. An exemption certificate is received by the seller in good faith
19if the certificate claims an exemption for which all of the following apply:
AB905,6,2120 a. It was an exemption authorized by law on the date of the transaction in the
21jurisdiction where the transaction is sourced.
AB905,6,2222 b. It could be applicable to the property, item, good, or service being purchased.
AB905,6,2323 c. It is reasonable for the purchaser's type of business.
AB905, s. 15 24Section 15. 77.53 (11) (b) 3. of the statutes is created to read:
AB905,7,9
177.53 (11) (b) 3. If the seller obtains the information described in subd. 2., the
2seller is relieved of any liability for the tax on the transaction unless it is discovered
3through the audit process that the seller had knowledge, or had reason to know, at
4the time such information was provided that the information relating to the
5exemption claimed was materially false or the seller otherwise knowingly
6participated in activity intended to purposefully evade the tax that is properly due
7on the transaction. In order to enforce this subdivision, the state must establish that
8the seller had knowledge, or had reason to know, at the time the information was
9provided that the information was materially false.
AB905, s. 16 10Section 16. 77.54 (18) of the statutes, as affected by 2009 Wisconsin Act 28,
11is amended to read:
Loading...
Loading...