AB905, s. 1
1Section 1. 77.51 (1ag) of the statutes is created to read:
AB905,2,52 77.51 (1ag) "Advertising and promotional direct mail" means direct mail that
3has the primary purpose of attracting public attention to a product, person, business,
4or organization or to attempt to sell, popularize, or secure financial support for a
5product, person, business, or organization.
AB905, s. 2 6Section 2. 77.51 (9r) of the statutes is created to read:
AB905,2,107 77.51 (9r) (a) "Other direct mail" means any direct mail that is not advertising
8and promotional direct mail, regardless of whether advertising and promotional
9direct mail is included in the same mailing. "Other direct mail" includes all of the
10following:
AB905,2,1211 1. Transactional direct mail that contains personal information specific to the
12addressee, including invoices, bills, account statements, and payroll advices.
AB905,2,1413 2. Any legally required mailings, including privacy notices, tax reports, and
14stockholder reports.
AB905,2,1715 3. Other nonpromotional direct mail, including newsletters and informational
16pieces, that is delivered to existing or former shareholders, customers, employees, or
17agents.
AB905,2,2018 (b) "Other direct mail" does not include printed materials that result from
19developing billing information or providing any data processing service that is more
20than incidental, as defined in sub. (5), to producing the other direct mail.
AB905, s. 3 21Section 3. 77.51 (10m) (a) 3. a. of the statutes, as created by 2009 Wisconsin
22Act 2
, is amended to read:
AB905,3,223 77.51 (10m) (a) 3. a. The utensils are available to purchasers and the retailer's
24sales of prepared food under subds. 1. and, 2., soft drinks, and alcoholic beverages
25at an establishment
and 4., and food for which plates, bowls, glasses, or cups are

1necessary to receive the food,
are more than 75 percent of the retailer's total sales at
2that establishment
of all food and food ingredients, as determined under par. (c).
AB905, s. 4 3Section 4. 77.51 (11d) of the statutes, as created by 2009 Wisconsin Act 2, is
4amended to read:
AB905,3,85 77.51 (11d) For purposes of subs. (1ag), (1f), (3pf), and (9p) and ss. 77.52 (20)
6and (21), 77.522, and 77.54 (51) and (52), "product" includes tangible personal
7property, and items, property, and goods under s. 77.52 (1) (b), (c), and (d), and
8services.
AB905, s. 5 9Section 5. 77.52 (2) (a) 5. am. of the statutes, as created by 2009 Wisconsin Act
102
, is amended to read:
AB905,3,1311 77.52 (2) (a) 5. am. The sale of prepaid calling services and intrastate,
12interstate, and international telecommunications services, except interstate 800
13services.
AB905, s. 6 14Section 6. 77.52 (14) (am) of the statutes, as created by 2009 Wisconsin Act
152
, is renumbered 77.52 (14) (am) 1.
AB905, s. 7 16Section 7. 77.52 (14) (am) 2. of the statutes is created to read:
AB905,3,1817 77.52 (14) (am) 2. An exemption certificate is received by the seller in good faith
18if the certificate claims an exemption for which all of the following apply:
AB905,3,2019 a. It was an exemption authorized by law on the date of the transaction in the
20jurisdiction where the transaction is sourced.
AB905,3,2121 b. It could be applicable to the property, item, good, or service being purchased.
AB905,3,2222 c. It is reasonable for the purchaser's type of business.
AB905, s. 8 23Section 8. 77.52 (14) (am) 3. of the statutes is created to read:
AB905,4,724 77.52 (14) (am) 3. If the seller obtains the information described in subd. 2., the
25seller is relieved of any liability for the tax on the transaction unless it is discovered

1through the audit process that the seller had knowledge, or had reason to know, at
2the time such information was provided that the information relating to the
3exemption claimed was materially false or the seller otherwise knowingly
4participated in activity intended to purposefully evade the tax that is properly due
5on the transaction. In order to enforce this subdivision, the state must establish that
6the seller had knowledge, or had reason to know, at the time the information was
7provided that the information was materially false.
AB905, s. 9 8Section 9. 77.522 (1) (c) of the statutes, as created by 2009 Wisconsin Act 2,
9is renumbered 77.522 (1) (c) 1. and amended to read:
AB905,5,1510 77.522 (1) (c) 1. The Except as provided in subd. 3., the sale of advertising and
11promotional
direct mail, including a sale characterized under the laws of this state
12as the sale of a service when that service is an integral part of the production and
13distribution of printed material that meets the definition of advertising and
14promotional direct mail,
is sourced to the location from which the advertising and
15promotional
direct mail is shipped, if the purchaser does not provide to the seller a
16direct pay permit, an exemption certificate claiming direct mail, or other information
17that indicates the appropriate taxing jurisdiction to which the advertising and
18promotional
direct mail is delivered to the ultimate recipients. If the purchaser
19provides an exemption certificate claiming direct mail or direct pay permit to the
20seller, the purchaser shall source the sales to the jurisdictions to which the
21advertising and promotional direct mail is delivered to the recipients and
pay or
22remit, as appropriate, to the department the tax imposed under s. 77.53 on all
23purchases for which the tax is due and the seller, in the absence of bad faith, is
24relieved from liability for collecting such of all obligation to collect, pay, or remit the
25tax on any transaction to which the direct pay permit or exemption certificate

1applies
. If the purchaser provides delivery information indicating the jurisdictions
2to which the advertising and promotional direct mail is to be delivered to the
3recipients, the seller shall source the sale to those jurisdictions and collect and remit
4the tax according to the delivery information provided by the purchaser and, in the
5absence of bad faith, the seller shall be relieved of any further obligation to collect
6tax on any transaction the sale of advertising and promotional direct mail for which
7the seller has sourced the sale and collected tax pursuant to the delivery information
8provided by the purchaser. An exemption certificate claiming direct mail provided
9to a seller under this paragraph shall remain effective for all sales by the seller who
10received the exemption certificate to the purchaser who provided the exemption
11certificate, unless the purchaser revokes the exemption certificate in writing and
12provides such revocation to the seller.
If a transaction is a bundled transaction that
13includes advertising and promotional direct mail, this subdivision only applies if the
14primary purpose of the transaction is the sales of products or services that meet the
15definition of advertising and promotional direct mail.
AB905, s. 10 16Section 10. 77.522 (1) (c) 2. of the statutes is created to read:
AB905,6,317 77.522 (1) (c) 2. The sale of other direct mail, including a sale characterized
18under the laws of this state as the sale of a service when that service is an integral
19part of the production and distribution of printed material that meets the definition
20of other direct mail, is sourced under par. (b) 3. if the purchaser does not provide to
21the seller a direct pay permit or an exemption certificate claiming direct mail. If the
22purchaser provides an exemption certificate claiming direct mail or direct pay permit
23to the seller, the purchaser shall source the sale to the jurisdictions to which the other
24direct mail is to be delivered to the recipients and the purchaser shall pay or remit,
25as appropriate, to the department the tax imposed under s. 77.53 on all purchases

1for which the tax is due and the seller, in the absence of bad faith, is relieved of all
2obligation to collect, pay, or remit tax on any transaction to which the direct pay
3permit or exemption certificate claiming direct mail applies.
AB905, s. 11 4Section 11. 77.522 (1) (c) 3. of the statutes is created to read:
AB905,6,75 77.522 (1) (c) 3. If advertising and promotional direct mail and other direct mail
6are included in a single mailing, the sale of that mailing is sourced the same as a sale
7of other direct mail.
AB905, s. 12 8Section 12. 77.522 (1) (c) 4. of the statutes is created to read:
AB905,6,149 77.522 (1) (c) 4. Transactions that include the development of billing
10information or the provision of a data processing service that is more than incidental
11to producing direct mail are not direct mail and are sourced under par. (b), but
12transactions that include incidental data processing services are direct mail and are
13sourced under this paragraph. For purposes of this subdivision, "incidental" has the
14meaning given in s. 77.51 (5).
AB905, s. 13 15Section 13. 77.53 (11) (b) of the statutes, as created by 2009 Wisconsin Act 2,
16is renumbered 77.53 (11) (b) 1.
AB905, s. 14 17Section 14. 77.53 (11) (b) 2. of the statutes is created to read:
AB905,6,1918 77.53 (11) (b) 2. An exemption certificate is received by the seller in good faith
19if the certificate claims an exemption for which all of the following apply:
AB905,6,2120 a. It was an exemption authorized by law on the date of the transaction in the
21jurisdiction where the transaction is sourced.
AB905,6,2222 b. It could be applicable to the property, item, good, or service being purchased.
AB905,6,2323 c. It is reasonable for the purchaser's type of business.
AB905, s. 15 24Section 15. 77.53 (11) (b) 3. of the statutes is created to read:
AB905,7,9
177.53 (11) (b) 3. If the seller obtains the information described in subd. 2., the
2seller is relieved of any liability for the tax on the transaction unless it is discovered
3through the audit process that the seller had knowledge, or had reason to know, at
4the time such information was provided that the information relating to the
5exemption claimed was materially false or the seller otherwise knowingly
6participated in activity intended to purposefully evade the tax that is properly due
7on the transaction. In order to enforce this subdivision, the state must establish that
8the seller had knowledge, or had reason to know, at the time the information was
9provided that the information was materially false.
AB905, s. 16 10Section 16. 77.54 (18) of the statutes, as affected by 2009 Wisconsin Act 28,
11is amended to read:
AB905,8,212 77.54 (18) When the sale of a service or tangible personal property, including
13or items, property, and goods under s. 77.52 (1) (b), (c), and (d), that was previously
14exempt or not taxable under this subchapter becomes taxable, and the service or
15tangible personal property, or item, property, or good under s. 77.52 (1) (b), (c), or (d)
16is furnished under a written contract by which the seller is unconditionally obligated
17to provide the service or tangible personal property , or item, property, or good under
18s. 77.52 (1) (b), (c), or (d)
for the amount fixed under the contract, the seller is exempt
19from sales or use tax on the sales price for services or tangible personal property, or
20items, property, or goods under s. 77.52 (1) (b), (c), or (d)
provided until the contract
21is terminated, extended, renewed or modified. However, from the time the service
22or tangible personal property, or item, property, or good under s. 77.52 (1) (b), (c), or
23(d)
becomes taxable until the contract is terminated, extended, renewed or modified
24the user is subject to use tax, measured by the purchase price, on the service or

1tangible personal property, or item, property, or good under s. 77.52 (1) (b), (c), or (d)
2purchased under the contract.
AB905, s. 17 3Section 17. 77.58 (2) (d) of the statutes is created to read:
AB905,8,144 77.58 (2) (d) Except for a seller who uses a certified service provider, a seller
5who registers through the streamlined sales tax governing board's central
6registration system and indicates at the time of registration that it anticipates
7making no sales into this state is not required to file a return in this state until such
8time as it makes a taxable sale that is sourced to this state under s. 77.522. Once a
9seller to which this provision applies makes a taxable sale that is sourced to this state
10under s. 77.522, that seller is required to file a return that is due by the last day of
11the month following the last day of the calendar quarter in which the sale occurred
12and shall continue to file returns by the last day of the month following the last day
13of each calendar quarter thereafter, unless the seller is notified in writing by the
14department of a different filing frequency.
AB905, s. 18 15Section 18. 77.58 (3) (a) of the statutes, as affected by 2009 Wisconsin Act 28,
16is amended to read:
AB905,9,817 77.58 (3) (a) For Except as provided in sub. (2) (d), for purposes of the sales tax
18a return shall be filed by every seller. For Except as provided in sub. (2) (d), for
19purposes of the use tax a return shall be filed by every retailer engaged in business
20in this state and by every person purchasing tangible personal property, or items,
21property, or goods under s. 77.52 (1) (b), (c), or (d), or services, the storage, use or other
22consumption of which is subject to the use tax, who has not paid the use tax due to
23a retailer required to collect the tax. If a qualified subchapter S subsidiary is not
24regarded as a separate entity under ch. 71, the owner of that subsidiary shall elect
25to either include the information for that subsidiary on the owner's return or file a

1separate electronic return for that entity. If a single-owner entity is disregarded as
2a separate entity under ch. 71, the owner shall elect to either include the information
3from the entity on the owner's return or file a separate electronic return for that
4entity. If an owner that owns more than one entity that is disregarded as a separate
5entity under ch. 71 elects to file a separate return for one of its disregarded entities,
6the owner shall file separate returns for all of its disregarded entities. Returns filed
7under this paragraph shall be signed by the person required to file the return or by
8a duly authorized agent but need not be verified by oath.
AB905, s. 19 9Section 19. 77.58 (4) of the statutes is amended to read:
AB905,9,1310 77.58 (4) The person required to file the return shall deliver the return together
11with a remittance of the amount of the tax due to the office of the department or such
12other place as the department designates in the manner and form prescribed by the
13department
.
AB905, s. 20 14Section 20. 77.585 (1) (a) of the statutes, as created by 2009 Wisconsin Act 2,
15is amended to read:
AB905,9,2516 77.585 (1) (a) In this subsection, "bad debt" means the portion of the sales price
17or purchase price that the seller has previously reported as taxable under this
18subchapter, and for which the seller has paid the tax, and that the seller may claim
19as a deduction under section 166 of the Internal Revenue Code. "Bad debt" does not
20include financing charges or interest, sales or use taxes imposed on the sales price
21or purchase price, uncollectible amounts on tangible personal property or items,
22property, or goods under s. 77.52 (1) (b), (c), or (d) that remain in the seller's
23possession until the full sales price or purchase price is paid, expenses incurred in
24attempting to collect any debt, debts sold or assigned to 3rd parties for collection, and
25repossessed property or items.
AB905, s. 21
1Section 21. 77.585 (1) (d) of the statutes, as created by 2009 Wisconsin Act 2,
2is amended to read:
AB905,10,83 77.585 (1) (d) A seller may obtain a refund of the tax collected on reported for
4any bad debt amount deducted under par. (b) that exceeds the amount of the seller's
5taxable sales as provided under s. 77.59 (4), except that the period for making a claim
6as determined under s. 77.59 (4) begins on the date on which the return on which the
7bad debt could be claimed would have been required to be submitted to the
8department under s. 77.58.
AB905, s. 22 9Section 22. 77.59 (9) of the statutes, as affected by 2009 Wisconsin Act 2, is
10renumbered 77.59 (9) (a) and amended to read:
AB905,10,2411 77.59 (9) (a) If Except as provided in par. (b), if any person fails to file a return,
12the department shall make an estimate of the amount of the sales price of the
13person's sales, or, as the case may be, of the amount of the total purchase price of
14tangible personal property, or items, property, or goods under s. 77.52 (1) (b), (c), or
15(d), or taxable service sold or purchased by the person, the sale by or the storage, use,
16or other consumption of which in this state is subject to sales or use tax. The estimate
17shall be made for the period in respect to which the person failed to make a return
18and shall be based upon any information which is in the department's possession or
19may come into its possession. Upon the basis of this estimate the department shall
20compute and determine the amount required to be paid to the state, adding to the
21sum thus arrived at a penalty equal to 25% thereof. One or more such determinations
22may be made for one or for more than one period. When a business is discontinued
23a determination may be made at any time thereafter, within the periods specified in
24sub. (3), as to liability arising out of that business.
AB905, s. 23 25Section 23. 77.59 (9) (b) of the statutes is created to read:
AB905,11,7
177.59 (9) (b) If a seller is not required to register and obtain a permit under s.
277.52 (7) or 77.53 (9), but has registered and obtained a permit under s. 77.52 (7) or
377.53 (9) and has failed to timely file a return that is due, the department shall notify
4the seller of the failure to file and provide the seller at least 30 days to file the return
5prior to making the estimate described in par. (a), except that if the seller has a
6history of not filing returns, or filing returns late, the department may make the
7estimate under par. (a) without providing such notice.
AB905, s. 24 8Section 24. 77.98 of the statutes, as affected by 2009 Wisconsin Act 2, is
9repealed and recreated to read:
AB905,11,12 1077.98 Imposition. (1) A local exposition district under subch. II of ch. 229 may
11impose a tax on the retail sale, except sales for resale, within the district's
12jurisdiction under s. 229.43 of all of the following:
AB905,11,1413 (a) Alcoholic beverages, as defined in s. 77.51 (1b), if the alcoholic beverages are
14for consumption on the seller's premises.
AB905,11,1515 (b) Candy, as defined in s. 77.51 (1fm).
AB905,11,1616 (c) Prepared food, as defined in s. 77.51 (10m).
AB905,11,1717 (d) Soft drinks, as defined in s. 77.51 (17w).
AB905,11,20 18(2) The items described under sub. (1) (a) to (d) are not subject to tax if they
19qualify for an exemption from the sales tax under s. 77.54 (1), (4), (7) (a), (7m), (9),
20(9a), (20n) (b) or (c), or (20r).
AB905,11,25 21(3) For purposes of sub. (1) (a), "premises" shall be broadly construed and shall
22include the lobby, aisles, and auditorium of a theater or the seating, aisles, and
23parking area of an arena, a rink, or a stadium, or the parking area of a drive-in or
24an outdoor theater. The premises of a caterer with respect to catered meals or
25beverages shall be the place where served.
AB905, s. 25
1Section 25. 77.982 (2) of the statutes, as affected by 2009 Wisconsin Act 2, is
2amended to read:
AB905,12,83 77.982 (2) Sections 77.51 (1f), (3pf), (9p), (12m), (14), (14g), (15a), and (15b),
477.52 (1b), (3), (4), (5), (13), (14), and (18), and (19) to (23), 77.54 (51) and (52), 77.58
5(1) to (5), (6m), and (7), 77.522, 77.585, 77.59, 77.60, 77.61 (2), (3m), (5), (8), (9), and
6(12) to (15), and 77.62, as they apply to the taxes under subch. III, apply to the tax
7under this subchapter. Section 77.73, as it applies to the taxes under subch. V,
8applies to the tax under this subchapter.
AB905, s. 26 9Section 26. 77.991 (2) of the statutes, as affected by 2009 Wisconsin Act 2, is
10amended to read:
AB905,12,1711 77.991 (2) Sections 77.51 (12m), (14), (14g), (15a), and (15b), 77.52 (1b), (3), (4),
12(5), (13), (14), (18), and (19), 77.58 (1) to (5), (6m), and (7), 77.522, 77.585, 77.59, 77.60,
1377.61 (2), (3m), (5), (8), (9), and (12) to (15), and 77.62, as they apply to the taxes under
14subch. III, apply to the tax under this subchapter. Section 77.73, as it applies to the
15taxes under subch. V, applies to the tax under this subchapter. The renter shall
16collect the tax under this subchapter from the person to whom the passenger car is
17rented.
AB905, s. 27 18Section 27. 77.9951 (2) of the statutes, as affected by 2009 Wisconsin Act 28,
19is amended to read:
AB905,12,2420 77.9951 (2) Sections 77.51 (3r), (12m), (14), (14g), (15a), and (15b), 77.52 (1b),
21(3), (4), (5), (13), (14), (18), and (19), 77.58 (1) to (5), (6m), and (7), 77.522, 77.585,
2277.59, 77.60, 77.61 (2), (3m), (5), (8), (9), and (12) to (15), and 77.62, as they apply to
23the taxes under subch. III, apply to the fee under this subchapter. The renter shall
24collect the fee under this subchapter from the person to whom the vehicle is rented.
AB905, s. 28
1Section 28. 77.9972 (2) of the statutes, as affected by 2009 Wisconsin Act 2,
2is amended to read:
AB905,13,93 77.9972 (2) Sections 77.51 (12m), (14), (14g), (15a), and (15b), 77.52 (1b), (3),
4(4), (5), (13), (14), (18), and (19), 77.58 (1) to (5), (6m), and (7), 77.522, 77.585, 77.59,
577.60, 77.61 (2), (3m), (5), (8), (9), and (12) to (15), and 77.62, as they apply to the taxes
6under subch. III, apply to the fee under this subchapter. Section 77.73, as it applies
7to the taxes under subch. V, applies to the fee under this subchapter. The renter shall
8collect the fee under this subchapter from the person to whom the passenger car is
9rented.
AB905, s. 29 10Section 29. Initial applicability.
AB905,13,1211 (1) The treatment of section 77.98 of the statutes first applies retroactively to
12sales occurring on October 1, 2009.
AB905, s. 30 13Section 30. Effective date.
AB905,13,1514 (1) The treatment of section 77.98 of the statutes takes effect retroactively on
15October 1, 2009.
AB905,13,1616 (End)
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