SB62,154,1710 77.51 (15a) (a) "Sales, lease, or rental for resale, sublease, or subrent" includes
11transfers of tangible personal property or items, property, or goods under s. 77.52 (1)
12(b), (c), or (d) to a service provider that the service provider transfers in conjunction
13with but not incidental to the selling, performing, or furnishing of any service, and
14transfers of tangible personal property or items, property, or goods under s. 77.52 (1)
15(b), (c), or (d) to a service provider that the service provider physically transfers in
16conjunction with the selling, performing, or furnishing services under s. 77.52 (2) (a)
177., 10., 11., or 20. This paragraph does not apply to sub. (2).
SB62,154,1918 (b) "Sales, lease, or rental for resale, sublease, or subrent" does not include any
19of the following:
SB62,154,2320 1. The sale of building materials, supplies, and equipment to owners,
21contractors, subcontractors, or builders for use in real property construction
22activities or the alteration, repair, or improvement of real property, regardless of the
23quantity of such materials, supplies, and equipment sold.
SB62,155,524 2. Any sale of tangible personal property or items, property, or goods under s.
2577.52 (1) (b), (c), or (d) to a purchaser even though such property, items, or goods may

1be used or consumed by some other person to whom such purchaser transfers the
2property, items, or goods without valuable consideration, such as gifts, and
3advertising specialties distributed at no charge and apart from the sale of other
4tangible personal property, or items, property, or goods under s. 77.52 (1) (b), (c), or
5(d) or service.
SB62,155,116 3. Transfers of tangible personal property or items, property, or goods under s.
777.52 (1) (b), (c), or (d) to a service provider that the service provider transfers in
8conjunction with the selling, performing, or furnishing of any service, if the tangible
9personal property or items, property, or goods under s. 77.52 (1) (b), (c), or (d) are
10incidental to the service, unless the service provider is selling, performing, or
11furnishing services under s. 77.52 (2) (a) 7., 10., 11., or 20.
SB62, s. 326 12Section 326. 77.51 (15b) of the statutes is created to read:
SB62,155,1713 77.51 (15b) (a) "Sales price" means the total amount of consideration, including
14cash, credit, property, and services, for which tangible personal property, or items,
15property, or goods under s. 77.52 (1) (b), (c), or (d) or services are sold, licensed, leased,
16or rented, valued in money, whether received in money or otherwise, without any
17deduction for the following:
SB62,155,1918 1. The seller's cost of the property or items, property, or goods under s. 77.52
19(1) (b), (c), or (d) sold.
SB62,155,2220 2. The cost of materials used, labor or service cost, interest, losses, all costs of
21transportation to the seller, all taxes imposed on the seller, and any other expense
22of the seller.
SB62,155,2423 3. Charges by the seller for any services necessary to complete a sale, not
24including delivery and installation charges.
SB62,155,2525 4. a. Delivery charges, except as provided in par. (b) 4.
SB62,156,8
1b. If a shipment includes property or items that are subject to tax under this
2subchapter and property or items that are not subject to tax under this subchapter,
3the amount of the delivery charge that the seller allocates to the property and items
4that are subject to tax under this subchapter is based either on the total sales price
5of the property and items that are subject to tax under this subchapter as compared
6to the total sales price of all the property and items or on the total weight of the
7property and items that are subject to tax under this subchapter as compared to the
8total weight of all the property and items.
SB62,156,99 5. Installation charges.
SB62,156,1010 (b) "Sales price" does not include:
SB62,156,1311 1. Discounts, including cash, terms, or coupons, that are not reimbursed by a
123rd party, except as provided in par. (c); that are allowed by a seller; and that are
13taken by a purchaser on a sale.
SB62,156,1814 2. Interest, financing, and carrying charges from credit that is extended on a
15sale of tangible personal property, or items, property, or goods under s. 77.52 (1) (b),
16(c), or (d), or services, if the amount of the interest, financing, or carrying charges is
17separately stated on the invoice, bill of sale, or similar document that the seller gives
18to the purchaser.
SB62,156,2119 3. Any taxes legally imposed directly on the purchaser that are separately
20stated on the invoice, bill of sale, or similar document that the seller gives to the
21purchaser.
SB62,156,2422 4. Delivery charges for direct mail, if the delivery charges for direct mail are
23separately stated on the invoice, bill of sale, or similar document that the seller gives
24to the purchaser.
SB62,157,6
15. In all transactions in which an article of tangible personal property, an item
2under s. 77.52 (1) (b), property under s. 77.52 (1) (c), or a good under s. 77.52 (1) (d)
3is traded toward the purchase of an article, item, property, or good of greater value,
4the amount of the sales price that represents the amount allowed for the article, item,
5property, or good traded, except that this subdivision does not apply to any
6transaction to which subd. 7. or 8. applies.
SB62,157,137 6. If a person who purchases a motor vehicle presents a statement issued under
8s. 218.0171 (2) (cq) to the seller at the time of purchase, and the person presents the
9statement to the seller within 60 days from the date of receiving a refund under s.
10218.0171 (2) (b) 2. b., the trade-in amount specified in the statement issued under
11s. 218.0171 (2) (cq), but not to exceed the sales price from the sale of the motor vehicle.
12This subdivision applies only to the first motor vehicle purchased by a person after
13receiving a refund under s. 218.0171 (2) (b) 2. b.
SB62,157,1614 7. Thirty-five percent of the sales price, excluding trade-ins, of a new
15manufactured home, as defined in s. 101.91 (11). This subdivision does not apply to
16a lease or rental.
SB62,157,2117 8. At the retailer's option; except that after the retailer chooses an option the
18retailer may not use the other option for other sales without the department's written
19approval; either 35 percent of the sales price of a modular home, as defined in s.
20101.71 (6), or an amount equal to the sales price of the home minus the cost of
21materials that become an ingredient or component part of the home.
SB62,157,2322 (c) "Sales price" includes consideration received by the seller from a 3rd party,
23if:
SB62,158,3
11. The seller actually receives consideration from a 3rd party, other than the
2purchaser, and the consideration is directly related to a price reduction or discount
3on a sale.
SB62,158,44 2. The seller is obliged to pass the price reduction or discount to the purchaser.
SB62,158,75 3. The amount of the consideration that is attributable to the sale is a fixed
6amount and the seller is able to determine that amount at the time of the sale to the
7purchaser.
SB62,158,88 4. One of the following also applies:
SB62,158,139 a. The purchaser presents a coupon, certificate, or other documentation to the
10seller to claim the price reduction or discount, if the coupon, certificate, or other
11documentation is authorized, distributed, or granted by the 3rd party with the
12understanding that the 3rd party will reimburse the seller for the amount of the price
13reduction or discount.
SB62,158,1514 b. The purchaser identifies himself or herself to the seller as a member of a
15group or organization that may claim the price reduction or discount.
SB62,158,1816 c. The seller provides an invoice to the purchaser, or the purchaser presents a
17coupon, certificate, or other documentation to the seller, that identifies the price
18reduction or discount as a 3rd-party price reduction or discount.
SB62, s. 327 19Section 327. 77.51 (17) (intro.) of the statutes is amended to read:
SB62,158,2520 77.51 (17) (intro.) "Seller" includes every person selling, licensing, leasing, or
21renting tangible personal property or items, property, or goods under s. 77.52 (1) (b),
22(c), or (d)
or selling, performing, or furnishing services of a kind the gross receipts
23sales price from the sale, license, lease, rental, performance, or furnishing of which
24are is required to be included in the measure of the sales tax, regardless of all of the
25following:
SB62, s. 328
1Section 328. 77.51 (17m) of the statutes is repealed and recreated to read:
SB62,159,22 77.51 (17m) "Service address" means any of the following:
SB62,159,63 (a) The location of the telecommunications equipment to which a customer's
4telecommunications service is charged and from which the telecommunications
5service originates or terminates, regardless of where the telecommunications service
6is billed or paid.
SB62,159,127 (b) If the location described under par. (a) is not known by the seller who sells
8the telecommunications service, the location where the signal of the
9telecommunications service originates, as identified by the seller's
10telecommunications system or, if the signal is not transmitted by the seller's
11telecommunications system, by information that the seller received from the seller's
12service provider.
SB62,159,1413 (c) If the locations described under pars. (a) and (b) are not known by the seller
14who sells the telecommunications service, the customer's place of primary use.
SB62, s. 329 15Section 329. 77.51 (17w) of the statutes is created to read:
SB62,159,1916 77.51 (17w) "Soft drink" means a beverage that contains less than 0.5 percent
17of alcohol and that contains natural or artificial sweeteners. "Soft drink" does not
18include a beverage that contains milk or milk products; soy, rice, or similar milk
19substitutes; or more than 50 percent vegetable or fruit juice by volume.
SB62, s. 330 20Section 330. 77.51 (17x) of the statutes is created to read:
SB62,159,2521 77.51 (17x) "Specified digital goods" means digital audio works, digital
22audiovisual works, and digital books. For purposes of this subchapter, the sale of or
23the storage, use, or other consumption of a digital code is treated the same as the sale
24of or the storage, use, or other consumption of any specified digital goods for which
25the digital code relates.
SB62, s. 331
1Section 331. 77.51 (18) of the statutes is amended to read:
SB62,160,52 77.51 (18) "Storage" includes any keeping or retention in this state of tangible
3personal property or items, property, or goods under s. 77.52 (1) (b), (c), or (d)
4purchased from a retailer for any purpose except sale in the regular course of
5business.
SB62, s. 332 6Section 332. 77.51 (20) of the statutes is amended to read:
SB62,160,157 77.51 (20) "Tangible personal property" means all tangible personal property
8of every kind and description and includes electricity, natural gas, steam and water
9and also leased property affixed to realty if the lessor has the right to remove the
10property upon breach or termination of the lease agreement, unless the lessor of the
11property is also the lessor of the realty to which the property is affixed. "Tangible
12personal property" also includes coins and stamps of the United States sold or traded
13as collectors' items above their face value and computer programs except custom
14computer programs
prewritten computer software, regardless of how it is delivered
15to the purchaser
.
SB62, s. 333 16Section 333. 77.51 (20) of the statutes, as affected by 2009 Wisconsin Act ....
17(this act), is repealed and recreated to read:
SB62,160,2118 77.51 (20) "Tangible personal property" means personal property that can be
19seen, weighed, measured, felt, or touched, or that is in any other manner perceptible
20to the senses, and includes electricity, gas, steam, water, and prewritten computer
21software.
SB62, s. 334 22Section 334. 77.51 (21) of the statutes is amended to read:
SB62,160,2523 77.51 (21) "Taxpayer" means the person who is required to pay, collect, or
24account for or who is otherwise directly interested in the taxes imposed by this
25subchapter, including a certified service provider.
SB62, s. 335
1Section 335 . 77.51 (21m) of the statutes is amended to read:
SB62,161,112 77.51 (21m) "Telecommunications and Internet access services" means
3sending messages and information transmitted through the use of local, toll and
4wide-area telephone service; channel services; telegraph services; teletypewriter;
5computer exchange services; cellular mobile telecommunications service; specialized
6mobile radio; stationary two-way radio; paging service; or any other form of mobile
7and portable one-way or two-way communications; or any other transmission of
8messages or information by electronic or similar means between or among points by
9wire, cable, fiber optics, laser, microwave, radio, satellite or similar facilities.
10"Telecommunications and Internet access services" does not include sending collect
11telecommunications that are received outside of the state.
SB62, s. 336 12Section 336 . 77.51 (21m) of the statutes, as affected by 2009 Wisconsin Act ....
13(this act), is renumbered 77.51 (5f) and amended to read:
SB62,161,2414 77.51 (5f) "Telecommunications and Internet access services" means sending
15messages and information transmitted through the use of local, toll and wide-area
16telephone service; channel services; telegraph services; teletypewriter; computer
17exchange services; cellular mobile telecommunications service; specialized mobile
18radio; stationary two-way radio; paging service; or any other form of mobile and
19portable one-way or two-way communications; or any other transmission of
20messages or information by electronic or similar means between or among points by
21wire, cable, fiber optics, laser, microwave, radio, satellite or similar facilities.
22"Telecommunications and Internet access services" does not include sending collect
23telecommunications that are received outside of the state
telecommunications
24services to the extent that such services are taxable under s. 77.52 (2) (a) 5. am
.
SB62, s. 337 25Section 337. 77.51 (21n) of the statutes is created to read:
SB62,162,9
177.51 (21n) "Telecommunications services" means electronically transmitting,
2conveying, or routing voice, data, audio, video, or other information or signals to a
3point or between or among points. "Telecommunications services" includes the
4transmission, conveyance, or routing of such information or signals in which
5computer processing applications are used to act on the content's form, code, or
6protocol for transmission, conveyance, or routing purposes, regardless of whether
7the service is referred to as a voice over Internet protocol service or classified by the
8federal communications commission as an enhanced or value-added nonvoice data
9service. "Telecommunications services" does not include any of the following:
SB62,162,1310 (a) Data processing and information services that allow data to be generated,
11acquired, stored, processed, or retrieved and delivered to a purchaser by an electronic
12transmission, if the purchaser's primary purpose for the underlying transaction is
13the processed data.
SB62,162,1414 (b) Installing or maintaining wiring or equipment on a customer's premises.
SB62,162,1515 (c) Tangible personal property.
SB62,162,1616 (d) Advertising, including directory advertising.
SB62,162,1717 (e) Billing and collection services provided to 3rd parties.
SB62,162,1818 (f) Internet access services.
SB62,162,2319 (g) Radio and television audio and video programming services, regardless of
20the medium in which the services are provided, including cable service, as defined
21in 47 USC 522 (6), audio and video programming services delivered by commercial
22mobile radio service providers, as defined in 47 CFR 20.3, and the transmitting,
23conveying, or routing of such services by the programming service provider.
SB62,162,2424 (h) Ancillary services.
SB62,163,2
1(i) Digital products delivered electronically, including software, music, video,
2reading materials, or ringtones.
SB62, s. 338 3Section 338. 77.51 (21p) of the statutes is created to read:
SB62,163,54 77.51 (21p) "Tobacco" means cigarettes, cigars, chewing tobacco, pipe tobacco,
5and any other item that contains tobacco.
SB62, s. 339 6Section 339. 77.51 (21q) of the statutes is created to read:
SB62,163,87 77.51 (21q) "Transferred electronically" means accessed or obtained by the
8purchaser by means other than tangible storage media.
SB62, s. 340 9Section 340. 77.51 (22) (a) of the statutes is amended to read:
SB62,163,1710 77.51 (22) (a) "Use" includes the exercise of any right or power over tangible
11personal property, or items, property, or goods under s. 77.52 (1) (b), (c), or (d), or
12taxable services incident to the ownership, possession or enjoyment of the property,
13items, goods,
or services, or the results produced by the services, including
14installation or affixation to real property and including the possession of, or the
15exercise of any right or power over tangible personal property, or items, property, or
16goods under s. 77.52 (1) (b), (c), or (d),
by a lessee under a lease, except that "use" does
17not include the activities under sub. (18).
SB62, s. 341 18Section 341. 77.51 (22) (b) of the statutes is amended to read:
SB62,164,219 77.51 (22) (b) In this subsection "enjoyment" includes a purchaser's right to
20direct the disposition of property or items, property, or goods under s. 77.52 (1) (b),
21(c), or (d)
, whether or not the purchaser has possession of the property, items, or
22goods
. "Enjoyment" also includes, but is not limited to, having shipped into this state
23by an out-of-state supplier printed material which is designed to promote the sale
24of property, or items, property, or goods under s. 77.52 (1) (b), (c), or (d), or services,

1or which is otherwise related to the business activities, of the purchaser of the
2printed material or printing service.
SB62, s. 342 3Section 342. 77.51 (22) (bm) of the statutes is created to read:
SB62,164,114 77.51 (22) (bm) In this subsection, "exercise of any right or power over tangible
5personal property, or items, property, or goods under s. 77.52 (1) (b), (c), or (d), or
6taxable services" includes distributing, selecting recipients, determining mailing
7schedules, or otherwise directing the distribution, dissemination, or disposal of
8tangible personal property, or items, property, or goods under s. 77.52 (1) (b), (c), or
9(d), or taxable services, regardless of whether the purchaser of such property, items,
10goods, or services owns or physically possesses, in this state, the property, items,
11goods, or services.
SB62, s. 343 12Section 343. 77.51 (24) of the statutes is created to read:
SB62,164,1613 77.51 (24) "Value-added nonvoice data service" means a service in which
14computer processing applications are used to act on the form, content, code, or
15protocol of the data provided by the service and are used primarily for a purpose other
16than for transmitting, conveying, or routing data.
SB62, s. 344 17Section 344. 77.51 (25) of the statutes is created to read:
SB62,164,2118 77.51 (25) "Vertical service" means an ancillary service that is provided with
19one or more telecommunications services and allows customers to identify callers
20and to manage multiple calls and call connections, including conference bridging
21services.
SB62, s. 345 22Section 345. 77.51 (26) of the statutes is created to read:
SB62,164,2523 77.51 (26) "Voice mail service" means an ancillary service that allows a
24customer to store, send, or receive recorded messages, not including any vertical
25service that the customer must have to use the voice mail service.
SB62, s. 346
1Section 346. 77.52 (1) of the statutes is renumbered 77.52 (1) (a) and amended
2to read:
SB62,165,83 77.52 (1) (a) For the privilege of selling, licensing, leasing or renting tangible
4personal property, including accessories, components, attachments, parts, supplies
5and materials, at retail a tax is imposed upon all retailers at the rate of 5% of the
6gross receipts sales price from the sale, license, lease or rental of tangible personal
7property, including accessories, components, attachments, parts, supplies and
8materials, sold, leased or rented at retail in this state, as determined under s. 77.522.
SB62, s. 347 9Section 347. 77.52 (1) (b) of the statutes is created to read:
SB62,165,1310 77.52 (1) (b) For the privilege of selling at retail coins and stamps of the United
11States that are sold or traded as collectors' items above their face value, a tax is
12imposed on all retailers at the rate of 5 percent of the sales price from the sale of such
13coins and stamps.
SB62, s. 348 14Section 348. 77.52 (1) (c) of the statutes is created to read:
SB62,165,1915 77.52 (1) (c) For the privilege of leasing property that is affixed to real property,
16a tax is imposed on all retailers at the rate of 5 percent of the sales price from the lease
17of such property, if the lessor has the right to remove the leased property upon breach
18or termination of the lease agreement, unless the lessor of the leased property is also
19the lessor of the real property to which the leased property is affixed.
SB62, s. 349 20Section 349. 77.52 (1) (d) of the statutes is created to read:
SB62,165,2521 77.52 (1) (d) A tax is imposed on all retailers at the rate of 5 percent of the sales
22price from the sale, lease, license, or rental of specified digital goods and additional
23digital goods at retail for the right to use the specified digital goods or additional
24digital goods on a permanent or less than permanent basis and regardless of whether
25the purchaser is required to make continued payments for such right.
SB62, s. 350
1Section 350. 77.52 (1b) of the statutes is repealed and recreated to read:
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