SB492,19,8 8(17) A service contract shall be subject to s. 631.85.
SB492,19,12 9(18) In the event of a total loss of property covered by a service contract that
10is not covered by a replacement of the property pursuant to the terms of the contract,
11a service contract holder shall be entitled to cancel the service contract and receive
12a pro rata refund of any unearned provider fee, less any claims paid.
SB492,19,18 13616.58 Prohibited acts. (1) (a) A provider shall not use in its name used in
14this state the words "insurance," "casualty," "surety," or "mutual" or any other words
15descriptive of the insurance, casualty, or surety business; or a name deceptively
16similar to the name or description of any insurance or surety corporation, or to the
17name of any other provider. The word "guaranty" or a similar word may be used by
18a provider.
SB492,19,2119 (b) Paragraph (a) does not apply to a provider that was using any language
20prohibited under par. (a) in its name used in this state prior to the effective date of
21this paragraph .... [LRB inserts date].
SB492,20,7 22(2) (a) No provider, administrator, service contract seller, or provider's
23representative may make or cause to be made any communication relating to a
24service contract, the service contract business, insurance business, any insurer, any
25administrator, or any provider that contains false or misleading information,

1including information that is misleading due to incompleteness. Filing a report and,
2with intent to deceive a person examining it, making a false entry in a record or
3intentionally refraining from making a proper entry, are "communications" within
4the meaning of this paragraph. No provider or administrator may use any business
5name, slogan, emblem, or related device that is misleading or likely to cause the
6provider or administrator to be mistaken for another provider or administrator
7already in business.
SB492,20,128 (b) If an administrator or representative of a provider distributes cards or
9documents, exhibits a sign, or publishes an advertisement that violates par. (a),
10having reference to a particular provider that the administrator or representative
11represents, such violation creates a rebuttable presumption that the violation was
12also committed by the provider.
SB492,20,18 13(3) A person, including a bank, savings and loan association, lending
14institution, manufacturer, or seller of any product, shall not require the purchase of
15a service contract as a condition of a loan or a condition for the sale of any property,
16except that a person buying or selling a home may condition the purchase or sale of
17the home on the seller's or buyer's procurement of a service contract that covers the
18home.
SB492,20,22 19(4) A motor vehicle service contract provider or its representative shall not,
20directly or indirectly, represent in any manner, whether by written solicitation or
21telemarketing, a false, deceptive, or misleading statement with respect to any of the
22following:
SB492,20,2323 (a) The provider's affiliation with a motor vehicle manufacturer.
SB492,20,2524 (b) The provider's possession of information regarding a motor vehicle owner's
25current motor vehicle manufacturer's original equipment warranty.
SB492,21,2
1(c) The expiration of a motor vehicle owner's current motor vehicle
2manufacturer's original equipment warranty.
SB492,21,63 (d) A requirement that a motor vehicle owner purchase a new motor vehicle
4service contract with the provider in order to maintain coverage under the motor
5vehicle owner's current motor vehicle service contract or manufacturer's original
6equipment warranty.
SB492,21,9 7616.60 Record-keeping requirements. (1) (a) A provider shall keep
8accurate accounts, books, and records concerning transactions regulated under this
9subchapter.
SB492,21,1010 (b) A provider's accounts, books, and records shall include all of the following:
SB492,21,1111 1. Copies of each type of service contract sold.
SB492,21,1312 2. The name and address of each service contract holder that has furnished
13such information to the provider.
SB492,21,1514 3. A list of the locations where service contracts are marketed, sold, or offered
15for sale in this state.
SB492,21,1716 4. Written claims files that shall contain at least the dates, descriptions, and
17amounts paid or denied for claims related to the service contracts.
SB492,21,1918 5. The effective date, expiration date, name of the seller, and provider fee paid
19for each service contract sold in this state.
SB492,21,2220 (c) Except as provided in sub. (2), a provider shall retain all records required
21to be maintained under this subsection for a service contract for at least one year
22after the period of coverage specified in the contract has expired.
SB492,22,223 (d) The records required under this subsection may be, but are not required to
24be, maintained on a computer disk or other record-keeping technology. If the records

1are maintained in other than hard copy, the records shall be capable of duplication
2to electronic copy or legible hard copy at the request of the commissioner.
SB492,22,5 3(2) A provider discontinuing business in this state shall maintain its records
4until it furnishes the commissioner satisfactory proof that it has discharged all
5obligations to service contract holders in this state.
SB492,22,12 6616.62 Enforcement. (1) The commissioner may conduct examinations of
7providers, administrators, servicer contract sellers, or other persons under ss. 601.43
8to 601.45 to enforce the provisions of this subchapter and protect service contract
9holders in this state. Upon request of the commissioner, a provider shall make all
10accounts, books, and records concerning service contracts sold by or on behalf of the
11provider available to the commissioner which are necessary to enable the
12commissioner to reasonably determine compliance with this subchapter.
SB492,22,17 13(2) The commissioner may take any action under ss. 601.41 and 601.61 to
14601.73 that is necessary or appropriate to enforce the provisions of this subchapter
15and the commissioner's rules and orders and to protect service contract holders in
16this state. The commissioner may subject a provider to any reporting and replying
17requirement under s. 601.42.
SB492, s. 4 18Section 4. Subchapter II (title) of chapter 616 [precedes 616.71] of the statutes
19is renumbered subchapter IV (title) of chapter 616 [precedes 616.71] of the statutes.
SB492, s. 5 20Section 5. 628.02 (1) (b) 9. of the statutes is created to read:
SB492,22,2421 628.02 (1) (b) 9. A person whose activities are limited to marketing, selling, or
22offering for sale a warranty contract, as defined in s. Ins 15.01 (4) (d), Wis. Adm. Code,
23maintenance agreement, as defined in s. 616.50 (5), or service contract, as defined
24in s. 616.50 (11).
SB492, s. 6 25Section 6. Initial applicability.
SB492,23,3
1(1) Service contracts. The treatment of subchapter III of chapter 616 of the
2statutes first applies to service contracts that are issued, sold, or offered for sale, on
3the effective date of this subsection.
SB492,23,64 (2) Insurance marketing intermediaries. The treatment of section 628.02 (1)
5(b) 9. of the statutes first applies to activities that take place on the effective date of
6this subsection.
SB492,23,77 (End)
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