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2015 - 2016 LEGISLATURE
October 12, 2015 - Introduced by Representatives Ballweg, Billings, E. Brooks,
Danou, Genrich, Johnson, Kremer, Krug, Loudenbeck, Macco, Murphy,
Mursau, A. Ott, Rodriguez, Sanfelippo, Tauchen, C. Taylor, Thiesfeldt,
Wachs, Zepnick, Kooyenga and Nerison, cosponsored by Senators Kapenga,
Marklein, Ringhand, Roth, Stroebel and Vukmir. Referred to Committee on
State Affairs and Government Operations.
AB391,1,3 1An Act to amend 125.25 (1), 125.29 (3) (f) and 125.29 (3) (g); and to create 125.02
2(6g), 125.25 (5), 125.29 (3) (k) and (L) and 125.33 (5m) of the statutes; relating
3to:
authorized activities of Class A beer retailers and of brewers.
Analysis by the Legislative Reference Bureau
Under current law, with limited exceptions, no person may sell alcohol
beverages to a consumer unless the seller possesses a license or permit authorizing
the sale. A Class "A" license authorizes the retail sale of fermented malt beverages
(beer), in original containers, for consumption off the licensed premises and is
generally held by such retailers as grocery stores, liquor stores, and convenience
stores. A Class "B" license authorizes the retail sale of beer for consumption on or
off the licensed premises and is generally held by such retailers as taverns and
restaurants. Current law generally prohibits a brewer, brewpub, or beer wholesaler
from furnishing anything of value to a Class "B" beer retailer, but there are many
exceptions, including for selling to the retailer equipment and supplies at fair market
value. This prohibition does not apply with respect to a Class "A" beer retailer.
This bill authorizes Class "A" beer retailers to sell beer in growlers that are
filled and sealed on the retail licensed premises. The bill defines "growler" as a
refillable and resealable container exceeding 24 ounces in volume used to package
beer for consumption away from the property where sold. The bill also generally
prohibits a brewer, brewpub, or beer wholesaler from furnishing anything of value
to a Class "A" beer retailer that sells beer in growlers if the thing of value is associated
with or related to the sale of beer in growlers. However, there are various exceptions,
including for selling to the retailer equipment and supplies at fair market value.

Under current law, a brewer holding a brewer's permit may, among other
activities authorized under its brewer's permit: 1) manufacture, bottle, package, and
store beer on the brewery premises; 2) sell and deliver the brewer's own beer to
wholesalers; 3) if the brewer produces 300,000 or fewer barrels of beer per year, sell
and deliver its own beer to retailers; and 4) sell at retail, without a retail license, the
brewer's own beer and other Wisconsin-made beer at the brewery premises and at
one off-site retail outlet of the brewer.
This bill authorizes a brewer, at the request of a customer, to package and sell
at retail, on brewery premises or at the brewer's off-site retail outlet, growlers of the
brewer's own beer and of other Wisconsin-made beer.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB391,1 1Section 1. 125.02 (6g) of the statutes is created to read:
AB391,2,42 125.02 (6g) "Growler" means a refillable and resealable container exceeding
324 ounces in volume used to package fermented malt beverages for consumption
4away from the property where sold.
AB391,2 5Section 2. 125.25 (1) of the statutes is amended to read:
AB391,3,36 125.25 (1) Every municipal governing body may issue Class "A" licenses for the
7sale of fermented malt beverages from premises within the municipality. A Class "A"
8license authorizes retail sales of fermented malt beverages for consumption off the
9premises where sold and in original packages, containers, and bottles or in growlers
10filled and sealed on the licensed premises
. A Class "A" license also authorizes the
11licensee to provide, free of charge, to customers and visitors who have attained the
12legal drinking age fermented malt beverages taste samples that are not in original
13packages, containers, or bottles and that do not exceed 3 fluid ounces each, for
14consumption on the Class "A" premises. No Class "A" licensee may provide more
15than 2 taste samples per day to any one person. Taste samples may be provided
16under this subsection only between the hours of 11 a.m. and 7 p.m. Any other
17provision of this chapter applicable to retail sales of fermented malt beverages by a

1Class "A" licensee also applies to the provision of taste samples, free of charge, of
2fermented malt beverages by a Class "A" licensee. A license may be issued after July
31. That license shall expire on the following June 30.
AB391,3 4Section 3. 125.25 (5) of the statutes is created to read:
AB391,3,65 125.25 (5) No permit under s. 125.29 or 125.295 is required for a licensee under
6this section to fill growlers with fermented malt beverages as provided in sub. (1).
AB391,4 7Section 4. 125.29 (3) (f) of the statutes is amended to read:
AB391,3,138 125.29 (3) (f) Notwithstanding ss. 125.04 (9) and 125.09 (1), the retail sale to
9individuals of fermented malt beverages, in original unopened packages or
10containers or in growlers packaged under par. (k), that have been manufactured on
11the brewery premises or on other premises of the brewer for off-premise
12consumption by individuals, if the sale occurs at the brewery premises or at an
13off-site retail outlet established by the brewer.
AB391,5 14Section 5. 125.29 (3) (g) of the statutes is amended to read:
AB391,3,2115 125.29 (3) (g) Notwithstanding ss. 125.04 (9) and 125.09 (1), the retail sale of
16fermented malt beverages, for on-premise consumption or for off-premise
17consumption in original unopened packages or containers or in growlers packaged
18under par. (L)
, that have been manufactured on another brewery premises in this
19state if the fermented malt beverages have been purchased by the brewer from a
20wholesaler holding a permit under s. 125.28 or from another brewery located in this
21state that manufactures 300,000 or less barrels of beer in a calendar year.
AB391,6 22Section 6. 125.29 (3) (k) and (L) of the statutes are created to read:
AB391,3,2523 125.29 (3) (k) The packaging in growlers, at the request of a customer and on
24brewery premises or an off-site retail outlet established by the brewer, of fermented
25malt beverages that have been manufactured by the brewer.
AB391,4,6
1(L) The packaging in growlers, at the request of a customer and on brewery
2premises or an off-site retail outlet established by the brewer, of fermented malt
3beverages that have been manufactured on another brewery premises in this state
4if the fermented malt beverages have been purchased by the brewer from a
5wholesaler holding a permit under s. 125.28 or from another brewery located in this
6state that manufactures 300,000 or less barrels of beer in a calendar year.
AB391,7 7Section 7. 125.33 (5m) of the statutes is created to read:
AB391,4,138 125.33 (5m) Class "A" licensees selling growlers. (a) 1. Except as provided
9in pars. (b) and (c), no brewer, brewpub, or wholesaler may furnish, give, lend, lease,
10or sell any furniture, fixtures, fittings, equipment, money, or other thing of value to
11any Class "A" licensee, or to any person for the use, benefit, or relief of any Class "A"
12licensee, or guarantee the repayment of any loan or the fulfillment of any financial
13obligation of any Class "A" licensee, if all of the following apply:
AB391,4,1414 a. The Class "A" licensee sells fermented malt beverages in growlers.
AB391,4,1815 b. The furniture, fixtures, fittings, equipment, money, or other thing of value,
16or the guarantee of repayment of a loan or fulfillment of a financial obligation of the
17Class "A" licensee, is associated with or related to the sale of fermented malt
18beverages in growlers.
AB391,4,2219 2. Any action prohibited under subd. 1. may not be taken by the brewer,
20brewpub, or wholesaler directly or indirectly, or through a subsidiary or affiliate
21corporation or limited liability company, or by any officer, director, stockholder,
22partner, or member of any of these entities.
AB391,4,2323 (b) A brewer, brewpub, or wholesaler may do any of the following:
AB391,5,3
11. Sell at fair market value to a Class "A" licensee equipment and other supply
2items used in the consumption or sale of fermented malt beverages in growlers, such
3as growlers and growler caps.
AB391,5,124 2. Sell to a Class "A" licensee at fair market value equipment designed and
5intended to preserve and maintain the sanitary dispensing of fermented malt
6beverages into growlers or any services necessary to maintain this kind of
7equipment. A brewer, brewpub, or wholesaler shall charge the same price per unit
8of equipment to each Class "A" licensee making the same or a similar purchase, and
9shall charge the same rate to each Class "A" licensee purchasing maintenance
10services under this subdivision. Each brewer, brewpub, or wholesaler shall keep
11records of each transaction under this subdivision and shall make the records
12available to the department upon request.
AB391,5,1913 3. Sell at fair market value dispensing or tapping equipment associated with
14or related to the sale of fermented malt beverages in growlers to Class "A" licensees
15for cash or on credit for not more than 2 years. Credit sales of equipment shall be
16evidenced by a written contract stating the terms, conditions, and monthly
17payments. Within 10 days after the execution of the contract, the seller shall record
18the contract with the register of deeds for the county in which the equipment is
19installed.
AB391,5,2320 4. Sell for a fair consideration any services for cleaning or maintenance of
21dispensing or tapping equipment associated with or related to the sale of fermented
22malt beverages in growlers to Class "A" licensees for cash or on credit for not more
23than 2 years.
AB391,5,2524 5. Sell fermented malt beverages to Class "A" licensees or purchase fermented
25malt beverages in growlers from Class "A" licensees.
AB391,6,3
1(c) Nothing in par. (a) affects the extension of usual and customary commercial
2credits for products of the fermented malt beverages industry actually sold and
3delivered.
AB391,6,54 (d) A wholesaler may not, directly or indirectly through any employee or agent,
5assist or participate in the filling or sealing of growlers by a Class "A" licensee.
AB391,6,76 (e) Any Class "A" licensee that is a party to any violation of par. (a) or (d) or that
7receives the benefits of such a violation shall be guilty of the violation.
AB391,6,88 (End)
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