AB1048,4,2321 (h) That each institution create a written policy for how the institution will
22respond to a situation in which a student athlete or student organization member at
23the institution violates the prohibition under sub. (4) (a).
AB1048,5,3
1(3) Attorney and agent requirements. (a) An attorney obtained by a student
2athlete or student organization member seeking legal representation relating to that
3student's name, image, or likeness must be licensed to practice law in this state.
AB1048,5,54(b) An agent obtained by a student athlete shall comply with 15 USC 7801 et
5seq. with regard to the agent's relationship with the student athlete.
AB1048,5,9 6(4) Student requirements. (a) A student athlete or student organization
7member may not earn compensation as a result of the student's name, image, or
8likeness in connection with any person related to or associated with the development,
9production, distribution, wholesaling, or retailing of any of the following:
AB1048,5,1010 1. Adult entertainment products and services.
AB1048,5,1111 2. Alcohol products.
AB1048,5,1312 3. Casinos, sports betting, lotteries, betting in connection with video games,
13online games, or mobile devices, and other gambling entities.
AB1048,5,1414 4. Tobacco.
AB1048,5,1515 5. Electronic smoking products and devices.
AB1048,5,1616 6. Prescription pharmaceuticals.
AB1048,5,1717 7. Controlled dangerous substances.
AB1048,5,1818 8. Weapons, firearms, or ammunition.
AB1048,6,419 (b) A student athlete or student organization member may not enter into a
20contract providing compensation to the student for use of the student's name, image,
21or likeness if a provision of the contract conflicts with a portion of the student's team
22contract, student organization contract, or contract with, or student policy at, the
23institution at which the student is enrolled. If an institution asserts that a student
24athlete's or student organization member's contract providing compensation for use
25of the student's name, image, or likeness conflicts with a portion of the student's team

1contract, student organization contract, or contract with, or student policy at, the
2institution at which the student is enrolled, the institution shall disclose to the
3student and, if applicable, to the student's professional representation the relevant
4contractual provisions that it asserts are in conflict.
AB1048,6,85 (c) A student athlete or student organization member who has entered into a
6contract providing compensation to the student for use of the student's name, image,
7or likeness shall disclose the contract to an official of the institution at which the
8student athlete is enrolled, as designated by the institution.
AB1048,2 9Section 2. 38.25 of the statutes is created to read:
AB1048,6,11 1038.25 Name, image, and likeness compensation. (1) Definitions. In this
11section:
AB1048,6,1412 (a) “Intercollegiate sport” means a sport played at the collegiate level for which
13eligibility requirements for participation are established by an athletic organization.
14“Intercollegiate sport” does not include a recreational, intramural, or club sport.
AB1048,6,1615 (b) “Prospective student athlete” means an individual who is not yet a student
16athlete but who is considering whether to become a student athlete.
AB1048,6,1817 (c) “Student athlete” means a student at a technical college who participates
18in an intercollegiate sport.
AB1048,6,2019 (d) “Student organization member” means a student at a technical college who
20participates in a technical college-affiliated student organization.
AB1048,6,22 21(2) Board, district board, and technical college requirements. The board
22shall ensure all of the following:
AB1048,7,223 (a) Subject to the requirements of this section, that no board, district board, or
24technical college rule, requirement, standard, or other limitation prevents a student
25athlete or a student organization member from receiving compensation, or entering

1into a contract to receive compensation, on the basis of the student's name, image,
2or likeness.
AB1048,7,73 (b) That if a student athlete or student organization member receives money
4or an item of value on the basis of the student's name, image, or likeness, the money
5or item of value is considered compensation for the purposes of this section, and that
6the compensation does not affect the student's receipt of a scholarship from the
7board, a district board, or a technical college.
AB1048,7,158 (c) That neither the board, a district board, a technical college, nor an entity
9whose purpose includes supporting or benefiting the board, a district board, or a
10technical college's athletic programs, nor any person related to the board, a district
11board, a technical college, or such an entity, compensates or causes compensation to
12be directed for use of a prospective student athlete's name, image, or likeness or
13promises that, if a prospective student athlete attends a technical college, the
14prospective student athlete will receive future compensation based on name, image,
15or likeness.
AB1048,7,1816 (d) That neither the board, a district board, nor a technical college compensates
17or causes compensation to be directed to a student athlete or student organization
18member for the use of the student's name, image, or likeness.
AB1048,7,2219 (e) That any contract between the board, a district board, or a technical college
20and a prospective student athlete or a student athlete does not prevent that
21individual from using the individual's name, image, or likeness for a commercial
22purpose when the individual is not engaged in an official team activity.
AB1048,8,323 (f) That any contract between the board, a district board, or a technical college
24and a prospective student athlete or a student athlete allows the board, district
25board, or technical college and any organization with relevant authority over

1intercollegiate athletics to use the individual's name, image, or likeness for
2advertising and marketing purposes without paying additional compensation to the
3individual.
AB1048,8,64 (g) That neither the board, a district board, nor a technical college prevents a
5student athlete or student organization member from obtaining professional
6representation in relation to a name, image, or likeness contract or legal matter.
AB1048,8,97 (h) That each technical college create a written policy for how the technical
8college will respond to a situation in which a student athlete or student organization
9member at the technical college violates the prohibition under sub. (4) (a).
AB1048,8,12 10(3) Attorney and agent requirements. (a) An attorney obtained by a student
11athlete or student organization member seeking legal representation relating to that
12student's name, image, or likeness must be licensed to practice law in this state.
AB1048,8,1413(b) An agent obtained by a student athlete shall comply with 15 USC 7801 et
14seq. with regard to the agent's relationship with the student athlete.
AB1048,8,18 15(4) Student requirements. (a) A student athlete or student organization
16member may not earn compensation as a result of the student's name, image, or
17likeness in connection with any person related to or associated with the development,
18production, distribution, wholesaling, or retailing of any of the following:
AB1048,8,1919 1. Adult entertainment products and services.
AB1048,8,2020 2. Alcohol products.
AB1048,8,2221 3. Casinos, sports betting, lotteries, betting in connection with video games,
22online games, or mobile devices, and other gambling entities.
AB1048,8,2323 4. Tobacco.
AB1048,8,2424 5. Electronic smoking products and devices.
AB1048,8,2525 6. Prescription pharmaceuticals.
AB1048,9,1
17. Controlled dangerous substances.
AB1048,9,22 8. Weapons, firearms, or ammunition.
AB1048,9,143 (b) A student athlete or student organization member may not enter into a
4contract providing compensation to the student for use of the student's name, image,
5or likeness if a provision of the contract conflicts with a portion of the student's team
6contract, student organization contract, or contract with, or student policy at, the
7technical college at which the student is enrolled. If a technical college asserts that
8a student athlete's or student organization member's contract providing
9compensation for use of the student's name, image, or likeness conflicts with a
10portion of the student's team contract, student organization contract, or contract
11with, or student policy at, the technical college at which the student is enrolled, the
12technical college shall disclose to the student and, if applicable, to the student's
13professional representation the relevant contractual provisions that it asserts are in
14conflict.
AB1048,9,1815 (c) A student athlete or student organization member who has entered into a
16contract providing compensation to the student for use of the student's name, image,
17or likeness shall disclose the contract to an official of the technical college at which
18the student athlete is enrolled, as designated by the technical college.
AB1048,3 19Section 3. 39.43 of the statutes is created to read:
AB1048,9,21 2039.43 Name, image, and likeness compensation. (1) Definitions. In this
21section:
AB1048,9,2322 (a) “Institution” means a private, nonprofit institution of higher education that
23is a member of the Wisconsin Association of Independent Colleges and Universities.
AB1048,10,3
1(b) “Intercollegiate sport” means a sport played at the collegiate level for which
2eligibility requirements for participation are established by an athletic organization.
3“Intercollegiate sport” does not include a recreational, intramural, or club sport.
AB1048,10,54 (c) “Prospective student athlete” means an individual who is not yet a student
5athlete but who is considering whether to become a student athlete.
AB1048,10,76 (d) “Student athlete” means a student at an institution who participates in an
7intercollegiate sport.
AB1048,10,98 (e) “Student organization member” means a student at an institution who
9participates in an institution-affiliated student organization.
AB1048,10,10 10(2) Institution requirements. Institutions shall ensure all of the following:
AB1048,10,1411 (a) Subject to the requirements of this section, that no institution rule,
12requirement, standard, or other limitation prevents a student athlete or a student
13organization member from receiving compensation, or entering into a contract to
14receive compensation, on the basis of the student's name, image, or likeness.
AB1048,10,1915 (b) That if a student athlete or student organization member receives money
16or an item of value on the basis of the student's name, image, or likeness, the money
17or item of value is considered compensation for the purposes of this section, and that
18the compensation does not affect the student's receipt of a scholarship from the
19institution at which the student is enrolled.
AB1048,10,2520 (c) That neither an institution nor an entity whose purpose includes supporting
21or benefiting the institution, or an institution's athletic programs, nor any person
22related to an institution or such an entity, compensates or causes compensation to
23be directed for use of a prospective student athlete's name, image, or likeness or
24promises that, if a prospective student athlete attends an institution, the prospective
25student athlete will receive future compensation based on name, image, or likeness.
AB1048,11,3
1(d) That an institution does not compensate or cause compensation to be
2directed to a student athlete or student organization member for the use of the
3student's name, image, or likeness.
AB1048,11,74 (e) That any contract between an institution and a prospective student athlete
5or a student athlete does not prevent that individual from using the individual's
6name, image, or likeness for a commercial purpose when the individual is not
7engaged in an official team activity.
AB1048,11,128 (f) That any contract between an institution and a prospective student athlete
9or a student athlete allows the institution and any organization with relevant
10authority over intercollegiate athletics to use the individual's name, image, or
11likeness for advertising and marketing purposes without paying additional
12compensation to the individual.
AB1048,11,1513 (g) That an institution does not prevent a student athlete or student
14organization member from obtaining professional representation in relation to a
15name, image, or likeness contract or legal matter.
AB1048,11,1816 (h) That each institution create a written policy for how the institution will
17respond to a situation in which a student athlete or student organization member at
18the institution violates the prohibition under sub. (4) (a).
AB1048,11,21 19(3) Attorney and agent requirements. (a) An attorney obtained by a student
20athlete or student organization member seeking legal representation relating to that
21student's name, image, or likeness must be licensed to practice law in this state.
AB1048,11,2322(b) An agent obtained by a student athlete shall comply with 15 USC 7801 et
23seq. with regard to the agent's relationship with the student athlete.
AB1048,12,2 24(4) Student requirements. (a) A student athlete or student organization
25member may not earn compensation as a result of the student's name, image, or

1likeness in connection with any person related to or associated with the development,
2production, distribution, wholesaling, or retailing of any of the following:
AB1048,12,33 1. Adult entertainment products and services.
AB1048,12,44 2. Alcohol products.
AB1048,12,65 3. Casinos, sports betting, lotteries, betting in connection with video games,
6online games, or mobile devices, and other gambling entities.
AB1048,12,77 4. Tobacco.
AB1048,12,88 5. Electronic smoking products and devices.
AB1048,12,99 6. Prescription pharmaceuticals.
AB1048,12,1010 7. Controlled dangerous substances.
AB1048,12,1111 8. Weapons, firearms, or ammunition.
AB1048,12,2212 (b) A student athlete or student organization member may not enter into a
13contract providing compensation to the student for use of the student's name, image,
14or likeness if a provision of the contract conflicts with a portion of the student's team
15contract, student organization contract, or contract with, or student policy at, the
16institution at which the student is enrolled. If an institution asserts that a student
17athlete's or student organization member's contract providing compensation for use
18of the student's name, image, or likeness conflicts with a portion of the student's team
19contract, student organization contract, or contract with, or student policy at, the
20institution at which the student is enrolled, the institution shall disclose to the
21student and, if applicable, to the student's professional representation the relevant
22contractual provisions that it asserts are in conflict.
AB1048,13,223 (c) A student athlete or student organization member who has entered into a
24contract providing compensation to the student for use of the student's name, image,

1or likeness shall disclose the contract to an official of the institution at which the
2student athlete is enrolled, as designated by the institution.
AB1048,4 3Section 4. Initial applicability.
AB1048,13,104 (1) This act first applies to the Board of Regents of the University of Wisconsin
5System, institutions, as defined under s. 36.05 (9), the Technical College System
6Board, district boards, as defined under s. 38.01 (6), technical colleges, private,
7nonprofit institutions of higher education that are members of the Wisconsin
8Association of Independent Colleges and Universities, student athletes, student
9organization members, and students' professional representatives in the 5th fall
10semester commencing after the effective date of this subsection.
AB1048,13,1111 (End)
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