AB304,137,2319 125.65 (1) The department division may issue a permit for wholesale sales for
20future delivery which authorizes the permittee to solicit orders, and to engage in the
21sale, of intoxicating liquor for delivery at a future date. A person holding a permit
22under this section may give a sample of a brand of intoxicating liquor to a “Class A"
23licensee who has not previously purchased that brand from the permittee.
AB304,266 24Section 266 . 125.65 (4) (intro.) of the statutes is amended to read:
AB304,138,2
1125.65 (4) (intro.) The department division shall require the following
2information in applications for permits under this section:
AB304,267 3Section 267 . 125.65 (4) (e) of the statutes is amended to read:
AB304,138,44 125.65 (4) (e) Any other information required by the department division.
AB304,268 5Section 268 . 125.65 (6) of the statutes is amended to read:
AB304,138,106 125.65 (6) Employers shall furnish the department division with the names of
7all employees engaged in activities requiring a permit under this section and shall
8notify the department division whenever an employee begins or terminates
9employment. Upon leaving employment, an employee shall submit his or her permit
10to the department division for cancellation.
AB304,269 11Section 269 . 125.65 (10) of the statutes is amended to read:
AB304,138,1412 125.65 (10) The department division may not require a fee for a permit under
13this section for an individual who is eligible for the veterans fee waiver program
14under s. 45.44.
AB304,270 15Section 270. 125.68 (2) of the statutes is amended to read:
AB304,139,1716 125.68 (2) Operators' licenses and permits; “Class A," “Class B," “Class C," and
17other premises.
Except as provided under ss. 125.07 (3) (a) 10. and 125.51 (10), no
18premises operated under a “Class A" or “Class C" license or under a “Class B" license
19or permit may be open for business, and no person who holds a brewer's permit,
20manufacturer's or rectifier's permit, or winery permit may allow the sale or provision
21of taste samples of intoxicating liquor on the brewery premises, manufacturing or
22rectifying premises as provided in s. 125.52 (1) (b) 2., winery premises, or any retail
23outlet operated by the brewer, manufacturer, rectifier, or winery under s. 125.29 (7),
24125.52 (4), or 125.53 (3),
unless there is upon the premises either the licensee or
25permittee, the agent named in the license or permit if the licensee or permittee is a

1corporation or limited liability company, or some person who has an operator's
2license or operator's permit and who is responsible for the acts of all persons selling
3or serving any intoxicating liquor to customers. An operator's license issued in
4respect to a vessel under s. 125.51 (5) (c) is valid outside the municipality that issues
5it. For the purpose of this subsection, any person holding a manager's license issued
6under s. 125.18 or any member of the licensee's or permittee's immediate family who
7has attained the age of 18 shall be considered the holder of an operator's license. No
8person, including a member of the licensee's or permittee's immediate family, other
9than the licensee, permittee, or agent may serve or sell alcohol beverages in any place
10operated under a “Class A" or “Class C" license or under a “Class B" license or permit,
11or serve or sell intoxicating liquor on brewery premises, manufacturing or rectifying
12premises, winery premises, or any retail outlet operated by a brewer, manufacturer,
13rectifier, or winery under s. 125.29 (7), 125.52 (4), or 125.53 (3),
unless he or she has
14an operator's license or operator's permit, is considered to have an operator's license
15under this subsection,
or is at least 18 years of age and is under the immediate
16supervision of the licensee, permittee, or agent or a person holding an operator's
17license or operator's permit, who is on the premises at the time of the service.
AB304,271 18Section 271. 125.68 (4) (c) 1. of the statutes is amended to read:
AB304,140,219 125.68 (4) (c) 1. Subject to subds. 3. and 6. and s. 125.51 (3r) (a) 3., no premises
20for which a “Class B" license or permit or a “Class C" license has been issued may
21remain open between the hours of 2 a.m. and 6 a.m., except as otherwise provided
22in this subdivision and subd. 4. On January 1 premises operating under a “Class B"
23license or permit are not required to close. On Saturday and Sunday, no premises
24may remain open between 2:30 a.m. and 6 a.m. except that, on the Sunday that
25daylight saving time begins as specified in s. 175.095 (2), no premises may remain

1open between 3:30 a.m. and 6 a.m. This subdivision does not apply to a “Class B"
2license issued to a winery under s. 125.51 (3) (am).
AB304,272 3Section 272. 125.68 (4) (c) 3. of the statutes is amended to read:
AB304,140,114 125.68 (4) (c) 3. Between 12 midnight and 6 a.m. no person may sell
5intoxicating liquor on “Class B" licensed premises in an original unopened package,
6container or bottle or for consumption away from the premises or on “Class C"
7licensed premises as authorized under s. 125.51 (3r) (a). A municipal governing body
8may, by ordinance, impose more restrictive hours than are provided in this
9subdivision except with respect to the sale of intoxicating liquor authorized under s.
10125.51 (3r) (a). This subdivision does not apply to a “Class B" license issued to a
11winery under s. 125.51 (3) (am).
AB304,273 12Section 273. 125.68 (4) (c) 3m. of the statutes is repealed.
AB304,274 13Section 274 . 125.68 (9) (f) of the statutes is amended to read:
AB304,140,2014 125.68 (9) (f) Every person manufacturing, rectifying or blending intoxicating
15liquor sold in this state shall provide the department division with the names,
16brands, descriptions, alcoholic content by volume and any other information about
17the intoxicating liquor required by the department division. Information required
18by this paragraph shall be submitted prior to placing any new blend on the market.
19The department division may also require by rule that samples of new products be
20submitted for examination and analysis.
AB304,275 21Section 275. 125.68 (10) (a) and (b) of the statutes are amended to read:
AB304,141,222 125.68 (10) (a) Except as provided in s. ss. 125.23 and 125.535, no intoxicating
23liquor may be shipped into this state unless consigned to a person holding a
24wholesaler's permit under s. 125.54 or, if shipped from a manufacturer or rectifier
25in another state holding a permit under s. 125.58, consigned to a person holding a

1manufacturer's or rectifier's permit under s. 125.52 or a winery permit under s.
2125.53.
AB304,141,93 (b) Except as provided in s. ss. 125.23 and 125.535, no common carrier or other
4person may transport into and deliver within this state any intoxicating liquor
5unless it is consigned to a person holding a wholesaler's permit under s. 125.54 or,
6if shipped from a manufacturer or rectifier in another state holding a permit under
7s. 125.58, consigned to a person holding a manufacturer's or rectifier's permit under
8s. 125.52 or a winery permit under s. 125.53. Any common carrier violating this
9paragraph shall forfeit $100 for each violation.
AB304,276 10Section 276 . 125.69 (1) of the statutes is repealed and recreated to read:
AB304,141,1311 125.69 (1) Interest restrictions. (a) Subject to s. 125.20 (6), a manufacturer's
12or rectifier's permit under s. 125.52 may not be issued to any person who holds, or
13has an interest in a licensee or permittee holding, any of the following:
AB304,141,1514 1. A Class “A" license issued under s. 125.25 or “Class A” license issued under
15s. 125.51 (2).
AB304,141,1716 2. A Class “B" license issued under s. 125.26, “Class B” license issued under s.
17125.51 (3), or “Class C” license issued under s. 125.51 (3m).
AB304,141,1918 3. A Class “B" permit issued under s. 125.27 or “Class B” permit issued under
19s. 125.51 (5).
AB304,141,2020 4. A wholesaler's permit issued under s. 125.28 or 125.54.
AB304,141,2321 (b) Subject to s. 125.20 (6), a winery permit under s. 125.53 may not be issued
22to any person who holds, or has an interest in a licensee or permittee holding, any
23of the following:
AB304,141,2524 1. A Class “A" license issued under s. 125.25 or “Class A” license issued under
25s. 125.51 (2).
AB304,142,2
12. A Class “B" license issued under s. 125.26, “Class B” license issued under s.
2125.51 (3), or “Class C” license issued under s. 125.51 (3m).
AB304,142,43 3. A Class “B" permit issued under s. 125.27 or “Class B” permit issued under
4s. 125.51 (5).
AB304,142,55 4. A wholesaler's permit issued under s. 125.28 or 125.54.
AB304,142,86 (c) Subject to s. 125.20 (6), a wholesaler's permit under s. 125.54 may not be
7issued to any person who holds, or has an interest in a licensee or permittee holding,
8any of the following:
AB304,142,109 1. A Class “A" license issued under s. 125.25 or “Class A” license issued under
10s. 125.51 (2).
AB304,142,1211 2. A Class “B" license issued under s. 125.26, “Class B” license issued under s.
12125.51 (3), or “Class C” license issued under s. 125.51 (3m).
AB304,142,1413 3. A Class “B" permit issued under s. 125.27 or “Class B” permit issued under
14s. 125.51 (5).
AB304,142,1515 4. A brewer's permit issued under s. 125.29.
AB304,142,1616 5. A brewpub permit issued under s. 125.295.
AB304,142,1717 6. A winery permit issued under s. 125.53.
AB304,142,1818 7. A manufacturer's or rectifier's permit issued under s. 125.52.
AB304,142,1919 8. An out-of-state shipper's permit issued under s. 125.30 or 125.58.
AB304,142,2220 (d) Subject to s. 125.20 (6), an out-of-state shipper's permit under s. 125.58
21may not be issued to any person who holds, or has an interest in a licensee or
22permittee holding, any of the following:
AB304,142,2423 1. A Class “A" license issued under s. 125.25 or “Class A” license issued under
24s. 125.51 (2).
AB304,143,2
12. A Class “B" license issued under s. 125.26, “Class B” license issued under s.
2125.51 (3), or “Class C” license issued under s. 125.51 (3m).
AB304,143,43 3. A Class “B" permit issued under s. 125.27 or “Class B” permit issued under
4s. 125.51 (5).
AB304,143,55 4. A wholesaler's permit issued under s. 125.28 or 125.54.
AB304,143,76 (e) Subject to s. 125.20 (6), a “Class A" license may not be issued to any person
7who holds, or has an interest in a permittee holding, any of the following:
AB304,143,88 1. A wholesaler's permit issued under s. 125.28 or 125.54.
AB304,143,99 2. A brewer's permit issued under s. 125.29.
AB304,143,1010 3. A brewpub permit issued under s. 125.295.
AB304,143,1111 4. A winery permit issued under s. 125.53.
AB304,143,1212 5. A manufacturer's or rectifier's permit issued under s. 125.52.
AB304,143,1313 6. An out-of-state shipper's permit issued under s. 125.30 or 125.58.
AB304,143,1614 (f) Subject to s. 125.20 (6), a “Class B" license or permit or “Class C” license may
15not be issued to any person who holds, or has an interest in a permittee holding, any
16of the following:
AB304,143,1717 1. A wholesaler's permit issued under s. 125.28 or 125.54.
AB304,143,1818 2. A brewer's permit issued under s. 125.29.
AB304,143,2019 3. Except as provided in s. 125.295 (1) (h), (2) (a) 6. e., and (3) (c), a brewpub
20permit issued under s. 125.295.
AB304,143,2121 4. A winery permit issued under s. 125.53.
AB304,143,2222 5. A manufacturer's or rectifier's permit issued under s. 125.52.
AB304,143,2323 6. An out-of-state shipper's permit issued under s. 125.30 or 125.58.
AB304,277 24Section 277. 125.69 (1) (a) 5., (b) 5., (c) 9. and (d) 5. of the statutes are created
25to read:
AB304,144,1
1125.69 (1) (a) 5. A no-sale event venue permit issued under s. 125.24.
AB304,144,22 (b) 5. A no-sale event venue permit issued under s. 125.24.
AB304,144,33 (c) 9. A no-sale event venue permit issued under s. 125.24.
AB304,144,44 (d) 5. A no-sale event venue permit issued under s. 125.24.
AB304,278 5Section 278. 125.69 (4) (e) of the statutes is amended to read:
AB304,144,106 125.69 (4) (e) Costs. The cost of administering this subsection shall be charged
7to the manufacturer, rectifier and wholesaler permittees. The department division
8shall determine the costs and shall establish the procedure for apportioning the cost
9against the permittees and provide for the method of payment to the department
10division.
AB304,279 11Section 279 . 125.69 (7) of the statutes is amended to read:
AB304,144,1612 125.69 (7) License or permit revocation. The violation of sub. (1), (3) or (5),
13or s. 125.20 (5) (d) as it relates to sub. (1),
is sufficient cause for the revocation of the
14license or permit of any licensee or permittee receiving the benefit from the
15prohibited act as well as the revocation of the license or permit of the licensee or
16permittee committing the prohibited act.
AB304,280 17Section 280. 125.69 (9) of the statutes is created to read:
AB304,144,2318 125.69 (9) Providing taste samples on retail premises. (a) Subject to par. (e),
19with the consent of the “Class A,” “Class B,” or “Class C” licensee, a winery,
20manufacturer, or rectifier may provide, free of charge, on “Class A,” “Class B,” or
21“Class C” premises, taste samples of intoxicating liquor to any person who has
22attained the legal drinking age for consumption on the premises between the hours
23of 11 a.m. and 7 p.m.
AB304,145,224 (b) A taste sample of wine may not exceed 3 fluid ounces and a person may not
25receive more than 2 taste samples of wine per day. A taste sample of intoxicating

1liquor other than wine may not exceed 0.5 fluid ounces and a person may receive not
2more than one taste sample of such intoxicating liquor per day.
AB304,145,83 (c) A winery, manufacturer, or rectifier may provide taste samples of any
4intoxicating liquor purchased from the retail licensee or of any intoxicating liquor the
5winery, manufacturer, or rectifier produced on premises covered by its winery
6permit, manufacturer's permit, or rectifier's permit and brings to the retail premises,
7but the winery, manufacturer, or rectifier may not leave at the retail premises any
8unused intoxicating liquor not purchased from the retail licensee.
AB304,145,119 (d) Any representative of a manufacturer, rectifier, or winery issued a permit
10under s. 125.52 or 125.53 may assist the retail licensee in dispensing or serving the
11taste samples.
AB304,145,1312 (e) This subsection authorizes taste samples only of wine on “Class C” licensed
13premises.
AB304,281 14Section 281 . 139.01 (2p) of the statutes is created to read:
AB304,145,1615 139.01 (2p) “Division" means the division of alcohol beverages in the
16department.
AB304,282 17Section 282 . 139.01 (4) of the statutes is amended to read:
AB304,145,2118 139.01 (4) “License," and “fermented malt beverages" have the same meaning
19as in s. 125.02, and “licensed premises" are premises described in licenses and
20permits issued by the department division, cities, villages, or towns under the
21authority of said section, other than a permit issued under s. 125.175.
AB304,283 22Section 283 . 139.01 (4) of the statutes, as affected by 2023 Wisconsin Act ....
23(this act), is amended to read:
AB304,146,224 139.01 (4) “License," and “fermented malt beverages" have the same meaning
25as in s. 125.02, and “licensed premises" are premises described in licenses and

1permits issued by the division, cities, villages, or towns under the authority of said
2section, other than a permit permits issued under s. ss. 125.175 and 125.24.
AB304,284 3Section 284 . 139.01 (6) of the statutes is amended to read:
AB304,146,194 139.01 (6) A “rectifier" is a person who rectifies, purifies or refines distilled
5spirits or wines by any process other than by original and continuous distillation
6from mash, wort or wash, through continuous closed vessels or pipes, until the
7manufacture thereof is complete, or who has in his or her possession any still or leach
8tub or keeps any other apparatus for the purpose of refining in any manner distilled
9spirits or the other liquors, or who after rectifying and purifying distilled spirits, by
10mixing such spirits or liquors with any materials, manufactures any spurious,
11imitation or compound liquors for sale, and any person who, without rectifying,
12purifying or refining distilled spirits, by mixing such spirits with any materials,
13manufactures any spurious, imitation or compound liquors for sale under the name
14of “whiskey," “brandy," “gin," “rum," “spirits," “ cordials" or any other name, and who
15is also a distiller or is under substantially the same management or control as a
16distiller. A rectifier may sell at wholesale intoxicating liquors rectified by him or her
17without any other license than that of a rectifier. “Rectifier” does not include a “Class
18B” licensee that prepares, stores, or dispenses mixed drinks in advance of sale in
19compliance with s. 125.51 (3) (bg).
AB304,285 20Section 285 . 139.03 (5) (a) of the statutes is amended to read:
AB304,147,321 139.03 (5) (a) No person who enters this state from another state may have in
22his or her possession and bring into the state any intoxicating liquor or wine. The
23prohibition in this paragraph does not apply to a person who changes his or her
24domicile from another state or a foreign country to this state and who brings into this
25state intoxicating liquor and wine constituting household goods. The prohibition in

1this paragraph does not apply to intoxicating liquor or wine consigned to any person
2having a permit from the secretary division to engage in the sale of such intoxicating
3liquor or wine.
AB304,286 4Section 286. 139.04 (4) of the statutes is amended to read:
AB304,147,75 139.04 (4) Sale or shipment of fermented malt beverages by a brewer to a
6bottler or between brewers, or of intoxicating liquor, whether in bulk or any state of
7packaging,
between manufacturers, rectifiers, and wineries.
AB304,287 8Section 287. 139.06 (3) of the statutes is amended to read:
AB304,147,179 139.06 (3) In shipping intoxicating liquor, whether in bulk for the purpose of
10bottling or rectifying to a rectifier located within the state
or in any state of
11packaging, to a manufacturer or rectifier holding a permit under s. 125.52
, the
12manufacturer or rectifier shall securely affix thereto a label or statement, in such
13form as is prescribed by the secretary, reciting that the shipment is made for the
14purpose of bottling or rectifying
a tax-exempt transfer between producers as
15authorized under s. 139.04 (4)
. Each manufacturer or rectifier making such
16shipments shall file an information report that shows the dates and quantities of
17shipments and the name and address of each consignee.
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