77.51(12m)(c)4.a.
a. The purchaser presents a coupon, certificate, or other documentation to the seller to claim the price reduction or discount, if the coupon, certificate, or other documentation is authorized, distributed, or granted by the 3rd party with the understanding that the 3rd party will reimburse the seller for the amount of the price reduction or discount.
77.51(12m)(c)4.b.
b. The purchaser identifies himself or herself to the seller as a member of a group or organization that may claim the price reduction or discount.
77.51(12m)(c)4.c.
c. The seller provides an invoice to the purchaser, or the purchaser presents a coupon, certificate, or other documentation to the seller, that identifies the price reduction or discount as a 3rd-party price reduction or discount.
77.51(12p)
(12p) "Purchaser" means a person to whom a sale of tangible personal property is made or to whom a service is furnished.
77.51(13)(a)
(a) Every seller who makes any sale, regardless of whether the sale is mercantile in nature, of tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or a service specified under
s. 77.52 (2) (a).
77.51(13)(am)
(am) Any person making any retail sale of a motor vehicle, aircraft, snowmobile, recreational vehicle, as defined in
s. 340.01 (48r), trailer, semitrailer, all-terrain vehicle or boat registered or titled, or required to be registered or titled, under the laws of this state or of the United States.
77.51(13)(b)
(b) Every person engaged in the business of making sales of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) for storage, use or consumption or in the business of making sales at auction of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) owned by the person or others for storage, use or other consumption.
77.51(13)(c)
(c) When the department determines that it is necessary for the efficient administration of this subchapter to regard any salespersons, representatives, peddlers or canvassers as the agents of the dealers, distributors, supervisors or employers under whom they operate or from whom they obtain the tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) sold by them, irrespective of whether they are making the sales on their own behalf or on behalf of such dealers, distributors, supervisors or employers, the department may so regard them and may regard the dealers, distributors, supervisors or employers as retailers for purposes of this subchapter.
77.51(13)(d)
(d) Every wholesaler to the extent that the wholesaler sells tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a person other than a seller as defined in
sub. (17) provided such wholesaler is not expressly exempt from the sales tax on such sale or from collecting the use tax on such sale.
77.51(13)(e)
(e) A person selling tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a service provider who transfers the property, items, or goods in conjunction with the selling, performing or furnishing of any service and the property, items, or goods are incidental to the service, unless the service provider is selling, performing or furnishing services under
s. 77.52 (2) (a) 7.,
10.,
11. and
20. This subsection does not apply to
sub. (2).
77.51(13)(f)
(f) A service provider who transfers tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) in conjunction with but not incidental to the selling, performing or furnishing of any service and a service provider selling, performing or furnishing services under
s. 77.52 (2) (a) 7.,
10.,
11. and
20. This subsection does not apply to
sub. (2).
77.51(13)(i)
(i) A person selling items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), materials, or supplies to barbers, beauty shop operators, or bootblacks for use by them in the performance of their services.
77.51(13)(k)
(k) With respect to a lease, any person deriving rentals from a lease of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) sourced to this state as provided under
s. 77.522.
77.51(13)(m)
(m) A person selling tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a veterinarian to be used or furnished by the veterinarian in the performance of services in some manner related to domestic animals, including pets or poultry.
77.51(13)(n)
(n) A person selling household furniture, furnishings, equipment, appliances or other items of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a landlord for use by tenants in leased or rented living quarters.
77.51(13)(o)
(o) A person selling drugs for animals to a veterinarian. As used in this paragraph, "animal" includes livestock, pets and poultry.
77.51(13)(p)
(p) All persons described in this subsection regardless of all of the following:
77.51(13)(p)2.
2. Whether the seller sells smaller quantities from inventory.
77.51(13)(p)3.
3. Whether the seller makes or intends to make a profit on the sale.
77.51(13)(p)4.
4. Whether the seller or the buyer receives a benefit the seller or buyer bargained for.
77.51(13)(p)5.
5. The percentage of the seller's total sales that the sale represents.
77.51(13)(p)6.
6. Any activities other than those described in
pars. (a) to
(o) in which the seller is engaged.
77.51(13g)
(13g) Except as provided in
sub. (13h), "retailer engaged in business in this state", for purposes of the use tax, means any of the following:
77.51(13g)(a)
(a) Any retailer owning any real property in this state or leasing or renting out any tangible personal property, or items or property under
s. 77.52 (1) (b) or
(c), located in this state or maintaining, occupying or using, permanently or temporarily, directly or indirectly, or through a subsidiary, or agent, by whatever name called, an office, place of distribution, sales or sample room or place, warehouse or storage place or other place of business in this state.
77.51(13g)(b)
(b) Any retailer having any representative, agent, salesperson, canvasser or solicitor operating in this state under the authority of the retailer or its subsidiary for the purpose of selling, delivering or the taking of orders for any tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or taxable services.
77.51(13g)(c)
(c) Any retailer selling tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or taxable services for storage, use, or other consumption in this state, unless otherwise limited by federal law.
77.51(13g)(d)
(d) Any person who has an affiliate in this state, if the person is related to the affiliate and if the affiliate uses facilities or employees in this state to advertise, promote, or facilitate the establishment of or market for sales of items by the related person to purchasers in this state or for providing services to the related person's purchasers in this state, including accepting returns of purchases or resolving customer complaints. For purposes of this paragraph, 2 persons are related if any of the following apply:
77.51(13g)(d)1.
1. One person, or each person, is a corporation and one person and any person related to that person in a manner that would require a stock attribution from the corporation to the person or from the person to the corporation under section
318 of the Internal Revenue Code owns directly, indirectly, beneficially, or constructively at least 50 percent of the corporation's outstanding stock value.
77.51(13g)(d)2.
2. One person, or each person, is a partnership, estate, or trust and any partner or beneficiary; and the partnership, estate, or trust and its partners or beneficiaries; own directly, indirectly, beneficially, or constructively, in the aggregate, at least 50 percent of the profits, capital, stock, or value of the other person or both persons.
77.51(13g)(d)3.
3. An individual stockholder and the members of the stockholder's family, as defined in section
318 of the Internal Revenue Code, owns directly, indirectly, beneficially, or constructively, in the aggregate, at least 50 percent of both persons' outstanding stock value.
77.51(13h)
(13h) "Retailer engaged in business in this state", notwithstanding
sub. (13g), beginning on the applicable date does not include a foreign corporation that is the publisher of printed materials the only activities of which in this state do not exceed the storage of its raw materials for any length of time in this state in or on property owned by a person other than the foreign corporation and the delivery of its raw materials to another person in this state if that storage and delivery are for printing by that other person, and the purchase from a printer of a printing service or of printed materials in this state for the publisher and the storage of the printed materials for any length of time in this state in or on property owned by a person other than the publisher and do not exceed maintaining, occupying and using, directly or by means of another person, a place that is in this state, that is not owned by the publisher and that is used for the distribution of printed materials. In this subsection, "applicable date" for publishers of books and periodicals other than catalogs means January 1, 1980, and for all other publishers means January 1, 1990. In this subsection "raw materials" means tangible personal property which becomes an ingredient or component part of the printed materials or which is consumed or destroyed or loses its identity in the printing of the printed materials.
77.51(13r)
(13r) Any person purchasing from a retailer as defined in
sub. (13) shall be deemed the consumer of the tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or services purchased.
77.51(13rm)
(13rm) "Retail sale" or "sale at retail" means any sale, lease, or rental for any purpose other than resale, sublease, or subrent.
77.51(13rn)
(13rn) "Ringtones" means digitized sound files that are downloaded onto a device and that may be used to alert the customer regarding a communication, but not including ringback tones or other digital audio files that are not stored on the purchaser's communication device.
77.51(13s)
(13s) "Safety classes" means all classes approved by the department of natural resources related to hunting, including hunting with a bow, and related to firearms, all-terrain vehicles, boats, and snowmobiles.
77.51(14)
(14) "Sale" includes any of the following: the transfer of the ownership of, title to, possession of, or enjoyment of tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or services for use or consumption but not for resale as tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or services and includes:
77.51(14)(a)
(a) Any sale at an auction with respect to tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) which are sold to a successful bidder, except the sale of tangible personal property, items, or goods sold at auction which are bid in by the seller and on which title does not pass to a new purchaser.
77.51(14)(b)
(b) The furnishing or distributing of tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or taxable services for a consideration by social clubs and fraternal organizations to their members or others.
77.51(14)(c)
(c) A transaction whereby the possession of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) are transferred but the seller retains the title as security for the payment of the price.
77.51(14)(f)
(f) The furnishing, preparing or serving for consideration of food, meals, confections or drinks.
77.51(14)(h)
(h) A transfer for a consideration of the title or possession of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) which have been produced, fabricated, or printed to the special order of the customer or of any publication.
77.51(14)(j)
(j) The granting of possession of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) by a lessor to a lessee, or to another person at the direction of the lessee. Such a transaction is deemed a continuing sale.
77.51(14)(m)
(m) A transaction for which a person's books and records show the transaction created, with regard to the transferee, an obligation to pay a certain amount of money or an increase in accounts payable or, with regard to the transferor, a right to receive a certain amount of money or an increase in accounts receivable.
77.51(14)(n)
(n) All activities described in this subsection regardless of all of the following:
77.51(14)(n)2.
2. Whether the seller sells smaller quantities from inventory.
77.51(14)(n)3.
3. Whether the seller makes or intends to make a profit on the sale.
77.51(14)(n)4.
4. Whether the seller or the buyer receives a benefit the seller or buyer bargained for.
77.51(14)(n)5.
5. The percentage of the seller's total sales that the sale represents.
77.51(14g)(a)
(a) The transfer of property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a corporation upon its organization solely in consideration for the issuance of its stock;
77.51(14g)(b)
(b) The contribution of property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a newly formed partnership solely in consideration for a partnership interest therein;
77.51(14g)(bm)
(bm) The contribution of property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a limited liability company upon its organization solely in consideration for a membership interest;
77.51(14g)(c)
(c) The transfer of property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a corporation, solely in consideration for the issuance of its stock, pursuant to a merger or consolidation;
77.51(14g)(cm)
(cm) The transfer of property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a limited liability company, solely in consideration for a membership interest, pursuant to a merger;
77.51(14g)(d)
(d) The distribution of property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) by a corporation to its stockholders as a dividend or in whole or partial liquidation;
77.51(14g)(e)
(e) The distribution of property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) by a partnership to its partners in whole or partial liquidation;
77.51(14g)(em)
(em) The distribution of property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) by a limited liability company to its members in whole or partial liquidation;
77.51(14g)(f)
(f) Repossession of property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) by the seller from the purchaser when the only consideration is cancellation of the purchaser's obligation to pay the remaining balance of the purchase price;
77.51(14g)(g)
(g) The transfer of property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) in a reorganization as defined in section
368 of the internal revenue code in which no gain or loss is recognized for franchise or income tax purposes; or
77.51(14g)(h)
(h) Any transfer of all or substantially all the property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) held or used by a person in the course of an activity requiring the holding of a seller's permit, if after the transfer the real or ultimate ownership of the property, items, or goods is substantially similar to that which existed before the transfer. For the purposes of this section, stockholders, bondholders, partners, members or other persons holding an interest in a corporation or other entity are regarded as having the real or ultimate ownership of the property, items, or goods of the corporation or other entity. In this paragraph, "substantially similar" means 80% or more of ownership.
77.51(15a)(a)(a) "Sales, lease, or rental for resale, sublease, or subrent" includes transfers of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a service provider that the service provider transfers in conjunction with but not incidental to the selling, performing, or furnishing of any service, and transfers of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a service provider that the service provider physically transfers in conjunction with the selling, performing, or furnishing services under
s. 77.52 (2) (a) 7.,
10.,
11., or
20. This paragraph does not apply to
sub. (2).
77.51(15a)(b)
(b) "Sales, lease, or rental for resale, sublease, or subrent" does not include any of the following:
77.51(15a)(b)1.
1. The sale of building materials, supplies, and equipment to owners, contractors, subcontractors, or builders for use in real property construction activities or the alteration, repair, or improvement of real property, regardless of the quantity of such materials, supplies, and equipment sold.
77.51(15a)(b)2.
2. Any sale of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a purchaser even though such property, items, or goods may be used or consumed by some other person to whom such purchaser transfers the property, items, or goods without valuable consideration, such as gifts, and advertising specialties distributed at no charge and apart from the sale of other tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) or service.
77.51(15a)(b)3.
3. Transfers of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a service provider that the service provider transfers in conjunction with the selling, performing, or furnishing of any service, if the tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) are incidental to the service, unless the service provider is selling, performing, or furnishing services under
s. 77.52 (2) (a) 7.,
10.,
11., or
20.
77.51(15a)(b)4.
4. A sale of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a contractor or subcontractor for use in the performance of contracts with the United States or its instrumentalities for the construction of improvements on or to real property.
77.51(15b)(a)(a) "Sales price" means the total amount of consideration, including cash, credit, property, and services, for which tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) or services are sold, licensed, leased, or rented, valued in money, whether received in money or otherwise, without any deduction for the following:
77.51(15b)(a)2.
2. The cost of materials used, labor or service cost, interest, losses, all costs of transportation to the seller, all taxes imposed on the seller, and any other expense of the seller.
77.51(15b)(a)3.
3. Charges by the seller for any services necessary to complete a sale, not including delivery and installation charges.
77.51(15b)(a)4.b.
b. If a shipment includes property or items that are subject to tax under this subchapter and property or items that are not subject to tax under this subchapter, the amount of the delivery charge that the seller allocates to the property and items that are subject to tax under this subchapter is based either on the total sales price of the property and items that are subject to tax under this subchapter as compared to the total sales price of all the property and items or on the total weight of the property and items that are subject to tax under this subchapter as compared to the total weight of all the property and items.
77.51(15b)(b)1.
1. Discounts, including cash, terms, or coupons, that are not reimbursed by a 3rd party, except as provided in
par. (c); that are allowed by a seller; and that are taken by a purchaser on a sale.
77.51(15b)(b)2.
2. Interest, financing, and carrying charges from credit that is extended on a sale of tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or services, if the amount of the interest, financing, or carrying charges is separately stated on the invoice, bill of sale, or similar document that the seller gives to the purchaser.
77.51(15b)(b)3.
3. Any taxes legally imposed directly on the purchaser that are separately stated on the invoice, bill of sale, or similar document that the seller gives to the purchaser.
77.51(15b)(b)4.
4. Delivery charges for direct mail, if the delivery charges for direct mail are separately stated on the invoice, bill of sale, or similar document that the seller gives to the purchaser.
