77.52(2)(a)5.c.
c. The sale of ancillary services, except detailed telecommunications billing services.
77.52(2)(a)5m.
5m. The sale of services that consist of recording telecommunications messages and transmitting them to the purchaser of the service or at that purchaser's direction, but not including services that are taxable under
subd. 5. or services that are incidental, as defined in
s. 77.51 (5), to another service that is not taxable under this subchapter and sold to the purchaser of the incidental service.
77.52(2)(a)6.
6. Laundry, dry cleaning, pressing and dyeing services, except when performed on raw materials or goods in process destined for sale, except when performed on cloth diapers by a diaper service and except when the service is performed by the customer through the use of coin-operated, self-service machines.
77.52(2)(a)7.
7. Photographic services including the processing, printing and enlarging of film as well as the service of photographers for the taking, reproducing and sale of photographs.
77.52(2)(a)8m.
8m. The towing and hauling of motor vehicles by a tow truck, as defined in
s. 340.01 (67n), unless at the time of towing or hauling a sale sourced to this state under
s. 77.522 of the motor vehicle to the purchaser would be exempt from the taxes imposed under this subchapter, not including the exempt sale of a motor vehicle to a nonresident under
s. 77.54 (5) (a) and nontaxable sales described under
s. 77.585 (8).
77.52(2)(a)9.
9. Parking or providing parking space for motor vehicles and aircraft for a consideration and docking or providing storage space for boats for a consideration.
77.52(2)(a)10.
10. Except for services provided by veterinarians and except for installing or applying tangible personal property, or items or goods under
sub. (1) (b) or
(d), that, subject to
par. (ag), when installed or applied, will constitute an addition or capital improvement of real property, the repair, service, alteration, fitting, cleaning, painting, coating, towing, inspection, and maintenance of all items of tangible personal property or items, property, or goods under
sub. (1) (b),
(c), or
(d), unless, at the time of that repair, service, alteration, fitting, cleaning, painting, coating, towing, inspection, or maintenance, a sale in this state of the type of property, item, or good repaired, serviced, altered, fitted, cleaned, painted, coated, towed, inspected, or maintained would have been exempt to the customer from sales taxation under this subchapter, other than the exempt sale of a motor vehicle or truck body to a nonresident under
s. 77.54 (5) (a) and other than nontaxable sales under
s. 77.522 or unless the repair, service, alteration, fitting, cleaning, painting, coating, towing, inspection, or maintenance is provided under a contract that is subject to tax under
subd. 13m. The tax imposed under this subsection applies to the repair, service, alteration, fitting, cleaning, painting, coating, towing, inspection, or maintenance of items listed in
par. (ag), regardless of whether the installation or application of tangible personal property or items, property, or goods under
sub. (1) (b),
(c), or
(d) related to the items is an addition to or a capital improvement of real property, except that the tax imposed under this subsection does not apply to the original installation or the complete replacement of an item listed in
par. (ag), if that installation or replacement is a real property construction activity under
s. 77.51 (2).
77.52(2)(a)11.
11. The producing, fabricating, processing, printing, or imprinting of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) for a consideration for consumers who furnish directly or indirectly the materials used in the producing, fabricating, processing, printing, or imprinting. This subdivision does not apply to the printing or imprinting of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) that results in printed material, catalogs, or envelopes that are exempt under
s. 77.54 (25) or
(25m).
77.52(2)(a)12.
12. The sale of cable television system services, or video services, as defined in
s. 66.0420 (2) (y), including installation charges.
77.52(2)(a)13m.
13m. The sale of contracts, including service contracts, maintenance agreements, computer software maintenance contracts for prewritten computer software, and warranties, that provide, in whole or in part, for the future performance of or payment for the repair, service, alteration, fitting, cleaning, painting, coating, towing, inspection, or maintenance of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), unless the sale, license, lease, or rental in this state of the property, items, or goods to which the contract relates is or was exempt, to the purchaser of the contract, from taxation under this subchapter.
77.52(2)(a)20.
20. The sale of landscaping and lawn maintenance services including landscape planning and counseling, lawn and garden services such as planting, mowing, spraying and fertilizing and shrub and tree services.
77.52(2)(ag)
(ag) For purposes of
par. (a) 10., the following items shall be considered to have retained their character as tangible personal property, regardless of the extent to which the item is fastened to, connected with, or built into real property:
77.52(2)(ag)4.
4. Ovens, including associated hoods and exhaust systems.
77.52(2)(ag)38.
38. Recreational, sporting, gymnasium, and athletic goods and equipment including, by way of illustration but not of limitation, all of the following:
77.52(2)(ag)39.
39. Equipment in offices, business facilities, schools, and hospitals but not in residential facilities including personal residences, apartments, long-term care facilities, as defined under
s. 16.009 (1) (em), prisons, mental health institutes, as defined in
s. 51.01 (12), centers for the developmentally disabled, as defined in
s. 51.01 (3), Type 1 juvenile correctional facilities, as defined in
s. 938.02 (19), or similar facilities including, by way of illustration but not of limitation, all of the following:
77.52(2)(am)
(am) For purposes of
par. (a) 12. "cable television system" means any facility which, for a fee, regularly amplifies and transmits by wire, coaxial cable, lightwave or microwave, simultaneously to 50 or more subscribers, programs broadcast by television or radio stations or originated by themselves or any other party. "Cable television system" does not include a master antenna system which serves one residential, commercial or government building or complex of buildings under common ownership or control if that facility does not provide any broadcast signals other than those which may be viewed in that facility.
77.52(2m)(a)(a) With respect to the services subject to tax under
sub. (2), no part of the charge for the service may be deemed a sale or rental of tangible personal property or items, property, or goods under
sub. (1) (b),
(c), or
(d) if the property, items, or goods transferred by the service provider are incidental to the selling, performing or furnishing of the service, except as provided in
par. (b).
77.52(2m)(b)
(b) With respect to the services subject to tax under
sub. (2) (a) 7.,
10.,
11. and
20., all property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) physically transferred, or transferred electronically, to the customer in conjunction with the selling, performing or furnishing of the service is a sale of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) separate from the selling, performing or furnishing of the service.
77.52(2n)
(2n) The selling, licensing, performing, or furnishing of the services described under
sub. (2) (a) at retail in this state, as determined under
s. 77.522, is subject to the tax imposed under
sub. (2) unless an exemption in this subchapter applies.
77.52(3)
(3) The taxes imposed by this section may be collected from the consumer or user.
77.52(4)
(4) It is unlawful for any retailer to advertise or hold out or state to the public or to any customer, directly or indirectly, that the tax or any part thereof will be assumed or absorbed by the retailer or that it will not be added to the selling price of the property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) sold or that if added it, or any part thereof, will be refunded. Any person who violates this subsection is guilty of a misdemeanor.
77.52(5)
(5) The department may by rule provide that the amount collected by the retailer from the consumer or user in reimbursement of the retailer's tax be displayed separately from the list price, the price advertised in the premises, the marked price, or other price on the sales check or other proof of sale.
77.52(7)
(7) Every person desiring to operate as a seller within this state who holds a valid certificate under
s. 73.03 (50) shall file with the department an application for a permit for each place of operations. Every application for a permit shall be made upon a form prescribed by the department and shall set forth the name under which the applicant intends to operate, the location of the applicant's place of operations, and the other information that the department requires. Except as provided in
sub. (7b), the application shall be signed by the owner if a sole proprietor; in the case of sellers other than sole proprietors, the application shall be signed by the person authorized to act on behalf of such sellers. A nonprofit organization that has a sales price taxable under
s. 77.54 (7m) shall obtain a seller's permit and pay taxes under this subchapter on all taxable sales prices received after it is required to obtain that permit. If that organization becomes eligible later for the exemption under
s. 77.54 (7m) except for its possession of a seller's permit, it may surrender that permit.
77.52(7b)
(7b) Any person who may register under
sub. (7) may designate an agent, as defined in
s. 77.524 (1) (ag), to register with the department under
sub. (7), in the manner prescribed by the department.
77.52(9)
(9) After compliance with
sub. (7) and
s. 77.61 (2) by the applicant, the department shall grant and issue to each applicant a separate permit for each place of operations within the state. A permit is not assignable and is valid only for the person in whose name it is issued and for the transaction of operations at the place designated in it. It shall at all times be conspicuously displayed at the place for which it was issued.
77.52(11)
(11) If any person fails to comply with any provision of this subchapter relating to the sales tax or any rule of the department relating to the sales tax adopted under this subchapter, is delinquent in respect to any tax imposed by the department or fails timely to file any return or report in respect to any tax under
ch. 71,
72,
76,
77,
78 or
139 after having been requested to file that return or report, the department upon hearing, after giving the person 10 days' notice in writing specifying the time and place of hearing and requiring the person to show cause why the permit should not be revoked or suspended, may revoke or suspend any one or more of the permits held by the person. The department shall give to the person written notice of the suspension or revocation of any of the permits. The notices required in this subsection may be served personally or by mail in the manner prescribed for service of notice of a deficiency determination. If the department suspends or revokes a permanent permit under this subsection, it may grant a temporary permit that is valid for one month and may then grant additional temporary permits if the person pays all amounts owed under this chapter for the month for which the previous temporary permit was issued. Persons who receive a temporary permit waive the notice requirement under
s. 77.61 (2). The department shall not issue a new permanent permit after the revocation of a permit unless it is satisfied that the former holder of the permit will comply with the provisions of this subchapter, the rules of the department relating to the sales tax and the provisions relating to other taxes administered by the department.
77.52(12)
(12) A person who operates as a seller in this state without a permit or after a permit has been suspended or revoked or has expired, unless the person has a temporary permit under
sub. (11), and each officer of any corporation, partnership member, limited liability company member, or other person authorized to act on behalf of a seller who so operates, is guilty of a misdemeanor. Except for a person who is registered in accordance with the agreement, as defined in
s. 77.65 (2) (a), permits shall be held only by persons actively operating as sellers of tangible personal property, or items, property, or goods under
sub. (1) (b),
(c), or
(d), or taxable services. Any person not so operating shall forthwith surrender that person's permit to the department for cancellation. The department may revoke the permit of a person found not to be actively operating as a seller of tangible personal property, or items, property, or goods under
sub. (1) (b),
(c), or
(d), or taxable services.
