77.51(12)(a)
(a) Any transfer of title, possession, ownership, enjoyment, or use by: cash or credit transaction, exchange, barter, lease or rental, conditional or otherwise, in any manner or by any means whatever of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) for a consideration, including any transaction for which a person's books and records show the transaction created, with regard to the transferee, an obligation to pay a certain amount of money or an increase in accounts payable or, with regard to the transferor, a right to receive a certain amount of money or an increase in accounts receivable.
77.51(12)(b)
(b) A transaction whereby the possession of property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) is transferred but the seller retains the title as security for the payment of the price.
77.51(12m)(a)(a) “Purchase price" means the total amount of consideration, including cash, credit, property, and services, for which tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or services are sold, licensed, leased, or rented, valued in money, whether paid in money or otherwise, without any deduction for the following:
77.51(12m)(a)2.
2. The cost of materials used, labor or service cost, interest, losses, all costs of transportation to the seller, all taxes imposed on the seller, except as provided in
par. (b) 3m. and
3s., and any other expense of the seller.
77.51(12m)(a)3.
3. Charges by the seller for any services necessary to complete a sale, not including delivery and installation charges.
77.51(12m)(a)4.b.
b. If a shipment includes property or items that are subject to tax under this subchapter and property or items that are not subject to tax under this subchapter, the amount of the delivery charge that the seller allocates to the property and items that are subject to tax under this subchapter is based either on the total purchase price of the property and items that are subject to tax under this subchapter as compared to the total purchase price of all the property and items or on the total weight of the property and items that are subject to tax under this subchapter as compared to the total weight of all the property and items, except that if the seller does not make the allocation under this
subd. 4. b., the purchaser shall allocate the delivery charge amount, consistent with this
subd. 4. b.
77.51(12m)(b)1.
1. Discounts, including cash, terms, or coupons, that are not reimbursed by a 3rd party, except as provided in
par. (c); that are allowed by a seller; and that are taken by a purchaser on a sale.
77.51(12m)(b)2.
2. Interest, financing, and carrying charges from credit that is extended on a sale of tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or services, if the amount of the interest, financing, or carrying charges is separately stated on the invoice, bill of sale, or similar document that the seller gives to the purchaser.
77.51(12m)(b)3.
3. Any taxes legally imposed directly on the purchaser that are separately stated on the invoice, bill of sale, or similar document that the seller gives to the purchaser.
77.51(12m)(b)3m.
3m. Taxes imposed on the seller that are separately stated on the invoice, bill of sale, or similar document that the seller gives to the purchaser if the law imposing or authorizing the tax provides that the seller may, but is not required to, pass on to and collect the tax from the user or consumer.
77.51(12m)(b)3s.
3s. The federal tax imposed on the seller in a retail sale of a heavy truck or trailer under section
4051 of the Internal Revenue Code that is separately stated on the invoice, bill of sale, or similar document that the seller gives to the purchaser.
77.51(12m)(b)4.
4. Delivery charges for direct mail, if the delivery charges for direct mail are separately stated on the invoice, bill of sale, or similar document that the seller gives to the purchaser.
77.51(12m)(b)5.
5. In all transactions in which an article of tangible personal property, an item under
s. 77.52 (1) (b), property under
s. 77.52 (1) (c), or a good under
s. 77.52 (1) (d) is traded toward the purchase of an article, item, property, or good of greater value, the amount of the purchase price that represents the amount allowed for the article, item, property, or good traded, except that this subdivision does not apply to any transaction to which
subd. 7. or
8. applies.
77.51(12m)(b)6.
6. If a person who purchases a motor vehicle presents a statement issued under
s. 218.0171 (2) (cq) to the seller at the time of purchase, and the person presents the statement to the seller within 60 days from the date of receiving a refund under
s. 218.0171 (2) (b) 2. b., the trade-in amount specified in the statement issued under
s. 218.0171 (2) (cq), but not to exceed the purchase price from the sale of the motor vehicle. This subdivision applies only to the first motor vehicle purchased by a person after receiving a refund under
s. 218.0171 (2) (b) 2. b.
77.51(12m)(b)7.
7. Thirty-five percent of the purchase price, excluding trade-ins, of a new manufactured home, as defined in
s. 101.91 (11). This subdivision does not apply to a lease or rental.
77.51(12m)(b)8.
8. At the retailer's option; except that after the retailer chooses an option the retailer may not use the other option for other sales without the department's written approval; either 35 percent of the purchase price of a modular home, as defined in
s. 101.71 (6), or an amount equal to the purchase price of the home minus the cost of materials that become an ingredient or component part of the home.
77.51(12m)(c)
(c) “Purchase price" includes consideration received by the seller from a 3rd party, if:
77.51(12m)(c)1.
1. The seller actually receives consideration from a 3rd party, other than the purchaser, and the consideration is directly related to a price reduction or discount on a sale.
77.51(12m)(c)2.
2. The seller is obliged to pass the price reduction or discount to the purchaser.
77.51(12m)(c)3.
3. The amount of the consideration that is attributable to the sale is a fixed amount and the seller is able to determine that amount at the time of the sale to the purchaser.
77.51(12m)(c)4.a.
a. The purchaser presents a coupon, certificate, or other documentation to the seller to claim the price reduction or discount, if the coupon, certificate, or other documentation is authorized, distributed, or granted by the 3rd party with the understanding that the 3rd party will reimburse the seller for the amount of the price reduction or discount.
77.51(12m)(c)4.b.
b. The purchaser identifies himself or herself to the seller as a member of a group or organization that may claim the price reduction or discount.
77.51(12m)(c)4.c.
c. The seller provides an invoice to the purchaser, or the purchaser presents a coupon, certificate, or other documentation to the seller, that identifies the price reduction or discount as a 3rd-party price reduction or discount.
77.51(12p)
(12p) “Purchaser" means a person to whom a sale of tangible personal property is made or to whom a service is furnished.
77.51(13)(a)
(a) Every seller who makes any sale, regardless of whether the sale is mercantile in nature, of tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or a service specified under
s. 77.52 (2) (a).
77.51(13)(am)
(am) Any person making any retail sale of a motor vehicle, aircraft, snowmobile, recreational vehicle, as defined in
s. 340.01 (48r), trailer, semitrailer, all-terrain vehicle, utility terrain vehicle, or boat registered or titled, or required to be registered or titled, under the laws of this state or of the United States.
77.51(13)(b)
(b) Every person engaged in the business of making sales of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) for storage, use or consumption or in the business of making sales at auction of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) owned by the person or others for storage, use or other consumption.
77.51(13)(c)
(c) When the department determines that it is necessary for the efficient administration of this subchapter to regard any salespersons, representatives, peddlers or canvassers as the agents of the dealers, distributors, supervisors or employers under whom they operate or from whom they obtain the tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) sold by them, irrespective of whether they are making the sales on their own behalf or on behalf of such dealers, distributors, supervisors or employers, the department may so regard them and may regard the dealers, distributors, supervisors or employers as retailers for purposes of this subchapter.
77.51(13)(d)
(d) Every wholesaler to the extent that the wholesaler sells tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a person other than a seller as defined in
sub. (17) provided such wholesaler is not expressly exempt from the sales tax on such sale or from collecting the use tax on such sale.
77.51(13)(e)
(e) A person selling tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a service provider who transfers the property, items, or goods in conjunction with the selling, performing or furnishing of any service and the property, items, or goods are incidental to the service, unless the service provider is selling, performing or furnishing services under
s. 77.52 (2) (a) 7.,
10.,
11. and
20. This subsection does not apply to
sub. (2).
77.51(13)(f)
(f) A service provider who transfers tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) in conjunction with but not incidental to the selling, performing or furnishing of any service and a service provider selling, performing or furnishing services under
s. 77.52 (2) (a) 7.,
10.,
11. and
20. This subsection does not apply to
sub. (2).
77.51(13)(i)
(i) A person selling items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), materials, or supplies to barbers, beauty shop operators, or bootblacks for use by them in the performance of their services.
77.51(13)(k)
(k) With respect to a lease, any person deriving rentals from a lease of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) sourced to this state as provided under
s. 77.522.
77.51(13)(m)
(m) A person selling tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a veterinarian to be used or furnished by the veterinarian in the performance of services in some manner related to domestic animals, including pets or poultry.
77.51(13)(n)
(n) A person selling household furniture, furnishings, equipment, appliances or other items of tangible personal property or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) to a landlord for use by tenants in leased or rented living quarters.
77.51(13)(o)
(o) A person selling drugs for animals to a veterinarian. As used in this paragraph, “animal" includes livestock, pets and poultry.
77.51(13)(p)
(p) All persons described in this subsection regardless of all of the following:
77.51(13)(p)2.
2. Whether the seller sells smaller quantities from inventory.
77.51(13)(p)3.
3. Whether the seller makes or intends to make a profit on the sale.
77.51(13)(p)4.
4. Whether the seller or the buyer receives a benefit the seller or buyer bargained for.
77.51(13)(p)5.
5. The percentage of the seller's total sales that the sale represents.
77.51(13)(p)6.
6. Any activities other than those described in
pars. (a) to
(o) in which the seller is engaged.
77.51(13b)(a)1.
1. “Affiliate" means a person that directly or indirectly, through one or more intermediaries, controls or is controlled by, or is under common control with, another person. For purposes of this subdivision, a person controls another person if that person holds at least 50 percent ownership interest in the other person.
77.51(13b)(a)2.
2. “Distribution facility" means an establishment where tangible personal property is stored and processed for delivery to customers and where no retail sales of the property are made.
77.51(13b)(a)3.
3. “Third-party seller" means a person who owns tangible personal property or items under
s. 77.52 (1) (b), who enters into a contract with a person described in
par. (b) for the sale of the tangible personal property or items, and who is not an affiliate of the person described in
par. (b).
77.51(13b)(b)
(b) Except as provided in
par. (c), “retailer" does not include a person, or the person's affiliates, making sales of tangible personal property or items under
s. 77.52 (1) (b), if all of the following apply:
77.51(13b)(b)1.
1. The person or any of the person's affiliates operates a distribution facility.
77.51(13b)(b)2.
2. The person or any of the person's affiliates sells the tangible personal property or items under
s. 77.52 (1) (b), on behalf of a 3rd-party seller.
77.51(13b)(b)3.
3. The 3rd-party seller owns the tangible personal property or items under
s. 77.52 (1) (b), and is disclosed to the customer as the seller.
77.51(13b)(b)4.
4. Neither the person nor any affiliate of the person makes any sales for which the customer takes possession of the tangible personal property or items under
s. 77.52 (1) (b), at a location operated by the person or any of the person's affiliates.
77.51(13b)(c)
(c) Paragraph (b) does not apply to sales at auction; sales of tangible personal property or items under
s. 77.52 (1) (b), owned or previously owned by the person operating the distribution facility or by any of the person's affiliates; or the sales of any of the following that are registered or titled, or required to be registered or titled, under the laws of this state, or of the United States:
77.51(13g)
(13g) Except as provided in
sub. (13h), “retailer engaged in business in this state", for purposes of the use tax, includes any of the following:
77.51(13g)(a)
(a) Any retailer owning any real property in this state.
77.51(13g)(ab)
(ab) Any retailer leasing or renting out any tangible personal property, or items or property under
s. 77.52 (1) (b) or
(c), if such property or items are located in this state.
77.51(13g)(ac)
(ac) Any retailer maintaining, occupying, or using, permanently or temporarily, directly or indirectly, or through a subsidiary, an agent, or some other person, an office, place of distribution, sales or sample room or place, warehouse or storage place, or other place of business in this state.
77.51(13g)(b)
(b) Any retailer having any representative, including a manufacturer's representative, agent, salesperson, canvasser, or solicitor operating in this state under authority of the retailer or its subsidiary for the purpose of selling, delivering, or the taking orders for any tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or services or for the purpose of performing any of the other activities described in this subsection.
77.51(13g)(c)
(c) Any retailer selling tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or taxable services for storage, use, or other consumption in this state, unless otherwise limited by federal law.
77.51(13g)(d)
(d) Any person who has an affiliate in this state, if the person is related to the affiliate and if the affiliate uses facilities or employees in this state to advertise, promote, or facilitate the establishment of or market for sales of items by the related person to purchasers in this state or for providing services to the related person's purchasers in this state, including accepting returns of purchases or resolving customer complaints. For purposes of this paragraph, 2 persons are related if any of the following apply:
77.51(13g)(d)1.
1. One person, or each person, is a corporation and one person and any person related to that person in a manner that would require a stock attribution from the corporation to the person or from the person to the corporation under section
318 of the Internal Revenue Code owns directly, indirectly, beneficially, or constructively at least 50 percent of the corporation's outstanding stock value.
77.51(13g)(d)2.
2. One person, or each person, is a partnership, estate, or trust and any partner or beneficiary; and the partnership, estate, or trust and its partners or beneficiaries; own directly, indirectly, beneficially, or constructively, in the aggregate, at least 50 percent of the profits, capital, stock, or value of the other person or both persons.
77.51(13g)(d)3.
3. An individual stockholder and the members of the stockholder's family, as defined in section
318 of the Internal Revenue Code, owns directly, indirectly, beneficially, or constructively, in the aggregate, at least 50 percent of both persons' outstanding stock value.
77.51(13g)(e)
(e) Any person servicing, repairing, or installing equipment or other tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d) in this state.
77.51(13g)(f)
(f) Any person delivering tangible personal property or items under
s. 77.52 (1) (b) into this state in a vehicle operated by the person that sells the property or items that are delivered.
77.51(13g)(g)
(g) Any person performing construction activities in this state.
77.51(13h)
(13h) “Retailer engaged in business in this state", notwithstanding
sub. (13g), beginning on the applicable date does not include a foreign corporation that is the publisher of printed materials the only activities of which in this state do not exceed the storage of its raw materials for any length of time in this state in or on property owned by a person other than the foreign corporation and the delivery of its raw materials to another person in this state if that storage and delivery are for printing by that other person, and the purchase from a printer of a printing service or of printed materials in this state for the publisher and the storage of the printed materials for any length of time in this state in or on property owned by a person other than the publisher and do not exceed maintaining, occupying and using, directly or by means of another person, a place that is in this state, that is not owned by the publisher and that is used for the distribution of printed materials. In this subsection, “applicable date" for publishers of books and periodicals other than catalogs means January 1, 1980, and for all other publishers means January 1, 1990. In this subsection “raw materials" means tangible personal property which becomes an ingredient or component part of the printed materials or which is consumed or destroyed or loses its identity in the printing of the printed materials.
77.51(13r)
(13r) Any person purchasing from a retailer as defined in
sub. (13) shall be deemed the consumer of the tangible personal property, or items, property, or goods under
s. 77.52 (1) (b),
(c), or
(d), or services purchased.
77.51(13rm)
(13rm) “Retail sale" or “sale at retail" means any sale, lease, or rental for any purpose other than resale, sublease, or subrent.
77.51(13rn)
(13rn) “Ringtones" means digitized sound files that are downloaded onto a device and that may be used to alert the customer regarding a communication, but not including ringback tones or other digital audio files that are not stored on the purchaser's communication device.
