LRBs0265/3
MES:jld&wlj:jf
2009 - 2010 LEGISLATURE
SENATE SUBSTITUTE AMENDMENT 1,
TO 2009 SENATE BILL 458
February 10, 2010 - Offered by Senator Sullivan.
SB458-SSA1,1,5 1An Act to renumber 66.0410 (1) (a) and 66.0410 (1) (b); to amend 66.0410 (2)
2(a) and 66.0410 (2) (b); and to create 66.0410 (1) (bm), 66.0410 (1) (bs), 66.0410
3(1) (c), 66.0410 (1) (e), 66.0410 (2) (c), 66.0410 (2) (d) and 66.0410 (3) of the
4statutes; relating to: the local regulation of ticket selling and providing
5penalties.
Analysis by the Legislative Reference Bureau
Under current law, a city, village, town, or county (political subdivision) may not
enact an ordinance or adopt a resolution that prohibits the resale of any ticket to an
entertainment event or a sporting event if the resale price is equal to or less than the
ticket's face value. Also under current law, the Board of Regents of the University
of Wisconsin System (university) may not promulgate a rule or adopt a resolution
prohibiting the resale of any ticket for an amount that is equal to or less than the
ticket's face value.
This substitute amendment authorizes the university or an entity (a
professional baseball or football district, the Bradley Center, or Milwaukee World
Festival, Inc., which operates the Summerfest grounds) to create a resale zone. A
resale zone is defined as property controlled by an entity or the university that the
entity designates as the only area of its property in which a ticket may be resold.
With regard to the university, it may create a resale zone only for Camp Randall

Stadium and the Kohl Center. The substitute amendment also authorizes a political
subdivision to prohibit the reselling of tickets within 250 feet of any property on
which a resale zone is created and to prohibit the reselling of tickets to a National
Collegiate Athletic Association tournament event within 250 feet of the Bradley
Center.
If a person is convicted of violating the requirements of a resale zone, the person
is subject to a forfeiture of $10 for the first offense, and the law enforcement officer
who issues the citation must also give the person information about the penalty that
may apply for any subsequent violations. For a first offense, no court costs may be
imposed on a defendant. For a second or any subsequent offense, a person is subject
to a forfeiture not to exceed the penalty for a Class C forfeiture, which is a civil
penalty with a maximum forfeiture of $500.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB458-SSA1, s. 1 1Section 1. 66.0410 (1) (a) of the statutes is renumbered 66.0410 (1) (be).
SB458-SSA1, s. 2 2Section 2. 66.0410 (1) (b) of the statutes is renumbered 66.0410 (1) (d).
SB458-SSA1, s. 3 3Section 3. 66.0410 (1) (bm) of the statutes is created to read:
SB458-SSA1,2,64 66.0410 (1) (bm) "Resale zone" means property controlled by a sports stadium,
5Milwaukee World Festival, Inc., or the university that such an entity designates as
6the only area of the property within its control in which a ticket may be resold.
SB458-SSA1, s. 4 7Section 4. 66.0410 (1) (bs) of the statutes is created to read:
SB458-SSA1,2,108 66.0410 (1) (bs) "Reselling of tickets" means to sell, offer to sell, or offer to
9purchase a ticket that has been previously sold or otherwise distributed by the
10original issuer of the ticket.
SB458-SSA1, s. 5 11Section 5. 66.0410 (1) (c) of the statutes is created to read:
SB458-SSA1,2,1512 66.0410 (1) (c) "Sports stadium" means a local professional baseball park
13district under s. 229.65 (5), a local professional football stadium district under s.
14229.821 (4), or the Bradley Center Sports and Entertainment Corporation under s.
15232.02.
SB458-SSA1, s. 6
1Section 6. 66.0410 (1) (e) of the statutes is created to read:
SB458-SSA1,3,32 66.0410 (1) (e) "University" means the Board of Regents of the University of
3Wisconsin System.
SB458-SSA1, s. 7 4Section 7. 66.0410 (2) (a) of the statutes is amended to read:
SB458-SSA1,3,95 66.0410 (2) (a) A Except as provided in par. (c) or (d) and sub. (3), a political
6subdivision may not enact an ordinance or adopt a resolution and the Board of
7Regents of the University of Wisconsin System
university may not promulgate a rule
8or adopt a resolution prohibiting the resale of any ticket for an amount that is equal
9to or less than the ticket's face value.
SB458-SSA1, s. 8 10Section 8. 66.0410 (2) (b) of the statutes is amended to read:
SB458-SSA1,3,1411 66.0410 (2) (b) If a political subdivision or the Board of Regents of the
12University of Wisconsin System
university has in effect on April 22, 2004, an
13ordinance, rule, or resolution that is inconsistent with par. (a), the ordinance, rule,
14or resolution does not apply and may not be enforced.
SB458-SSA1, s. 9 15Section 9. 66.0410 (2) (c) of the statutes is created to read:
SB458-SSA1,3,1916 66.0410 (2) (c) A political subdivision may prohibit the reselling of tickets
17within 250 feet of any property on which a resale zone is created under sub. (3) if the
18political subdivision posts signage notifying the public that reselling of tickets is
19prohibited in that area.
SB458-SSA1, s. 10 20Section 10. 66.0410 (2) (d) of the statutes is created to read:
SB458-SSA1,3,2421 66.0410 (2) (d) A political subdivision may prohibit the reselling of tickets to
22a National Collegiate Athletic Association tournament event within 250 feet of
23property controlled by the Bradley Center Sports and Entertainment Corporation,
24under s. 232.02, at which such an event is held.
SB458-SSA1, s. 11 25Section 11. 66.0410 (3) of the statutes is created to read:
SB458-SSA1,4,2
166.0410 (3) Ticket resale zones. (a) All of the following may create a resale
2zone:
SB458-SSA1,4,33 1. A sports stadium.
SB458-SSA1,4,44 2. Milwaukee World Festival, Inc.
SB458-SSA1,4,75 3. The University of Wisconsin System, except that the University of Wisconsin
6System may create a resale zone only for Camp Randall Stadium and the Kohl
7Center at the University of Wisconsin–Madison.
SB458-SSA1,4,98 (b) A political subdivision may enforce the requirements of a resale zone, which
9is located within its jurisdiction, under par. (c).
SB458-SSA1,4,1610 (c) A person who is convicted for the first time of violating the requirements of
11a resale zone is subject to a forfeiture of $10. A law enforcement officer who cites a
12person for a first violation shall provide the person, along with his or her citation,
13information about the penalty that may apply upon subsequent violations, as
14described in this paragraph. If a person is convicted of a 2nd or subsequent violation
15of the requirements of a resale zone, the person is subject to a forfeiture not to exceed
16the penalty for a Class C forfeiture under s. 939.52 (3) (c).
SB458-SSA1,4,1917 (d) Transactions that occur within a resale zone are not endorsed by the entity
18that created the resale zone, and are not subject to any purchase guarantee against
19fraudulent activity.
SB458-SSA1,4,2120 (e) Notwithstanding the provisions of s. 814.65 (1), no court costs may be
21assessed against a defendant, for a first violation, in an action under this subsection.
SB458-SSA1, s. 12 22Section 12. Initial applicability.
SB458-SSA1,4,2423 (1) This act first applies to a ticket that is resold on the effective date of this
24subsection.
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