LRBs0302/2
MES:jld/wlj/nwn:md
2009 - 2010 LEGISLATURE
SENATE SUBSTITUTE AMENDMENT 2,
TO 2009 SENATE BILL 458
February 25, 2010 - Offered by Senator Sullivan.
SB458-SSA2,1,5 1An Act to renumber 66.0410 (1) (a) and 66.0410 (1) (b); to amend 66.0410 (2)
2(a) and 66.0410 (2) (b); and to create 66.0410 (1) (bm), 66.0410 (1) (bs), 66.0410
3(1) (c), 66.0410 (1) (e), 66.0410 (2) (c), 66.0410 (2) (d) and 66.0410 (3) of the
4statutes; relating to: the local regulation of ticket selling and providing
5penalties.
Analysis by the Legislative Reference Bureau
Under current law, a city, village, town, or county (political subdivision) may not
enact an ordinance or adopt a resolution that prohibits the resale of any ticket to an
entertainment event or a sporting event if the resale price is equal to or less than the
ticket's face value. Also under current law, the Board of Regents of the University
of Wisconsin System may not promulgate a rule or adopt a resolution prohibiting the
resale of any ticket for an amount that is equal to or less than the ticket's face value.
This substitute amendment authorizes an entity (a professional baseball or
football district, the Bradley Center, or Milwaukee World Festival, Inc., which
operates the Summerfest grounds) to create a resale zone. A resale zone is defined
as property controlled by an entity that the entity designates as the only area of its
property in which a ticket may be resold. The substitute amendment also authorizes
a political subdivision to prohibit the reselling of tickets at or less than face value

within 250 feet of any property on which a resale zone is created and to prohibit the
reselling of tickets to a National Collegiate Athletic Association tournament event
at or less than face value within 250 feet of the Bradley Center.
If a person is convicted of violating the requirements of a resale zone, the person
is subject to a forfeiture of $10 for the first offense, and the law enforcement officer
who issues the citation must also give the person information about the penalty that
may apply for any subsequent violations. For a first offense, no court costs may be
imposed on a defendant. For a second or any subsequent offense, a person is subject
to a forfeiture not to exceed the penalty for a Class C forfeiture, which is a civil
penalty with a maximum forfeiture of $500.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB458-SSA2, s. 1 1Section 1. 66.0410 (1) (a) of the statutes is renumbered 66.0410 (1) (be).
SB458-SSA2, s. 2 2Section 2. 66.0410 (1) (b) of the statutes is renumbered 66.0410 (1) (d).
SB458-SSA2, s. 3 3Section 3. 66.0410 (1) (bm) of the statutes is created to read:
SB458-SSA2,2,64 66.0410 (1) (bm) "Resale zone" means property controlled by a sports stadium
5or Milwaukee World Festival, Inc., that such an entity designates as the only area
6of the property within its control in which a ticket may be resold.
SB458-SSA2, s. 4 7Section 4. 66.0410 (1) (bs) of the statutes is created to read:
SB458-SSA2,2,108 66.0410 (1) (bs) "Reselling of tickets" means to sell, offer to sell, or offer to
9purchase a ticket that has been previously sold or otherwise distributed by the
10original issuer of the ticket.
SB458-SSA2, s. 5 11Section 5. 66.0410 (1) (c) of the statutes is created to read:
SB458-SSA2,2,1512 66.0410 (1) (c) "Sports stadium" means a local professional baseball park
13district under s. 229.65 (5), a local professional football stadium district under s.
14229.821 (4), or the Bradley Center Sports and Entertainment Corporation under s.
15232.02.
SB458-SSA2, s. 6 16Section 6. 66.0410 (1) (e) of the statutes is created to read:
SB458-SSA2,3,2
166.0410 (1) (e) "University" means the Board of Regents of the University of
2Wisconsin System.
SB458-SSA2, s. 7 3Section 7. 66.0410 (2) (a) of the statutes is amended to read:
SB458-SSA2,3,84 66.0410 (2) (a) A Except as provided in par. (c) or (d) and sub. (3), a political
5subdivision may not enact an ordinance or adopt a resolution and the Board of
6Regents of the University of Wisconsin System
university may not promulgate a rule
7or adopt a resolution prohibiting the resale of any ticket for an amount that is equal
8to or less than the ticket's face value.
SB458-SSA2, s. 8 9Section 8. 66.0410 (2) (b) of the statutes is amended to read:
SB458-SSA2,3,1310 66.0410 (2) (b) If a political subdivision or the Board of Regents of the
11University of Wisconsin System
university has in effect on April 22, 2004, an
12ordinance, rule, or resolution that is inconsistent with par. (a), the ordinance, rule,
13or resolution does not apply and may not be enforced.
SB458-SSA2, s. 9 14Section 9. 66.0410 (2) (c) of the statutes is created to read:
SB458-SSA2,3,1815 66.0410 (2) (c) A political subdivision may prohibit the reselling of tickets for
16an amount that is equal to or less than the ticket's face value within 250 feet of any
17property on which a resale zone is created under sub. (3) if the political subdivision
18posts signage notifying the public that reselling of tickets is prohibited in that area.
SB458-SSA2, s. 10 19Section 10. 66.0410 (2) (d) of the statutes is created to read:
SB458-SSA2,3,2420 66.0410 (2) (d) A political subdivision may prohibit the reselling of tickets to
21a National Collegiate Athletic Association tournament event for an amount that is
22equal to or less than the ticket's face value within 250 feet of property controlled by
23the Bradley Center Sports and Entertainment Corporation, under s. 232.02, at
24which such an event is held.
SB458-SSA2, s. 11 25Section 11. 66.0410 (3) of the statutes is created to read:
SB458-SSA2,4,2
166.0410 (3) Ticket resale zones. (a) All of the following may create a resale
2zone:
SB458-SSA2,4,33 1. A sports stadium.
SB458-SSA2,4,44 2. Milwaukee World Festival, Inc.
SB458-SSA2,4,65 (b) A political subdivision may enforce the requirements of a resale zone, which
6is located within its jurisdiction, under par. (c).
SB458-SSA2,4,137 (c) A person who is convicted for the first time of violating the requirements of
8a resale zone is subject to a forfeiture of $10. A law enforcement officer who cites a
9person for a first violation shall provide the person, along with his or her citation,
10information about the penalty that may apply upon subsequent violations, as
11described in this paragraph. If a person is convicted of a 2nd or subsequent violation
12of the requirements of a resale zone, the person is subject to a forfeiture not to exceed
13the penalty for a Class C forfeiture under s. 939.52 (3) (c).
SB458-SSA2,4,1614 (d) Transactions that occur within a resale zone are not endorsed by the entity
15that created the resale zone, and are not subject to any purchase guarantee against
16fraudulent activity.
SB458-SSA2,4,1817 (e) Notwithstanding the provisions of s. 814.65 (1), no court costs may be
18assessed against a defendant, for a first violation, in an action under this subsection.
SB458-SSA2, s. 12 19Section 12. Initial applicability.
SB458-SSA2,4,2120 (1) This act first applies to a ticket that is resold on the effective date of this
21subsection.
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