Tourism
NOTICE IS HEREBY GIVEN that pursuant to s.
41.17 (4) (g), Stats., the Wisconsin Department of Tourism will hold a hearing at the time and place shown below to consider a proposed order to revise s.
Tour 1.03 (4) relating to the joint effort marketing program.
Hearing Information
The hearing will be held at the Department of Tourism, Meeting Room 2B, 201 West Washington Avenue, Madison, Wisconsin, on Thursday August 11, 2005 at 10:00 a.m.
Written Comments
Written comments on the proposed rules may be sent to the contact person by Monday August 1, 2005. Written comments will receive the same consideration as written or oral testimony presented at the hearing.
Analysis Prepared by the Department of Tourism
Section
41.17, Stats., creates a joint effort marketing program and s.
41.17 (4) (g), Stats., authorizes the Department to adopt rules required to administer the program. The Joint Effort Marketing program provides for grants to non-profit organizations engaged in tourism activities that are directed at increasing tourism spending in a local area. Grant funds may be used for the development of publicity, the production and media placement of advertising and direct mailings that are part of a project and overall advertising plan of the applicant organization intended to increase tourism in Wisconsin.
Funding may be used for advertising of an event, for advertising of a sales promotion and for destination marketing advertising that is not tied to an event or promotion, but which is directed at extending the tourism market for the applicant and which has been identified by the Department as a market for the state.
If the project advertises an existing event, the rules require that the advertising be placed in a new geographic market, or reach a new demographic market, or the use of media where advertising for the event has not previously been placed. Existing Event projects are limited to one year of funding.
The proposal would allow the department to fund a second consecutive year of an existing event project.
Initial Regulatory Flexibility Analysis
NOTICE IS HEREBY GIVEN that pursuant to 227.14 Stats., the proposed rule will have minimal impact on small businesses. The initial regulatory flexibility analysis as required by 227.17 (3) (f), Stats., is as follows:
(1) Type of small business affected by the rule: None
(2) The proposed reporting, bookkeeping and other procedures required for compliance with the rule: None
(3) The types of professional skills necessary for compliance with the rule: None.
Fiscal Estimate
The proposed rule has no fiscal effect.
Contact Person
For additional information about or copies of the proposed rules contact:
Abbie Hill, Joint Effort Marketing Program Coordinator
Telephone: 608/261-6272
Wisconsin Department of Tourism
P.O. Box 8690
Madison, WI 53708-8690
Pursuant to the authority vested in the Department of Tourism, by s.
41.17 (4) (g), Stats., and interpreting s.
41.17, Stats., the Department hereby amends the rules as follows:
SECTION 1. TOUR 1.03 (4) is amended to read:
TOUR 1.03 (4) A project described in s.
Tour 1.02 (6) (a), or
(f), may receive up to 3 years of funding, and the 3 years are not required to be consecutive. A project described in s.
Tour 1.02 (6) (b) (c) (d), may receive up to 2 consecutive years of funding. A recipient of funding for a project described in s.
Tour 1.02 (6) (d) may apply for another project under s.
Tour 1.02 (6) (d) no earlier than the third fiscal year following the fiscal year during which funding was granted.
Projects described in s. Tour 1.02 (6) (b) and (c) are limited to one year of funding unless the department determines that a second year of funding is necessary because severe weather, some other natural event or act of God had a substantial negative impact upon the prior year operation of the event. For each year of funding requested, an application shall be submitted and a determination made as provided under this chapter.
