AB849, s. 3 6Section 3. Chapter 435 of the statutes is created to read:
AB849,7,87 CHAPTER 435
8 RENT-TO-OWN AGREEMENTS
AB849,7,109 Subchapter I
10 scope
AB849,7,14 11435.102 Scope. (1) Inapplicability of other laws. A rent-to-own agreement
12under this chapter is not governed by the laws relating to a security interest, as
13defined in s. 401.201 (37), or a lease, as defined in s. 411.103 (1) (j), and is not
14governed by chs. 421 to 427 and 429.
AB849,7,15 15(2) Exclusions. This chapter does not apply to any of the following:
AB849,7,1716 (a) A lease or bailment of personal property that is incidental to the lease of real
17property.
AB849,7,1818 (b) A lease of a motor vehicle, as defined in s. 218.01 (1) (m).
AB849,7,2019(c) A credit sale, as defined in 15 USC 1602 (g) and in the regulations
20promulgated under that section.
AB849,8,2
1subchapter ii
2 definitions
AB849,8,3 3435.201 Definitions. In this chapter:
AB849,8,4 4(1) "Department" means the department of financial institutions.
AB849,8,6 5(2) "Lessee" means an individual who rents personal property under a
6rent-to-own agreement.
AB849,8,8 7(3) "Rental property" means personal property rented under a rent-to-own
8agreement.
AB849,8,11 9(4) "Rental-purchase company" means a person who regularly provides the use
10of personal property through rent-to-own agreements and to whom rental payments
11are initially payable under the terms of a particular rent-to-own agreement.
AB849,8,14 12(5) "Rent-to-own agreement" means an agreement between a
13rental-purchase company and a lessee for the use of personal property if all of the
14following conditions are met:
AB849,8,1615 (a) The personal property is to be used primarily for personal, family or
16household purposes.
AB849,8,1817 (b) The agreement has an initial term of 4 months or less and is automatically
18renewable with each payment after the initial term.
AB849,8,2019 (c) The agreement does not obligate or require the lessee to renew the
20agreement beyond the initial term.
AB849,8,2221 (d) The agreement permits, but does not obligate, the lessee to acquire
22ownership of the personal property.
AB849,8,2423 subchapter iii
24 administration
AB849,9,9
1435.301 Registration. (1) Requirement; application. Every person engaging
2in business as a rental-purchase company in this state shall file a registration
3statement with the department within 30 days after the date on which the person
4commences business in this state and no later than February 28 of each year
5thereafter. Except during the first 30 days after the date on which the person
6commences business in this state, no person may engage in business as a
7rental-purchase company in this state without a valid unsuspended or unrevoked
8registration filed under this subsection. A registration statement under this section
9shall include all of the following information:
AB849,9,1010 (a) The name of the rental-purchase company.
AB849,9,1111 (b) The name under which the rental-purchase company transacts business.
AB849,9,1212 (c) The address of the rental-purchase company's principal office.
AB849,9,1413 (d) The addresses of all locations in this state at which the rental-purchase
14company offers rent-to-own agreements to potential lessees.
AB849,9,1615 (e) The address of the rental-purchase company's designated agent upon whom
16service of process may be made in this state.
AB849,9,18 17(2) Rules. The department shall promulgate rules and prescribe forms for the
18efficient administration of this section.
AB849,9,22 19435.302 Registration fees. (1) When due. A rental-purchase company
20required to register under s. 435.301 shall pay a registration fee to the department
21when the rental-purchase company files the registration statement required under
22s. 435.301.
AB849,9,24 23(2) Amount. The amount of the annual registration fee is $50, plus $25 for each
24location in this state, in excess of 2, at which the rental-purchase company offers

1rent-to-own agreements to potential lessees, subject to a maximum fee of $750 per
2year.
AB849,10,5 3435.303 Examination of books and records. (1) Purpose of examination.
4The department may examine the books and records of a rental-purchase company
5for the purpose of determining compliance with this chapter.
AB849,10,12 6(2) Availability of books and records. A rental-purchase company shall make
7its books and records reasonably available for inspection by the department. If the
8rental-purchase company's books and records are located outside of this state, the
9rental-purchase company shall, at the rental-purchase company's option, either
10make the books and records available to the department at a convenient location in
11this state or pay the reasonable and necessary expenses for the department to
12examine the books and records at the location where they are maintained.
AB849,10,16 13(3) Method of bookkeeping. A rental-purchase company shall use generally
14accepted accounting principles and practices in keeping its books and records so that
15the department may determine if the rental-purchase company is in compliance
16with this chapter.
AB849,10,21 17(4) Destruction of records; when authorized. A rental-purchase company
18shall keep records relating to each rent-to-own agreement entered into by the
19rental-purchase company and the payments made under each rent-to-own
20agreement for at least 2 years after the date on which the rent-to-own agreement
21is terminated.
AB849,10,24 22435.304 Suspension or revocation of registration. (1) Grounds. The
23department may issue an order suspending or revoking a rental-purchase
24company's registration if any of the following conditions is met:
AB849,11,3
1(a) The rental-purchase company has violated any provision of this chapter,
2the violation is not isolated or inadvertent and the department determines that the
3violation justifies the suspension or revocation of the registration.
AB849,11,74 (b) The department becomes aware that any fact or condition exists which, if
5it had existed at the time that the rental-purchase company first filed its
6registration statement, would have warranted the department's refusal to approve
7the registration.
AB849,11,98 (c) The rental-purchase company has failed to pay the registration fee under
9s. 435.302.
AB849,11,11 10(2) Procedure. The following procedure applies to every order of the
11department that suspends or revokes a rental-purchase company's registration:
AB849,11,1512 (a) The department shall provide a written notice to the rental-purchase
13company of the department's intent to issue an order suspending or revoking the
14rental-purchase company's registration. The notice shall specify the grounds for and
15the effective date of the proposed order.
AB849,11,2116 (b) The rental-purchase company may file with the department a written
17response to the allegations contained in the notice within 20 days after receiving the
18notice. The rental-purchase company's written response may contain a request for
19a contested case hearing under s. 227.42. If the written response does not contain
20a request for a contested case hearing under s. 227.42, the right to a contested case
21hearing is waived.
AB849,12,222 (c) If a written response containing a request for a contested case hearing under
23s. 227.42 is received by the department within the time provided under par. (b) and
24if, in the opinion of the department, the matter satisfies all of the conditions under
25s. 227.42 (1) (a) to (d), the matter shall be scheduled for a contested case hearing to

1commence within 60 days after the date on which the department receives the
2written response.
AB849,12,123 (d) If the rental-purchase company fails to file a written response within the
4time provided under par. (b), files a timely written response but fails to request a
5contested case hearing under s. 227.42 or files a timely written response requesting
6a contested case hearing but, in the opinion of the department, the matter fails to
7satisfy all of the conditions under s. 227.42 (1) (a) to (d), the department may issue
8an order suspending or revoking the rental-purchase company's registration under
9sub. (1). If the rental-purchase company files a timely written response containing
10a proper request for a contested case hearing under s. 227.42, any order of the
11department suspending or revoking the rental-purchase company's registration
12shall be stayed pending completion of proceedings under ch. 227.
AB849,12,1513 subchapter iv
14 rent-to-own agreements
15 and disclosure requirements
AB849,12,18 16435.401 General requirements of disclosure. (1) Form, location, size and
17time of disclosure.
The information required under s. 435.402 shall satisfy all of the
18following requirements:
AB849,12,1919 (a) The information shall be clearly and conspicuously disclosed.
AB849,12,2020 (b) The information shall be disclosed in writing.
AB849,12,2221 (c) The information shall be disclosed on the face of the rent-to-own agreement
22above the line for the lessee's signature.
AB849,12,2323 (d) The information shall be disclosed in not less than 8-point standard type.
AB849,12,2524 (e) The information shall be disclosed at or before the time that the lessee
25becomes legally obligated under the rent-to-own agreement.
AB849,13,4
1(2) Accuracy of disclosure. The information required under s. 435.402 must
2be accurate as of the time that it is disclosed to the lessee. If any information
3subsequently becomes inaccurate as a result of any act, occurrence or agreement by
4the lessee, the resulting inaccuracy is not a violation of this chapter.
AB849,13,9 5(3) Copy of rent-to-own agreement. The rental-purchase company shall
6provide the lessee with a copy of the completed rent-to-own agreement signed by the
7lessee. If more than one lessee is legally obligated under the same rent-to-own
8agreement, delivery of a copy of the completed rent-to-own agreement to one of the
9lessees shall satisfy this subsection.
AB849,13,12 10435.402 Required provisions of rent-to-own agreement. A
11rental-purchase company shall include all of the following information, to the extent
12applicable, in every rent-to-own agreement:
AB849,13,17 13(1) Description. A brief description of the rental property, sufficient to identify
14the rental property to the lessee and the rental-purchase company, including an
15identification number and a statement indicating whether the rental property is new
16or used. A statement that incorrectly indicates that new rental property is used is
17not a violation of this chapter.
AB849,13,23 18(2) Cash price. The price at which the rental-purchase company would sell the
19rental property to the lessee if the lessee were to pay for the rental property in full
20on the date on which the rent-to-own agreement is executed, along with a statement
21that, if the lessee intends to acquire ownership of the rental property and is able to
22pay for the property in full or is able to obtain credit to finance the purchase, the
23lessee may be able to purchase similar property from a retailer at a lower cost.
AB849,13,24 24(3) Rental payment. The periodic rental payment for the rental property.
AB849,14,5
1(4) Up-front payment. Any payment required of the lessee at the time that the
2agreement is executed or at the time that the rental property is delivered, including
3the initial rental payment, any application or processing charge, any delivery fee,
4any charge for a liability damage waiver or for other optional services agreed to by
5the lessee, and the applicable tax.
AB849,14,8 6(5) Payment to acquire ownership. The total number, total dollar amount and
7timing of all periodic rental payments necessary to acquire ownership of the rental
8property.
AB849,14,14 9(6) Other charges and fees. A statement that the total dollar amount of all
10periodic rental payments necessary to acquire ownership of the rental property does
11not include other charges or fees that a lessee may incur, such as application,
12processing or delivery charges, or late payment, reinstatement, default or pickup
13fees. These charges and fees shall be separately identified in the rental-purchase
14agreement, and the amount of each charge and fee shall be disclosed.
AB849,14,19 15(7) Summary of early-purchase option. A statement summarizing the terms
16of the lessee's option to acquire ownership of the rental property, including a
17statement indicating that the lessee has the right to exercise an early purchase
18option and indicating the price, or the formula or method for determining the price,
19at which the rental property may be purchased under the early-purchase option.
AB849,15,2 20(8) Responsibility for theft or damage. A statement that, unless otherwise
21agreed, the lessee is responsible for the fair market value of the rental property,
22determined according to the early-purchase option formula or method, if the rental
23property is stolen, damaged or destroyed while in the possession of or subject to the
24control of the lessee. The statement shall indicate that the fair market value will be

1determined as of the date on which the rental property is stolen, damaged or
2destroyed.
AB849,15,9 3(9) Service and warranty. A statement identifying the party responsible for
4maintaining or servicing the rental property during the term of the rent-to-own
5agreement, together with a description of that responsibility, and a statement that
6if any part of a manufacturer's express warranty covers the rental property when the
7lessee acquires ownership of the rental property the manufacturer's express
8warranty will be transferred to the lessee, if the transfer is allowed by the terms of
9the manufacturer's express warranty.
AB849,15,12 10(10) Termination at option of lessee. A statement that the lessee may
11terminate the agreement at any time without penalty by voluntarily surrendering
12or returning the rental property in good repair.
AB849,15,14 13(11) Right to reinstate. A brief explanation of the lessee's right to reinstate
14a rent-to-own agreement under s. 435.602.
AB849,15,23 15(12) Rental, not purchase. A statement that the lessee will not own the rental
16property until the lessee has made all of the periodic rental payments necessary to
17acquire ownership or has exercised the lessee's early-purchase option. The
18rental-purchase company shall also include a notice reading substantially as
19follows: "You are renting this property. You will not own the property until you make
20all of the periodic rental payments necessary to acquire ownership or until you
21exercise your early-purchase option. If you do not make your periodic rental
22payments as scheduled or exercise your early-purchase option, the lessor may
23repossess the property."
AB849,16,2 24(13) Information about rental-purchase company and lessee. The names of
25the rental-purchase company and the lessee, the rental-purchase company's

1business address and telephone number, the lessee's address and the date on which
2the rent-to-own agreement is executed.
AB849,16,5 3435.403 Prohibited provisions of rent-to-own agreement. A
4rental-purchase company may not include any of the following provisions in a
5rent-to-own agreement:
AB849,16,6 6(1) Confession. A confession of judgment.
AB849,16,9 7(2) Security. A provision granting the rental-purchase company a security
8interest in any property except the rental property delivered by the rental-purchase
9company under the rent-to-own agreement.
AB849,16,13 10(3) Repossession. A provision authorizing a rental-purchase company or an
11agent of the rental-purchase company to enter the lessee's premises or to commit a
12breach of the peace in the repossession of rental property delivered by the
13rental-purchase company under the rent-to-own agreement.
AB849,16,16 14(4) Waiver. A waiver of a defense or counterclaim, or a waiver of any right to
15assert any claim that the lessee may have against the rental-purchase company or
16an agent of the rental-purchase company or a waiver of any provision of this chapter.
AB849,16,19 17(5) Overpayment. A provision requiring periodic rental payments totaling more
18than the total dollar amount of all periodic rental payments necessary to acquire
19ownership, as disclosed in the rental-purchase agreement.
AB849,16,21 20(6) Insurance. A provision requiring the purchase of insurance from the
21rental-purchase company to insure the rental property.
AB849,17,2 22435.404 Liability waiver. A rental-purchase company may offer a liability
23waiver to the lessee. The terms of the waiver shall be provided to the lessee in writing
24and the face of the writing shall clearly disclose that the lessee is not required to

1purchase the waiver. The fee for the waiver may not exceed 10% of the periodic rental
2payment due under the rent-to-own agreement.
AB849,17,8 3435.405 Early-purchase option. An early-purchase option under a
4rent-to-own agreement shall permit the lessee to purchase the rental property for
5cash at any time after the initial periodic rental payment. As a condition of exercising
6the early-purchase option, the rental-purchase company may require the lessee to
7be current on the payments under the lessee's rent-to-own agreement or to pay any
8past-due rental charges and other outstanding fees that are owed.
AB849,17,11 9435.406 Receipts and statements. (1) Receipts due upon request. Upon
10the request of a lessee, a rental-purchase company shall provide a written receipt
11to the lessee for any payment made by the lessee.
AB849,17,19 12(2) Statement due the lessee. Upon the request of a lessee, a rental-purchase
13company shall provide a written statement to the lessee showing the lessee's
14payment history under each rent-to-own agreement between the lessee and the
15rental-purchase company. A rental-purchase company is not required to provide a
16statement covering any rent-to-own agreement that terminated more than one year
17prior to the date of the lessee's request. A rental-purchase company may provide a
18single statement covering all rent-to-own agreements or separate statements for
19each rent-to-own agreement, at the rental-purchase company's option.
AB849,17,24 20(3) Statement due the 3rd party. Upon the written request of a lessee, made
21during the term of or no later than one year after the termination of a rent-to-own
22agreement, a rental-purchase company shall provide a written statement to any
23person designated by the lessee, showing the lessee's payment history under the
24rent-to-own agreement.
AB849,18,2
1subchapter v
2 marketing
AB849,18,7 3435.501 Price cards displayed. (1) Price cards; generally. Except as
4provided under sub. (2), a rental-purchase company shall display a card or tag that
5clearly and conspicuously states all of the following information on or next to any
6property displayed or offered by the rental-purchase company for rent under a
7rent-to-own agreement:
AB849,18,88 (a) The cash price that an individual would pay to purchase the property.
AB849,18,109 (b) The amount of the periodic rental payment and the term over which the
10payment must be made.
AB849,18,1211 (c) The total number and total dollar amount of all periodic rental payments
12necessary to acquire ownership of the property under a rent-to-own agreement.
AB849,18,1313 (d) Whether the property is new or used.
AB849,18,18 14(2) Exceptions. If property is offered for rent under a rent-to-own agreement
15through a catalog or if the size of the property is such that displaying a card or tag
16on or next to the property is impractical, a rental-purchase company may make the
17disclosures required under sub. (1) in a catalog or list that is readily available to
18prospective lessees.
AB849,18,23 19435.502 Advertising. (1) Disclosure required. Except as provided under
20sub. (2), if an advertisement for a rent-to-own agreement refers to or states the
21amount of a payment for any property and the right to acquire ownership of that
22property, the rental-purchase company shall ensure that the advertisement clearly
23and conspicuously states all of the following:
AB849,18,2424 (a) That the transaction advertised is a rent-to-own agreement.
AB849,19,2
1(b) The total number and total dollar amount of all periodic rental payments
2necessary to acquire ownership of the property.
AB849,19,53 (c) That the lessee does not acquire ownership of the property if the lessee fails
4to make all periodic rental payments or other payments necessary to acquire
5ownership of the property.
AB849,19,8 6(2) Exception. Subsection (1) does not apply to an in-store display or to an
7advertisement that is published in the yellow pages of a telephone directory or in a
8similar directory of businesses.
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