Disclosure requirements for open-end credit plans under the consumer act
Currently, a creditor under an open-end credit plan (typically, a credit card)
that is within the scope of the consumer act must make certain disclosures with

regard to the open-end credit plan. These disclosures include, among other things,
information relating to the rate of the finance charge under the plan, any annual fee
charged under the plan, and any other charges or fees assessed under the plan.
This bill requires certain creditors to make two additional disclosures. First,
if the open-end credit plan includes a fixed introductory rate of finance charge that,
after a specified period of time, increases or becomes a variable rate, the creditor
must provide the customer with a separate notice to that effect before the customer
enters into a transaction under the plan and with each subsequent billing statement,
until the rate ceases to increase or becomes variable. The bill specifies the content
and format of the notice and the manner in which it must be delivered to the
customer.
Second, if the creditor furnishes the customer with a periodic statement that
states a minimum monthly payment due under the open-end credit plan, the
creditor must include, as part of or along with the periodic statement, a notice
indicating the total amount of finance charges the customer would pay if he or she
paid off the debt owing under the open-end credit plan as of the date of the statement
by making only the minimum monthly payment every month. If the customer is
unable to pay off the debt owing under the open-end credit plan by making the
minimum monthly payment every month, the notice must indicate that fact.
Arbitration of consumer claims
Currently, the parties to any contract, including a contract that evidences a
consumer credit transaction, generally may agree to settle by arbitration any
controversy that arises out of the contract or out of the refusal to perform as required
under the contract. This bill limits the ability of the parties to a consumer credit
transaction to agree in advance to arbitrate a controversy that arises out of the
transaction. Under the bill, no agreement between the parties to a consumer credit
transaction may require the parties to arbitrate any controversy that arises out of
the transaction, or out of a failure to perform as required under the transaction, and
that arises after the date of the transaction. However, under the bill, the parties to
a consumer credit transaction may agree in writing to submit a controversy to
arbitration, if the parties enter into the agreement after the date on which the
controversy arises.
Fraudulent representations and deceptive advertising
Under current law, no person may distribute an untrue statement in an
advertisement with the intent to induce the public to enter into any contract with the
person. In addition to this general prohibition on deceptive advertising, no merchant
may advertise any statement or representation with regard to the extension of
consumer credit that is false, misleading, or deceptive. The department of
agriculture, trade and consumer protection (DATCP) may prosecute a person who
distributes deceptive advertising. With certain exceptions, a person who distributes
deceptive advertising may be fined not less than $50 nor more than $200. In
addition, a person injured by deceptive advertising may sue and generally may
recover any pecuniary loss together with reasonable attorney fees. Furthermore, a
consumer who enters into a transaction resulting from a misleading statement with

regard to the extension of credit may sue to void the transaction, recover amounts
paid pursuant to the transaction, and recover reasonable attorney fees.
This bill specifies that certain representations regarding an open-end credit
plan are both deceptive advertising and false, misleading, or deceptive statements
regarding consumer credit. Under this bill, a merchant may not indicate to a
consumer that the merchant has preapproved an extension of credit to the consumer
under an open-end credit plan and then extend credit to the consumer under terms
that are less financially favorable to the consumer than those indicated. In addition,
this bill prohibits a merchant from refusing to extend credit after indicating
preapproval of an extension of credit under an open-end credit plan. It is not a
defense to a violation of this bill for the merchant to indicate that its preapproval of
an extension of credit is subject to the merchant's investigation of the consumer's
financial information. However, under this bill it is not a violation for the merchant
to extend credit on different terms, or refuse to extend credit, because of an adverse
change in the financial circumstances of the consumer.
A violation of these provisions would be subject to a forfeiture of not less than
$50 nor more than $200. In addition, this bill retains the private cause of action and
the authority of DATCP to prosecute violations in current law.
Currently, the law that generally prohibits fraudulent representations and
deceptive advertising does not apply to the insurance business or, in certain
circumstances, licensed real estate brokers or salespersons. This bill repeals these
exemptions. Thus, under this bill, persons engaged in the business of insurance or
real estate are subject to the law that generally prohibits fraudulent representations
and deceptive advertising.
Payday loans
Under current law, a lender other than a bank, savings bank, savings and loan
association, or credit union generally must obtain a license from the division of
banking in DFI in order to assess a finance charge greater than 18%. This type of
lender is generally referred to as a "licensed lender." With certain limited exceptions,
current law provides no maximum finance charge for a loan entered into by a licensed
lender.
Currently, a lender who makes payday loans is typically required to be a
licensed lender. In a standard payday loan transaction, the lender accepts a personal
check from the borrower, pays the borrower the amount of the check less any
applicable finance charge, and agrees to wait a short time, such as two weeks, before
depositing the check. Current law does not specifically regulate payday loan
transactions.
This bill creates requirements and prohibitions that apply specifically to
payday loan transactions. Under this bill, a lender, other than a bank, saving bank,
savings and loan association, or credit union, who makes payday loans in the regular
course of business (payday loan provider), may not assess fees or interest in a payday
loan transaction in an aggregate amount that exceeds 5% of the amount of the
payday loan. In addition, a payday loan provider may not make a payday loan with
a term of less than 30 days. The bill also requires a payday loan provider to give each
borrower copies of educational brochures prepared by DFI regarding the operation

and potential costs of payday loans, to make annual reports to the division of banking
in DFI, and to annually pay any reasonable filing fee imposed by the division of
banking in DFI.
Unauthorized use of ATM card
Currently, DFI rules limit at $50 the liability of a customer of a bank, savings
bank, savings and loan association, or credit union (financial institution) for
unauthorized use of the customer's automatic teller machine (ATM) card or other
means of access to the customer's account through an ATM. This limit may be a
lesser amount under these rules if the financial institution is aware of circumstances
which lead to the belief that unauthorized access may be obtained. The rules specify
that a customer who furnishes another person with an ATM card or other means of
access to the customer's account through an ATM is deemed to have authorized the
use of that card or means of access, until the customer gives actual notice to the
depository institution that further transactions are unauthorized. This bill
incorporates these rules into the statutes.
Unauthorized disclosure of medical information by insurer
Current law provides requirements related to the disclosure of personal
medical information for use in connection with insurance transactions. An insurer
may disclose personal medical information concerning an individual only as
provided by the individual's signed disclosure authorization, except for purposes and
in situations specified in the statute, such as disclosure for the purpose of pursuing
a subrogation claim or to a health care provider for the purpose of verifying insurance
coverage. This bill provides that an insurer that discloses personal medical
information concerning an individual in a manner that is inconsistent with the
requirement under the statute is liable to the individual for actual damages,
exemplary (punitive) damages of not more than $25,000, costs, and reasonable
actual attorney fees.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB396, s. 1 1Section 1. 51.30 (4) (a) of the statutes is amended to read:
SB396,7,32 51.30 (4) (a) Confidentiality of records. Except as otherwise provided in this
3chapter and ss. 118.125 (4), 610.70 (3) and (5) (ac), 905.03, and 905.04, all treatment
4records shall remain confidential and are privileged to the subject individual. Such
5records may be released only to the persons designated in this chapter or ss. 118.125
6(4), 610.70 (3) and (5) (ac), 905.03, and 905.04, or to other designated persons with

1the informed written consent of the subject individual as provided in this section.
2This restriction applies to elected officials and to members of boards appointed under
3s. 51.42 (4) (a) or 51.437 (7) (a).
SB396, s. 2 4Section 2. 100.18 (10v) of the statutes is created to read:
SB396,7,55 100.18 (10v) (a) Definitions. In this subsection:
SB396,7,76 1. "Customer" means a person other than an organization who seeks or
7acquires credit for personal, family, or household purposes.
SB396,7,98 2. "Directly" means in person, by mail or electronic mail addressed to the
9receiver, or by telephone.
SB396,7,1010 3. "Merchant" has the meaning given in s. 421.301 (25).
SB396,7,1111 4. "Open-end credit plan" has the meaning given in s. 421.301 (27).
SB396,7,1212 5. "Organization" has the meaning given in s. 421.301 (28).
SB396,7,1913 (b) Deceptive preapproved rates, terms, or conditions. 1. It is deceptive
14advertising for a merchant to directly communicate to a customer, or cause to be
15directly communicated to a customer, that the merchant has preapproved an
16extension of credit to the customer under an open-end credit plan and then,
17pursuant to the customer's response to the communication, to make an extension of
18credit to the customer under an open-end credit plan with rates, terms, or conditions
19that are less financially favorable to the customer than those communicated.
SB396,7,2320 2. Except as provided under subd. 3., it is not a defense to a violation of subd.
211. that the merchant's preapproval of an extension of credit to the customer is made
22subject to the merchant's review of the customer's financial information, credit
23worthiness, credit standing, or credit capacity.
SB396,8,424 3. Subdivision 1. does not apply to an extension of credit under an open-end
25credit plan with different rates, terms, or conditions than those communicated to the

1customer, if the difference in rates, terms, or conditions resulted from an adverse
2change in the financial circumstances of the customer between the date on which the
3merchant communicates preapproval and the date on which the merchant makes the
4extension of credit.
SB396,8,95 (c) Deceptive preapproval. 1. It is deceptive advertising for a merchant to refuse
6to extend credit to a customer under an open-end credit plan if the customer requests
7the extension of credit in response to a direct communication from the merchant, or
8a direct communication caused by the merchant, indicating that the merchant, has
9preapproved the extension of credit to the customer under an open-end credit plan.
SB396,8,1310 2. Except as provided under subd. 3., it is not a defense to a violation of subd.
111. that the merchant's preapproval of an extension of credit to the customer is made
12subject to the merchant's review of the customer's financial information, credit
13worthiness, credit standing, or credit capacity.
SB396,8,1814 3. Subdivision 1. does not apply to a refusal to extend credit under an open-end
15credit plan, if the refusal resulted from an adverse change in the financial
16circumstances of the customer between the date on which the merchant
17communicates preapproval and the date on which the merchant refuses to extend
18credit.
SB396, s. 3 19Section 3. 100.18 (11) (b) 2. of the statutes is amended to read:
SB396,9,520 100.18 (11) (b) 2. Any person suffering pecuniary loss because of a violation of
21this section by any other person may sue in any court of competent jurisdiction and
22shall recover such pecuniary loss, together with costs, including reasonable attorney
23fees, except that no attorney fees may be recovered from a person licensed under ch.
24452 while that person is engaged in real estate practice, as defined in s. 452.01 (6)
.
25Any person suffering pecuniary loss because of a violation by any other person of any

1injunction issued under this section may sue for damages therefor in any court of
2competent jurisdiction and shall recover twice the amount of such pecuniary loss,
3together with costs, including reasonable attorney fees, except that no attorney fees
4may be recovered from a person licensed under ch. 452 while that person is engaged
5in real estate practice, as defined in s. 452.01 (6)
.
SB396, s. 4 6Section 4. 100.18 (12) of the statutes is repealed.
SB396, s. 5 7Section 5. 100.26 (4) of the statutes is amended to read:
SB396,9,108 100.26 (4) Any person who violates s. 100.18 (1) to (8) or, (10), or (10v) or
9100.182 is subject to a civil forfeiture of not less than $50 nor more than $200 for each
10violation.
SB396, s. 6 11Section 6. 138.052 (9) of the statutes is renumbered 138.052 (9) (a) and
12amended to read:
SB396,9,1813 138.052 (9) (a) Chapters 421 to 428 do not apply to the refinancing,
14modification, extension, renewal, or assumption of a loan which had an original
15principal balance in excess of $25,000 if the unpaid principal balance of the loan has
16been reduced to $25,000 or less and the refinancing, modification, extension,
17renewal, or assumption takes place before the effective date of this paragraph ....
18[revisor inserts date]
.
SB396, s. 7 19Section 7. 138.052 (9) (b) of the statutes is created to read:
SB396,9,2520 138.052 (9) (b) Chapters 421 to 428 do not apply to the refinancing,
21modification, extension, renewal, or assumption of a loan which had an original
22principal balance in excess of $50,000 if the unpaid principal balance of the loan has
23been reduced to $50,000 or less and the refinancing, modification, extension,
24renewal, or assumption takes place on or after the effective date of this paragraph
25.... [revisor inserts date].
SB396, s. 8
1Section 8. 138.09 (title) of the statutes is repealed and recreated to read:
SB396,10,2 2138.09 (title) Licensed lenders.
SB396, s. 9 3Section 9. 138.09 (3) (e) 1. a. of the statutes is amended to read:
SB396,10,94 138.09 (3) (e) 1. a. A business engaged in making loans for business or
5agricultural purposes or, loans before the effective date of this subdivision 1. a. ....
6[revisor inserts date],
exceeding $25,000 in principal amount, or loans on or after the
7effective date of this subdivision 1. a. .... [revisor inserts date], exceeding $50,000 in
8principal amount,
except that all such loans having terms of 49 months or more are
9subject to sub. (7) (gm) 2. or 4.
SB396, s. 10 10Section 10. 138.14 of the statutes is created to read:
SB396,10,11 11138.14 Payday loan providers. (1) Definitions. In this section:
SB396,10,1212 (a) "Check" has the meaning given in s. 403.104 (6).
SB396,10,1313 (b) "Department" means the department of financial institutions.
SB396,10,1414 (c) "Division" means the division of banking.
SB396,10,1515 (d) "Payday loan" means any of the following:
SB396,10,1916 1. A transaction between a person and the issuer of a check in which the person
17agrees to accept a check from the issuer, hold the check for a period of time before
18negotiating or presenting the check for payment, and pay to the issuer, upon
19accepting the check, the amount of the check less any applicable fee.
SB396,10,2020 2. A refinancing or consolidation of a transaction described in subd. 1.
SB396,10,2321 (e) "Payday loan provider" means a person, other than a bank, savings bank,
22savings and loan association, or credit union, who makes payday loans in the
23ordinary course of business.
SB396,11,2 24(2) Maximum fees and interest for payday loans. Notwithstanding ss. 138.09
25and 422.201 (9), no payday loan provider may charge, contract for, or receive fees and

1interest for a payday loan in an aggregate amount that exceeds 5% of the amount of
2the payday loan.
SB396,11,4 3(3) Minimum term for payday loans. No payday loan provider may make a
4payday loan with a term of less than 30 days.
SB396,11,8 5(4) Disclosure requirements. (a) Except as provided in par. (b), before
6disbursing funds pursuant to a payday loan, a payday loan provider shall provide the
7person obtaining the payday loan with a copy of each brochure provided by the
8department under sub. (6).
SB396,11,109 (b) Paragraph (a) does not apply if the person obtaining the payday loan has
10previously received a copy of each brochure from the payday loan provider.
SB396,11,23 11(5) Reporting and recordkeeping. (a) On or before March 15, every payday
12loan provider shall make an annual report to the division and shall pay any
13reasonable filing fee imposed by the division. The report shall cover business
14relating to payday loans made by the payday loan provider during the preceding
15calendar year and shall include any relevant information required by the division.
16The report shall be made upon forms provided by the division and shall be signed and
17verified by the oath or affirmation of the payday loan provider if an individual, one
18of the partners if a partnership, a member or manager if a limited liability company,
19or an officer of the corporation or association if a corporation or association. A payday
20loan provider that is licensed under s. 138.09 may include the information required
21to be reported under this paragraph in the payday loan provider's report under s.
22138.09 (3) (f), if the information required under this paragraph is stated separately
23in the report from information relating to the payday loan provider's other business.
SB396,12,3
1(b) Every payday loan provider shall keep the records relating to payday loans
2made by the payday loan provider separate from the records of any other business
3of the payday loan provider.
SB396,12,9 4(6) Educational brochures. The department shall provide brochures to
5educate individuals regarding the operation and potential costs of payday loans and
6regarding the laws of this state relating to consumer credit. Upon the request of a
7payday loan provider, the department shall supply the payday loan provider with
8copies of the brochures provided under this subsection. The department shall charge
9a payday loan provider a reasonable fee for brochures supplied under this subsection.
SB396,12,11 10(7) Penalty. Any person who violates sub. (2), (3), (4), or (5) may be fined not
11more than $500 or imprisoned not more than 6 months or both.
SB396, s. 11 12Section 11. 146.82 (2) (b) of the statutes is amended to read:
SB396,12,1613 146.82 (2) (b) Except as provided in s. 610.70 (3) and (5) (ac), unless authorized
14by a court of record, the recipient of any information under par. (a) shall keep the
15information confidential and may not disclose identifying information about the
16patient whose patient health care records are released.
SB396, s. 12 17Section 12. 224.15 of the statutes is created to read:
SB396,13,5 18224.15 Liability for unauthorized, remote access to customer's
19account.
(1) Definitions. (a) "Automatic teller machine" means a terminal or other
20facility or installation, attended or unattended, that is not located at the principal
21place of business or at a branch or remote facility of a depository institution and
22through which customers and depository institutions may engage, by means of either
23the direct transmission of electronic impulses to and from a depository institution or
24the recording of electronic impulses or other indicia of a transaction for delayed
25transmission to a depository institution, in transactions that are incidental to the

1conduct of the business of a depository institution and that are otherwise permitted
2by law. "Automated teller machine" also includes all equipment, regardless of
3location, that is interconnected with an automated teller machine and that is
4necessary to transmit, route, and process electronic impulses in order to enable the
5automated teller machine to perform any function for which it is designed.
SB396,13,76 (b) "Depository institution" means a bank, savings bank, savings and loan
7association, or credit union.
SB396,13,11 8(2) Limitation of liability. (a) The liability of a customer of a depository
9institution for the unauthorized use of a plastic card or other means of providing the
10customer access to the customer's account through an automated teller machine may
11not exceed the lesser of the following:
SB396,13,1212 1. Fifty dollars.
SB396,13,1913 2. The amount of any money, property, or services obtained by the unauthorized
14use of the plastic card or other means of access prior to the time the depository
15institution is notified of, or otherwise becomes aware of, circumstances that lead to
16the belief that unauthorized access to the customer's account may be obtained.
17Notice is sufficient when the customer takes such steps as may reasonably be
18required in the ordinary course of business to provide the depository institution with
19the pertinent information.
SB396,13,2420 (b) A customer who furnishes another person with a plastic card or other means
21of providing access to the customer's account through an automated teller machine
22shall be deemed to authorize all transactions that may be accomplished by that
23means, until the customer gives actual notice to the depository institution that
24further transactions are unauthorized.
SB396, s. 13
1Section 13. 411.103 (1) (e) of the statutes is renumbered 411.103 (1) (e) (intro)
2and amended to read:
SB396,14,73 411.103 (1) (e) (intro.) "Consumer lease" means a lease that a lessor regularly
4engaged in the business of leasing or selling makes to a lessee who is an individual
5and who takes under the lease primarily for a personal, family, or household purpose,
6if the total payments to be made under the lease contract, excluding payments for
7options to renew or buy, do not exceed $25,000. the following:
SB396, s. 14 8Section 14. 411.103 (1) (e) 1. of the statutes is created to read:
SB396,14,109 411.103 (1) (e) 1. For a lease entered into before the effective date of this
10subdivision .... [revisor inserts date], $25,000.
SB396, s. 15 11Section 15. 411.103 (1) (e) 2. of the statutes is created to read:
SB396,14,1312 411.103 (1) (e) 2. For a lease entered into on or after the effective date of this
13subdivision .... [revisor inserts date], $50,000.
SB396, s. 16 14Section 16. 421.202 (6) of the statutes is renumbered 421.202 (6) (a) and
15amended to read:
SB396,14,2116 421.202 (6) (a) Consumer credit transactions in which the amount financed
17exceeds $25,000, motor vehicle consumer leases in which the total lease obligation
18exceeds $25,000, or other consumer transactions in which the cash price exceeds
19$25,000;, if the consumer credit transaction, motor vehicle consumer lease, or other
20consumer transaction was entered into before the effective date of this paragraph ....
21[revisor inserts date].
SB396, s. 17 22Section 17. 421.202 (6) (b) of the statutes is created to read:
SB396,15,323 421.202 (6) (b) Consumer credit transactions in which the amount financed
24exceeds $50,000, motor vehicle consumer leases in which the total lease obligation
25exceeds $50,000, or other consumer transactions in which the cash price exceeds

1$50,000, if the consumer credit transaction, motor vehicle consumer lease, or other
2consumer transaction was entered into on or after the effective date of this paragraph
3.... [revisor inserts date].
SB396, s. 18 4Section 18. 422.201 (3) of the statutes is amended to read:
SB396,15,95 422.201 (3) For Notwithstanding sub. (2), for licensees under s. 138.09 and
6under ss. 218.0101 to 218.0163 and for payday loan providers under s. 138.14, the
7finance charge, calculated according to those sections, may not exceed the applicable
8maximums permitted in and calculated under ss. 138.09 , 138.14, and 218.0101 to
9218.0163, respectively.
SB396, s. 19 10Section 19. 422.308 (2g) of the statutes is created to read:
Loading...
Loading...