AB691: Bill Text

AB691,5,21 2. Assist in the transmission of an unsolicited electronic mail advertisement to a Wisconsin electronic mail address by providing electronic mail addresses where an advertisement may be sent.

AB691,5,23 (c) Use scripts or other automated means to register for multiple electronic mail accounts from which to do, or to enable another person to do, any of the following:

AB691,5,25 1. Transmit or cause to be transmitted an unsolicited electronic mail advertisement from this state or to a Wisconsin electronic mail address.

AB691,6,3 2. Assist in the transmission of an unsolicited electronic mail advertisement to a Wisconsin electronic mail address by providing electronic mail addresses where an advertisement may be sent.

AB691,6,6 (4) False or misleading addresses. No person may send an electronic mail advertisement from this state or to a Wisconsin electronic mail address if any of the following applies:

AB691,6,8 (a) The electronic mail advertisement contains or is accompanied by a 3rd party's domain name without the permission of the 3rd party.

AB691,6,12 (b) The electronic mail advertisement contains header information that is false or forged or that contains obscured information or misrepresentations. This paragraph does not apply to truthful information used by a 3rd party who has been lawfully authorized by the advertiser to use that information.

AB691,6,16 (c) The electronic mail advertisement has a subject line that a person acting reasonably under the circumstances would know would be likely to mislead a recipient about a material fact regarding the contents or subject matter of the message.

AB691,6,22 (5) Preexisting or current relationships. (a) Any person who sends an unsolicited electronic mail advertisement to a recipient with whom the person has a preexisting or current business relationship shall include in the unsolicited electronic mail advertisement a toll-free telephone number or a return electronic mail address that the recipient may use to notify the sender that the recipient does not want to receive any unsolicited electronic mail advertisements from the sender.

AB691,6,24 (b) Paragraph (a) does not apply to a person who provides free electronic mail service to electronic mail recipients.

AB691,7,2 (6) Civil actions. (a) Any of the following may bring an action to recover damages against any person who violates this section:

AB691,7,4 1. A recipient of an unsolicited electronic mail advertisement transmitted in violation of this section.

AB691,7,5 2. An electronic mail service provider.

AB691,7,7 3. The department of justice, after consulting with the department of agriculture, trade and consumer protection.

AB691,7,9 (b) A person who brings an action under par. (a) may recover either or both of the following:

AB691,7,10 1. Actual damages.

AB691,7,13 2. Liquidated damages of $1,000 for each unsolicited electronic mail advertisement transmitted in violation of this section, but not more than $1,000,000 for each incident.

AB691,7,19 (c) Notwithstanding par. (b) 2., if a court finds that the defendant established and implemented, with due care, practices and procedures reasonably designed to effectively prevent the transmission of unsolicited electronic mail advertisements that are in violation of this section, the court shall reduce the amount of liquidated damages recoverable under par. (b) 2. to not more than $100 for each unsolicited electronic mail advertisement transmitted, or not more than $100,000 per incident.

AB691,7,22 (d) An electronic mail service provider who has brought an action against a person for a violation of s. 100.54 may not bring an action against that person for a violation of this section for the same unsolicited electronic mail advertisement.

AB691,7,24 (e) In any action brought under this section, the court may award the prevailing plaintiff reasonable attorney's fees and costs, notwithstanding s. 814.04 (1).

AB691, s. 2 Section 2. 100.54 of the statutes is created to read:

AB691,8,4 100.54 Policies of electronic mail service providers. (1) Definitions. (a) "Electronic mail advertisement" means any electronic mail message, the principal purpose of which is to promote, directly or indirectly, the sale or other distribution of goods or services to the recipient.

AB691,8,8 (b) "Electronic mail service provider" means any business or organization qualified to do business in this state that provides registered users the ability to send or receive electronic mail through equipment located in this state and that is an intermediary in sending or receiving electronic mail.

AB691,8,12 (c) "Initiation" of an unsolicited electronic mail advertisement means the action of the initial sender of the electronic mail advertisement. It does not include the action of any intervening electronic mail service provider that may handle or retransmit the electronic message.

AB691,8,14 (d) "Registered user" means any person that maintains an electronic mail address with an electronic mail service provider.

AB691,8,16 (e) "Unsolicited electronic mail advertisement" means any electronic mail advertisement that meets both of the following requirements:

AB691,8,18 1. It is addressed to a recipient with whom the initiator does not have an existing business or personal relationship.

AB691,8,19 2. It is not sent at the request of or with the express consent of the recipient.

AB691,8,24 (2) Prohibition. If an electronic mail service provider has a policy prohibiting or restricting the use of its service or equipment for the initiation of unsolicited electronic mail advertisements, then no registered user of that electronic mail service provider may use or cause to be used any of that electronic mail service provider's equipment located in this state in violation of that policy.

AB691,9,2 (3) Construction. Nothing in this section shall be construed to limit or restrict any of the following:

AB691,9,3 (a) The rights of an electronic mail service provider under 47 USC 230 (c) (1).

AB691,9,5 (b) Any decision by an electronic mail service provider to permit or to restrict access to or use of its system.

AB691,9,7 (c) Any decision by an electronic mail service provider to permit or to restrict the exercise of its editorial function.

AB691,9,10 (4) Civil actions. (a) An electronic mail service provider may bring a civil action against any registered user who violates the electronic mail service provider's policy in the manner specified under sub. (2).

AB691,9,12 (b) An electronic mail service provider who brings a civil action under par. (a) may recover an amount equal to the greater of either of the following:

AB691,9,14 1. An amount equal to the actual monetary loss suffered by that electronic mail service provider.

AB691,9,16 2. Liquidated damages in the amount of $50 for each electronic mail message initiated or delivered in violation of sub. (2), but not more than $25,000.

AB691,9,18 (c) The court may award reasonable attorney's fees to the prevailing party notwithstanding s. 814.04 (1).

AB691,9,21 (d) In any action brought under sub. (2), the electronic mail service provider shall establish as an element of its cause of action that prior to the alleged violation, the defendant had actual notice of both of the following:

AB691,9,23 1. The electronic mail service provider's policy on unsolicited electronic mail advertising.

AB691,9,25 2. The fact that the defendant's unsolicited electronic mail advertisements would use the electronic mail service provider's equipment located in this state.

AB691,10,3 (e) An electronic mail service provider who has brought an action against a person for a violation of s. 100.53 may not bring an action against that person for a violation of this section for the same unsolicited electronic mail advertisement.

AB691,10,4 (End)