Remedies under the Wisconsin Consumer Act
Under current law, the consumer act generally provides three different
remedies to customers affected by violations of the act. The first remedy is $25 plus
actual damages. The bill deletes this remedy. The second remedy under current law
is $100 plus actual damages. The bill changes this remedy to $500 plus actual
damages and applies this remedy to all violations that are subject to the first remedy
under current law. The third remedy under current law is twice the amount of the
finance charge in the applicable transaction, subject to a minimum of $100 and a
maximum of $1,000, or actual damages. The bill changes the foregoing minimum to
$500 and the foregoing maximum to $5,000.
Current law also imposes a $100,000 limit on recoveries in class actions against
merchants who violate the consumer act. This bill changes the limit to $500,000 or
1 percent of a merchant's net worth, whichever is greater.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB333, s. 1 1Section 1. 138.052 (9) of the statutes, as affected by 2003 Wisconsin Act 257,
2is renumbered 138.052 (9) (a) and amended to read:
AB333,3,23 138.052 (9) (a) Chapters 421 to 427 and subch. I of ch. 428 do not apply to the
4refinancing, modification, extension, renewal or assumption of a loan which had an
5original principal balance in excess of $25,000 if the unpaid principal balance of the
6loan has been reduced to $25,000 or less and the refinancing, modification,

1extension, renewal, or assumption takes place before the effective date of this
2paragraph .... [revisor inserts date]
.
AB333, s. 2 3Section 2. 138.052 (9) (b) of the statutes is created to read:
AB333,3,94 138.052 (9) (b) Chapters 421 to 427 and subch. I of ch. 428 do not apply to the
5refinancing, modification, extension, renewal, or assumption of a loan which had an
6original principal balance in excess of $75,000 if the unpaid principal balance of the
7loan has been reduced to $75,000 or less and the refinancing, modification,
8extension, renewal, or assumption takes place on or after the effective date of this
9paragraph .... [revisor inserts date].
AB333, s. 3 10Section 3. 138.09 (3) (e) 1. a. of the statutes is amended to read:
AB333,3,1611 138.09 (3) (e) 1. a. A business engaged in making loans for business or
12agricultural purposes or, loans before the effective date of this subd. 1. a. .... [revisor
13inserts date],
exceeding $25,000 in principal amount, or loans on or after the effective
14date of this subd. 1. a. .... [revisor inserts date], exceeding $75,000 in principal
15amount,
except that all such loans having terms of 49 months or more are subject to
16sub. (7) (gm) 2. or 4.
AB333, s. 4 17Section 4. 411.103 (1) (e) of the statutes is renumbered 411.103 (1) (e) (intro.)
18and amended to read:
AB333,3,2319 411.103 (1) (e) (intro.) "Consumer lease" means a lease that a lessor regularly
20engaged in the business of leasing or selling makes to a lessee who is an individual
21and who takes under the lease primarily for a personal, family, or household purpose,
22if the total payments to be made under the lease contract, excluding payments for
23options to renew or buy, do not exceed $25,000. the following:
AB333, s. 5 24Section 5. 411.103 (1) (e) 1. of the statutes is created to read:
AB333,4,2
1411.103 (1) (e) 1. For a lease entered into before the effective date of this
2subdivision .... [revisor inserts date], $25,000.
AB333, s. 6 3Section 6. 411.103 (1) (e) 2. of the statutes is created to read:
AB333,4,54 411.103 (1) (e) 2. For a lease entered into on or after the effective date of this
5subdivision .... [revisor inserts date], $75,000.
AB333, s. 7 6Section 7. 421.202 (6) of the statutes is renumbered 421.202 (6) (a) and
7amended to read:
AB333,4,138 421.202 (6) (a) Consumer credit transactions in which the amount financed
9exceeds $25,000, motor vehicle consumer leases in which the total lease obligation
10exceeds $25,000 or other consumer transactions in which the cash price exceeds
11$25,000, if the consumer credit transaction, motor vehicle consumer lease, or other
12consumer transaction was entered into before the effective date of this paragraph ....
13[revisor inserts date]
;
AB333, s. 8 14Section 8. 421.202 (6) (b) of the statutes is created to read:
AB333,4,2015 421.202 (6) (b) Consumer credit transactions in which the amount financed
16exceeds $75,000, motor vehicle consumer leases in which the total lease obligation
17exceeds $75,000, or other consumer transactions in which the cash price exceeds
18$75,000, if the consumer credit transaction, motor vehicle consumer lease, or other
19consumer transaction was entered into on or after the effective date of this paragraph
20.... [revisor inserts date];
AB333, s. 9 21Section 9. 422.421 (12) of the statutes is amended to read:
AB333,4,2422 422.421 (12) Penalty. A violation of this section is subject to s. 425.304, except
23that failure to give the notice required under sub. (5) (c) does not subject a creditor
24to the penalty provided in s. 425.302 or 425.304.
AB333, s. 10 25Section 10. 425.301 (3) of the statutes is amended to read:
AB333,5,6
1425.301 (3) Notwithstanding any other section of chs. 421 to 427, a customer
2shall not be entitled to recover specific penalties provided in s. 425.302 (1) (a),
3425.303 (1) (a), 425.304 (1) or 425.305 (1) if the person violating chs. 421 to 427 shows
4by a preponderance of the evidence that the violation was not intentional and
5resulted from a bona fide error notwithstanding the maintenance of procedures
6reasonably adapted to avoid any such error.
AB333, s. 11 7Section 11. 425.302 of the statutes is repealed.
AB333, s. 12 8Section 12. 425.303 of the statutes is renumbered 425.303 (1), and 425.303 (1)
9(intro.) and (a), as renumbered, are amended to read:
AB333,5,1110 425.303 (1) (intro.) A person who commits a violation to which this section
11applies is liable to the customer in an amount equal to all of the following:
AB333,5,1212 (a) One Five hundred dollars; and.
AB333, s. 13 13Section 13. 425.303 (2m) of the statutes is created to read:
AB333,5,1514 425.303 (2m) This section applies to all violations for which no other remedy
15is specifically provided.
AB333, s. 14 16Section 14. 425.304 (intro.) of the statutes is amended to read:
AB333,5,19 17425.304 Remedy and penalty for certain violations. (intro.) A person who
18commits a violation to which this section applies is liable to the customer in an
19amount equal to the greater of the following:
AB333, s. 15 20Section 15. 425.304 (1) of the statutes is amended to read:
AB333,5,2321 425.304 (1) Twice the amount of the finance charge in connection with the
22transaction, except that the liability under this subsection shall not be less than $100
23nor greater than $1,000; or $5,000.
AB333, s. 16 24Section 16. 426.110 (14) of the statutes is amended to read:
AB333,6,7
1426.110 (14) A merchant shall not be liable in a class action for specific
2penalties under s. 425.302 (1) (a), 425.303 (1) (a), 425.304 (1), 425.305 (1) or 429.301
3(1) for which it would be liable in individual actions by reason of violations of chs. 421
4to 427 and 429 or of conduct prescribed in sub. (2) unless it is shown by a
5preponderance of the evidence that the violation was a willful and knowing violation
6of chs. 421 to 427 and 429. No recovery in an action under this subsection may exceed
7$100,000 $500,000 or 1 percent of the merchant's net worth, whichever is greater.
AB333, s. 17 8Section 17. 428.101 (3) of the statutes, as affected by 2003 Wisconsin Act 257,
9is amended to read:
AB333,6,1310 428.101 (3) Loans made on or after November 1, 1981, and before the effective
11date of this subsection .... [revisor inserts date],
by a creditor to a customer and which
12are secured by a first lien real estate mortgage or equivalent security interest if the
13amount financed is $25,000 or less and if the loan is not subject to subch. II.
AB333, s. 18 14Section 18. 428.101 (4) of the statutes is created to read:
AB333,6,1815 428.101 (4) Loans made on or after the effective date of this subsection ....
16[revisor inserts date], by a creditor to a customer and which are secured by a first lien
17real estate mortgage or equivalent security interest if the amount financed is
18$75,000 or less and if the loan is not subject to subch. II.
AB333, s. 19 19Section 19. 429.104 (9) of the statutes is renumbered 429.104 (9) (a) (intro.)
20and amended to read:
AB333,7,221 429.104 (9) (a) (intro.) "Consumer lease" or "lease" means a lease entered into
22in this state that transfers the right of possession and use by a natural person of a
23motor vehicle primarily for a personal, family, household or agricultural purpose, for
24a period of time exceeding 4 months, if the total lease obligation, excluding any option
25to purchase or otherwise become owner of the motor vehicle at the expiration of the

1consumer lease, does not exceed $25,000. The term does not include a credit sale, as
2defined under 12 CFR 226.2 (a) (16).
the following:
AB333, s. 20 3Section 20. 429.104 (9) (a) 1. of the statutes is created to read:
AB333,7,54 429.104 (9) (a) 1. For a lease entered into before the effective date of this
5subdivision .... [revisor inserts date], $25,000.
AB333, s. 21 6Section 21. 429.104 (9) (a) 2. of the statutes is created to read:
AB333,7,87 429.104 (9) (a) 2. For a lease entered into on or after the effective date of this
8subdivision .... [revisor inserts date], $75,000.
AB333, s. 22 9Section 22. 429.104 (9) (b) of the statutes is created to read:
AB333,7,1110 429.104 (9) (b) "Consumer lease" or "lease" does not include a credit sale, as
11defined under 12 CFR 226.2 (a) (16).
AB333, s. 23 12Section 23. Initial applicability.
AB333,7,1813 (1) The treatment of sections 138.09 (3) (e) 1. a. and 428.101 (3) and (4) of the
14statutes, the renumbering and amendment of sections 138.052 (9), 411.103 (1) (e),
15421.202 (6), and 429.104 (9) of the statutes, and the creation of sections 138.052 (9)
16(b), 411.103 (1) (e) 1. and 2., 421.202 (6) (b), and 429.104 (9) (a) 1. and 2. and (b) of
17the statutes first apply to transactions entered into on the effective date of this
18subsection.
AB333,7,2219 (2) The treatment of sections 422.421 (12), 425.301 (3), 425.302, 425.304 (intro.)
20and (1), and 426.110 (14) of the statutes, the renumbering and amendment of section
21425.303 of the statutes, and the creation of section 425.303 (2m) of the statutes first
22apply to violations committed on the effective date of this subsection.
AB333, s. 24 23Section 24. Effective date.
AB333,8,2
1(1) This act takes effect on the first day of the 2nd month beginning after
2publication.
AB333,8,33 (End)
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