The bill also requires each payday loan provider to report annually to the
division and pay a report filing fee. The report covers the payday loan provider's
business in the preceding calendar year and must include information required by
the division. The report must also contain specified information, aggregated for all
customers, including: 1) the number of payday loans originated, the number of
payday loans rolled over, and the average number of times a rolled over payday loan
was rolled over; 2) the average total fees, including costs and penalties, and average
APR, for all payday loans of the payday loan provider, categorized by loans that were
not rolled over and loans that were rolled over; 3) the number of payday loans
resulting in the customer's default; and 4) the number of payday loans on which the
customer's payment method was dishonored for insufficient funds and the average
fees, including costs and penalties, charged to customers due to these insufficient
funds accounts. The bill defines "rollover" or "rolled over" as the refinancing,
renewal, amendment, or extension of a payday loan beyond its original term,
including the consolidation of payday loans and any transaction in which a payday
loan is repaid with the proceeds of another payday loan made by the same payday
loan provider.
Under the bill, a payday loan provider that violates these disclosure or
reporting requirements may be required to forfeit not more than $200. The bill also
requires the division to promulgate rules and prescribe forms related to the
provisions of the bill.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB511, s. 1 1Section 1. 138.09 (8) (f) of the statutes is created to read:
AB511,2,32 138.09 (8) (f) When making a payday loan, as defined in s. 138.14 (1) (g), comply
3with s. 138.14 (2) and (4) and rules promulgated under s. 138.14 (6).
AB511, s. 2
1Section 2. 138.14 of the statutes is created to read:
AB511,3,2 2138.14 Payday loan providers. (1) Definitions. In this section:
AB511,3,33 (a) "Applicant" means an individual who seeks to obtain a payday loan.
AB511,3,44 (b) "Check" has the meaning given in s. 403.104 (6).
AB511,3,65 (c) "Customer" means an individual who enters into a payday loan with a
6payday loan provider.
AB511,3,87 (d) "Division" means the division of banking in the department of financial
8institutions.
AB511,3,119 (e) "Financial establishment" means any organization that is authorized to do
10business under state or federal law and that holds a demand deposit, savings deposit,
11or other asset account belonging to an individual.
AB511,3,1212 (f) "Organization" has the meaning given in s. 19.42 (11).
AB511,3,1313 (g) "Payday loan" means any of the following:
AB511,3,1914 1. A transaction between an individual with an account at a financial
15establishment and another person, in which the person agrees to accept from the
16individual a check, to hold the check for at least 3 days before negotiating or
17presenting the check for payment, and to pay to the individual, at any time before
18negotiating or presenting the check for payment, an amount that is agreed to by the
19individual.
AB511,3,2520 2. A transaction between an individual with an account at a financial
21establishment and another person, in which the person agrees to accept the
22individual's authorization to initiate an electronic fund transfer from the account, to
23wait for at least 3 days before initiating the electronic fund transfer, and to pay to
24the individual, at any time before initiating the electronic fund transfer, an amount
25that is agreed to by the individual.
AB511,4,2
1(h) "Payday loan provider" means a person who is required to be licensed under
2s. 138.09 and who makes payday loans.
AB511,4,73 (i) "Rollover" or "rolled over" means the refinancing, renewal, amendment, or
4extension of a payday loan beyond its original term. "Rollover" or "rolled over"
5includes the consolidation of payday loans and any transaction in which a payday
6loan is repaid with the proceeds of another payday loan made by the same payday
7loan provider.
AB511,4,10 8(2) Disclosure requirements. (a) Not less than 15 minutes before any payday
9loan provider enters into a payday loan with an applicant, the payday loan provider
10shall do all of the following:
AB511,4,1311 1. Disclose to the applicant the total amount of all fees and costs, in dollars, to
12be paid by the applicant for the loan assuming that the loan is paid in full at the end
13of the loan term.
AB511,4,1514 2. Disclose to the applicant the annual percentage rate to be paid by the
15applicant on the loan assuming that the loan is paid in full at the end of the loan term.
AB511,4,1716 3. Provide to the applicant a copy of the written informational materials
17specified in sub. (3) (a).
AB511,4,1918 (b) A payday loan provider shall retain, for at least 3 years after the origination
19date of any payday loan, a record of compliance with par. (a) with respect to the loan.
AB511,4,24 20(3) Informational materials. (a) The division shall develop written
21informational materials on payday loans and the payday loan industry. These
22informational materials shall be designed to educate individuals regarding the
23operation and potential costs of payday loans and of other options for borrowing
24funds that may be available.
AB511,5,2
1(b) The informational materials under par. (a) shall include a clear and
2conspicuous notice containing all of the following:
AB511,5,33 1. A payday loan is not intended to meet long-term financial needs.
AB511,5,54 2. A payday loan applicant should use a payday loan only to provide funds in
5a financial emergency.
AB511,5,76 3. A payday loan applicant will be required to pay additional interest if a
7payday loan is refinanced rather than paid in full when due.
AB511,5,98 4. Refinancing a payday loan or entering into consecutive payday loans to pay
9an existing payday loan may cause financial hardship for the applicant.
AB511,5,1310 5. An example of the cost to the applicant if the applicant pays the payday loan
11in full at the end of the loan term in comparison to the cost to the applicant if the
12applicant pays the payday loan in full after financing the amount of the payday loan
13at the end of the loan term 3 consecutive times.
AB511,5,1614 (c) The informational materials under par. (a) shall include all of the following
15information, based upon aggregated information from reports submitted under sub.
16(4) for the most recent reporting period:
AB511,5,1817 1. The average annual percentage rate for payday loans, not including any
18rollover of the loans.
AB511,5,2019 2. The average annual percentage rate for payday loans, including loan
20rollovers.
AB511,5,2221 3. The percentage of customers originating payday loans who defaulted on the
22original loan or a rollover loan.
AB511,6,223 4. The percentage of customers originating payday loans whose payment
24method was dishonored or denied for insufficient funds and the average of the total

1amount of fees, costs, and penalties charged to these customers by payday loan
2providers as a result of this dishonor or denial.
AB511,6,73 (d) The informational materials under par. (a) shall include a summary of all
4actions that the payday loan provider may take against a payday loan customer,
5including fees, costs, or other penalties that may be assessed, if the customer defaults
6on the payday loan or if the customer's check or electronic funds transfer is
7dishonored or denied for insufficient funds.
AB511,6,98 (e) The division shall annually update the informational materials under par.
9(a), based upon the division's analysis of reports received under sub. (4).
AB511,6,1510 (f) The division shall make copies of the informational materials under par. (a)
11available, upon request, to payday loan providers and to the public, including
12making these informational materials available on the Internet Web site of the
13department of financial institutions. The division may charge payday loan providers
14a reasonable fee for printed copies of informational materials supplied under this
15paragraph.
AB511,7,3 16(4) Reporting and record keeping. (a) On or before March 15 of each year,
17every payday loan provider shall make an annual report to the division and shall pay
18any reasonable filing fee imposed by the division. The report shall cover business
19relating to payday loans made by the payday loan provider during the preceding
20calendar year and shall include any relevant information required by the division.
21The report shall be made upon forms prescribed by the division and shall be signed
22and verified by the oath or affirmation of the payday loan provider if an individual,
23one of the partners if a partnership, a member or manager if a limited liability
24company, or an officer of the corporation or association if a corporation or association.
25A payday loan provider may include the information required to be reported under

1this subsection in the payday loan provider's report under s. 138.09 (3) (f), if the
2information required under this subsection is stated separately in the report from
3information relating to the payday loan provider's other business.
AB511,7,54 (b) The division shall require that the report under par. (a) include, for the
5applicable reporting period, all of the following aggregated information:
AB511,7,66 1. The number of payday loans originated by the payday loan provider.
AB511,7,97 2. The average of the total amount of all fees, costs, and penalties, in dollars,
8and the average loan term, for all payday loans of the payday loan provider, not
9including any rollover of the loans.
AB511,7,1210 3. Based upon the information specified in subd. 2., the average annual
11percentage rate for all payday loans of the payday loan provider, not including any
12rollover of the loans.
AB511,7,1513 4. The number of payday loans originated by the payday loan provider that
14were rolled over and, of those payday loans rolled over, the average number of times
15these payday loans were rolled over.
AB511,7,1816 5. The average of the total amount of all fees, costs, and penalties, in dollars,
17and the average loan term, for all payday loans of the payday loan provider, including
18any rollover of the loans.
AB511,7,2119 6. Based upon the information specified in subd. 5., the average annual
20percentage rate for all payday loans of the payday loan provider, including any
21rollover of the loans.
AB511,7,2322 7. The number of payday loans originated by the payday loan provider that
23resulted in default on the loan by the customer.
AB511,8,424 8. The number of payday loans originated by the payday loan provider on which
25the customer's payment method was dishonored or denied because the customer's

1check was drawn on, or the customer's authorization to initiate an electronic fund
2transfer was from, an account at a financial establishment containing insufficient
3funds when the check was presented for payment or the electronic funds transfer was
4initiated.
AB511,8,65 9. The average of the total amount of all fees, costs, and penalties charged to
6customers due to insufficient funds accounts described in subd. 8.
AB511,8,8 7(5) Penalty. Any person who violates sub. (2) or (4) may be required to forfeit
8not more than $200.
AB511,8,11 9(6) Rules. The division shall promulgate rules necessary to implement,
10administer, and enforce this section, including prescribing the form and content of
11any report required under sub. (4) and the method of, and fee for, filing such a report.
AB511, s. 3 12Section 3 . Nonstatutory provisions.
AB511,8,1413 (1) In this Section, "division" means the division of banking in the department
14of financial institutions.
AB511,8,1815 (2) The division shall submit in proposed form the rules required under section
16138.14 (6) of the statutes, as created by this act, to the legislative council staff under
17section 227.15 (1) of the statutes no later than the first day of the 6th month
18beginning after the effective date of this subsection.
AB511,9,619 (3) Using the emergency rules procedure under section 227.24 of the statutes,
20the division shall promulgate the rules required under section 138.14 (6) of the
21statutes, as created by this act, for purposes of implementing this act, for the period
22before the effective date of the rules submitted under subsection (2). The division
23shall promulgate these emergency rules no later than the first day of the 6th month
24beginning after the effective date of this subsection. Notwithstanding section 227.24
25(1) (c) and (2) of the statutes, these emergency rules may remain in effect until July

11, 2010, or the date on which permanent rules take effect, whichever is sooner.
2Notwithstanding section 227.24 (1) (a) and (3) of the statutes, the division is not
3required to provide evidence that promulgating a rule under this subsection as an
4emergency rule is necessary for the preservation of the public peace, health, safety,
5or welfare and is not required to provide a finding of emergency for a rule
6promulgated under this subsection.
AB511, s. 4 7Section 4. Initial applicability.
AB511,9,98 (1) This act first applies to payday loans made or offered on the effective date
9of this subsection.
AB511, s. 5 10Section 5. Effective dates. This act takes effect on the first day of the 6th
11month beginning after publication, except as follows:
AB511,9,1212 (1) Section 3 of this act takes effect on the day after publication.
AB511,9,1313 (End)
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