AB469,8,1615 4. Insurance that provides coverage similar to the coverage provided by any
16insurance described in subds. 1. to 3.
AB469,8,1917 (i) “Self-service storage insurance program" means the coverage options made
18available to customers of an operator who elect to enroll for coverage under a policy
19of self-service storage insurance.
AB469,8,2020 (j) “Self-service storage unit" has the meaning given in s. 704.90 (1) (h).
AB469,8,2421 (k) “Supervising entity" means a business entity that is a licensed insurer or
22licensed intermediary and that is appointed by an insurer to supervise the
23administration of a self-service storage insurance program offered by an operator to
24its customers.
AB469,9,4
1(2) Authority. (a) Requirements. An operator or an employee or authorized
2representative of an operator may sell or offer self-service storage insurance to
3customers without holding a certificate of authority under s. 601.04 or a license as
4an intermediary only if all of the following apply:
AB469,9,55 1. The operator complies with the requirements of this section.
AB469,9,106 2. The insurer issuing the self-service storage insurance either directly
7supervises, or appoints a supervising entity to supervise, the administration of the
8sale of self-service storage insurance, including development of a training program,
9as described under sub. (4), for operators and employees and authorized
10representatives of the operators.
AB469,9,1711 3. The supervising entity, or insurer issuing the self-service storage insurance
12if there is no supervising entity, maintains a registry of operators and locations, as
13described in par. (c), at which an operator or an employee or authorized
14representative of the operator is authorized to sell or offer self-service storage
15insurance in this state. Upon request by the commissioner after providing 10 days'
16notice, the supervising entity or insurer maintaining the registry shall make the
17registry available for inspection and examination by the commissioner.
AB469,9,2018 4. Any operator who is an individual, or any employee or authorized
19representative of an operator, who intends to sell or offer self-service storage
20insurance to customers shall complete a training program described under sub. (4).
AB469,9,2421 (b) Prohibited representations. No operator and no employee or authorized
22representative of an operator may advertise, represent, or otherwise hold himself or
23herself out as a licensed insurance intermediary if the operator or employee or
24authorized representative does not hold a license as an intermediary in this state.
AB469,10,5
1(c) Scope. Compliance by an operator with this section authorizes the operator
2or any employee or authorized representative of the operator to sell or offer coverage
3under a policy of self-service storage insurance to a customer at any location at which
4the operator leases self-service storage units or space in self-service storage
5facilities.
AB469,10,86 (d) Applicability of existing law. An operator selling or offering self-service
7storage insurance is subject to ss. 601.41, 601.42, 601.61, 601.63, and 601.64, except
8that any forfeitures or penalties shall be in the amounts specified in sub. (3).
AB469,10,11 9(3) Penalties. If an operator or an employee or authorized representative of
10an operator violates any provision of this section, the commissioner may do any of
11the following:
AB469,10,1312 (a) After notice and hearing conducted in accordance with s. 601.62, impose
13forfeitures not to exceed $500 per violation.
AB469,10,1414 (b) Order, under s. 601.41 (4), any of the following:
AB469,10,1615 1. Suspension of the selling or offering of self-service storage insurance at the
16location under sub. (2) (c) where the violation occurred.
AB469,10,1817 2. Suspension of the selling or offering of self-service storage insurance by an
18employee or authorized representative of an operator.
AB469,10,2019 3. Suspension or revocation of the selling or offering of self-service storage
20insurance by an operator in this state.
AB469,10,23 21(4) Training. The insurer or supervising entity shall develop and administer
22a training program, as required under sub. (2) (a) 4., that complies with all of the
23following:
AB469,11,3
1(a) The insurer or supervising entity shall deliver training to operators who are
2individuals, and to employees and authorized representatives of operators, who are
3directly engaged in selling or offering self-service storage insurance.
AB469,11,84 (b) The insurer or supervising entity may provide the training in electronic
5form. If the training is in electronic form, the insurer or supervising entity shall
6implement a supplemental education program regarding self-service storage
7insurance that is conducted and overseen by licensed employees of the insurer or
8supervising entity.
AB469,11,139 (c) The insurer or supervising entity shall provide to every operator who is an
10individual and who sells or offers self-service storage insurance, and to every
11employee and authorized representative of an operator that sells or offers
12self-service storage insurance, basic instruction about the self-service storage
13insurance offered to customers and the disclosures required under sub. (6).
AB469,11,19 14(5) Compensation. (a) An operator may not compensate an employee or
15authorized representative based primarily on the number of customers enrolled in
16self-service storage insurance coverage but the operator may compensate an
17employee or authorized representative, in a manner that is incidental to his or her
18overall compensation, for activities related to the sale or offering of self-service
19storage insurance.
AB469,11,2120 (b) 1. An operator may bill and collect the charges for self-service storage
21insurance coverage.
AB469,11,2422 2. The operator shall separately itemize on the enrolled customer's bill any
23charge to the enrolled customer for coverage that is not included in the cost
24associated with the lease of the leased space.
AB469,12,3
13. If the self-service storage insurance coverage is included with the lease of
2the leased space, the vendor shall clearly and conspicuously disclose to the enrolled
3customer that the coverage is included with the lease of the leased space.
AB469,12,114 4. An operator that bills and collects charges from an enrolled customer is not
5required to maintain those moneys in a segregated account if the insurer authorizes
6the operator to hold those moneys in a manner other than a segregated account and
7if the operator remits the moneys to the insurer or supervising entity within 60 days
8after receiving those moneys. The operator shall consider all moneys received by
9that operator from an enrolled customer for the sale of self-service storage insurance
10to be held in trust by that operator in a fiduciary capacity for the benefit of the
11insurer.
AB469,12,1312 5. The insurer or supervising entity may compensate the operator for billing
13and collection services.
AB469,12,16 14(6) Disclosures. At every location where self-service storage insurance is
15offered to customers, an operator shall make available to prospective customers
16brochures or other written materials that contain all of the following:
AB469,12,1917 (a) A disclosure that self-service storage insurance may provide a duplication
18of coverage already provided by a customer's homeowner's insurance policy, renter's
19insurance policy, or other source of insurance coverage.
AB469,12,2220 (b) If self-service storage insurance is required as a condition of leasing leased
21space, a statement that a customer may satisfy that requirement by presenting
22evidence of other comparable insurance coverage.
AB469,12,2423 (c) A summary of the material terms of the self-service storage insurance
24coverage including all of the following:
AB469,12,2525 1. The identity of the insurer.
AB469,13,1
12. The identity of the supervising entity, if any.
AB469,13,22 3. The amount of any applicable deductible and how to pay that deductible.
AB469,13,33 4. The benefits of coverage.
AB469,13,44 5. The key terms and conditions of coverage.
AB469,13,55 (d) A summary of the process for filing a claim.
AB469,13,96 (e) A statement that the enrolled customer may cancel enrollment for coverage
7under a self-service storage insurance policy at any time and that upon cancellation
8the person paying the premium receives a refund of any applicable unearned
9premium.
AB469,13,12 10(7) Permitted offering. An operator may offer self-service storage insurance
11on a month-to-month or other periodic basis as a group or master commercial policy
12that is issued to an operator for its enrolled customers.
AB469,13,17 13(8) Termination of insurance; changes to policy. (a) Except as provided in
14par. (c), an insurer may terminate or otherwise change the terms and conditions of
15a policy of self-service storage insurance only after providing the policyholder and
16all enrolled customers at least 30 days' notice before terminating the coverage or
17making the change.
AB469,13,2218 (b) If the insurer changes the terms and conditions in accordance with par. (a),
19the insurer shall provide the operator policyholder with a revised policy or
20endorsement and shall provide to each enrolled customer a revised certificate,
21endorsement, updated brochure, or other evidence indicating that a change in the
22terms and conditions has occurred and a summary of the material changes.
AB469,14,223 (c) 1. An insurer may terminate the enrollment of an enrolled customer under
24a self-service storage insurance policy after providing 15 days' notice if the insurer
25discovers that the enrolled customer committed fraud or made a material

1misrepresentation in obtaining coverage or in the presentation of a claim under the
2policy.
AB469,14,53 2. An insurer may immediately terminate the enrollment of an enrolled
4customer under a self-service storage insurance policy for any of the following
5reasons:
AB469,14,76 a. The enrolled customer fails to pay the premium for the self-service storage
7insurance policy.
AB469,14,98 b. The enrolled customer's rental agreement with the operator terminates and
9is not renewed.
AB469,14,1710 3. An insurer may terminate the enrollment of an enrolled customer under a
11self-service storage insurance policy if the enrolled customer exhausts any
12aggregate limit of liability under the terms of the self-service storage insurance
13policy and the insurer sends notice of termination to the enrolled customer within
1430 days after exhaustion of the limit. If the insurer does not send the notice within
1530 days after exhaustion of the limit, the insurer shall continue the coverage,
16notwithstanding the exhaustion of the aggregate limit of liability, until the insurer
17sends notice of termination to the enrolled customer.
AB469,14,2218 (d) If a self-service storage insurance policy is terminated by an operator
19policyholder, the operator shall mail or deliver, at least 30 days before the
20termination, written notice to each enrolled customer advising the customer of the
21termination of the self-service storage insurance policy and the effective date of
22termination.
AB469,15,1323 (e) Any notice or correspondence with respect to coverage under a policy of
24self-service storage insurance that is required under this section or otherwise
25required by law shall be in writing and may be mailed to the operator at the mailing

1address of the operator and to an enrolled customer at his or her last known mailing
2address on file with the insurer or delivered by electronic means to the operator or
3enrolled customer. If the notice or correspondence is mailed, the insurer or operator,
4whichever mails the notice or correspondence, shall maintain proof of mailing in a
5form authorized or accepted by the U.S. postal service or other commercial mail
6delivery service. If delivery of the notice or correspondence is by electronic means,
7the insurer shall use the electronic mail address specified by the operator for that
8purpose and the insurer or operator shall use the last-known electronic mail address
9provided by each enrolled customer. An enrolled customer who provides an
10electronic mail address to the insurer or operator consents to receive notices and
11correspondence by electronic means. If delivery is by electronic means, the insurer
12or operator, whichever delivers the notice or correspondence, shall maintain proof of
13delivery.
AB469,15,1714 (f) A supervising entity may send any notice or correspondence required by this
15section or otherwise required by law. An insurer or operator is not required to provide
16the notice or correspondence if it is provided by a supervising entity in a manner that
17complies with this section.
AB469,9 18Section 9 . 704.90 (1) (e) of the statutes is amended to read:
AB469,15,2119 704.90 (1) (e) “Personal property" means movable property not affixed to land,
20including goods, wares, merchandise, motor vehicles, watercraft, household items,
21and furnishings.
AB469,10 22Section 10. 704.90 (1) (i) of the statutes is created to read:
AB469,15,2323 704.90 (1) (i) “Vehicle" has the meaning given in s. 340.01 (74).
AB469,11 24Section 11 . 704.90 (1) (j) of the statutes is created to read:
AB469,16,3
1704.90 (1) (j) “Verified mail" means any method of mailing that is offered by the
2U.S. postal service or other commercial mail delivery service and that provides
3evidence of mailing.
AB469,12 4Section 12. 704.90 (4b) (a) of the statutes is amended to read:
AB469,16,75 704.90 (4b) (a) The operator may charge a reasonable late fee for each month
6a lessee does not pay rent by 5 weekdays days after the rent is due if the amount of
7the late fee is contained in the rental agreement.
AB469,13 8Section 13. 704.90 (5) (a) of the statutes is amended to read:
AB469,16,149 704.90 (5) (a) At any time prior to disposal under sub. (5m), removal under sub.
10(5r),
or sale under sub. (6), a lessee may redeem personal property by paying the
11operator any the full amount of rent and all other charges, if any, that are due. Upon
12receipt of such payment, the operator shall return the personal property, and
13thereafter the operator shall have no liability to any person with respect to such
14personal property.
AB469,14 15Section 14. 704.90 (5) (b) (intro.) of the statutes is amended to read:
AB469,16,1816 704.90 (5) (b) (intro.) An operator may not dispose of personal property under
17sub. (5m), have a vehicle removed under sub. (5r), or sell personal property under
18sub. (6) unless the operator first delivers the following 2 notices:
AB469,15 19Section 15. 704.90 (5) (b) 1. (intro.) of the statutes is amended to read:
AB469,16,2320 704.90 (5) (b) 1. (intro.) A Subject to sub. (7) (b), a first notice sent by either
21regular mail or electronic mail to the last-known address or electronic mail address
22of the lessee and the last-known address or electronic mail address of the person, if
23any, specified in the rental agreement under sub. (2m) containing all of the following:
AB469,16 24Section 16. 704.90 (5) (b) 1. b. of the statutes is repealed.
AB469,17 25Section 17. 704.90 (5) (b) 2. (intro.) of the statutes is amended to read:
AB469,17,4
1704.90 (5) (b) 2. (intro.) A Subject to sub. (7) (b), a 2nd notice sent by certified
2mail or 1st class mail with a certificate of mailing
verified mail to the last-known
3address of the lessee, or by electronic mail to the last-known electronic mail address
4of the lessee,
containing all of the following:
AB469,18 5Section 18. 704.90 (5) (b) 2. ag. of the statutes is repealed.
AB469,19 6Section 19. 704.90 (5) (b) 2. d. of the statutes is amended to read:
AB469,17,157 704.90 (5) (b) 2. d. A statement that, unless the rent and other charges are paid
8within the time period under subd. 2. c., the personal property may be disposed of if
9the fair market value of the property is less than $100, may be removed by a towing
10company if the property is a vehicle,
or will be sold,; a specification of the date, time,
11and place of the sale if the property is to be sold; and a statement that if the property
12is sold the operator first shall apply the proceeds of the sale first to satisfy the lien
13and then shall return any balance to the lessee or, if the operator cannot with due
14diligence locate the lessee,
report and deliver any balance to the secretary of revenue
15as provided under ch. 177.
AB469,20 16Section 20 . 704.90 (5) (c) of the statutes is created to read:
AB469,17,2017 704.90 (5) (c) When the operator sends the 2nd notice under par. (b) 2., the
18operator shall have available, at the operator's discretion, either photographs or a
19video of the personal property. The operator shall make the photographs or video
20available to the lessee upon the lessee's request.
AB469,21 21Section 21. 704.90 (5r) of the statutes is created to read:
AB469,17,2522 704.90 (5r) Removal of vehicle. (a) If the personal property stored in the
23lessee's leased space is a vehicle, in lieu of a sale under sub. (6), the operator may have
24the vehicle removed from the leased space by a towing company as provided in s.
25349.13 (3m) if all of the following apply:
AB469,18,2
11. The lessee failed to pay rent or other charges under a rental agreement for
2at least 7 consecutive days after the due date under the rental agreement.
AB469,18,43 2. The operator has complied with the notice requirements under subs. (5) (b)
4and (7) (b).
AB469,18,75 3. Before the operator sent the 2nd notice under sub. (5) (b) 2., the lessee had
6failed to pay rent or other charges due under the rental agreement for more than 60
7consecutive days after the due date under the rental agreement.
AB469,18,98 4. The lessee has failed to redeem the personal property under sub. (5) (a)
9within the time specified in the notice under sub. (5) (b) 2. c.
AB469,18,1110 (b) The operator shall be immune from civil liability for any damage to or loss
11of the vehicle arising from or related to the removal and towing of the vehicle.
AB469,22 12Section 22 . 704.90 (6) (a) 2. of the statutes is amended to read:
AB469,18,1413 704.90 (6) (a) 2. The operator has complied with the notice requirements under
14sub. subs. (5) (b) and (7) (b).
AB469,23 15Section 23. 704.90 (6) (a) 4. of the statutes is amended to read:
AB469,18,1816 704.90 (6) (a) 4. An advertisement of the sale is published once a week for 2
17consecutive weeks
in a newspaper of general circulation where the self-service
18storage facility or unit is located.
AB469,24 19Section 24 . 704.90 (6) (a) 5. (intro.) and b. of the statutes are consolidated,
20renumbered 704.90 (6) (a) 5. and amended to read:
AB469,18,2321 704.90 (6) (a) 5. The advertisement under subd. 4. contains all of the following:
22b. The
the address of the self-service storage facility or of the operator of the
23self-service storage unit and the name of the lessee.
AB469,25 24Section 25 . 704.90 (6) (a) 5. a. of the statutes is repealed.
AB469,26 25Section 26. 704.90 (6) (a) 6. of the statutes is amended to read:
AB469,19,2
1704.90 (6) (a) 6. The sale takes place not sooner than 15 days after the first
2publication under subd. 4.
AB469,27 3Section 27. 704.90 (6) (a) 7. (intro.) of the statutes is amended to read:
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