AB230,3,2422 218.10 (1o) “Factory campaign” means an effort on the part of a warrantor to
23contact recreational vehicle owners or dealers in order to address a part or equipment
24issue.
AB230,7 25Section 7. 218.10 (1p) of the statutes is created to read:
AB230,4,2
1218.10 (1p) “Family member” means an individual's spouse or an individual's
2child, grandchild, parent, sibling, niece, or nephew or the spouse of any of these.
AB230,8 3Section 8. 218.10 (1q) of the statutes is created to read:
AB230,4,94 218.10 (1q) “Fifth-wheel travel trailer" means a vehicle mounted on wheels
5that is designed to provide temporary living quarters for recreational, camping, or
6travel use, that is of a size and weight that a special highway movement permit is
7not required, and that is designed to be towed by a motor vehicle that contains a
8towing mechanism that is mounted above or forward of the rear axle of the tow
9vehicle.
AB230,9 10Section 9. 218.10 (1t) of the statutes is created to read:
AB230,4,1311 218.10 (1t) “Line-make” means a specific series of recreational vehicle
12products, the sale of which may be authorized by a dealer agreement, that satisfies
13all of the following:
AB230,4,1514 (a) Is targeted to a particular market segment, as determined by the decor,
15features, equipment, size, weight, and price range.
AB230,4,1816 (b) Has lengths and interior floor plans that distinguish the series of
17recreational vehicle products from other series with substantially the same decor,
18features, equipment, weight, and price.
AB230,4,2119 (c) Belongs to a single, distinct classification of recreational vehicle product
20type having a substantial degree of commonality in the construction of the chassis,
21frame, and body.
AB230,10 22Section 10. 218.10 (2) of the statutes is created to read:
AB230,4,2423 218.10 (2) “Model” is a series of recreational vehicle products identified by a
24common series trade name or trademark that is a subset of a line-make.
AB230,11 25Section 11. 218.10 (7m) of the statutes is created to read:
AB230,5,2
1218.10 (7m) “Park model recreational vehicle” means a recreational vehicle
2that is all of the following:
AB230,5,43 (a) Designed and marketed as temporary living quarters for recreational,
4camping, travel, or seasonal use.
AB230,5,55 (b) Not permanently affixed to real property for use as a permanent dwelling.
AB230,5,76 (c) Built on a single chassis mounted on wheels with a gross trailer area not
7exceeding 400 square feet in the setup mode.
AB230,5,98 (d) Certified by the manufacturer as complying with the ANSI A119.5 Park
9Model Recreational Vehicle Standard.
AB230,12 10Section 12. 218.10 (7w) of the statutes is created to read:
AB230,5,1211 218.10 (7w) “Proprietary part” means any part manufactured by or for and sold
12exclusively by the manufacturer.
AB230,13 13Section 13. 218.10 (8m) of the statutes is amended to read:
AB230,5,1914 218.10 (8m) “Recreational vehicle" has the meaning given in s. 340.01 (48r)
15means a vehicle that is designed to be towed upon a highway by a motor vehicle, that
16is equipped and used, or intended to be used, primarily for temporary or recreational
17human habitation, and that does not exceed 45 feet in length. “Recreational vehicle”
18includes a camping trailer, fifth-wheel travel trailer, park model recreational
19vehicle, travel trailer, and truck camper
.
AB230,14 20Section 14. 218.10 (8u) of the statutes is created to read:
AB230,5,2221 218.10 (8u) “Transient customer” means a customer who is temporarily
22traveling through a dealer's area of sales responsibility.
AB230,15 23Section 15. 218.10 (8v) of the statutes is created to read:
AB230,6,224 218.10 (8v) “Travel trailer” means a vehicle that is mounted on wheels, that
25is designed to provide temporary living quarters for recreational, camping, or travel

1use, and that is of a size or weight that a special highway movement permit is not
2required when towed by a motor vehicle.
AB230,16 3Section 16. 218.10 (8w) of the statutes is created to read:
AB230,6,74 218.10 (8w) “Truck camper" means a portable unit that is constructed to
5provide temporary living quarters for recreational, camping, or travel use and that
6consists of a roof, floor, and sides and that is designed to be loaded onto and unloaded
7from the back of a pickup truck.
AB230,17 8Section 17. 218.10 (10) of the statutes is created to read:
AB230,6,119 218.10 (10) “Warrantor” means a person, firm, corporation, or business entity
10that gives a warranty in connection with a new recreational vehicle or parts,
11accessories, or components of a new recreational vehicle.
AB230,18 12Section 18. 218.10 (11) of the statutes is created to read:
AB230,6,1513 218.10 (11) “Warranty” does not include service contracts, mechanical or other
14insurance, or extended warranties sold for separate consideration by a dealer or
15other person not controlled by a manufacturer.
AB230,19 16Section 19. 218.161 of the statutes is created to read:
AB230,6,20 17218.161 Dealer agreement requirement. (1) A manufacturer or
18distributor may not sell a new recreational vehicle in this state to or through a dealer
19without having first entered into a written dealer agreement with a dealer that has
20been signed by both parties.
AB230,6,25 21(2) The manufacturer shall designate the area of sales responsibility
22exclusively assigned to a dealer in the dealer agreement and may not change the area
23of sales responsibility or contract with another dealer for sale of the same model or
24line-make, as specified in the agreement, in the designated area of sales
25responsibility during the duration of the agreement.
AB230,7,4
1(3) The terms of the dealer agreement, including the area of sales
2responsibility, may not be reviewed or changed during the duration of the dealer
3agreement without the written mutual consent of the parties. The duration of the
4dealer agreement shall be stated in the dealer agreement.
AB230,7,8 5(4) A dealer may not sell a new recreational vehicle in this state without having
6first entered into a dealer agreement with a manufacturer or distributor and may not
7sell outside the area of sales responsibility designated in the agreement under sub.
8(2).
AB230,7,11 9(5) A manufacturer may not unilaterally issue a policy or procedure that
10violates or substantially alters a provision of the dealer agreement during the
11duration of the agreement.
AB230,7,14 12(6) A manufacturer shall distribute new recreational vehicles to its dealers in
13a fair and equitable manner. If requested, a manufacturer shall provide information
14on its manner of distribution.
AB230,7,16 15(7) A manufacturer shall provide its dealer with adequate technical data to
16perform proper service and repairs.
AB230,20 17Section 20. 218.162 of the statutes is created to read:
AB230,7,23 18218.162 Termination of dealer agreement. (1) (a) A manufacturer or
19distributor, directly or through any officer, agent, or employee, may terminate,
20cancel, or fail to renew a model, line-make, or entire dealer agreement only with good
21cause, and, upon renewal, may not require additional inventory stocking
22requirements or increased retail sales targets in excess of the market growth in the
23dealer's area of sales responsibility.
AB230,8,224 (b) A manufacturer or distributor has the burden of showing good cause for
25terminating, canceling, or failing to renew a model, line-make, or dealer agreement

1with a dealer. For purposes of determining whether there is good cause for the
2proposed action, any of the following factors may be considered:
AB230,8,43 1. The extent of the affected dealer's penetration in the relevant market area
4for the relevant model or line-make.
AB230,8,55 2. The nature and extent of the dealer's investment in its business.
AB230,8,76 3. The adequacy of the dealer's service facilities, equipment, parts, supplies,
7and personnel.
AB230,8,88 4. The effect of the proposed action on the community.
AB230,8,109 5. The extent and quality of the dealer's service under recreational vehicle
10warranties.
AB230,8,1311 6. The failure to follow agreed-upon, reasonable procedures or standards
12related to the overall operation of the dealership consistent with the law and the
13dealer agreement.
AB230,8,1414 7. The dealer's performance under the terms of its dealer agreement.
AB230,8,1715 (c) 1. Except as provided in this paragraph, a manufacturer or distributor shall
16provide a dealer with at least 120 days' prior written notice of termination,
17cancellation, or nonrenewal of a model, line-make, or entire dealer agreement.
AB230,9,218 2. The notice under subd. 1. shall state all reasons for the proposed termination,
19cancellation, or nonrenewal and shall state that if, within 30 days following receipt
20of the notice, the dealer provides to the manufacturer or distributor a written notice
21of intent to cure all claimed deficiencies, the dealer will then have 120 days following
22receipt of the notice to rectify the deficiencies. If the deficiencies are rectified within
23120 days, the manufacturer's or distributor's notice is voided. If the dealer fails to
24provide the notice of intent to cure the deficiencies in the prescribed period, the
25termination, cancellation, or nonrenewal takes effect 30 days after the dealer's

1receipt of the notice unless the dealer has new and untitled inventory on hand that
2may be disposed of as provided under sub. (3).
AB230,9,43 3. The notice period under subd. 1. may be reduced to 30 days if the grounds
4for termination, cancellation, or nonrenewal are due to any of the following:
AB230,9,55 a. A dealer or one of its owners being convicted of a felony.
AB230,9,86 b. The abandonment or closing of the business operations of the dealer for 10
7consecutive business days unless the closing is due to an act of God, strike, labor
8difficulty, or other cause over which the dealer has no control.
AB230,9,109 c. A significant misrepresentation by the dealer materially affecting the
10business relationship.
AB230,9,1211 d. A suspension of, revocation of, or refusal to renew the dealer's license by the
12department.
AB230,9,1513 4. The notice provisions of this paragraph do not apply if the reason for
14termination, cancellation, or nonrenewal is insolvency, the occurrence of an
15assignment for the benefit of creditors, or bankruptcy.
AB230,9,21 16(2) A dealer may terminate, cancel, or fail to renew a model, line-make, or
17entire dealer agreement with a manufacturer or distributor with or without good
18cause at any time by giving 30 days' written notice to the manufacturer. If the
19termination, cancellation, or nonrenewal is for good cause, the dealer has the burden
20of showing good cause. Any of the following items, among others, may be deemed
21good cause for the proposed action by a dealer:
AB230,9,2222 (a) A manufacturer being convicted of a felony.
AB230,9,2523 (b) The business operations of the manufacturer have been abandoned or closed
24for 10 consecutive business days, unless the closing is due to an act of God, strike,
25labor difficulty, or other cause over which the manufacturer has no control.
AB230,10,2
1(c) A significant misrepresentation by the manufacturer materially affecting
2the business relationship.
AB230,10,43 (d) A material violation of this subchapter that is not cured within 30 days after
4written notice by the dealer.
AB230,10,65 (e) A declaration by the manufacturer of insolvency, the occurrence of an
6assignment for the benefit of creditors, or bankruptcy.
AB230,10,87 (f) A manufacturer's material violation of the dealer agreement that is not
8cured within 120 days after written notice by the dealer.
AB230,10,99 (g) Manufacturer coercion of the dealer under s. 218.166.
AB230,10,1110 (h) Manufacturer violation of area of sales responsibility protections or
11allowing other dealers to violate these protections.
AB230,10,15 12(3) If the dealer agreement is terminated, canceled, or not renewed by the
13dealer for good cause, the manufacturer shall, at the election of the dealer and within
1445 days after termination, cancellation, or nonrenewal, repurchase all of the
15following:
AB230,11,216 (a) All new, untitled recreational vehicles that were acquired from the
17manufacturer or distributor within 18 months before the date of the notice of
18termination, cancellation, or nonrenewal that have not been used, except for
19demonstration purposes, and that have not been altered or damaged, at 100 percent
20of the net invoice cost, including transportation, less applicable rebates and
21discounts to the dealer. If any of the recreational vehicles repurchased is damaged,
22the amount due to the dealer shall be reduced by the cost to repair the damaged
23recreational vehicle. Damage prior to delivery to the dealer will not disqualify
24repurchase under this subsection. Any repurchased recreational vehicle must be
25paid for in full before the recreational vehicle is removed from the dealer's premises.

1Upon payment under this paragraph, recreational vehicles must be immediately
2surrendered to the manufacturer.
AB230,11,73 (b) All undamaged accessories or proprietary parts sold to the dealer for resale
4within the 12 months prior to termination, cancellation, or nonrenewal, if
5accompanied by the original invoice, at 105 percent of the original net price paid to
6the manufacturer or distributor to compensate the dealer for handling, packing, and
7shipping the parts.
AB230,11,148 (c) Any properly functioning diagnostic equipment, special tools, current
9signage, or other equipment and machinery at 100 percent of the dealer's net cost
10plus freight, destination, delivery, and distribution charges and sales taxes, if any,
11if the equipment, tools, signage, or machinery was purchased by the dealer within
125 years before termination, cancellation, or nonrenewal and upon the
13manufacturer's or distributor's request and can no longer be used in the normal
14course of the dealer's ongoing business.
AB230,11,18 15(4) If a dealer agreement is terminated, canceled, or not renewed by the
16manufacturer or distributor without good cause in violation of sub. (1), the
17manufacturer or distributor shall repurchase dealer recreational vehicles,
18accessories, and other equipment in the manner provided in sub. (3).
AB230,11,21 19(5) (a) A dealer is not prohibited from selling any remaining in-stock inventory
20of a particular model or line-make after a dealer agreement has been terminated,
21cancelled, or not renewed by the manufacturer.
AB230,12,222 (b) If recreational vehicles of a model or line-make subject to a terminated
23agreement are not repurchased or required to be repurchased by the manufacturer
24or distributor, the dealer may continue to sell recreational vehicles that are subject

1to the terminated dealer agreement and are currently in stock until those
2recreational vehicles are no longer in the dealer's inventory.
AB230,12,6 3(6) When taking on an additional line-make, a dealer shall notify in writing
4any manufacturer with whom the dealer has a dealer agreement of the same
5line-make at least 30 days prior to entering into a dealer agreement with the
6manufacturer of the additional line-make.
AB230,21 7Section 21. 218.163 of the statutes is created to read:
AB230,12,15 8218.163 Transfer of ownership. (1) If a dealer desires to make a change in
9ownership by the sale of business assets, stock transfer, or otherwise, the dealer shall
10give the manufacturer or distributor written notice at least 10 business days before
11the closing, along with all supporting documentation as may be reasonably required
12by the manufacturer or distributor to determine if an objection to the sale may be
13made. In the absence of a breach by the selling dealer of its dealer agreement or this
14subchapter, the manufacturer or distributor may not object to the proposed change
15in ownership unless any of the following applies to the prospective transferee:
AB230,12,1716 (a) The transferee has previously been terminated for cause by the
17manufacturer.
AB230,12,1918 (b) The transferee has been convicted of a felony or any crime of fraud, deceit,
19or moral turpitude.
AB230,12,2020 (c) The transferee lacks any license required by law.
AB230,12,2221 (d) The transferee does not have an active line of credit sufficient to purchase
22a manufacturer's product.
AB230,12,2523 (e) The transferee has undergone in the last 10 years bankruptcy, insolvency,
24a general assignment for the benefit of creditors, or the appointment of a receiver,
25trustee, or conservator to take possession of the transferee's business or property.
AB230,13,6
1(2) If a manufacturer or distributor objects to a proposed change in ownership,
2the manufacturer or distributor shall give written notice of its reasons to the dealer
3within 7 business days after receipt of the dealer's notification and complete
4documentation. The manufacturer or distributor has the burden of proof with regard
5to its objection. If the manufacturer or distributor does not give timely notice of its
6objection, the change, sale, or transfer shall be approved.
AB230,13,14 7(3) (a) A manufacturer or distributor shall provide a dealer an opportunity to
8designate, in writing, a family member as a successor to the dealership in the event
9of the death, incapacity, or retirement of the dealer. A manufacturer or distributor
10may not prevent or refuse to honor the succession unless the manufacturer or
11distributor has provided to the dealer written notice of its objections within 10
12business days after receipt of the dealer's modification of the dealer's succession
13plan. In the absence of a breach of the dealer agreement, the manufacturer may
14object to the succession only for any of the following reasons:
AB230,13,1615 1. Conviction of the successor of a felony or any crime of fraud, deceit, or moral
16turpitude.
AB230,13,1717 2. Bankruptcy or insolvency of the successor during the past 10 years.
AB230,13,1918 3. Prior termination by the manufacturer of the successor for breach of a dealer
19agreement.
AB230,13,2120 4. The lack of an active line of credit for the successor sufficient to purchase the
21manufacturer's product.
AB230,13,2222 5. The lack of any license for the successor required by law.
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