WISCONSIN FRANCHISE INVESTMENT LAW
TITLE AND DEFINITIONS
REGISTRATION OF FRANCHISES
Private franchisee and subfranchisor sales exempted.
Experienced franchisee exempt transactions.
Exemption by division.
Registration by notification.
General registration provisions; offering circular; consent to service of process.
Denial, suspension or revocation of registrations.
Amendment to registration statement.
FRAUDULENT AND PROHIBITED PRACTICES
Fraudulent and prohibited practices.
ENFORCEMENT AND GENERAL PROVISIONS
Civil liability; sale in violation.
Investigations and subpoenas.
Hearings and judicial review.
Enforcement of criminal penalties.
Rules, forms and orders.
Administrative assessments; investor education.
Fees and expenses.
Service of process.
Open records; publication.
Administrative files and opinions.
Waivers of compliance void.
TITLE AND DEFINITIONS
This chapter shall be known and may be cited as the “Wisconsin Franchise Investment Law".
History: 1971 c. 241
Protection for consumers against unfair and deceptive business. Jeffries, 57 MLR 559.
The Wisconsin franchise investment law. Mett, 1972 WBB No. 5.
Avoiding the Accidental Franchise. Modell & Fittante. Wis. Law. May 2003.
In this chapter:
“Area franchise" means any contract or agreement between a franchisor and a subfranchisor whereby the subfranchisor is granted the right, for consideration given in whole or in part for such right, to sell or negotiate the sale of franchises in the name or on behalf of the franchisor.
“Division" means the division of securities.
“Franchise" means a contract or agreement, either express or implied, whether oral or written, between 2 or more persons by which:
A franchisee is granted the right to engage in the business of offering, selling or distributing goods or services under a marketing plan or system prescribed or suggested in substantial part by a franchisor; and
The operation of the franchisee's business pursuant to such plan or system is substantially associated with the franchisor's business and trademark, service mark, trade name, logotype, advertising or other commercial symbol designating the franchisor or its affiliate; and
The franchisee is required to pay, directly or indirectly, a franchise fee.
Unless specifically stated otherwise, “franchise" includes area franchise.