SB55-SSA1-SA2,341,424 100.182 (5) (a) Any district attorney, after informing the department of justice,
25or the department of justice may seek a temporary or permanent injunction in circuit

1court to restrain any violation of this section. Prior to entering a final judgment the
2court may award damages to any person suffering monetary loss because of a
3violation. The department of justice may subpoena any person or require the
4production of any document to aid in investigating alleged violations of this section.
SB55-SSA1-SA2, s. 2407m 5Section 2407m. 100.182 (5) (b) of the statutes is amended to read:
SB55-SSA1-SA2,341,126 100.182 (5) (b) In lieu of instituting or continuing an action under this
7subsection, the department of justice may accept a written assurance from a violator
8of this section that the violation has ceased. If the terms of the assurance so provide,
9its acceptance by the department of justice prevents all district attorneys from
10prosecuting the violation. An assurance is not evidence of a violation of this section
11but violation of an assurance is subject to the penalties and remedies of violating this
12section.
SB55-SSA1-SA2, s. 2407r 13Section 2407r. 100.20 (2) (a) of the statutes is amended to read:
SB55-SSA1-SA2,341,1914 100.20 (2) (a) The department of justice, after public hearing, may issue
15general orders forbidding methods of competition in business or trade practices in
16business which are determined by the department of justice to be unfair. The
17department of justice, after public hearing, may issue general orders prescribing
18methods of competition in business or trade practices in business which are
19determined by the department of justice to be fair.".
SB55-SSA1-SA2,341,20 201011. Page 889, line 3: after "department" insert "of justice".
SB55-SSA1-SA2,341,21 211012. Page 889, line 8: after that line insert:
SB55-SSA1-SA2,341,22 22" Section 2421m. 100.26 (9) of the statutes is repealed.".
SB55-SSA1-SA2,341,23 231013. Page 889, line 8: after that line insert:
SB55-SSA1-SA2,341,24 24" Section 2408m. 100.20 (3) of the statutes is amended to read:
SB55-SSA1-SA2,342,7
1100.20 (3) The department of justice, after public hearing, may issue a special
2order against any person, enjoining such person from employing any method of
3competition in business or trade practice in business which is determined by the
4department of justice to be unfair or from providing service in violation of sub. (1t).
5The department of justice, after public hearing, may issue a special order against any
6person, requiring such person to employ the method of competition in business or
7trade practice in business which is determined by the department of justice to be fair.
SB55-SSA1-SA2, s. 2409b 8Section 2409b. 100.20 (4) of the statutes is amended to read:
SB55-SSA1-SA2,342,179 100.20 (4) The If the department of justice may file a written complaint with
10the department alleging that the
has reason to believe that a person named is
11employing unfair methods of competition in business or unfair trade practices in
12business or both. Whenever such a complaint is filed , it shall be the duty of the
13department of justice to proceed, after proper notice and in accordance with its rules,
14to the hearing and adjudication of the matters alleged, and a representative of the
15department of justice designated by the attorney general may appear before the
16department in such proceedings. The department of justice shall be entitled to
17judicial review of the decisions and orders of the department under ch. 227
matter.
SB55-SSA1-SA2, s. 2409c 18Section 2409c. 100.20 (6) of the statutes is amended to read:
SB55-SSA1-SA2,343,219 100.20 (6) The department of justice may commence an action in circuit court
20in the name of the state to restrain by temporary or permanent injunction the
21violation of any order issued under this section. The court may in its discretion, prior
22to entry of final judgment make such orders or judgments as may be necessary to
23restore to any person any pecuniary loss suffered because of the acts or practices
24involved in the action, provided proof thereof is submitted to the satisfaction of the

1court. The department of justice may use its authority in ss. 93.14 and 93.15 to
2investigate violations of any order issued under this section.
SB55-SSA1-SA2, s. 2409d 3Section 2409d. 100.201 (6) (d) of the statutes is amended to read:
SB55-SSA1-SA2,343,74 100.201 (6) (d) The failure to pay fees under this subsection within the time
5provided under par. (c) is a violation of this section. The department of justice may
6also commence an action to recover the amount of any overdue fees plus interest at
7the rate of 2% per month for each month that the fees are delinquent.
SB55-SSA1-SA2, s. 2409e 8Section 2409e. 100.201 (8m) (intro.) of the statutes is amended to read:
SB55-SSA1-SA2,343,159 100.201 (8m) Jurisdiction. (intro.) This section shall apply to transactions,
10acts or omissions which take place in whole or in part outside this state. In any action
11or administrative proceeding the department of justice has jurisdiction of the person
12served under s. 801.11 when any act or omission outside this state by the defendant
13or respondent results in local injury or may have the effect of injuring competition
14or a competitor in this state or unfairly diverts trade or business from a competitor,
15if at the time:
SB55-SSA1-SA2, s. 2409f 16Section 2409f. 100.201 (9) (b) of the statutes is amended to read:
SB55-SSA1-SA2,343,2417 100.201 (9) (b) The department, after public hearing held under s. 93.18, may
18issue a special order against any person requiring such person to cease and desist
19from acts, practices or omissions determined by the department to violate this
20section. Such orders shall be subject to judicial review under ch. 227. Any violation
21of a special order issued hereunder shall be punishable as a contempt under ch. 785
22in the manner provided for disobedience of a lawful order of a court, upon the filing
23of an affidavit by the department of justice of the commission of such violation in any
24court of record in the county where the violation occurred.
SB55-SSA1-SA2, s. 2409g 25Section 2409g. 100.201 (9) (c) of the statutes is amended to read:
SB55-SSA1-SA2,344,6
1100.201 (9) (c) The department of justice, in addition to or in lieu of any other
2remedies herein provided, may apply to a circuit court for a temporary or permanent
3injunction to prevent, restrain or enjoin any person from violating this section or any
4special order of the department of agriculture, trade and consumer protection issued
5hereunder under this section, without being compelled to allege or prove that an
6adequate remedy at law does not exist.
SB55-SSA1-SA2, s. 2409p 7Section 2409p. 100.205 (7) of the statutes is amended to read:
SB55-SSA1-SA2,344,158 100.205 (7) The department of justice, or any district attorney on informing the
9department of justice, may commence an action in circuit court in the name of the
10state to restrain by temporary or permanent injunction any violation of this section.
11The court may, before entry of final judgment and after satisfactory proof, make
12orders or judgments necessary to restore to any person any pecuniary loss suffered
13because of a violation of this section. The department of justice may conduct
14hearings, administer oaths, issue subpoenas and take testimony to aid in its
15investigation of violations of this section.
SB55-SSA1-SA2, s. 2409r 16Section 2409r. 100.205 (8) of the statutes is amended to read:
SB55-SSA1-SA2,344,1917 100.205 (8) The department of justice or any district attorney may commence
18an action in the name of the state to recover a forfeiture to the state of not more than
19$10,000 for each violation of this section.
SB55-SSA1-SA2, s. 2410m 20Section 2410m. 100.207 (6) (b) 1. of the statutes is amended to read:
SB55-SSA1-SA2,345,621 100.207 (6) (b) 1. The department of justice, after consulting with the
22department of agriculture, trade and consumer protection,
or any district attorney
23upon informing the department of agriculture, trade and consumer protection
24justice, may commence an action in circuit court in the name of the state to restrain
25by temporary or permanent injunction any violation of this section. Injunctive relief

1may include an order directing telecommunications providers, as defined in s. 196.01
2(8p), to discontinue telecommunications service provided to a person violating this
3section or ch. 196. Before entry of final judgment, the court may make such orders
4or judgments as may be necessary to restore to any person any pecuniary loss
5suffered because of the acts or practices involved in the action if proof of these acts
6or practices is submitted to the satisfaction of the court.
SB55-SSA1-SA2, s. 2411m 7Section 2411m. 100.207 (6) (b) 2. of the statutes is amended to read:
SB55-SSA1-SA2,345,138 100.207 (6) (b) 2. The department may exercise its authority under ss. 93.14
9to 93.16 and 100.18 (11) (c) to
of justice shall administer this section. The department
10and the department of justice may subpoena persons and, require the production of
11books and other documents, and the department of justice may request the
12department of agriculture, trade and consumer protection to exercise its authority
13to aid in the investigation of
investigate alleged violations of this section.
SB55-SSA1-SA2, s. 2412m 14Section 2412m. 100.207 (6) (c) of the statutes is amended to read:
SB55-SSA1-SA2,345,2015 100.207 (6) (c) Any person who violates subs. (2) to (4) shall be required to
16forfeit not less than $25 nor more than $5,000 for each offense. Forfeitures under this
17paragraph shall be enforced by the department of justice, after consulting with the
18department of agriculture, trade and consumer protection,
or, upon informing the
19department of justice, by the district attorney of the county where the violation
20occurs.
SB55-SSA1-SA2, s. 2412q 21Section 2412q. 100.207 (6) (e) of the statutes is amended to read:
SB55-SSA1-SA2,345,2322 100.207 (6) (e) Subject to par. (em), the department of justice shall promulgate
23rules under this section.
SB55-SSA1-SA2, s. 2413c 24Section 2413c. 100.207 (6) (em) 1. of the statutes is amended to read:
SB55-SSA1-SA2,346,6
1100.207 (6) (em) 1. Before preparing any proposed rule under this section, the
2department of justice shall form an advisory group to suggest recommendations
3regarding the content and scope of the proposed rule. The advisory group shall
4consist of one or more persons who may be affected by the proposed rule, a
5representative from the department of justice
and a representative from the public
6service commission.
SB55-SSA1-SA2, s. 2413e 7Section 2413e. 100.207 (6) (em) 2. of the statutes is amended to read:
SB55-SSA1-SA2,346,118 100.207 (6) (em) 2. The department of justice shall submit the
9recommendations under subd. 1., if any, to the legislature as part of the report
10required under s. 227.19 (2) and to the board of agriculture, trade and consumer
11protection
.
SB55-SSA1-SA2, s. 2413g 12Section 2413g. 100.208 (2) (intro.) of the statutes is amended to read:
SB55-SSA1-SA2,346,1413 100.208 (2) (intro.) The department of justice shall notify the public service
14commission if any of the following conditions exists:
SB55-SSA1-SA2, s. 2413h 15Section 2413h. 100.208 (2) (b) of the statutes is amended to read:
SB55-SSA1-SA2,346,1816 100.208 (2) (b) The department of justice has issued an order under s. 100.20
17(3) prohibiting a telecommunications provider from engaging in an unfair trade
18practice or method of competition.
SB55-SSA1-SA2, s. 2413j 19Section 2413j. 100.209 (3) of the statutes is amended to read:
SB55-SSA1-SA2,346,2420 100.209 (3) Rules and local ordinances allowed. This section does not
21prohibit the department of justice from promulgating a rule or from issuing an order
22consistent with its authority under this chapter that gives a subscriber greater rights
23than the rights under sub. (2) or prohibit a city, village or town from enacting an
24ordinance that gives a subscriber greater rights than the rights under sub. (2).
SB55-SSA1-SA2, s. 2413k 25Section 2413k. 100.209 (4) (b) of the statutes is amended to read:
SB55-SSA1-SA2,347,2
1100.209 (4) (b) The department of justice and the district attorneys of this state
2have concurrent authority to institute civil proceedings under this section.
SB55-SSA1-SA2, s. 2413m 3Section 2413m. 100.2095 (6) (b) of the statutes is amended to read:
SB55-SSA1-SA2,347,84 100.2095 (6) (b) The department of justice may commence an action in the
5name of the state to restrain by temporary or permanent injunction a violation of sub.
6(3), (4) or (5). Before entry of final judgment, the court may make any necessary
7orders to restore to any person any pecuniary loss suffered by the person because of
8the violation.
SB55-SSA1-SA2, s. 2413n 9Section 2413n. 100.2095 (6) (c) of the statutes is amended to read:
SB55-SSA1-SA2,347,1210 100.2095 (6) (c) The department of justice or any district attorney may
11commence an action in the name of the state to recover a forfeiture to the state of not
12less than $100 nor more than $10,000 for each violation of sub. (3), (4) or (5).
SB55-SSA1-SA2, s. 2413p 13Section 2413p. 100.21 (2) (a) of the statutes is amended to read:
SB55-SSA1-SA2,347,1814 100.21 (2) (a) No person may make an energy savings or safety claim without
15a reasonable and currently accepted scientific basis for the claim when the claim is
16made. Making an energy savings or safety claim without a reasonable and currently
17accepted scientific basis is also an unfair method of competition and trade practice
18prohibited under s. 100.20.
SB55-SSA1-SA2, s. 2413r 19Section 2413r. 100.21 (4) (a) (intro.) of the statutes is amended to read:
SB55-SSA1-SA2,347,2120 100.21 (4) (a) (intro.) The department may, after public hearing, issue general
21or special orders under s. 100.20:
SB55-SSA1-SA2, s. 2413t 22Section 2413t. 100.22 (4) (b) of the statutes is amended to read:
SB55-SSA1-SA2,348,223 100.22 (4) (b) The department of justice may, without alleging or proving that
24no other adequate remedy at law exists, bring an action to enjoin violations of this

1section or a special order issued under this section in the circuit court for the county
2where the alleged violation occurred.
SB55-SSA1-SA2, s. 2418m 3Section 2418m. 100.235 (11) (a) of the statutes is amended to read:
SB55-SSA1-SA2,348,74 100.235 (11) (a) Forfeiture. Any person who violates this section or any rule
5promulgated or order issued under this section may be required to forfeit not less
6than $100 nor more than $10,000. Notwithstanding s. 165.25 (1), the department
7may commence an action to recover a forfeiture under this paragraph.
SB55-SSA1-SA2, s. 2421m 8Section 2421m. 100.26 (6) of the statutes is amended to read:
SB55-SSA1-SA2,348,189 100.26 (6) The department, the department of justice, after consulting with the
10department, or any district attorney may commence an action in the name of the
11state to recover a civil forfeiture to the state of not less than $100 nor more than
12$10,000 for each violation of
Any person violating an injunction issued under s.
13100.18, 100.182 or 100.20 (6). The department of agriculture, trade and consumer
14protection or any district attorney may commence an action in the name of the state
15to recover a civil
is subject to a forfeiture of not less than $100 nor more than $10,000
16for each violation. Any person violating an order issued under s. 100.20 is subject
17to a
forfeiture to the state of not less than $100 nor more than $10,000 for each
18violation of an order issued under s. 100.20.".
SB55-SSA1-SA2,348,19 191014. Page 890, line 8: delete lines 8 to 12 and substitute:
SB55-SSA1-SA2,348,21 20" Section 2426b. 100.261 (3) (b) 1. of the statutes is renumbered 100.261 (3)
21(b) and amended to read:
SB55-SSA1-SA2,349,222 100.261 (3) (b) The state treasurer shall deposit the consumer protection
23assessment amounts imposed for a violation of ch. 98, a rule promulgated under ch.
2498, or an ordinance enacted under ch. 98
in the general fund and shall credit them

1to the appropriation account under s. 20.115 (1) (jb), subject to the limit under subd.
22.
par. (c).".
SB55-SSA1-SA2,349,3 31015. Page 890, line 16: after that line insert:
SB55-SSA1-SA2,349,4 4" Section 2429d. 100.264 (2) (intro.) of the statutes is amended to read:
SB55-SSA1-SA2,349,125 100.264 (2) Supplemental forfeiture. (intro.) If a fine or a forfeiture is
6imposed on a person for a violation under s. 100.16, 100.17, 100.18, 100.182, 100.183,
7100.20, 100.205, 100.207, 100.21, 100.30 (3), 100.35, 100.44 or, 100.46, or 100.52 (10)
8(b)
or a rule promulgated under one of those sections, the person shall be subject to
9a supplemental forfeiture not to exceed $10,000 for that violation if the conduct by
10the defendant, for which the violation was imposed, was perpetrated against an
11elderly person or disabled person and if the court finds that any of the following
12factors is present:".
SB55-SSA1-SA2,349,13 131016. Page 890, line 16: after that line insert:
SB55-SSA1-SA2,349,14 14" Section 2430b. 100.30 (2) (a) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430d 15Section 2430d. 100.30 (2) (am) 1m. of the statutes is repealed.
SB55-SSA1-SA2, s. 2430f 16Section 2430f. 100.30 (2) (b) of the statutes is amended to read:
SB55-SSA1-SA2,350,517 100.30 (2) (b) "Cost to retailer" and "cost to wholesaler" as defined in pars. (am)
18and (c) mean bona fide costs; and purchases made by retailers, or wholesalers,
19wholesalers of motor vehicle fuel and refiners at prices which that cannot be justified
20by prevailing market conditions within this state shall not be used in determining
21cost to the retailer and cost to the wholesaler. Prices at which purchases of
22merchandise other than motor vehicle fuel are made by retailers or wholesalers
23cannot be justified by prevailing market conditions in this state when they are below
24the lowest prices at which the manufacturer or producer of such merchandise sells

1to other retailers or wholesalers in this state. Prices at which sales of motor vehicle
2fuel are made by retailers, wholesalers, wholesalers of motor vehicle fuel and refiners
3cannot be justified by prevailing market conditions in this state when they are below
4the applicable cost to retailers and cost to wholesalers specified under pars. (am) and
5(c).
SB55-SSA1-SA2, s. 2430g 6Section 2430g. 100.30 (2) (c) 1g. of the statutes is repealed.
SB55-SSA1-SA2, s. 2430j 7Section 2430j. 100.30 (2) (c) 1r. of the statutes is repealed.
SB55-SSA1-SA2, s. 2430k 8Section 2430k. 100.30 (2) (cg) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430kb 9Section 2430kb. 100.30 (2) (cj) of the statutes is amended to read:
SB55-SSA1-SA2,350,1410 100.30 (2) (cj) "Existing price of a competitor" means a price being
11simultaneously offered to a buyer for merchandise of like quality and quantity by a
12person who is a direct competitor of the retailer, or wholesaler, wholesaler of motor
13vehicle fuel or refiner
and from whom the buyer can practicably purchase the
14merchandise.
SB55-SSA1-SA2, s. 2430kd 15Section 2430kd. 100.30 (2) (cL) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430kf 16Section 2430kf. 100.30 (2) (cm) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430kh 17Section 2430kh. 100.30 (2) (d) of the statutes is amended to read:
SB55-SSA1-SA2,350,2218 100.30 (2) (d) "Replacement cost" means the cost computed as specified in par.
19(am) or (c) at which the merchandise sold could have been bought by the retailer, or
20wholesaler or wholesaler of motor vehicle fuel at any time if bought in the same
21quantity as the retailer's, or wholesaler's or wholesaler of motor vehicle fuel's last
22purchase of the said merchandise.
SB55-SSA1-SA2, s. 2430kj 23Section 2430kj. 100.30 (2) (e) of the statutes is amended to read:
SB55-SSA1-SA2,351,224 100.30 (2) (e) "Retailer" includes every person engaged in the business of
25making sales at retail within this state, other than sales of motor vehicle fuel, but,

1in the case of a person engaged in the business of selling both at retail and at
2wholesale, such term shall be applied only to the retail portion of such business.
SB55-SSA1-SA2, s. 2430kL 3Section 2430kL. 100.30 (2) (g) of the statutes is amended to read:
SB55-SSA1-SA2,351,94 100.30 (2) (g) "Sell",," "sale" or "sold" includes any advertising or offer to sell
5or any transfer of merchandise where title is retained by the retailer , or wholesaler,
6wholesaler of motor vehicle fuel or refiner
as security for the payment of the purchase
7price. In determining the selling price of merchandise by wholesalers , wholesalers
8of motor vehicle fuel,
and retailers and refiners under this section, all fractions of a
9cent shall be carried to the next full cent.
SB55-SSA1-SA2, s. 2430km 10Section 2430km. 100.30 (2) (j) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430kn 11Section 2430kn. 100.30 (2) (m) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430ko 12Section 2430ko. 100.30 (2m) (a) of the statutes is amended to read:
SB55-SSA1-SA2,351,1813 100.30 (2m) (a) When one or more items of merchandise , other than motor
14vehicle fuel,
are furnished or sold in combination with or on condition of the purchase
15of one or more other items, or are so advertised, all items shall be included in
16determining cost under sub. (2) (am) or (c); and if any of the items included therein
17are separately priced, such separate price shall be subject to the requirements of this
18section.
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